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DeltaNET 6

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Changing the Future of the Real Estate Industry

DeltaNET 6 by Delta Media Group, redefines automation and innovation for the real estate industry.

Sales associates are the lifeblood of any real estate firm and the driving force behind DeltaNET 6.

DeltaNET 6 looks good and is easy to use. “Hot topic” tools for CRM and marketing are right up front with easy-to-understand names and colorful buttons recognizable at a glance. We organized DeltaNET 6 in a way that makes sense to associates. To-do lists take only a few clicks to complete.

DeltaNET 6 is perfect for sales associates who are on-the-go: Run your office from anywhere, all with your smartphone. Connect with clients 24/7 with emails, text messages, and phone calls. Track their online activity and be ready to engage when they’re ready to act using DeltaNET 6 lead scoring and behavior mangement.


• Mobile Responsive CRM / Intranet
• G-Suite & Office 365 Authentication & Contact, Calendar & Email Sync
• Integrated Support Learning Center
• Admin-Level Email Marketing Campaigns
• AI-Driven eMail & Print Newsletters
• Bulk Email Blasting With Customizable Templates
• Customizable Recruiting Flyers
• Complete Lead Management & Lead Tracking (including third-party lead parsing)
• Geo-Based Text Messaging Short-Codes
• Team Management
• Internal Messaging & Bulk SMS Texting
• Pocket Listing System
• Event Planning
• And More...


• Skyslope
• Homespotter
• AdWerx
• Buyside
• Matterport
• Office365
• G Suite
• ShowingTime
• Dotloo
• RealSatisfied
• Plus 80 more


Franchise, Brokerage, Team & Sales Associate Websites

Choose a simple or sophisticated themed website, or opt to collaborate with our Design Team to create a custom website that showcases your business and incorporates lead-generating features.

• AVM For Seller Leads
• INRIX Drive Time Search
• Metro-Line Search
• Custom Boundary Creation For Hyperlocal Community Search
• Dynamically Created Subdivision & School District Results
• Commercial Websites
• Luxury Websites
• Built-In Mortgage Calculations & Mortgage Lead System
• Market Demographic & Trending Data
• Fastest Updating Listing Data in Industry (Updates on average 2-5 minutes)
• Live Chat Plug-Ins
• Squeeze Page & Lead Generation Tools
• Progressive Web App / Push Notification
• AMP Pages


Strengthen Relationships and Convert Leads

Our Customer Relationship Management (CRM) software keeps your sales associates organized. Our automated, mobile Pipeline Manager helps them track, manage, and engage with customers right from their smartphone. They can prioritize their day with one quick look at their dashboard and automate tasks, so they can get back to what they do best— closing more business.

• Action Plans
• Email Templates
• Printable eCards & Flyers
• My Customer for Life Newsletter Email Campaigns
• Customizable Customer Lists
• My HomeFinder, Market Watch & Seller Reports
• Open House Connector™ App
• Facebook Connector™
• Customer Review Sharing
• Full Customer Tracking
• Fields for Lead Records
• Customer Imports & Exports
• Lead Capture Forms
• Generate Print Mailing Lists
• Automated Lead Segmentation
• IDX Listing Integration


Get more traffic, leads, and business with our digital real estate marketing services

Planning your marketing strategies from the start gets you more traffic, more leads, and more business. From our incomparable patent-pending SEO software and content creation services to paid advertising, email, video, and social market- ing, you’ll quickly dominate your local market. Our real estate marketing methods connect you with buyers and sellers at the right place and time to attract, engage, and satisfy the needs of your users no matter what the stage of their real estate journey.

• Search Engine Optimization (SEO)
• Custom Content Creation
• Social Media Marketing
• Properties in Motion® (listing videos)
• AdWizard™ Paid Advertising
• Pay Per Click (PPC) Advertising


