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Social Impact by Homes.com

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Make a Strong First Impression!visibility report social impact

Manage all aspects of your online presence from Facebook posts to online reviews!

Social Broadcaster- Manage Social Accounts with One Login!

Features include:

  • Post directly to Facebook, Twitter, LinkedIn, Homes Connect Website!
  • Post Listings with Links back to website
  • Mobile App Available (iOs & Android)
  • Auto Post Options for: New Listings, Open Houses, Price Reductions

 

Social Wall- Automatically Post Updates

Turn your website homepage into a much more interactive and “living” page, made up of a stream of information from your social network, including information about your listings and listing changes.

Features include:

  • Automatically updates your website, by simply capturing your posts on Facebook, Twitter, or LinkedIn
  • Diplays new listings
  • Updates for price reductions
  • Post Open Houses as soon as they are created, with updates 24 hours before they are set to occur

Reputation Manager - Easily expand your brand's visibility

Here’s How Reputation Manager Will Help You:

  • Visibility: From one page, you can add or edit your existing profile information on social networks, the most important search reputation managerengines including Google and Bing, and over 20 business directories like City Search and review sites like Yelp!
  • Real-Time Alerts: Get real-time alerts when your brand is mentioned so that you can promote or address comments accordingly.
  • Reviews:. Automatically review the ratings that have been posted online about your business.
  • Competition: This powerful tool shows your online share of voice compared to your competition. Enter a competitor’s name and view how you can compare and which key terms consumers are using to find you online.
  • Mentions: This section compiles all instances of your business appearing online in one convenient place, eliminating the need to visit dozens of separate sites.
  • Social: Easily monitor your brand’s social networking presence by viewing all of your social activity, Facebook “Likes”, Twitter followers, and more.
  • Reporting: In addition to receiving executive reports, you can opt to receive daily alerts, any time there is social activity, your business is reviewed and mentioned.

 

Concierge Service - Your Own Social Media Assistant

Concierge Service provides your own social media assistant to manage your social media efforts including:

  • Setup accounts and create posts
  • Develop local content for articles
  • Produce local videos.
  • Add and share pins on Pinterest
TO ACCESS FULL FEATURES LOGIN OR REGISTER.

