RPR for Brokers

How RPR Commercial Provides Value for REALTORS
There's a lot of talk right now about "value" as it pertains to the business of real estate. As in, what value do REALTORS® bring to the table? For REALTORS® navigating the complex landscape of commercial and land transactions, having a centralized database that seamlessly integrates all these aspects is invaluable. Enter RPR, your Realtors Property Resource. RPR is a game-changing platform that combines ease of use with unparalleled access to a wealth of data, and all at no extra cost to users, because it's included in your National Association of REALTOR® member dues. RPR: Your go-to, commercial real estate hub One of the standout features of RPR is its inclusivity, offering a single destination for REALTORS® to access commercial and land data all in one place across the U.S. Gone are the days of toggling between multiple platforms or databases to gather information relevant to a transaction. With RPR, REALTORS® have access to a streamlined application that pulls in a collection of heavy-hitting partners, to improve and maximize the user experience to its fullest. In this article, we'll examine three key, value-packed features of RPR Commercial that can help commercial practitioners. Because providing them with access to accurate and comprehensive data, can make all the difference between success and missed opportunities. We'll look at RPR Commercial as a whole, but put a spotlight on Site Selection, Trade Area data and the comprehensive list of RPR's commercial data partners. RPR Commercial Site Selection You can really set yourself apart from other commercial agents by utilizing the analytic tools that RPR Commercial provides. When you're able to sit down and show clients how much spending potential is in one particular area over another, or calculate ROI based on discretionary income and key demographic indicators, you're bringing much more than a "hunch" to the table. You're bringing data and analytical insight into the equation and it will impress your clients to no end. RPR's Commercial Site Selection tool is the perfect option when the question is, "Where are the right people for a business?" This RPR feature gives commercial real estate practitioners an edge when it comes to finding ideal areas for professional or retail business sites. Here's a summary of what it can do for you: Select specific attributes from broad data categories such as economic, demographic, spending, tapestry and more. With these attributes selected, a user can search a large geography such as a county, and identify where these conditions exist in smaller geographies such as ZIP codes or neighborhoods. This drilling down allows a user to search for properties only in these geographies with their desired attributes, ensuring that the core drivers of a client's business are in the area, which is a time saver from looking through properties that aren't. Seeing these steps unfolded visually is highly recommended. Just watch this step-by-step video walkthrough. It will take what might seem like a complicated process and break it down and simplify it for you. Trade Area data and reports You've surely heard the saying: "location, location, location." Well, it certainly applies to commercial real estate when finding a location that will support a client's business. Learn where customers are, and gain insight into their mindsets with RPR's Trade Area details and consumer segmentation data from RPR (via Esri). Create customized, easy-to-understand reports that offer deep insights into the people, their lifestyles and behaviors in neighborhoods across the country. A Trade Area Report from RPR goes beyond area demographics — it goes into the psychographics (how consumers think), which is even more crucial to determining a given area's spending potential. RPR's Trade Area data provides users with the community details that help set a property apart when marketing to potential buyers and tenants, or to ensure that an owner occupier or investor is choosing an area with a community that will support their business or investment. Watch this video on RPR Trade Areas for a step-by-step run through the process: Commercial listing and data partners that add tons of value RPR's strength is further amplified through partnerships with Commercial Information Exchanges (CIEs), and National Commercial Listing feeds, including: Brevitas Crexi Catylist/Moody's Land Broker Coop TotalCommercial.com OfficeSpace.com As well as a handful of critical data partners that add uber-efficient access to demographic, tenant, traffic counts, POI (Points of Interest) data and commercial comps. CompStak (for access to commercial property comparables) Esri Precisely SMR Research These partnerships expand the reach of RPR's database, ensuring that REALTORS® have access to the most up-to-date and comprehensive data available in the market. Whether searching for commercial listings, researching properties or land parcels, REALTORS® can trust that RPR provides the most accurate and reliable information available thanks to the commitment and collaboration with valued partners. RPR: a high value, no-cost way to make informed decisions Ease of use is another key benefit of RPR Commercial. The platform is designed with REALTORS® in mind, offering intuitive tools and user-friendly interfaces that make navigating complex data sets a breeze. Whether researching property values, analyzing market trends, or generating reports for clients, REALTORS® can rely on RPR's easy-to-use tech to get the job done efficiently and effectively. But perhaps the most compelling aspect of RPR is its cost — or rather, lack thereof. Unlike other data platforms that come with hefty subscription fees or usage charges, RPR is available to commercial users at no additional cost. This means that REALTORS® can access a wealth of valuable data without worrying about breaking the bank. In an industry where time is money and data is king, RPR is the ultimate tool for commercial specialists who are looking to unlock their full potential. To view the original article, visit the RPR

