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Top Producer IDX and Top Producer Websites

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Stop keeping it a secret and let the world know with a Top Producer Website.

Almost 90% of consumers use the Internet as a key part of their home search. To make more green, you’ve got to be seen – and a Top Producer Website makes sure consumers can find you online. Show consumers you’re the expert and start generating leads with fully integrated IDX.

Get your new website up and running in just minutes:

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100s of cust omizable and professional designs

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Web leads auto added to Top Producer for easy follow-up

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Pre-loaded with content, including 100s of real estate articles plus Community School Reports

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Easy to use listing updates and editing tools

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Password protected client support pages

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Import listing details and photos from Top Producer with the click of a mouse

 
     
 

Switch to a Top Producer Website and get a fully customizable site with powerful functionality, lead generating real estate content, and easy integration with Top producer and Market Snapshot

 
     
 

For additional information or to place an order, click here or call 1(888) 547.5331.

 
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Buyer Leads Think You're a Tour Guide? Here's What to Say
Have you ever encountered buyers that want you to show them houses... but they "don't want to buy for at least a year"? Those aren't serious buyers, and any time spent showing them homes isn't likely to result in you being compensated for your efforts. So how do you handle these buyers? Realtor Karin Carr has just the script for that, and she shares it in this video. "You are not a tour guide," says Karin. "Your job is not to put people in the car and drive them around and look at pretty houses and waste your whole day having fun with somebody who has zero intention of buying a house anytime in the foreseeable future." Watch the video above to learn how to set expectations and boundaries with buyers who are asking for the
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Google Just Announced an Update About 'Helpful Content.' What Should Real Estate Agents Know?
When Google updates its algorithm, the effects ripple through the internet. In September, another Google update went live. Agents who want to succeed online need to know how to adjust to what's being called the "helpful content" update. In short, the helpful content algorithm update is a commitment to serve "people-first" content, and another indication that Google doesn't want its search pages clogged with spam. How can you ensure your online presence is considered helpful? What guidelines are important to follow while building out a real estate agent website, Google Business Profile, and other online content? 1. Stay Focused and On-Topic The first step to creating online content Google considers "helpful" is to stay focused and on-topic. As a real estate agent, being focused means targeting an audience of buyers and sellers with content that is related to real estate. Having an online presence is great, but will be less effective if it's cluttered with information about unrelated pursuits. After all, would a buyer or seller looking for real estate information find much use in an agent's website that was actually filled with cat photos? Of course not. That's why Google ranks content that is focused, on-topic, and relevant to searchers. 2. Show Expertise and Experience Once you've established your topic – in this case, being a real estate agent – Google wants to see that your online content demonstrates expertise and experience. Your expertise is in real estate, and specifically as being an agent in your local market. Make sure your agent website and Google Business Profile reflect your status as a go-to agent in your region. And take pains to explain how you specifically help people in your local region. If you've sold homes in certain neighborhoods or specialize in the west side of town, say so. Let Google know you have a relevant niche. Google also wants to see that you have experience. For an agent, this could mean maintaining a slideshow of current and past listings on your website. And for every agent, having helpful content that demonstrates experience requires a verified Google Business Profile with positive, plentiful reviews from past clients and respected colleagues. 3. Answer Searchers' Queries When Google talks about helpful content, what they're really talking about is: Does this answer the questions people are typing into the search bar? As an agent, you should endeavor for online content that answers searchers' queries. Those questions start simply. Who are real estate agents in my town? What is this agent's business hours? Do they have contact information? Examples of current listings? But some searchers are looking for more than just basic biographical details. They're asking questions about an agent's specific experiences. Who are this agent's past clients? Do they represent both buyers and sellers? What's their experience in my neighborhood? Do they have a marketing plan? Social media? References? A good reputation? Google wants you to preemptively answer those questions. After all, when consumers search for "real estate agents near me," what they're really asking is for Google to show them the best agents possible. The best agents can answer consumer questions on and offline, so have online content that helps address what buyers and sellers are searching for and wondering. 4. Stay Up-to-Date on Other Google Core Updates The "helpful content" update is a big one. But it's not the first Google update, it won't be the last, and it isn't the only update agents should consider. Just this year, Google has released: The "Vicinity Update," in which Google more heavily weights proximity when serving up local search results. This update hyper-focuses search results on local businesses and services consumers are likely to use or hire. The "May 2022 Core Update," in which Google dinged AI-generated content and reshuffled search results pages so that human-written content is more likely to appear at the top. Overall , Google updates in 2022 have advantaged real, live, local agents – particularly those who demonstrate the expertise, experience, and focus to help buyers and sellers accomplish their real estate goals. To view the original article, visit the Homesnap
