WATCH: Get to Know Your Brokerage's Secret Weapon, the All-New Broker Public Portal with Homesnap

If you felt the ground shake earlier this month, don't worry -- that was just the All-New Homesnap Pro making landfall.

On February 10, Homesnap launched a massive update to its platform, including its most notable new feature, the Likelihood to List score. This feature uses data science to predict which current homeowners are most likely to move soon. That means real estate pros can save time and money by ditching the old "spray and pray" approach to marketing and targeting only those homeowners who are likely to list in the near future.

We took a deep dive into the Likelihood to List score, as well as Homesnap's other new features and its Broker Productivity Platform in a webinar this week. Learn more about how the All-New Broker Public Portal with Homesnap can become your brokerage's secret weapon for national listing exposure and lead generation.

Watch the webinar recording below:

Webinar Guests

• Tom Hosack, President and CEO, Berkshire Hathaway HomeServices The Preferred Realty, Northwood Realty Services
• Bill Kauffman, Director of Brokerage Partnerships, Homesnap
• Moderator: Victor Lund, CEO and Co-founder, RE Technology

Video Timeline

0:00 - Moderator Victor Lund introduces the topic and panelists.

1:20 - Tom Hosack talks about the Broker Public Portal (BPP), what it is, and his history with it.

6:05 - Bill Kauffman shares broker productivity tools within Homesnap available for free to brokerage partners.

9:49 - Tom shares his firm's experience using Homesnap's Broker Productivity Platform.

12:13 - Bill shows a short demo of the branding component of the Broker Productivity Platform.

13:29 - Bills demonstrates Facebook Marketplace and how agents are using it to drive rental leads.

18:29 - A live peek at Tom's leads report from Facebook Marketplace.

20:39 - Bill begins a demo on the All-New Homesnap, starting with the Likelihood to List Score.

25:45 - Question and answer segment with a live demo accompanying each answer.

Next Steps

• Visit Homesnap Pro University to learn about Homesnap's new features, watch video tutorials, download resources, and more.
• Check to see if your market is a member of the Broker Public Portal with Homesnap
• Register for our next webinar, Are you undisruptable?