RPR's Data Partners: Your Secret Weapon in Commercial Real Estate
RPR (Realtors Property Resource) offers commercial real estate practitioners a wealth of listing and property data, plus access to an array of analytical and ROI-focused tools. With over 800K listings, 57 million off-market property records, site selection tools, consumer demographic research, trade area data, traffic counts, POIs (points of interest) and more, RPR Commercial is basically a one-stop-shop for all things CRE. However, one question we hear over and over is: where does RPR get all of this commercial data and information? As an aggregator of data and resources, RPR is the ultimate commercial hub for REALTORS® to conduct commercial real estate business. In this article, we'll present our impressive list of commercial partners by what category they fall under and how our partnership can help you in your daily commercial duties. RPR Commercial partnerships can help power your business RPR has collabs, partnerships and affiliations with some of the biggest names in commercial real estate. Here's a list, by category: For Sale/For Lease Data Partners Brevitas: Brevitas is a national commercial listing platform that is integrated into RPR. Their real estate marketplace provides REALTORS® a turn-key marketing solution and an instant competitive edge by offering a robust collection of property search and marketing tools. CREXi: CREXi offers a database of commercial listings, including more than 48 million property records. It also provides RPR with daily updated data, which helps commercial real estate professionals quickly manage deals and close them faster. TotalCommercial: TotalCommercial.com has been providing commercial real estate listing information online since 1995. TotalCommercial.com shares its listing information through RPR to offer REALTORS® more listings and more property research resources. Land Broker MLS: LandBrokerMLS.com was formed in 2018 by real estate brokers and agents to assist rural real estate professionals in their ability to view land listings. LandBrokerMLS contributes listing data to RPR's commercial platform. Biproxi: Biproxi's new public marketplace is called Officespace.com and it provides powerful listing capabilities for "for sale" and "for lease" properties. Biproxi's Officespace.com provides listing information for RPR's commercial real estate users. Catylist: Moody's Analytics Catylist offers a commercial property listing and marketing solution to numerous REALTOR® associations and CIEs (Commercial Information Exchanges). It helps RPR receive licensed commercial listing content from many markets across the country. CompStak: CompStak is a nationwide crowdsourced commercial comp database that offers RPR users to receive 500 free credits to search and share commercial comparables. Get started by clicking on the CompStak logo in the Additional Resources section of any RPR commercial property page. Officespace.com: See BiProxi above. ICSC: ICSC, The International Council of Shopping Centers, has a special agreement with RPR to offer retail and commercial real estate data, which contributes significant insight relevant to the shopping center industry and broader commercial sectors. Off-Market Properties Black Knight: Black Knight is the backbone of RPR property data. It provides RPR users with quick access to public records including tax details, zoning, ownership information down to the corporate level, and much more, including Assessment and Recorder datasets. Site Selection Data Esri: Esri is RPR's main source of consumer data. It supplies RPR with economic, demographic, and spending data, as well as tapestry segment profiles. This particular data fuels RPR analytical tools such as Trade Area Reports and Site Selection Analysis. Financial Analysis Valuate: Valuate® is a web-based financial analysis and marketing tool for the purchase and sale of commercial and residential investment properties. From RPR, users can easily access the platform to perform real-time, interactive ROI analyses in a collaborative work environment. Traffic Counts Kalibrate: Kalibrate powers the traffic counts found on RPR's commercial maps. They provide this data quarterly from various sources, including governments, transportation departments, and Kalibrate's own field verifications. Tenant Data SMR Research: SMR works with RPR to provide a proprietary database of 25 million U.S. companies, schools, and other institutions for commercial property insights, and the data is updated quarterly. ClimateRisk Assessment and Mitigation Climate Check: ClimateCheck®, available in the RPR "Additional Resources" section, offers an assessment of a property's climate risk. It will rate a property's future risk of climate change-related hazards and assign a rating from 1 to 100, with 100 representing the highest risk. Risk Factor: Also available in the RPR "Additional Resources," Risk Factor provides climate and environmental risk data for real estate properties, helping REALTORS® understand and communicate potential risks related to climate change. Existing Businesses (POIs – Points of Interest) Data Axle: Known for its robust business databases, Data Axle provides detailed company profiles and other commercial real estate-related data to enhance the commercial offerings on RPR. Esri: Supplies RPR with economic, demographic, and spending data, as well as tapestry segment profiles. RPR: Commercial listings, data and tools–all under one roof As you can see, RPR brings a vast amount of commercial resources and data and puts them all in one place so you can search listings, conduct research and tap into resources that help your clients make data-backed decisions. And if you're a REALTOR®, there's no extra charge to use as part of your membership in The National Association of REALTORS®. However, if our impressive list of commercial partnerships doesn't convince you, listen to what Dave Ferro, Managing Broker and Vice President of Watson Realty Corp in Gainesville, Florida, has to say about RPR Commercial: "I go to RPR Commercial to save time and simplify. That perfectly sums it up for me. I don't have to go to each individual's website for listing info. I can see all my properties and deals in one location. It's such a great place to search, every commercial agent should try it." To view the original article, visit the RPR

