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Build Your Listing Business with Homesnap Pro's Prospecting Tools
Tuesday, October 4, 2022 at 1:00 PM PDT 80% of sellers work with the first agent they speak with, and you can be that agent with Homesnap Pro. Prospecting features provide Pro agents with the advanced data insights and tools to understand their market and find new seller leads before their competition. This suite of tools is designed to help you better identify new clients and leads. Learn more about Homesnap Pro's valuable prospecting tools, including: Property Heatmaps, to better visualize prospecting opportunities in your target areas. Likelihood to List, an AI-powered tool that helps you see which homes are most likely to be on the market in the next 12 months Off-Market Filters, to narrow your results by criteria like Ownership Time and Last List Date Consolidated Property History, for a comprehensive view of a home's historical market activity Homeowner Profiles, to get contact info and more easily reach out to homeowners Listing Appointment Tools CMAs, quickly create and share a CMA Net Sheet Calculator, quickly give accurate estimates for Seller Proceeds Sell Speed, an AI algorithm that predicts how long a home is likely to be on the market based on price Register
How to Ask for Real Estate Referrals
Word-of-mouth marketing generates more leads than any other. As every Realtor knows, asking for referrals is crucial to boosting your businesses growth rate. In fact, 84% of Realtors we recently polled said referrals were the greatest source of increasing sales. But how do you ask for referrals in a way that is authentic and effective? Many people aren't sure how to begin writing a referral or know exactly what you are asking for. Providing them with examples or past referrals can help drive action and give them a template for tone, length, and content. And like many things in life, timing is everything. Send Periodic Follow-up Messages to Past Clients Perhaps the most crucial way to obtain real estate referrals is by staying in touch with past clients. There are probably plenty of people in your sphere of influence that would love to refer you to friends, but simply need to know your best contact information. This is where CRM software that can improve your communication with clients while keeping track of every customer in your greater contacts list comes in. Use Referral Cards and Run Referral Contests When sending a handwritten thank you note to clients, either at or immediately after closing, add an incentive in the form of a referral card that can be exchanged for a physical or digital gift card or gift certificate, ranging from to a local restaurant. Incentives drive action, and if the real estate transaction was favorable, clients are more likely to recommend you to a close friend, colleague, or family member. Some agents have had great luck (and great fun) with referral contests that reward clients with a tiered-level of incentives based on the quantity and quality of referrals they provide in person and on social media. Before implementing a referral contest, be sure to review your social media channels, website, and Google Business page and verify links are not broken and that your contact information is correct. Stay Involved in Your Community If possible, donate or sponsor community events like community theater, sporting events, or fundraisers. Not only are you helping to make the events possible and successful, you are building brand awareness for yourself and your business. While not asking for referrals directly at the event, you can promote and display your best referrals on promotional materials and your social media pages that promote and share the event in print and digitally. Use a Real Estate CRM A real estate CRM not only helps you get more referrals, but it also helps you track referrals more effectively, increasing your odds of converting them to clients – whether it's right away or down the road. What you do with your referrals, specifically how you manage and keep in touch with them, can make a significant impact on your business. To view the original article, visit the IXACT Contact
Cost-Per-Lead: Is It as Important as You Think It Is?
Are you still stuck on the "cost-per-lead" metric when analyzing lead generation strategies? It's 2022, and agents should be thinking bigger, and considering about another metric that's actually more important for fueling your business: conversion rate. Why Cost-Per-Lead is an Outdated Perspective Cost-per-lead is important, but it should not be your be-all-end-all for shaping your lead conversion strategy. The lowest cost-per-lead doesn't mean you're getting high-quality opportunities that will actually convert into business. In today's highly competitive, fast-paced market characterized by consumers spending more time online and being exposed to — and ignoring more — advertisements, real estate agents need to evolve beyond the norms of the past. One of the biggest reasons why cost-per-lead is the wrong approach to viewing lead generation strategies is because this metric is not fixed. In reality, the cost of each of your leads is not guaranteed because of many external factors outside of your control. 5 Things Impacting Cost-Per-Lead Calculations Seasonal Trends Market Activity Location Competition Demand Levels Based on these factors, your cost-per-lead changes at different times of the year and depending on your market. For example, your cost-per-lead will not remain consistent throughout the market's high seasons and slow periods.  While these external factors — such as inventory levels, political events, and even natural disasters — remain outside of your control, it's still important to understand how they are expected to affect your business. This can help you create strategies to quickly pivot according to new situations, and prepare your clients for upcoming market shifts. Pro Tip: Stay on top of the latest market data and local trends impacting your market to develop custom strategies to improve your conversion rate and keep leads moving through your sales funnel. Why Conversion Rate is More Important than Cost-Per-Lead When shaping your lead conversion strategy, agents should consider a more holistic approach. Rather than simply focusing on which option provides the most leads at the lowest cost, it's more advantageous for your business if you think about both lead quality and quantity. Think about it — would you prefer more weak leads with a lower conversion rate, or fewer strong leads with a higher conversion rate? At the end of the day, strong leads with higher conversion rates will likely be more beneficial for your business.  3 Tips to Improve Your Conversion Rate Pro Tip: Don't assume that colder leads further out from conversion are weak. In reality, the "trash" leads in your database may actually be your hidden goldmine! Keep your colder leads on a diligent nurture and follow-up plan to help them inch closer toward conversion — and prevent them from choosing another agent when it's finally the right time to transact. Here are a few tips that can help you improve your lead conversion rate: #1. Focus on Quick Response Times You don't want to leave your online leads waiting around for a response. One of the most effective ways to boost your conversion is to quickly follow up with your online leads. #2. Sort and Qualify Your Leads Segmenting your leads can make it easier for you to provide value-driven content specifically curated for their needs. For example, you don't want to be sending out home buying tips to sellers — unless you know that they're also planning to buy a home after their upcoming sale. And, in that case, you might want to send out tips for buying a home after a sale. When you sort and qualify your leads, you can tag them in your CRM to organize your future outreach. #3. Leverage Bulk CRM Outreach To stay relevant with everyone in your sphere, you should be leveraging automatic bulk outreaches to the different lead categories in your CRM. Create custom messaging for each lead type — including hot, cold, and past clients — and schedule the email delivery. This is a time-saving way to stay relevant with your leads and provide them with the insights they need to transact. To view the original article, visit the BoomTown