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Related Articles

9 Web Content Ideas for Real Estate Agents
If you are searching for content ideas for your real estate website or thinking of ways to spice up your blog, we've got you covered. In this article, we will list all the things you should include on your real estate website. Listings A professional real estate website includes IDX listings and a detailed description of your properties for sale. For example, include the number of bedrooms, the houses' interior and exterior appearance, and much more. Don't forget to add your contact information so that you can make it easy for your potential client to contact you. News Updates A good website should have a page dedicated to the latest trends and news in the real estate marketplace. If you want to attract more clients, post blogs about the latest news updates in the real estate market. Keep your audience engaged and up to date on all things real estate so that you can keep them coming back for more. Blog Posts Speaking of blogs, a significant aspect of having an informative website is dedicating time to your blog posts. You'll be surprised at how impactful blogging can be for your real estate business. Blogging helps you connect with your existing and prospective clients through written content. It also helps you build more trust with your clients and better your company's overall image. With a high-quality blog, you are on your way to increasing your website traffic and lead generation, as well as showcasing your expertise and knowledge. Home Tours and Guides Home tours have been immensely popular for years, but showcasing your home tour in an artificial 3D virtual environment will surely drive more traffic to your website. By using 3D virtual tours, your clients can have a unique experience while touring your property directly on your website. With the help of VR, a.k.a. virtual reality, your clients can easily take tours of your property in the comfort of their own homes, view everything at their speed and make adjustments based on their preferences. Clients can also take advantage of VR benefits by sampling ideas before committing to decisions. Client Reviews and Testimonials By posting your clients' reviews and testimonials, you provide your customers with information about your company. For example, what did your past customers like most about your services, or what you could have improved on? Testimonials give your clients a sense of comfort knowing that they are in trusted hands. So make sure that you include them to give your clients a better understanding of your work. Events It's always a good idea to include a page of upcoming events in your city. For instance, upcoming open houses, community events like festivals, or even city council meetings. You can also include videos and photos of these events for your audience to get a glimpse of what these events are like. Partnerships Another great addition to your real estate website is to dedicate a page to partners in your business. Share stories with your partners and dedicate a page to your shared work achievements. This shows that your company is willing to expand its horizons and form partnerships with those that share the same values. About Page The about page is an important addition to your real estate website. Why? Because it adds a hint of personality to your online presence. It gives your audience a peek into your personal life. Whether the website is personal or for your brokerage, it's always good to include an about page where your clients can get to know more about you and your real estate practice. A good website should include information about your business—the work you do and your expertise, how many years of experience you have in real estate, your core values and mission. Contact Page Last but not least, have a contact information page. We recommend that you have your phone number at the top of your home page so that your clients can easily reach you. Still, a separate page dedicated to your contact information is also very useful. Ensure that your contact page includes all the necessary information such as your email, phone number, location, etc. The more accessible it is for your clients to connect with you, the better the chances that they weill consider you as their primary choice. To view the original article, visit the Realtyna
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4 Tips to Increase SEO for Real Estate Agents
Time and time again, we've mentioned how difficult it is to stand out in the world of real estate. Computers have replaced flyers, digital ads have replaced newspaper ads, and websites play a huge factor in the homebuying process. In fact, according to NAR, in 1981, 22 percent of homebuyers read the newspaper to find a home. Fast forward to 2021, 41 percent looked for properties online first. This is only growing and growing. A home buyer's trust in a real estate agent is paramount. In 2021, NAR reported that 87 percent of home buyers worked with an agent to find their home. So, how do you stand out in the real estate world and how do you increase your SEO as a real estate agent? Keep reading. First of all, what is SEO? For all of those who come here with no prior knowledge of what SEO is, it stands for Search Engine Optimization. It is the process of optimizing your website to get basic, organic, un-paid traffic. This is a fancy way of basically saying to get more visitors on your website. As simple as it may sound, it has to be handled with care and dealt with in a clever way. So, we've done the work for you. Here are four tips to increasing SEO as a real estate agent. 1. Your Website Needs to Be Mobile-Friendly and Responsive to Increase SEO Simply put, if you don't have a mobile-friendly website, forget about getting most of your leads. Potential home buyers, or any website visitors for that matter, will be more inclined to look at your website on their phone or tablet rather than on a desktop or laptop. Most people are on the go these days and are looking for their potential real estate agent while at work or in line at the grocery store. Your website should also be responsive because your prospects wont have to adjust their screens to look at your site. The website will automatically be set up to view on a smart device. Your website should also have the ability to capture leads automatically so that you don't have to worry about that aspect. 2. Create a Real Estate Blog Once your real estate agent website comes with a blog, it adds credibility to you, as a trustworthy real estate agent. As a potential home buyer, would you want to go on a website of a real estate agent and find that you see nothing personal? No, you wouldn't. You would feel overwhelmed because, prior to meeting them, you would feel overwhelmed and nervous that they would be too pushy or not understand your needs or requirements. Having a blog on your website will also increase your chances of ranking on search engines. Having a blog with neat, real estate articles relevant to your visitors will also pop up on Google, which will also increase the chances of your website appearing on search results. 3. Promote Your Website through Local SEO According to an article published by Blue Corona, having your real estate website targeting your local geographic area makes a difference. Blue Corona states that more than half of your audience is searching for a home on their mobile device, which means you need to focus on your local SEO tactics. A good example of this would be creating content that has keywords and search terms containing your city name. This will make the prospect more likely to come across your website during their search process. Even if you can get your past clients to write reviews that have your name and city, it is already increasing your local SEO by a longshot. Simple keywords and terms go a long way. Having localized content is also a bonus. Featuring local events, seminars, a map, and any other information relevant to your community will also help increase your organic viewership. 