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DeltaNET 6

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Changing the Future of the Real Estate Industry

DeltaNET 6 by Delta Media Group, redefines automation and innovation for the real estate industry.

Sales associates are the lifeblood of any real estate firm and the driving force behind DeltaNET 6.

DeltaNET 6 looks good and is easy to use. “Hot topic” tools for CRM and marketing are right up front with easy-to-understand names and colorful buttons recognizable at a glance. We organized DeltaNET 6 in a way that makes sense to associates. To-do lists take only a few clicks to complete.

DeltaNET 6 is perfect for sales associates who are on-the-go: Run your office from anywhere, all with your smartphone. Connect with clients 24/7 with emails, text messages, and phone calls. Track their online activity and be ready to engage when they’re ready to act using DeltaNET 6 lead scoring and behavior mangement.


• Mobile Responsive CRM / Intranet
• G-Suite & Office 365 Authentication & Contact, Calendar & Email Sync
• Integrated Support Learning Center
• Admin-Level Email Marketing Campaigns
• AI-Driven eMail & Print Newsletters
• Bulk Email Blasting With Customizable Templates
• Customizable Recruiting Flyers
• Complete Lead Management & Lead Tracking (including third-party lead parsing)
• Geo-Based Text Messaging Short-Codes
• Team Management
• Internal Messaging & Bulk SMS Texting
• Pocket Listing System
• Event Planning
• And More...


• Skyslope
• Homespotter
• AdWerx
• Buyside
• Matterport
• Office365
• G Suite
• ShowingTime
• Dotloo
• RealSatisfied
• Plus 80 more


Franchise, Brokerage, Team & Sales Associate Websites

Choose a simple or sophisticated themed website, or opt to collaborate with our Design Team to create a custom website that showcases your business and incorporates lead-generating features.

• AVM For Seller Leads
• INRIX Drive Time Search
• Metro-Line Search
• Custom Boundary Creation For Hyperlocal Community Search
• Dynamically Created Subdivision & School District Results
• Commercial Websites
• Luxury Websites
• Built-In Mortgage Calculations & Mortgage Lead System
• Market Demographic & Trending Data
• Fastest Updating Listing Data in Industry (Updates on average 2-5 minutes)
• Live Chat Plug-Ins
• Squeeze Page & Lead Generation Tools
• Progressive Web App / Push Notification
• AMP Pages


Strengthen Relationships and Convert Leads

Our Customer Relationship Management (CRM) software keeps your sales associates organized. Our automated, mobile Pipeline Manager helps them track, manage, and engage with customers right from their smartphone. They can prioritize their day with one quick look at their dashboard and automate tasks, so they can get back to what they do best— closing more business.

• Action Plans
• Email Templates
• Printable eCards & Flyers
• My Customer for Life Newsletter Email Campaigns
• Customizable Customer Lists
• My HomeFinder, Market Watch & Seller Reports
• Open House Connector™ App
• Facebook Connector™
• Customer Review Sharing
• Full Customer Tracking
• Fields for Lead Records
• Customer Imports & Exports
• Lead Capture Forms
• Generate Print Mailing Lists
• Automated Lead Segmentation
• IDX Listing Integration


Get more traffic, leads, and business with our digital real estate marketing services

Planning your marketing strategies from the start gets you more traffic, more leads, and more business. From our incomparable patent-pending SEO software and content creation services to paid advertising, email, video, and social market- ing, you’ll quickly dominate your local market. Our real estate marketing methods connect you with buyers and sellers at the right place and time to attract, engage, and satisfy the needs of your users no matter what the stage of their real estate journey.

• Search Engine Optimization (SEO)
• Custom Content Creation
• Social Media Marketing
• Properties in Motion® (listing videos)
• AdWizard™ Paid Advertising
• Pay Per Click (PPC) Advertising


