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How Branding Builds Trust and Familiarity for REALTORS®
Every type of business needs to pay close attention to branding, real estate included. Most potential clients don’t know anything about your business until you establish and build relationships with them. Their first impressions and perspectives of the company will come straight from whatever branding they’re exposed to. Even after clients know you, branding continues to affect how they view the company. It serves as a reminder that the company is successful and always ready to help them connect with the property of their
Industry Relations Announces New Focus on RPR REALTOR® Service
It is hard to believe that it was just 18 months ago when RPR was unveiled at the NAR Annual Convention in San Diego.  Since that time, REALTORS® all over the country have been checking out this new NAR member benefit, and MLSs and Associations continue to embrace this new tool as an important part of the value they bring to their members.  Recently RPR announced it had surpassed an important milestone, enrolling over 510,000 REALTORS®, represented by contracts with 287 MLSs.  This is a significant achievement, as RPR now has more REALTORS® enrolled in RPR, as it does REALTORS® waiting for their MLSs to work through the contract
HomeGain Releases 2nd Quarter 2011 National Home Values Survey Results
Guest Contributor Louis Cammarosano from HomeGain Says: Fifty percent of surveyed real estate professionals nationwide expect home values to decrease over the next six months; Sixty-five percent disapprove of Obama’s performance as President. HomeGain, the first company to provide free instant home valuations online, announced the results of its nationwide second quarter 2011 home values survey. Over 750 real estate agents and brokers and over 2,600 homeowners were surveyed. Most real estate professionals and homeowners continue to expect home values to decrease or stay the same through the middle of the year. Fifty percent of agents and brokers and forty-two percent of homeowners think that home values will decrease over the next six months. In the first quarter 2011 HomeGain National Home Values Survey, thirty-nine percent of agents and brokers and 30 percent of homeowners thought that home values would decrease over the next six