4. Videos and Photos Make a Difference The heading speaks for itself. Once you have professional looking photos and quality videos on your website, viewers are more attracted and are inclined to talk about you. According to Blue Corona, 70 percent of homeowners prefer to list with an agent who uses video marketing. Additionally, 89 percent of potential home buyers find it useful to have photos of listings. Keep in mind, these should be strategic as well. If you need help with photos and videos of your listings, read up on these tips from a previous blog of ours. Having sharp photos is a must. In fact, Blue Corona also reports that 44 percent of listings with crisp photos sell at or above list price. In Conclusion We just went over four tips to increasing your SEO as a real estate agent. If you didn't know what SEO was, we hope you came away with a better understanding of its true meaning. Yes, SEO is a marketing term, but you don't have to be in marketing to apply it to your business. Just by making a few strategic changes, you will already see the difference. Not only will you get more organic visitors to your website, but you will be able to turn leads into listings. On top of that, you will be the star of the show in your community. To view the original article, visit the IXACT Contact
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How You Can Protect Your Business with an Effective Cybersecurity Strategy
Even though the influence of a growing number of remote employees on real estate markets has been widely discussed, there is little information available about the impact that remote workers have on real estate firms themselves, although this impact has been significant. Like with other sectors, most of the influence has been good. However, there have also been some negative consequences. It is known as cybercrime, and if you are not vigilant, it will find its way into your real estate business. Cybercrime may be highly damaging to real estate agents and their clients. In recent years, real estate investment trusts (REIT), brokerages, and other real estate businesses have experienced increased cyber attacks, ranging from phishing to email-compromised cyberattacks to data breaches. While cyberattacks are becoming more advanced, you can still apply measures to safeguard your real estate business, and the process begins with developing a comprehensive cybersecurity strategy. Taking the threats that cybersecurity poses to the real estate sector, it is clear that a solid investment in cybersecurity is the only way to ensure data protection and consumer safety. Read on to get information about a basic cybersecurity strategy you can use for your real estate business. Why Do Real Estate Practitioners Need Cybersecurity? Real Estate Transactions Routinely Involve Large Sums of Money Since the real estate sector frequently deals with and transfers enormous amounts of money, real estate companies are on the radar of every cybercriminal. Thus, it is not just real estate experts and investors that profit from the real estate market. Cybercriminals can also profit from the real estate market. It has been estimated that one-third of small businesses, including real estate companies, have been a cyberattack target in the past two years, according to CNBC. Personally Identifiable and Financially Sensitive Data Real estate companies also make attractive targets for hackers due to the large volumes of financially sensitive and personally identifiable data they manage, such as social security numbers and bank credentials. Cybercriminals and Hackers Use Advanced Tools and Techniques To launch their attacks, cybercriminals and hackers have access to all of the tools, skills, and tactics they have. Business email compromises (BECs), for example, are one of the most common attack methods used today. A business email compromise occurs when an attacker impersonates a firm to persuade another business to move cash to a fake account. It is common for the hacker to send the email using a fictitious account that appears to be associated with a legit company. Compromised landing pages, ransomware, malicious attachments, trojans, and attacks on cloud-based services are all significant threats to real estate firms. Cybersecurity Tips: 5 Ways for Real Estate Agents to Avoid Getting Hacked Mobile Data Encryption More people are using smartphones and laptops today than ever before. Cybersecurity solutions can prevent hackers from gaining access to your communication networks. Data encryption software is an effective solution when it comes to protecting your data from hackers. It makes your data secure and protects sensitive data. Effective Email and Password Hygiene Resisting assaults and keeping organizations secure are very easy yet have strong effects. Here are a few tips from the National Association of Realtors (NAR) to prevent being hacked. Use two-factor authentication. Avoid using public or unsecured WIFI. Use a different password for multiple accounts. It is recommended that you use a password manager. Long passwords with combinations of letters, numbers, and symbols should be used. Never open files received from unknown sources. These may contain malware. Secure access to email and confidential information used in transactions. To communicate sensitive information, use a transaction management platform, encrypted email, or file-sharing software. Clean your email account regularly and save copies of essential correspondence in a safe place for future reference. Make Use of Reliable Antivirus Protection A built-in antivirus protection system is included in most PCs. Because it takes a short time for updates to be applied, some consumers may ignore the process of upgrading their antivirus system. However, when it comes to cybersecurity, the most common solutions are antivirus software and protection. A paid antivirus system guards your system against cybercriminals and hackers more effectively. The paid versions involve the updating of antivirus software on a regular or basis. Every operating system is vulnerable to attack from hackers. So do not ignore the antivirus updating your software. Always Check URLs Usually, real estate professionals will submit all of their legal paperwork over the internet rather than in person. The submission of information over the internet is only a small portion of the rapid processing method. However, before uploading the papers, double-check that the URL is authentic. If you come across a website that begins with simply HTTP, avoid visiting that website. If the final "S" is not there, then the website is highly unsafe. Antivirus software prevents these websites from opening or displaying high-risk websites. Insurance Considerations, Law, and Policy Working with your attorney, establish a written disclosure alerting clients of the risk of cybercrime. The NAR has prepared a wire fraud email notice template that your counsel may use and customize. Keep track of the state legislation linked to personal information, creating and maintaining data security policies, and other security-related company practices. Final Words In recent years, cybersecurity has become a major headache, and real estate pros are increasingly confronted with cybersecurity-related challenges in their businesses. Like you would encourage clients not to relocate to unsafe districts, you must follow the same advice regarding your own business and ensure that your business operates in a secure digital area. A smart strategy that complies with the cybersecurity procedures outlined above is one of the most beneficial real estate investments you can make today. To view the original article, visit the Realtyna
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