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Market Snapshot®

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Stay top-of-mind and be the neighborhood expert with a follow-up system that gives your clients real-time, real estate market data and insights

Stay relevant, keep contacts engaged and stake your claim as the market pro by empowering your contacts with accurate, real-time MLS market reports tailored to their needs.

Provide your clients with accurate, real-time MLS data that matters. Market Snapshot® syncs with nearly every MLS, with most updated every 15 minutes, so our trend reports are the truest representations of market activity in your clients’ areas of interest.Within moments, your clients are notified of new listings, price changes and sales as they happen – not when they’re updated on public records. Your clients will have the freshest MLS data right at their fingertips.

Market Snapshot® carries your brand, and the information delivered is clearly attributable to you as the go-to real estate professional. When your clients are ready to act or have questions, they can contact you with the click of a button.

  • Be the undisputed market expert
  • Generate more leads
  • Identify your best prospects 
  • Effortlessly stay-of-mind
  • Protect your book of business
  • Provide more value to seller 

For more information visit https://marketing.realtor.com/market-snapshot

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Blog About Your New Listing: Timing Is Everything
In real estate, timing is everything. Blogging about your new listing is essential when it comes to capturing organic search traffic and attracting new readers. On average, 65% of people begin their online search for a home by Googling the street address of a property they like. Because the MLS listing is syndicated with the major players in the real estate market, those pages will appear before your site about 95% of the time. However, if your MLS does not have stipulations around publishing property details, you can publish a blog post with featured photos, full property description, and the street address in both the title and body of the post. Stipulations usually include posting in a 24-hour period before the listing is active and/or allows creation of "coming soon" pages. Depending on the timing of how Google indexes your site content, chances are high that your site's blog post will appear as a Top 10 search result listing for that property address and compete with bigger competition. Another way to beat the bots, so to speak, is by optimizing your real estate videos for YouTube. In this tutorial, IDX Broker Developer Partner CJ Hays and Marketing Director at Agent Reputation explains how to create, load, describe, tag, and optimize your listing on YouTube. Because Google owns YouTube, when videos are added to the platform, they are indexed on Google within two to five minutes after they are published. For more information on optimizing your real estate website using community pages, saved searches, duplicate content, micro blogging, and other essential digital marketing practices, watch Elm Street Technology's "Content is King" recorded webinar through the on-demand educational academy. To view the original article, visit the IDX Broker
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How to Use Real Estate Market Statistics to Attract Sellers and Win Listings
We spend a lot of time talking about how to market to home buyers. But it's important to market to sellers too. And it's easy to do. Before making a decision, sellers should be familiar with the real estate market in their area. Here's how to use real estate market statistics to attract sellers and win listings. Valuation Before deciding to list, a seller needs to know how homes are being valued in the community. Specifically, are values going up? To provide this information, you should look for statistics showing the average percent change in valuation over time. The information should be categorized by ZIP or neighborhood. This will allow the seller to know how values are changing in his/her immediate community. And it will help the seller have the right expectations when pricing the home. Total Home Sales The seller also will want to know the competition for buyers. Specifically, how many others are listing in the area? A graph showing monthly sales volume by ZIP code is essential. This will help the seller understand what potential buyers are seeing and better predict their behavior. Median Price Per Square Foot Median price per square foot is the median sold price in the area divided by the square footage sold. This helps the seller understand the prevailing prices for homes in the area. If the seller's home is smaller than average, he/she should expect to price the home lower than others. Sales by Age Square footage is not the only factor affecting home prices. The age of a home also plays a role. To help a seller understand the bigger picture, you should provide statistics on total sales by home age. This will show the age of the homes selling most, and it can help the seller know what most buyers are looking for. Others These statistics are just a start. There are many others that can provide useful information to sellers. You should consider: Months of Supply – How many months it would take to clear the current supply of homes for sale Home Sales by Square footage – What size homes are the most popular Total Foreclosures – How many houses have been foreclosed in the last month Days on Market – The average listing time for a property Where to Promote Your Market Stats Okay, you have some key statistics selected for your marketing efforts. What do you do with them? Here are four places to promote market statistics to maximize impact. Market Statistics Page If your community is small enough, you could create a single market statistics page on your website. This is where you would show data about sales and prices for your entire town. But if your coverage area is larger, this might not work. Sellers want the narrowest data possible. So if you cover multiple ZIP codes, you should breakdown your data by ZIP and create a market statistics page for each. Consider creating neighborhood pages that show available homes and neighborhood statistics together. The Property Listing Page You also should consider placing statistics directly on the property listing page. This page would provide the property listing as well as data about the area surrounding the listing. You might ask, "Why we would put statistics on a property listing if we are looking to attract sellers?" Don't forget sellers are doing research too. They want to know the prices of other homes in their community and the amenities they have. So it's very likely a seller will check out a few active listings before deciding to list him/herself. Open House Statistics are great handout material at open houses. Why? Because neighbors often attend open houses. While they may not be immediately looking to sell, they could be in the future. Providing statistics is a good way to help these potential clients remember you, and it will help demonstrate your expertise. Blog Feature Market statistics also are great web content. Consider adding them to your blog as a regular feature. This will help you boost your SEO and increase your web traffic. Real estate market statistics empower sellers. They can help them understand home prices, competition for buyers, available inventory, and more. Don't leave your potential sellers out in the cold. Win their trust and their listings by adding real estate market statistics to your site today. To view the original article, visit the Realtyna
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5 Ways Email Marketing Can Boost Your Business
Email is so ubiquitous to our daily lives, we sometimes take it for granted—most of us check our smart phones, smart watches, tablets, or inboxes for new messages several times a day (if not immediately after a notification pops up on the screen). Whether you are using email for basic communication or as an inexpensive way to reach everyone in your digital Rolodex at one time, here are five best practices for Realtors looking to successfully incorporate email marketing into their overall digital marketing game. 1. Follow Up After a Networking Event Leads won't just start coming in after a networking event. Like any lead, it is a process of nurturing and follow-up. Gather business cards of those at the networking event. Then send a follow-up email about how it was nice to meet them and include your contact information. 2. Send a 'Just Sold' Email Blast to Your Client Database Share your sold listings with your client list. It can be a way to start a conversation about getting their home on the market, but it can also help keep you top of mind when the time is right for them to sell. Offer your services or some sort of incentive so they will reach out to you for their real estate needs. 3. Automate Emails When You Can You can automate many of your emails, like your welcome email, certain follow-up emails and even monthly newsletters. Make sure you have your leads and clients grouped in a way that makes sense. This way, clients get the email messages that work best for them, wherever they are in their home buying or selling journey. 4. Send a Newsletter Featuring Client Stories You can send email newsletters on a weekly or monthly basis to give an overview of your company. These newsletters can include pictures or invites of an open house event or a success story shared by your client. Showing satisfied clients in your newsletter is an excellent way to attract new customers. This increases their faith in you as potential customers and makes them initiate a conversation or offer if they haven't yet. 5. Segment Your Email List If you want to give very personal experiences to your leads, segment your email list based on client personas and needs. Then, target communications with details pertinent to each client. Segmentation increases the chances of nurturing bonds with the audience by sending only valuable and relatable content. To view the original article, visit the IXACT Contact
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