RPR Commercial's 2024 Real Estate Market Outlook
Much like its residential counterpart, the commercial real estate market faced a pretty challenging year in 2023. Some say it was the most challenging ever. Big picture, the industry as a whole is suffering and still feeling the hangover effects of the pandemic. According to some experts, office space vacancy rates are at a 30-year high at 18%. This, coupled with rising interest rates and a potential recession on the horizon, have all been working against the business side of real estate. However, not all sectors of commercial real estate are scuffling. In fact, some are doing quite well, and are poised to offer more growth in the coming year. This is why RPR (Realtors Property Resource) is offering this 2024 commercial real estate forecast, as well as to offer some pointers about how using RPR Commercial can add value to your efforts as a commercial practitioner. RPR's 2024 Commercial Real Estate Forecast While many experts are expecting the residential market to bounce back a bit and improve across the board this spring, the commercial sector is a mix of optimistic growth and more of the same. Leading the more-of-the-same category (as in bad) is office space, which is predicted to be flat, or possibly worse. Office space As mentioned in the opening, office occupancy is historically low. The bottom line: people prefer working from home and corporations and businesses are trying their best to get them back to the office. But with unemployment low and individual productivity high or level, it's a tough sell to employees and businesses have almost no leverage to put butts in office chairs. Even hybrid schedules aren't enough to justify massive office buildings, as owners and investors try to pivot and figure out what to do with all the empty space. Some are getting creative and turning empty work buildings into apartments, while some are simply razing structures altogether and rebuilding for the future with an eye on data centers and warehouses. Either way, the future of office space is still bleak. On the flip side, here are some commercial segments that are primed for growth: Brick and mortar rebound? Even with e-commerce's continued growth and most mega malls being half empty, there is some hope on the horizon for neighborhood-focused retail success. Densely populated urban and suburban areas (strip malls) are propping up the retail sector with growth and positive numbers. With less new construction and therefore less competition, neighborhood and community shopping centers are showing strong vacancy rates and positive rent growth for the foreseeable future. When it comes to these types of retail locations, RPR Commercial can be a great asset. The Site Selection tool offers commercial agents an edge when it comes to finding ideal areas for retail business sites. Here's a top line of what it can do: Allows users to select specific attributes from broad data categories such as economic, demographic, spending, tapestry and more. With these attributes selected a user can search a large geography such as a county, and identify where these conditions exist in smaller geographies such as ZIP codes or neighborhoods. This drilling down allows a user to search for properties only in these geographies that have their desired attributes, ensuring that the core drivers of a client's business are in the area. For a strip mall focused site selection success story, check out RPR's article Spot-on Site Selection is how the Cookie Crumbls. Multi-family offers multi opportunities Multi-family (apartments and condos) investment opportunities appear to be on the rise. That's mostly attributable to rising mortgage rates from 2023 that have put homeownership beyond the reach of many families. Of course, housing shortages and a slowdown of new builds is also a factor. And while that might not be optimal for residential and the middle class as a whole, it does create demand for multi-family units and those who have the capital to invest in them. In fact, multi-family is among the few commercial categories that are seeing rent growth and increasing property values. When it comes to multi-family ROI research and number crunching, RPR is a great resource to tap into when you're working with commercial investment clients. The tools available to you in RPR, especially its collaboration with Valuate®, can help you assess a commercial investment in multifamily dwellings or buildings. Here's how to apply RPR Commercial to your multi-family research: Multi-Family Prospecting in RPR Commercial. Improve your commercial market forecast with RPR Commercial No matter what area you specialize in when it comes to commercial real estate, RPR Commercial can help. This digital tool, offered by the National Association of REALTORS®, offers practitioners access to 850K+ listings and 56 million+ off-market properties, allowing you to search, research and do your homework on commercial properties throughout the country. Plus, RPR offers indispensable, analytic tools such as Site Selection, Trade Area Reports, ROI and investment, and consumer segmentation demographics and data. As well as commercial comps, traffic counts and assessments, points of interest and climate risk assessment. Log in to RPR Commercial today for a successful tomorrow… and rest of the year! *References NAR Commercial Real Estate Market Insights NAR: Will the Commercial Market Hit the Reset Button in 2024? JP Morgan: Real Estate Commercial Trends Money & US News: The Commercial Real Estate Outlook CBRE: U.S. Real Estate Market Outlook 2024 What to Expect for CRE in 2024 Commercial Real Estate Trends for 2024 To view the original article, visit the RPR