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Top Producer IDX and Top Producer Websites

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Stop keeping it a secret and let the world know with a Top Producer Website.

Almost 90% of consumers use the Internet as a key part of their home search. To make more green, you’ve got to be seen – and a Top Producer Website makes sure consumers can find you online. Show consumers you’re the expert and start generating leads with fully integrated IDX.

Get your new website up and running in just minutes:

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100s of cust omizable and professional designs

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Web leads auto added to Top Producer for easy follow-up

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Pre-loaded with content, including 100s of real estate articles plus Community School Reports

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Easy to use listing updates and editing tools

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Password protected client support pages

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Import listing details and photos from Top Producer with the click of a mouse

 
     
 

Switch to a Top Producer Website and get a fully customizable site with powerful functionality, lead generating real estate content, and easy integration with Top producer and Market Snapshot

 
     
 

For additional information or to place an order, click here or call 1(888) 547.5331.

 
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Converting FSBOs to Clients: 4 Tips
Homeowners who attempt to sell their homes on their own (FSBOs) may seem like lost causes. They often have many objections to listing with an agent, with the forerunner being the cost of commission is too high. Truthfully though, they are an underestimated potential client base, and converting FSBOs to clients could just push you over your sales goals this year. It is difficult to build a relationship with someone who wants nothing to do with your services, but that needs to be your focus. FSBOs will not be easy to recruit, so building a meaningful, trusting relationship with them over time is your best bet to successfully convert them to a client. Follow the tips below in order to learn how to foster these necessary relationships, and eventually make them
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Top Real Estate Website Issues and How to Fix Them
Creating a real estate website nowadays can be easy, if you have the right set of tools. A specialized platform for real estate with IDX features helps pave the path toward a converting website. But once we have our website up and running, we might face some issues down the road. These issues can affect our marketing and lead generation. Some of these hurdles are very technical and can take some time to cope with on your own. Technical SEO issues can be outsourced, so the website admin can focus on the actual business of generating and converting leads to clients. Most common issues, however, can be taken care of on your own without the need to be tech savvy. Here are five common issues with real estate estate websites and how to fix
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The Time Is Now to Supercharge Your Database
The perfect stay-at-home marketing activity Imagine what the future would look like if you could stop cold calling, door knocking or chasing after FSBOs indefinitely--or at least cut way down on those activities? Ditching the more distasteful aspects of your real estate lead generation routine may be possible if you vow, right now, to get serious about your CRM database. Warm calls are so much more pleasant and knocking on doors where people are happy to see you beats the alternative. Make building better relationships with people you already know the center of your current stay-at-home activities. How's your sphere of influence? Agents who have been in the business for more than a minute tell horror stories about friends and even family members who "forgot" that they were in real estate and listed their homes with another agent. In fact, NAR statistics say, "The typical real estate agent earned 13 percent of their business from repeat clients and 17 percent from referrals from past clients and customers." Look at those numbers – they're pathetic, aren't they? Especially when NAR surveys say that nearly 90 percent of real estate consumers say they would use their agent again in the future. Past clients know you and, hopefully, they like and trust you. Shouldn't agents be getting more than 17 percent of their business from referrals from them? We get it. Agents have a ton of irons in the fire during the typical work week and keeping in contact with their SOI typically ends up as a low priority. What would happen, though, if you moved it up on the list? Made those warm contacts (instead of contacting strangers) a priority? You'll end up top-of-mind with your sphere when someone mentions buying or selling a home. Step 1 to get your real estate business on the referral track Organize your database. Yeah, it doesn't sound like a whole lot of fun, but it's necessary to keep you on track. And there is no better time to do this than right now, while you're at home. If you already have an organizational method, you're one step ahead. If not, let's create a simple one. Start by grouping your contacts. There are many ways to group them, so choose labels that make sense to you. Some suggestions include: Hot leads (people you don't know yet) Cold leads (again, people you don't know) Sphere (or "family," "friends" "ladies I play tennis with" "past clients") Vendors Feel free to create subgroups, if it will help you to stay organized. Some of these may include: Immediate family members Extended family Closest friends Acquaintances Neighbors People you met through your kids Thanks to the folks at TopProTraining.com for some of those ideas. Check out their list for more. Kim Hughes at KimHughes.com suggests that the next step in setting up your database to help you succeed should be to go through all of the leads, checking the information you have on them and adding anything that comes to mind. At a minimum, Hughes says you should have the contact's full name and the name of immediate family members. Naturally, you won't have family member info for some contacts, such as leads. Then, take some time to pick up the phone and start calling people. Start with folks you know, like past clients, relatives, and friends. Let them know they're in your thoughts and you're checking in to see if you can help them with anything. While on the phone, tell them you're updating your database and want to ensure you have their correct contact information: Verify that their addresses, both snail and email, are current. Best phone number to contact them. Birthdate is an important one (folks LOVE getting birthday greetings). The birthdate might be a tough one to ask, but tell them you like to reach out to people on their birthdays. You don't need a year, so that may make the question "Hey, when is your birthday?" a bit easier to ask. Get ideas for these conversations at TheRealEstateTrainer.com. Listen carefully to their end of the conversation for any tidbits you can add to their spot in your database. Then schedule a follow-up call, or a reminder to send a card, depending on what they've told you. This is a project that, although it needs to get done sooner rather than later, can be done in chunks. Hughes brilliantly recommends starting the organization process with your past clients. But do schedule those time chunks and vow to stick by the schedule. Before you know it, you'll have an organized, clean database, making your real estate lead generation a much more enjoyable and rewarding process. Do you have current listings to promote? Create "virtual" open house postcards for your current listings using the Just Listed Series and promote them through social media, on your website, and through mailings. To view the original article, visit the ProspectsPLUS!
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