Related Articles

5 Tips [and a Freebie] to Up Your Social Media Marketing
We all know that social media is a necessary part of a comprehensive marketing strategy, but with its ever-evolving algorithms and "cancel culture" mentality, if you make a misstep, keeping up can prove challenging and overwhelming to many real estate professionals. When it comes to social media marketing, we believe in QUALITY over QUANTITY. Read on for our easy-to-implement marketing tips that even the busiest real estate professional can put into play! 1. Take the "Mixed Bag" Approach to Creating Content Creating good social content can be time consuming, but it doesn't have to be if you take a "mixed bag" approach. Some of the highest engagement content is nothing more than capturing a moment in your life and sharing it, or taking a shot of the hottest new coffee shop in your neighborhood and giving a shout-out regarding the most delicious latte that's walking distance from that hot new listing you just landed. Other types of content require more thought and effort, like a video interview with your favorite mortgage lender, writing a detailed blog post about a residential community, or editing a video tour of your latest listing. 2. Focus on Quality Over Quantity Posting for the sake of posting isn't necessary. Although we DO recommend that you create some sort of consistent posting schedule in order to train your followers (and yourself) to look for and engage with your content, you want to ask yourself two important questions for creating awesome content: Does my content provide VALUE to my audience (information, interest, local, relatable)? Does my content ENGAGE my audience (shares, clicks, comments, likes, etc.)? Always keep in mind the reason that you create content in the first place is to provide value to your audience, initiate conversations, and ultimately build and nurture your sphere to lead to business (and personal) opportunities in your life. 3. Focus on the Platforms that Support Your Audience (and Opportunities) There are a lot of great social media channels, but some are more popular than others with certain segments of your audience—and some are going to feel more natural and intuitive for you as well! The average American spends three hours per day on social networks and online messaging and the numbers are impressive: 90% of Millennials, 78% of Gen-X and 48% of Baby Boomers all are active social consumers, and the numbers have continued to grow over the past year of "COVID living." Millennial audiences are going to prefer highly visual, short form channels like Instagram, YouTube and TikTok, while Gen Xers and Boomers are more open to platforms such as Facebook, email marketing and long-form blog content. 4. Different Channels = Different Content Be sure that you adjust your content to fit the channel, even if it's the same content being repurposed. For example, you've got a hot new listing to showcase, Instagram and Facebook are where you are going to be very visual with big, gorgeous graphics and expanded description. YouTube is going to promote that listing with a gorgeous walk-through video, and your blog is going to be all of the above, along with an SEO-friendly long-form description of the listing and the surrounding community. 5. Be Yourself One of the things that's made social media so popular is that it's a way for people to easily tap into other's day-to-day without the "invasiveness" of a telephone call or text. In its best sense, social media gives us the opportunity to cheer on each other's successes, explore lives and stories that interest us, and support people and initiatives that we care about. The most important thing to do is be yourself. Being authentically you is what makes following your story online interesting to your audience. All the rest will fall into place! Schedule Your FREE Social Media Review Spend 15-minute with an Elevate Success Coach to take a look at your current social media marketing strategy and receive tips, tricks and insight into what you are doing well and what you can improve. We'll review your current website, blog and social channels—no strings attached! [ SCHEDULE SOCIAL MEDIA REVIEW
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Facebook Turns the Table on Lead Gen: You don't go after leads -- leads come to you
Online lead generation has created new business for many real estate agents for more than a decade. The major portals alone have collected hundreds of millions of dollars in annual ad revenue selling online leads to agents. Early on, agents who bought leads from the portals generated big business. But buying online leads from portals has become more and more expensive and can cost $200 per lead. And the national average conversion rate for internet leads is widely reported at only 2-3 percent. Social media sites, like Facebook, are turning the tables on traditional sources of online lead generation or lead gen. The old model of lead gen captures a lead, and then you go to them. With a social media channel like Facebook, your future leads are already checking you out, and when they are ready, they come to you. This shifts the focus from targeting people you don't know – online leads – to people who know and like you. The concept isn't new: historically, most agents generate the majority of their business from referrals, most often from past clients, friends and family, and others in their sphere of influence. Facebook makes this process possible online. Facebook and real estate According to the National Association of Realtors, 76 percent of members are on Facebook for professional use, and 78 percent use Facebook for personal use. However, NAR says only about one-in-five agents use Facebook to market their listings. Yet, the opportunity to generate leads from Facebook is enormous. Facebook continues its reign as the number one social media site. Nearly two billion people use Facebook every day worldwide. And the average time spent on Facebook exceeds any other social site, a whopping 58.5 minutes per user per day. Engagement on Facebook remains off the charts. Every minute, Facebook users create four million likes, and every second, more than six people sign up for Facebook. More importantly, for agents, 35 million people update their statuses on Facebook every day. Agents are attracted to Facebook, as it is the easiest and most efficient way to stay visible with their clients, friends, family, and community. The fact is most, if not all of them, are on Facebook. There is no more cost-effective way to use sphere marketing to reach clients and future ones than on Facebook. Facebook also meets HUD fair housing requirements for advertising as real estate agents must mark boosted posts as a "Special Ad Category" and select "Housing" from the pull-down menu. Facebook won't approve a real estate ad or boosted post without it. This makes certain agents are complying with fair housing rules that prevent specific geographic and demographic targeting. Turning the tables Perhaps the best part of using Facebook as an agent to generate leads is that in the long run, it is easier. Agents who are most successful in generating leads from Facebook do more than drive-by "liking" of other people's posts. The key is to share relevant comments and content. It's also essential for you to be you. Agents attract customers who are like them, as chemistry is vital in any business relationship. Through Facebook, people in your community get to know you, while your sphere gets to know you better. It's also important to be consistent. As a busy agent, it's sometimes hard to find a way to post to Facebook regularly. One of the best ways to be consistent is to use Facebook to market your listings. This includes paying for "boosted" posts. Paying Facebook to expose your listing post to more people helps your exposure in the market. More importantly, you are delivering value to your sellers by increasing exposure to more potential buyers. What changes is the way you generate leads. Using Facebook to promote your listings and expose your sphere to you and your business, you maintain top-of-mind awareness. When someone in your sphere is ready to buy or sell, they are more likely to contact you because of your Facebook activity. That turns the tables because instead of paying someone to send you an online lead and tracking them down to see if they are interested in working with you, Facebook leads are people who already know you. And they contact you, instead of the other way around. Isn't that the kind of lead every agent wants? Final advice: if your MLS or association offers Tech Helpline from Florida Realtors as a member benefit, you can get technical assistance with Facebook. If your MLS or association doesn't provide Tech Helpline, encourage them to contact Tech Helpline at [email protected] Tricia Stamper is Director of Technology at Florida Realtors®, which owns and operates Tech Helpline and Form
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7 Fresh TikTok Video Ideas from TikTok Influencers
TikTok is a new social media platform, and not many real estate agents use it to its fullest potential yet. That's why we're highlighting top TikTok real estate influencers and what content they are offering. Check out their content ideas (and their TikTok profiles) to jumpstart your own TikTok channel. How to Buy a House? A young person just entering their first job is probably wondering how to buy a house, or if even there is a way to buy a cheap house. Realestate_monster is a real estate professional that teaches young people how to buy their first house, or even how to buy a cheap house. Real Estate for Newbies Newbie real estate agents often wonder how to get started in real estate or even how to stand up in such a saturated market. Well, tatlondono has an answer for you. As a real estate coach, she posts many useful tips for agents and real estate professionals just starting in the real estate industry. Neighborhood Evaluation We all know how important neighborhood evaluation videos are. People are choosing not only the property they're living in, but the whole neighborhood. Considering this fact, it's not a surprise how popular neighborhood videos are. In his videos, Realtornico highlights interesting information about his market in New Jersey, including beaches, schools and places to live. Market Analysis If you ever wondered what the most or least expensive property in your state or even country is, you should definitely check out kellsfromhell, a.k.a. real estate girl. She has a series of least and most expensive houses in different states of the U.S., and now she even has an international edition. 'Real' Real Estate Experience As a real estate professional, you probably wondered once or twice about other real estate professionals' experience in the real estate industry. Can you relate to their experience or not? Well, realestate_t, a.k.a. Tamika E., shares her own experience as a Realtor, her frustrations and wins. Luxury Real Estate If the previous TikTok creators had diverse content, heider_realestate is solely focused on luxury real estate listings. But what makes this account so great is the high-end presentation of listings. Heider_realestate has high-resolution, bite-size videos that showcase luxury real estate listings in the best way possible. Real Estate Tips If you are interested in the commercial real estate industry, you should definitely check out realestatesource. She provides various real estate tips, starting from real estate secrets to market updates. P.S. Want to know more about TikTok marketing? Check out this article: Is TikTok a Good Social Media Platform for Realtors? To view the original article, visit the Realtyna
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