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Follow-Up Is Still the #1 Reason Agents Lose Business
Deploying a strategic follow-up plan is similar to starting to go to the gym. In both of these cases, success and results are produced with consistency. One day may not bring about instant results, but one year certainly will usher in amazing wins. When it comes to refining and streamlining the way that real estate businesses engage with their spheres, many agents avoid follow-up because it's not the most fun task to do. It's likely that an agent will prioritize interacting with active clients over warming the colder leads in their sales funnel. This is one of the reasons why follow-up is still the No. 1 reason why agents lose out on business. To convert more leads and build better relationships with your clients, you have to be diligent, motivated, and consistent with your follow-up. Follow-up boosts lead conversion Follow-up is what separates the agents who fail from top producing agents. Agents who just want quick wins slack on their follow-up, while best-in-the-business agents who build longevity are dedicated to a scaleable, success-oriented follow-up strategy. Strong follow-up action plans are what allow you to tap into the goldmine in your database. When you warm prospects and continually follow up, you are more likely to stay top-of-mind with your leads. This allows you to retain your business opportunities throughout the entirety of your sales funnel — rather than seeing that they are far-off from their transaction, labeling them a "trash lead," and ceasing communications. To grow your business and maximize efficiency, revenue, and closed deals, you need to create a constant stream of leads that are cycling through the full sales funnel. You need to work your leads all the way through to the home run of conversion, not give up after the first inning. Pro Tip: Did you know that only 25% of leads in your CRM are ready to buy at any given time? Additionally, nurtured leads go on to make 47% larger purchases than those who buy immediately. If you're following up with the remaining 75% of leads in your database that are not conversion ready, you can create a sales cycle that continually generates transaction opportunities. If you don't follow up with the 75% of colder leads and only focus on hot leads, you're likely to hit a stall in your lead funnel once your current clients have closed. Strategic follow-up improves client experiences Do you want to create lifelong client relationships to access repeat business and referral opportunities? You need to do the legwork of keeping in touch with your sphere from first contact. Besides giving you access to more transactions to boost production, good follow-up also directly benefits your clients by improving the experience they have while working with you. Following up is like rolling out the red carpet for your clients. When you are communicating and sharing valuable information that helps them achieve their real estate goals, you are positioning yourself as a priceless asset to them. You are also showing them that you care, which is the first step to creating a meaningful relationship with your sphere. Following up shows clients that you: Have great communication practices Prioritize them and their needs Can answer questions quickly and effectively Will answer them whenever they reach out to you Will act as a strong guide when it's time to buy or sell In today's world where consumers expect Amazon-type instant gratification, transparency, and an open line of communication, strategic follow-up is becoming increasingly important for real estate professionals. 5 follow-up best practices to start growing your business According to a recent study conducted by RealTrends, these five follow-up strategies proven to generate more income are the activities that make real estate agents successful. 1. Marketing should target both potential new leads and former clients. Agents who market to both fresh leads and past clients see an average of 9% more transaction sides than agents only focused on networking with new clients. 2. Implement a systematic follow-up process for every contact. Agents who do not employ systematic follow-up average 22% fewer transaction sides than agents who have a formal workflow in place for both past clients and new leads. 3. Workflows for both former clients and new leads should use a mix of contact types, including programmatic and social media advertising. Agents who do not use programmatic and social media advertising tend to see 29% fewer transactions on average. 4. Aim for 10 or more touch points per person, per month. Making 10 or more touch points per month helps agents see 39% more transaction sides than their peers. 5. Invest time in marketing and networking to grow your database beyond the tipping point of 500 contacts. Agents with databases of over 500 contacts have an average of 25% more transaction sides. To view the original article, visit the BoomTown
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