CRM by Delta Media Group

AI Tied to CRMs Is the First Big Wave
Do you hear that buzz? AI this, AI that? There is a lot of activity swirling around artificial intelligence, but also a lot of questionable noise and hyperbole mixed in with a few scare tactics. Some real estate agents may be wondering if this is just another Web3-NFT-cryptocurrency craze thing that will disappear if they ignore it. The answer from nearly every leading tech CEO is a resounding NO! But agents are correct. AI is not going to replace them. However, real estate agents who don't use AI are more likely to be replaced by agents who do. And that's why firms like Microsoft, which Fast Company already says "is winning Big Tech's AI war," are betting the farm on AI. Investment often leads where success follows. Total spending on AI systems is forecast to reach nearly $100 billion in 2023, almost three times that of 2019. Over the last five years, the AI sector's annual growth rate has eclipsed 28 percent. But the big question for real estate agents isn't about what AI will do. It is what AI can do – now. The bottom line that will drive AI growth and adoption in real estate among agents in particular: What pain points can AI solve today? AI + Customer Relationship Management systems are the big first wave The lowest-hanging fruit that agents need to pick comes from the practical applications of AI in marketing, specifically those that integrate with an agent's CRM. These systems will do more for agents than their typical DIY use of ChatGPT. Two great examples today: Delta Media Group and Productive.ai. Now Delta Media is a veteran tech firm. Delta was founded in 1993 and is now the largest family-owned and operated real estate tech company. If you are surprised that an "old-school" firm is helping to lead the AI movement, don't be. Delta is anything today but old school. Owner and CEO Michael Minard has written considerably about AI in real estate. In 2019, Delta Media Group collaborated with five North Carolina State University Master of Science in Analytics (MSA) graduate students in a year-long artificial intelligence lead scoring study designed for the real estate industry. The project examined behavioral patterns of home shoppers that were most likely to result in a closed transaction. Moreover, Delta Media is a proven innovator: check out its historical timeline. After reinvesting tens of millions of dollars into its all-in-one-platform, DeltaNET, since it launched in 2015, Delta unveiled its new AI-powered DeltaNET 7. It is the most significant launch since its all-in-one DeltaNET platform was created. The promise is huge, as Delta calls DeltaNET 7 "one of the industry's most advanced CRM-based, all-in-one digital marketing platform." Labeled "made for mobile," the new digital marketing platform leverages artificial intelligence and automation with "unmatched brokerage and user-level customization." AI impacting agents What does that mean for agents? Thousands and thousands of agents will have access to smart marketing tech fully integrated with their CRM. The best example of the power of AI inside the newest Delta platform is its "My Customer for Life" marketing tool, known by users as MCFL. It's a dynamic, AI-driven email newsletter featuring new and unique content each week. What makes MCFL unique is machine learning. The built-in machine learning is content-focused and, like Amazon, tracks consumer interactions, enabling it to deliver more of the content the consumer is interested in. It means agents can automatically deliver the right content at the right time to the right client – just set and forget, as it does it all for them. The number one mistake most agents make is not staying in touch with past clients. Smart tools like MCFL eliminate orphaned buyers and sellers. The click-through rate on Delta's MCFL is up to three times the industry average because the content automatically customizes to the user's interest based on engagement. Brokerages love it because they can customize all significant elements of the MCFL newsletter with their branding and personalize it with individual agent information. You can read about the Delta announcement here. A smarter smartphone I wrote about Productive.ai as they recently won the NAR iOi Summit Pitch Battle. I watched a dozen contenders at the Miami Beach confab, and like many in the room I spoke with, Productive.ai was the clear winner, confirmed by the $15,000 check they received. Why would agents want this AI? Prodcutive.ai delivers immediate, actionable, useable, practical AI-empowered features tied to a client or prospect's phone call and their CRM. It is like automatic data mining (remember that term?) as it summarizes a call, and automatically assigns tasks discussed during the conversation into your calendar for action. And then, most importantly, it integrates with your CRM – logs the calls, notes, recordings, and transcriptions, but more importantly, with one touch, it adds a new contact to your CRM from the app itself. Its CRM integrations already include Keller Williams, KVcore, HubSpot, ActiveCampaign, Wise Agent, SalesForce, ZOHO, BoomTown!, Follow Up Boss, Pipedrive, Procore, and SalesLoft. You can watch videos on how some of these integrations work here. Their AI use is so attractive because the human voice controls the AI. Nothing to enter: it is all voice commands. Voice control is clearly the future for nearly all things AI. These are the kinds of AI-powered tech agents will adopt now because they will save them time and make them money. AI can change an agent's game According to the most recent NAR member profile survey, 41% of agents rarely or never use a CRM. Of those that do, only one in four use it daily or nearly every day. Yet other NAR research shows that a CRM is a top three source of leads for agents, second only to social media and their MLS! These new AI-powered tools from Delta and Productive.ai can change the CRM quandary – instantly. AI does the heavy lifting. This kind of AI is creating one colossal wave early on that every agent has a chance to ride. To view the original article, visit the WAV Group