Related Articles

Don't Make These 5 Website Design Mistakes
For real estate agents, having a website is not negotiable. It is a core part of building an online presence and serves as a destination where prospects can learn more about you and your services. You have full control over your website, which is what makes it such a powerful brand-building tool. With proper execution, your site will help you project expertise, reinforce your value, and build trust with prospective clients. The only problem is that it's quite easy to make website design mistakes that will produce the opposite of your intended effect. That is, a poorly designed website will cause potential leads to leave as quickly as they arrived, and you'll miss out on the opportunity to convert them into clients. Don't worry, though — you don't need to know a complicated coding language to avoid the most common website design mistakes. Most website builders and third-party hosts make it easy to create a clean, easy-to-navigate site. You do, however, need to know what to look for to ensure you don't flip a switch or do something that jeopardizes the strength of your site. Avoid the following five mistakes and you'll be on your way to creating a beautiful website that helps you grow your business. Mistake 1: Difficult navigation This seems like a no-brainer, but what does it actually mean? What is difficult navigation? Simply put, your website shouldn't have too many destinations for buyers and sellers to get lost in. Think of it as the difference between a fork in the road with two paths to take, or a fork in the road with a dozen paths to take — the latter is overwhelming and confusing, so it's best to keep it simple. The navigation bar that sits at the top of every page should have just a handful of options and each destination should be worded clearly and concisely. For example, you can use "Buyers" or "Search for Homes" as one of the link options. Since these are terms that users easily understand, they know that when they click the link, they will be taken to a page that is relevant to their needs. That page would host, for example, an interactive tool where buyers can search for homes through an IDX integration. Difficult navigation can also mean an experience that users aren't expecting, and if they get frustrated, they're likely to make a quick exit. Stick with the experiences that users are comfortable and familiar with, so they can assume you'll be as easy to work with as your website. Mistake 2: Busy/too much text A text-heavy site is the web equivalent of an in-your-face car dealership commercial. It's overwhelming, off-putting, and delivers too much information at once. Strive to keep your website clean, not cluttered. Leave white space around text, images, and forms. Use eye-catching photos to provide a visual break from blocks of text. Offer interactive elements to take the place of text. For example, instead of explaining how a homeowner can determine the market value of their home, use a lead capture form to offer your own expert evaluation. Mistake 3: Not mobile responsive In website lingo, responsive means that a site is built to work well on a desktop computer, tablet, and smartphone — it adapts its look to fit the device, so users have a seamless experience no matter where they view it. Essentially, the website that loads on a desktop computer will be its complete self, with a fully visible navigation at the top and each section of every page laid out in the way the website designer intended. Once you need to condense the website for tablet and mobile, those elements condense, too. The navigation menu is typically collapsed behind what's called a hamburger menu (which is three stacked horizontal lines). Components, like text and images, will be aligned vertically instead of side-by-side since the width of a mobile screen can no longer support that arrangement. If your website isn't responsive, it means that someone viewing it on their tablet or phone might have trouble navigating, and is more likely to leave out of frustration. Mistake 4: Lack of branding A generic website should be avoided if you want to stand out from your competitors and differentiate yourself in the crowded real estate space. It doesn't capture who you are, establish your expertise and unique value proposition, or reinforce your brand in any way. One of the reasons real estate agents should have a website is to build and strengthen brand awareness, and you can't do that if your generic site can be confused for any competitor's site. An easy way to incorporate your branding is to apply your logo or name, slogan (if applicable), and brand colors throughout the site. If you add those components to your header and footer, they will automatically appear on every page. You should also find relevant spots for your headshot, phone number, and email address. Mistake 5: Missing lead capture Lead capture forms encourage your website visitors to take action and are therefore important tools to help convert window shoppers into leads. Not having them placed around your site is one of the biggest web design mistakes out there. It seems obvious, but it's easy to overlook. Just pairing your email address and phone number with, "Looking to buy or sell? Contact me!" won't be persuasive enough to convince some people to get in touch. A true lead capture (also called a lead magnet) form offers buyers and sellers an irresistible reason to submit their contact details. Here are a few examples of topics that you can use to create lead magnets on your real estate website: E-newsletter signup Free home valuation Market trends/update reports Gated content (e.g., a buyer guide that will be sent out once the lead submits their email address) Free consultation session Webinar registration These are just general topics. Your lead magnet needs to persuade buyers and sellers that it's in their best interest to sign up. You wouldn't want to just write, "Submit your email address to receive my e-newsletter." Instead, you could write: "Looking to buy or sell in the Atlanta area? My weekly e-newsletter is packed with dos and don'ts specific to this area, the latest ATL market trends, and what you need to do before starting your real estate journey. Sign up to be in the know!" If you aren't familiar with building or maintaining websites, it's easier than you think to make website design mistakes that can cost you leads. More than 60,000 real estate agents around the country trust Homesnap Pro+ to handle it all for them. Take a peek at what your real estate website could look like! To view the original article, visit the Homesnap
The New Google Screened Badge is Changing Digital Advertising: Here's Why