Related Articles

How to Get Real Estate Leads with No Upfront Costs
It sounds too good to be true, we know: But you can actually generate real estate leads with no upfront costs. It will take some effort and focus, but the leads you receive will be warmer and more likely to convert than those you'd buy from any number of companies offering supposed "quick, easy leads." The main activity you'll need to focus on to fill the top of your funnel is building a strong online presence and improving your online reputation. That, in combination with outreach and lead nurturing, is the recipe for generating and ultimately converting real estate leads with no upfront costs. Let's dive into the details. What Is a "Strong Online Presence"? A strong online presence means that it's easy for buyers and sellers to find information about you and your business on as many corners of the internet as possible. Being visible and easily findable online is table stakes for most transactions nowadays. Consumers look up every business they're considering working with, from dentists to real estate agents to restaurants. Inevitably, the first place they'll go to start that search is Google. If you don't have a Google business profile and well-maintained website, it'll be hard to find you online — leaving buyers and sellers wondering if you're a reputable agent or whether you're still practicing real estate at all. And that's just for the people who actively search for your name. Imagine all the buyers and sellers who Google terms like "real estate agents near me" and miss out on learning about you simply because you aren't there. Make Your Business Easy to Find on Google Being present on the world's most popular search engine is step one. The best thing you can do to start building your presence is to create a Google business profile, which is the large info box that appears to the right of Google Search results or at the top of Google Maps results. Like we mentioned earlier, doing this requires no upfront cost. You can go to Google and start the process of claiming and verifying your business right now. The key, though, is maintaining your profile by updating it with new content and new reviews on a weekly basis. Yes, weekly. This helps with SEO and building trust with Google so that the search giant will be more inclined to show your profile over competitors when a local buyer or seller searches for "real estate agents near me" or the like. After all, Google doesn't want to show its users defunct profiles or poorly reviewed businesses over active, well-reviewed businesses. Here are our top tips for optimizing your Google Business Profile for better ranking: Fill in all information fields, including contact details, business hours, and your bio. Publish photos, including a professional headshot and images of your recent listings and sales. Add new content weekly to show Google that you are keeping your profile active and up-to-date. Publish content posts with helpful tips, market insights, and information about your services. Show off your real estate knowledge to position yourself as an expert. Add new content weekly so Google knows you're keeping your profile active and up to date. Request reviews, and then request more reviews—often! Consumers need to read at least 10 positive reviews to begin to trust your business, and nearly three quarters of people only pay attention to reviews written in the last month. As with photos and content posts, adding new reviews to your profile on a regular basis is a positive signal to Google, too. Respond to all reviews, including negative ones. If you don't publicly acknowledge negative reviews, consumers are left with more questions than answers, and it also sends a negative signal to Google. Respond Quickly to Leads as They Come In We're living in a world where you can track your food delivery order from the oven to your door. Consumers' expectations are very high, and it's no different when they submit their contact details to receive more information about your listing or services. If you wait too long to respond, you're more likely to lose that lead to another agent or even just cold feet. We recommend responding in less than an hour — ideally in minutes — to catch them while their interest is still high. Nurture Leads Who Aren't Ready to Transact Although a potential buyer might reach out to you through your Google business profile, they may not be quite ready to jump into the real estate market. It's important to nurture every lead you receive. Nurturing leads means engaging with them regularly so you're top of mind when they are ready to buy or sell. You can do this by supporting leads in whatever ways they need, such as being available to answer questions or referring them to trusted lenders or other professionals in your network. You should also reinforce your market expertise whenever possible. This is easily achieved by including leads in your email workflows for e-newsletters, neighborhood spotlights, trend reports, and market updates. The more that potential buyers and sellers interact with you and your content — even digitally — the easier it is to build trust and ultimately be the agent they turn to when they're ready to buy or sell. Reinforce Your Expertise Through Marketing You can generate real estate leads with no upfront costs, but marketing isn't free. The cost of ads, direct mail, etc., shouldn't stop you from having and executing a marketing strategy. This is critical for any business, including real estate agents, in order to extend your reach, increase brand awareness, build trust, reinforce your expertise, and move leads down your funnel faster. Digital marketing is the perfect tool to use in conjunction with your lead generation tactics. That's because advertising platforms, such as Facebook and Google, allow you to add specific people to your custom audience. As long as these ad platforms are able to identify your leads on their network, they'll serve your digital ads to them. The more often these leads see you pop up in their newsfeed or around the internet, the more likely you are to make an impression of being a successful real estate agent. Although you don't need to pay a dime to generate leads in the way we described, it does take continuous work to maintain an online presence that builds trust with consumers and ranks high on Google. Learn how Homesnap Pro+ can do the hard work for you. To view the original article, visit the Homesnap