Aidentified Adds Search Filter for Move Date
Aidentified is a contact management enhancement tool that allows you to monitor your customer base for any changes, append customer records with missing address, phone, email, and household member information, and find new customers. Although big data has been lingering in the background of the AI conversation, companies like Aidentified that tie big data to your data using AI are seeing dramatic adoption. In a product announcement earlier this month, Aidentified revealed a new feature that allows you to search your contacts by home value or by purchase date. Search by Property Value This is a great feature to use when you are looking for a property for a home buyer. Reach out to all of your existing clients and let them know that you have a buyer for a lookalike home in a given price range. You know the old story: everything is for sale at the right price, eh? This is a very refined approach to prospecting a listing, by leveraging your buyer pool, as a reason to reach out. I expect that the results will be pretty spectacular. We studied the effect of marketing your pool of home buyers through broker research on reverse prospecting with tools like Percy, HomeBot, and Milestones. It works. Search by Purchase Date People move about 11.7 times in their life. I recall from 20 years ago, conventional wisdom satated that people lived in their home for seven years on average. Today, 35% of homeowners live in their home for 10 to 15 years; 16% live in their home for less than five years. The median homeowner tenure is 13.2 years and the average homeownership length is eight years. We can only imagine how rate lock is going to impact these numbers. One thing that Aidentified has done very well is monitor the internet for signals of a potential move – change in marriage status, job status, great wealth event or other company funding event, etc. This new feature lets you hunt for opportunities. If you ask any agent today about the duration of time that a contact has lived in their home, the answer is usually "I have no idea." Imagine if you do your reverse prospecting differently. With Aidentified, agents can now search their contact records for customers who have lived in their home for a minimum of eight years. In terms of outreach weighing, those are probably not your best prospects to list for sale. I think that this new feature in Aidentified is amazing. Here are a few other enhancements from their current release: Phone and email validation for deliverability Sort customer records by U.S. income tax Sort customers by years of experience in current job Tag enhancement (tag customers by clients, favorites, prospects, VIP and suppress) Interested in other articles about Aidentified? See below to read topics on: Funding Solving Lead Quality and CRM Problems The Relationship Cloud Staying in Touch vs. Spamming Past Clients You may even take a virtual tour of Aidentified. Contact Victor Lund or David Gumpper about integrating Aidentified into your CRM. To view the original article, visit the WAV Group

Your Opinion Wanted: Client Engagement Survey
Help drive meaningful change and innovation in the real estate industry. Participate in the WAV Group Client Engagement Survey for Real Estate Agents. We can't wait to hear from you! As you know, Customer Relationship Management (CRM) technology plays a vital role in managing relationships and interactions with customers and potential clients. Your unique insights and perspectives will greatly contribute to a deeper understanding of CRM adoption and its impact on real estate agents' daily operations, customer engagement, and business performance. By taking just five minutes to complete the survey, you can share your opinions and experiences. But wait, there's more! As a token of our appreciation for your participation, we're giving away three portable speakers to lucky respondents, and you stand a chance to be one of the winners! Simply fill in your email address at the end of the survey, and you'll be eligible for this exciting opportunity. Start Survey Your contribution will not only shape the future of CRM technology, but also benefit the entire real estate