Every real estate agent should make it a priority to get their Google Screened badge as soon as possible. Here, we'll cover the top questions real estate agents have about the Google Screened badge. Google has slowly been adjusting its search results pages – specifically the first page — over the last few years to make itself a bigger competitor for top-of-the-funnel advertising tactics. Instead of sending people away to other websites, Google wants its users to find the info they need without very much clicking or scrolling. Just take a look at how Google has evolved its strategy recently: First, you could only run a paid search ad that appeared at the top of search results. Then, Google introduced the Google business profile to give relevant businesses prime real estate at the top of Google. Then you could connect your search ad to your Google business profile to unlock a Google Maps ad. There have also been adjustments so searches are hyperlocal (two people across the country searching "top real estate agents" will see different results), and the introduction of "snippets" so searchers can instantly see answers to common questions related to their search without ever clicking into a website. Now, real estate agents can run Local Services Ads, which appear at the very top of the search results page — even above paid search ads — and deliver live phone call leads. They can also include a powerful endorsement from the search giant itself: the coveted Google Screened badge. Unlike a traditional ad, the Google Screened badge can't be obtained in just a couple clicks, and Google won't endorse just anyone. The badge is tougher to get because you have to go through a screening process, but it's worth it because Google rewards badge owners with more live phone call leads. This gives savvy digital advertisers a huge advantage, because they can unlock a clear path to better ROI without paying anything extra, except a tiny bit more of their time to push some digital paperwork through. If Google has taught us anything, it's that its users adapt fast to these interface and experience changes, and quickly alter their search behavior accordingly. As the Google Screened badge continues to expand into other industries, users will only grow more and more likely to call Google Screened businesses that are right at the top of the page. That's why, even though it takes a little effort, claiming your Google Screened badge right now is worth it. What is a Google Screened badge? The Google Screened badge is a green checkmark and designation applied to Google's new Local Services Ads. Right now, the badge is only available to a few professional service providers: those in law, financial planning, and real estate. Each ad prominently displays the advertiser's headshot, star rating, and review count, as well as a click-to-call feature that drives direct phone call leads to businesses. Not all Local Services Ads receive the badge, and that's because you need to apply for it and get approved. It's an involved process that requires agents to allow Google to conduct business-level and business-owner background checks. This is how Google does its due diligence to ensure that its most esteemed advertisers are, in fact, licensed real estate agents. Once the vetting process is complete, you'll automatically be ranked over every non-screened agent in your market. Why do I need a Google Screened badge? Google continues to adapt its platforms to give users the most relevant search results higher and higher on the page. You've seen traditional SEO continue to evolve (just look at the organic featured snippets and FAQs that now appear near the top of search results), and that's because users expect the best information to appear first. By placing its Local Services Ads at the very top — the most sought-after placement — Google is telling consumers that these are worth paying attention to. And, Google is telling advertisers that this is where it's investing its time and resources. As such, Local Services Ads provide one of the lowest-friction experiences available today. Its prime placement makes it easily seen and accessible, and it offers a hassle-free click-to-call feature. The addition of the Google Screened badge not only boosts trust in the eyes of consumers — like a digital referral — but Google really does prioritize vetted advertisers above those who do not have the badge. Local Services Ads combined with the Google Screened badge create a one-of-a-kind ad unit. It's essentially a combination of a top-of-the-funnel ad (when consumers first become aware of your business) and a bottom-of-the-funnel ad (when consumers are ready to take action). That's because someone could search for "real estate agents in Seattle" instead of a specific agent, get served a list of Google Screened results — seeing these specific agents and their five-star ratings for the first time — and then tap an ad to call one of the verified agents. Within a single search experience, you can be discovered for the first time and immediately contacted, thanks to the high level of trust that users have in Google to screen and recommend businesses. This new ad type presents real estate agents with a unique opportunity to get in on the ground floor of what will undoubtedly become an important and highly competitive advertising space across industries. How can a Google Screened badge help me get more live phone call leads than my competitors? The Google Screened badge is exclusive. Since you need to go through a traditional background check process to get approved, it puts you on a different level from other agents. This requires more effort, but it also gives you a competitive advantage when you're trying to win new business because Google sends more leads to agents with a Google Screened badge. Our data also show that the leads generated from Google's Local Services Ads are highly qualified. For instance, one in two leads is an actual buyer or seller, and one in 10 leads is a seller lead. Plus, you can dispute bad leads with Google and win that budget back, creating a more efficient advertising strategy and ROI than your competitors. Agents who get in early will outpace their competition, as they'll have a head start in building trust with Google. The company rewards advertisers who invest in its products and provide a good client experience. When you already have good reviews and a high star rating and then also earn the Google Screened badge, it's a signal to consumers that you are trustworthy, which Google knows will lead to more live phone calls. The more phone calls you answer, the happier Google is with the experience you're providing to consumers. As a result, the search giant will optimize your ad for more phone calls. This creates a merit-based system where agents control their own