Farewell to Page One: Google Results Go Scrollable
When people go online, they click, download, share, like, post, send, and search. But before, during, and after they take all those actions, people scroll. That's why Google is introducing continuous scrolling for mobile search results. Social media sites such as Facebook, Instagram, and Twitter have successfully designed their sites to keep users scrolling through news feeds and content — and now Google wants to provide users search results that have the same addictive, can't-look-away qualities. This development is important for agents. Changes to Google's scrollability affect how people engage with search results and the advertisements and content that populate them. Scrollability may prove quite a shift from traditional SEO, as users won't perceive different pages of search results. Google's emphasis on scrolling is a component of the search engine's broader goal to become more intelligent and user-friendly. Here, agents can learn about the change to scrollable mobile results, the ways it will affect their marketing strategy, and what strategies they can take to continue to earn new leads and clients. Continuous Scrolling: What's Changing? Just about everyone is familiar with the traditional Google experience: You type a query into the search bar and 10 results appear. You scroll to the bottom of the page, and if you haven't found what you're looking for, you click "next" or a page number to access more results. But times are changing. Google results are now much more dynamic, informative, localized, and interactive — and the switch to scrollability is a continuation of this trend. Interactive elements in Google's search results include paid advertisements at the top of the page, "three packs" of local search results that appear at the top of the page, shopping results that highlight specific products, "people also ask" boxes that feature a few related questions, and "featured snippets," in which a blurb from a web page is displayed at the top of the search result page. The move to continuous mobile scrolling represents an effort by Google to help users interact with these elements more seamlessly. With continuous scrolling, Google can intersperse these elements with traditional search results. In addition to standard web links, users can scroll and engage with related questions and blurbs and shopping results, making for a more dynamic experience. Overall, the shift to continuous scrolling is an indication that Google is becoming more intelligent and committed to keeping people viewing search results for longer and engaging with the results more meaningfully. How Should Agents Adjust to Continuous Scrolling? Being "findable" on Google has long been a priority for savvy agents, since more than 90% of real estate searches begin online and because Google is, by a wide margin, the most used search engine in America. The most important change related to continuous scrolling that agents should prepare for is the discontinuation of "page one" results. In the past, landing even on the bottom of the first page of Google search results was valuable, because the vast majority of searchers would not progress beyond page one. Now, more results will load as users scroll, lessening the advantages provided by being the eighth or ninth or tenth search result, but heightening advantages for agents who are "Google screened" via Google's Local Services Ads and appear first in real estate agent related results. Google's Local Services Ads seamlessly facilitate contact from homebuyers and sellers to real estate agents in their market. The most valuable feature of Local Services Ads is that they enable prospective buyers and sellers to call listed agents (via their desktop or mobile device) directly from the ad itself. This makes getting the Google reviews necessary to become screened a must for agents. Without a page one, agents should prioritize being at the top of Google searches, so that people see them before scrolling deeper and deeper into the search results. The best way to rocket to the top of search results is with Google's Local Services Ads Google search results — and digital marketing more broadly — are only getting more complex and holistic. Use Homesnap Concierge to save time and leverage the digital marketing expertise necessary to earn leads from the world's most popular search engine. To view the original article, visit the Homesnap
Get More ROI from Your CRM
For many real estate agents, their CRM is the epicenter of their entire business. It's not only the database that holds every single lead and client, but also the tool that empowers agents to follow up, power digital advertising, automate marketing campaigns, and remember their to-dos. But at the end of the day, technology is only as strong as the one who uses it. And since most powerful CRMs are a considerable investment, we put together some ways that agents can extract as much value as possible. 1. Build on a Long-Term Lead Pipeline Many agents scale back on their ad spend and lead generation efforts when buyer demand is high. However, consistently fueling your pipeline is critical for long-term, sustained growth and success. Now is the time for savvy agents to lean into their lead generation efforts, build that database, and prepare for the market to shift. Real estate markets are always changing and when the landscape shifts, you need to have the tech and teams in place to make sure you're ready to seize opportunity. "A lot of agents are pulling back on their online buyer acquisition spend, but we doubled ours because we're in this for the long game," says Mary Maloney, HomeTown Realty Powered by eXp. "We look at the relational side of the business, not just the transactional side. And when you're in it for the long game, the market is going to shift. So, if you're front-loading your database with the client, that will be ahead of the next market shift. When the market does shift, you're going to have amazing business." 