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(Most) Agents Suck at Tech Adoptions and Follow Up
Consider what Chris Stuart called "The Loyalty Gap":
According to NAR's Buyer and Seller Trends Report, 91% of buyers surveyed said that they would use their agent again.
However, only 13% actually used the agent from the previous...
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This post comes to us from the BoomTown blog:
Thanks for joining us for Part Two of our "Everything You Need to Know About ISAs" series. In Part One of our series, we discussed the differences between licensed and unlicensed ISAs. We will continue this series by addressing some questions...
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Done right, that valuable information can, in turn, earn trust and help you convert prospects into clients.
So what does inbound marketing for real estate look like, anyway? For the answer, we turned to this handy infographic from our friends at BoomTown. They break down the process of inbound...
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This post comes to us from the BoomTown blog:
We know that real estate agents are extremely busy people who are constantly on the go. Things can get hectic, especially if you are working with several others on a team. Sometimes you wish there was an "easy button" you can press that magically puts...
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On average, BoomTown customers report that they are empowered to spend 50% more time on dollar-productive activities. Hot leads are prioritized, systems are optimized for accountability, and agents are freed up from admin work.
It comes down to prioritizing your time based on your most...
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Master Lead Follow-Up
If you're not following up with your online leads, you're likely not converting them.
According to the CRM + Agent Adoption study from REAL Trends:
92.13% of brokers named follow-up and relationship marketing as the most-used CRM feature.
86.52% of brokers named drip...
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To learn her secrets, watch the webinar recording below:
Webinar Guests
Lindsey DellaSalla, Owner, The DJ & Lindsey Team
Moderator: Marilyn Wilson, Co-founder and President, RE Technology
Video Timeline
0:00 - Moderator Marilyn Wilson introduces the topic and panelist.
3:23 -...
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Rachael is an enthusiastic user of BoomTown for managing her clients for life and offers tips on her most successful direct marketing pieces and other client engagement tools.
As much as Rachael uses technology to support her business, she shares that it does not run her business. Her key tips...
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Our crew at BoomTown recently came across an informative Infographic on How To Sell A Home created by our friends at Mint.com. This would be a helpful addition to any real estate agent’s content marketing library and makes explaining the process a lot more fun. Enjoy!
For a closer look...
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At BoomTown we preach a lot about specific lead management best practices, but these strategies are worthless unless you have the right team in place doing the work. Some of the most frequently asked questions our clients have revolve around recruiting and growing their team. And with good reason!...
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However, most teams will agree that investing in good CRM software has made a world of difference in their accountability and success.
CRM software like BoomTown allows you to track important tasks right from the beginning. The Accountability Dashboard allows you to monitor agent activity such as...
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The team at BoomTown graciously allowed us to republish this article from their blog. Guest contributor Julie Caroline says:
Sam Cooke had it right when he said “A change is gonna come.” This is especially true for for the real estate industry. 10 years ago most real estate agents had not even...
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Our team at BoomTown has the pleasure of hosting and attending real estate mastermind events on a regular basis. A frequent topic that we come back to is recruitment and team management. Many of the real estate brokers and team leaders that we work with have a different approach to real estate...
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This post comes to us from the BoomTown blog:
Focus on the human connection to make your marketing more successful and client-centric! Stepping out of the digital realm and into the human psyche can help determine what basic triggers influence human behavior (hey, we're only human...). Use these...
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Working with automated email campaigns allows agents to work closely with their current clients while still warming up their colder leads.
This builds a cycle of momentum that can prevent "dry seasons" in your business — as deals close, other leads convert into business.
BoomTown's SmartDrip...
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Lead concierge services, like Success Assurance from BoomTown, handle lead engagement and follow-up for you. They make sure the critical first point of contact happens when and how it should, while allowing your agents can focus on more "dollar productive activities."
To view the original...
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Make sure that the goals being set for each individual match their qualifications, skills, and talents.
Streamline Accountability
When you work with BoomTown, you'll gain access to your very own accountability dashboard.
Documenting everything in your BoomTown database can help teams track...
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Find out how she met her ideal real estate match, what happened when she left that real estate platform to try something new, and how a reunion got her business back on track.
Playing the Field
Veronica partnered with real estate CRM and marketing platform BoomTown in 2012. After five...
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Every time you gain a new transaction, you're growing your real estate business.
To help you convert your leads and boost your production, BoomTown partnered with RealTrends to conduct a study on how marketing practices, database size, and automation impact the performance of top-ranking real...
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Each week, we'll explore how and why they made their decision, and how the tech they chose transformed their business.
Our series kicks off with a deep, multi-week look into BoomTown, a CRM and marketing automation platform, through the eyes of its real-life customers.
Want to see how BoomTown...
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