destiny, so other agents can't simply outbid you for exposure. If you get screened and earn a Google Screened badge, consistently get five-star Google reviews, and answer when those leads call, you'll quickly outpace your competition. How do I apply for a Google Screened badge? We mentioned earlier that the application process is more involved than any other advertising product on the market. But that should not deter you at all. As one of the only professional service sectors that can apply right now, real estate agents should be running—not walking—to earn the Google Screened badge. THIS is the ground floor if you act quickly, like buying Amazon stock decades ago for $10. Navigating the application process on your own can feel intimidating. Homesnap Concierge makes it easier for real estate agents as one of Google's only trusted third-party partners. When you work with us, you're assigned a dedicated success manager who will coach you through the process, letting you know what information to provide, which specific documents to submit, and when to take the next step. Your success manager will ensure you don't miss a beat and are able to earn the badge as soon as possible. Another important part of the process that real estate agents should be aware of is the requirement of having a verified Google business profile with at least one review. Details from your profile are linked to your Local Services Ads and badge, and Google also uses that information to determine when to serve your ad in search results. As a Google preferred partner, Homesnap Concierge is able to expedite Google business profile verification process for our agents — which can otherwise add weeks to the process. And finally, our Concierge specialists vet every phone call lead and dispute bad leads on your behalf — so you can be sure your ad budget is always being invested in quality leads. It's bound to be a hot summer for residential real estate. Home-buying demand remains strong and inventory could expand as states loosen COVID restrictions and give us a glimpse of a return to normal on the horizon. Now is the time to invest on an advertising strategy that will bring you high-intent, qualified leads by phone. To view the original article, visit the Homesnap
Staying in Touch vs. Spamming Too Much
I do love Father's Day. These days, one of the greatest treats is spending time with family. I also got a few text messages from close friends--I sent a few, too. But this morning, my inbox was littered with "Happy Father's Day" greetings from CRMs. What do you think happened next? As I went through them, I noticed a few things. First of all, it seems like the most popular CRMs used by agents either only have one Father's Day greeting in the drip system, or it was just the most popular choice among agents. I had lots of duplicates of the same greeting; honestly, it made the entire thing seem insincere. I also noticed that there was nothing personal about it. None of the agents took the time to share anything about themselves – like a child's graduation or maybe summer activities that they are enjoying, etc. The greeting was nothing more than a form letter. Moreover, I am certain that I did not subscribe to their marketing campaign. After deleting a few emails, I changed my behavior and started hitting the unsubscribe button. I am sure that agents across America found a bunch of unsubscribe notices in their inbox this morning – depleted databases. The great unsolved challenge for real estate professionals is cracking the code to staying in touch with the people in their database. Every year, the National Association of REALTORS® publishes research that indicates that over 90% of consumers would use their Realtor in a future transaction. Only about 20% of consumers actually use their Realtor again. In addition, agents claim that about 50% of transactions comes from past clients and referrals. All of that research points to the leaky bucket of client retention. Here are a few areas of opportunity that may plug some of the holes: Use tags in CRM to indicate as many things as you know about this person. Develop customer personas. It is a lot of work, but it will make a difference because it will allow the right message to go to the right person, at the right time. Match and append the CRM database to keep it up to date. Services like Aidentified not only complete customer contact records, but they also monitor for life events. Send sincere messages to people that you know. The average agent has 397 people in their database. Sending a real note to 50 or 100 of them would be far better than spamming them all. If you do not know the person that well, tell them about what Father's day means to you and the traditions you have in your family – or favorite places to go in your community and things to do on Father's day. Do good. Give money to a charity in your local community that helps children who are fatherless. Use humor. Top 10 Father's Day disasters – you can easily find that stuff with a Google search. One friend sent me a text of a dad in a canoe with his young son. The dad was paddling, and the son was playing in the water. Then the son fell in the water and dad scooped him up and put him back in the boat and continued paddling as though it never happened. It was awesome. Another one showed a dad at the zoo with his son and daughter. The son was giving food to a giraffe who then picked the son up in the air because the boy did not let go of the leaf. The dad grabbed the son – amazing. Don't send the email. If you do not have the time or inspiration to send an email that is good enough, don't send it at all. All the agents who have me in their database that made this decision did not get their email address blocked. Sometimes that is a win. Happy Father's Day I had a great Father's Day weekend and I hope you did as well. Marilyn, Alexandra and I went to Lake Nacimiento. It is a reservoir and campground in northern San Luis Obispo County where we keep our boat. Alexandra invited a few friends up to join us. It reminded me that Father's Day is not so great for some kids; but in some way, I think they enjoyed joining our family. We had a good time and some of us got a little too much sun. Alexandra's wake surfing skills are getting pretty good. The water situation in California is real. The lake is down below 30% capacity and drops a foot or two every day. July 4th may be the last weekend on the boat this year – which is pretty sad. The boat and the camper were the things that allowed us all to keep our sanity during the COVID lockdown. We are going to need to find some new fun-filled family activities for late summer. Maybe an agent will send me a few inspiring ideas. To view the original article, visit the WAV Group