2. Empower your client experience When competition is stiff, and technology is automating services left and right – what makes you stand apart from the rest? Providing a VIP, white-glove client experience will leave a lasting impression. It is important to never forget that you are in the service industry! The experience your clients have will make or break your sphere of influence, and amazing experiences can build the foundation for a lasting, thriving business. Leverage tour CRM to anticipate their needs: Work with a CRM that empowers agents with both a mobile app for agents and a consumer-facing app Set up every lead with eAlerts (automated emails that will send hand-picked listings based on their search history) Utilize Smart Drip campaigns to automate personalized messages using insights from your CRM Be ready with information and OVER-communicate. Especially during a time when the market is in flux and buyers and sellers may be on the fence Have a clear process from the beginning and set expectations along the way. The worst experience is when you're unsure of next steps and you feel in the dark. 3. Prioritize Lead Engagement Ninety percent of agents give up on a lead after four touches. Meanwhile, 70% of those leads will purchase a home within the year, just with another agent, according to NAR. Ask yourself: What process do you have in place for following up? Are you or your agents responding to their own leads? What is the response time? Are you being notified by your CRM? These are important questions, but most agents ignore them. Why? Most agents would agree: following up is pretty boring and can be extremely difficult. However, as most agents would also agree, it is absolutely necessary for your practice. To make it easier on yourself, you need to streamline. The simpler you can make this process, the better equipped you'll be to convert more leads into clients and continuously go after these potential new clients. With the right system, long-term nurture plans will help grow your database, both in size and value, over time. Having eAlerts provides leads who register, but aren't ready to buy or sell, notifications that act as an automated drip campaign. A good CRM creates an environment that works towards your lead's schedule. So when they are finally ready to take the leap and make purchases, you'll be the first agent that's top of mind. 4. Work Smarter with Predictive insights Your CRM should be tracking every action a lead takes on your site, and surfacing insights your agents can act on like "back on site after a month" or "just favorited a property." Even "currently on site." These alerts let you know they're ready, and they're active, and you have a reason to reach out. It's critical to have information about your leads at your fingertips. This means utilizing powerful software and the latest technology to make your prospecting so much more effective. 5. Stay Dollar-Productive Hitting that GCI goal means taking control of your time. It's easy to get caught in the whirlwind, but real results come from working on your business instead of in it. On average, BoomTown customers report that they are empowered to spend 50% more time on dollar-productive activities. Hot leads are prioritized, systems are optimized for accountability, and agents are freed up from admin work. It comes down to prioritizing your time based on your most dollar-productive activities, leveraging the value of your database, and diversifying and growing your lead sources. Most real estate professionals are experts in their field, but that doesn't mean they're experts at digital marketing, or necessarily need to flex their expertise to nurture buyers and sellers who are far-out in the buying or selling process. 6. Accountability and Transparency It's crucial to arm yourself with the tools that'll both gather that data (lead behavior, ad performance, communication metrics), and translate it into insights and reports that work for you. This is how you optimize your business and systemize your success. And this is true tech partnership—a predictive CRM that prioritizes your work and makes it seamless to launch campaigns and understand performance. For example, there are several data points and KPIs that'll determine if your conversion rates will be on point. In BoomTown's CRM, the Vitals Dashboard is one of our most-used features. Like a report card for a team or brokerage, it gives brokers instant insight into agents' performance and benchmarks it against other users with similar team size and tenure. The report measures: Active opportunities Under contract opportunities Closed opportunities New leads New leads that have been contacted New leads that have not been contacted Response times An agent leaderboard and an agent-specific version let agents track and monitor their own performance, and brokers can take action in real-time to reassign leads, send a bulk text or email, or send a reminder to the agent. When the data is easy to digest, it's easy to course-correct and make sure you're optimized for success. 7. Integration tools Your CRM can't do it all. Nothing can! That's why it's important to work with a real estate CRM that plays well with others—meaning that it can integrate with a variety of other tools that you need. Your business has unique needs You deserve to use the tools you like (and ditch the ones you don't) And there is no one-size-fits-all solution To view the original article, visit the BoomTown