Marketing Services by WAV Group
WAV Group has years of experience launching new products. WAV Group have worked with budgets from a few thousand to nearly fifty million dollars so they can adapt the marketing approach plan based on the client's need. WAV Group can draft a marketing plan to help build market awareness. The plan will outline quantifiable goals which can be measured and tracked. WAV Group can coordinate the development of all marketing materials or can work with our customer's internal marketing teams. The plans may include any or all of the following marketing approaches: Websites - WAV Group can help outline messaging, website features and content needs. The firm can also coordinate the sourcing and production, and content population of the site as needed. Direct Marketing - WAV Group can help launch a series of direct marketing initiatives by outlining a messaging/editorial calendar. The materials can be delivered via direct mail, email, or eNewsletters. Blogs - Blogs are becoming one of the most effective methods for building web traffic. WAV Group can help outline the purpose/editorial content to help build brand awareness and credibility in the real estate industry. Public Relations - WAV Group can draft White Papers or conduct research that can be publicized in leading real estate journals. They have found that studies can receive a fair amount of press if deemed relevant to the industry. They can also draft and distribute press releases of new product launches or other news.

Product Management Services by WAV Group
WAV Group offers software development advisory services and product management services. WAV Group has worked in the MLS and related technology industry for over twenty years, designing, developing, selling and installing hundreds of systems for MLSs and brokers. WAV Group works with technology companies and in-house MLS development teams providing: User Interface/Navigation- WAV Group will review your entire system on the basis of navigation, ease of use and overall system design consistency. They provide a full report on issues, strengths and specific suggestions for product improvement. Product Review and Gap Analysis- They will review your systems module by module providing clear and objective feedback on strengths, weaknesses and system gaps as compared to best of breed products available on the market. They also provide specific suggestions for overall product improvement. Product Design Team Workshop- This workshop can be combined with the above services or used on its own. During the workshop WAV Group meets with your design and product team and review existing products or planned releases providing realtime feedback on functionality, interface and navigation. They have found that reviewing proposed releases with the development team without prior review provides an invaluable "first time" experience. Combined with their overall MLS product knowledge WAV Group is able to provide development and design teams quick validation on products and release plans before rollout identifying problems and issues before they reach your customers. Market Requirements/Product Roadmap- WAV Group has extensive experience identifying product market requirements and using that information to create an optimized product roadmap. They have helped develop and deliver dozens of MLS, broker and agent products as well as over a thousand retail products. The principle is the same regardless. They use proven methodology to define real market requirements and to develop a cohesive product roadmap.

Surveys and Research by WAV Group
WAV Group is the leading independent research organiza- tion in the real estate industry today. WAV Group research has been used to inform some of the most fundamental and important decisions in real estate today. WAV Group fields customer satisfaction research for many of Noth America’s leading associations and MLSs. The company provides the following types of research: Online Surveys Virtual Focus Groups Live Focus Groups In-Depth Interviews WAV Group combines its research expertise with its deep knowledge of operations, marketing and customer service. Unlike most research firm, WAV Group helps companies to operationalize the suggestions and changes revealed by research. This leading research firm helps create lasting change, helping to evolve the industry, creating new waves of