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Top Producer IDX and Top Producer Websites

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Stop keeping it a secret and let the world know with a Top Producer Website.

Almost 90% of consumers use the Internet as a key part of their home search. To make more green, you’ve got to be seen – and a Top Producer Website makes sure consumers can find you online. Show consumers you’re the expert and start generating leads with fully integrated IDX.

Get your new website up and running in just minutes:

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100s of cust omizable and professional designs

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Web leads auto added to Top Producer for easy follow-up

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Pre-loaded with content, including 100s of real estate articles plus Community School Reports

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Easy to use listing updates and editing tools

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Password protected client support pages

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Import listing details and photos from Top Producer with the click of a mouse

 
     
 

Switch to a Top Producer Website and get a fully customizable site with powerful functionality, lead generating real estate content, and easy integration with Top producer and Market Snapshot

 
     
 

For additional information or to place an order, click here or call 1(888) 547.5331.

 
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Related Articles

Is Your Real Estate Lead Follow-Up Persistent... or Annoying?
Florida broker Beth Atalay offers advice on best real estate lead follow-up practices that will prevent leads from getting annoyed with you. Here's Beth: Most of us receive phone calls, emails, text messages and even Facebook messages asking for our business. I don't know about you, but the companies I receive solicitation calls and messages from are typically not large companies like Apple, Microsoft or Bloomingdale's. The ones that consistently call are the ones I do not want to do business with, and truth be told, their constant phone calls are very annoying. To remedy the situation, I block their calls and send their emails to my spam. For the past few weeks, I'd been receiving calls from one company on a daily basis. Finally, today, I asked the person who was calling if he enjoyed annoying people. I understand that he's following orders and has to meet his quota — but I also understand that you should follow basic rules of common sense in how often you reach out. So is it okay to follow up? Absolutely! In fact, it is expected that we do so, but the method of delivery makes all the difference. While there's nothing wrong with being persistent, it is very easy to cross the line and begin to annoy people we're trying to get business from. To avoid this common pitfall, here are some tips I use when it comes to following up the "right way." Tip 1: Being Persistent Doesn't Mean Every Day If you show up in my email, on my phone, in my LinkedIn inbox and on my Facebook page every day asking for business, you're not getting a dime from me — because you are annoying! We all have busy schedules, and it's normal to prioritize our tasks. When you contact a lead, don't worry if you don't get an immediate response. Give them time to catch up and if you haven't heard from them within 3-5 days, then you can follow up. Tip 2: Ask If You Should Stop Contacting Them Politely ask unresponsive leads if they'd like you to stop contacting them. If they say yes, be sure to leave the ball in their court so they know how to reach out to you if there's ever a change. They will appreciate you for asking. Tip 3: Try Different Methods of Reaching Out Some people simply don't read emails, they prefer phone calls. Others don't like the phone and prefer face-to-face contact. Ask leads which method of communication they prefer, and be sure to cater your outreach to suit their wants and needs. Tip 4: Be Different Than Others There are hundreds of other agents who can reach out to the same lead you're trying to engage and claim to be the best of the best. Be different and showcase why leads should work with you in your follow-up communications. Our time is valuable and we don't appreciate those who waste it, so be conscious of your leads' time when you follow up with them. Be persistent in a good way, but don't be annoying! To learn more about Beth Atalay, visit her website at www.wheretoliveinorlando.com. To view the original article, visit the Zurple
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To Bot or Not? The Modern Way to Engage Real Estate Leads
Lead concierge services are gaining popularity in the real estate industry -- and it isn't hard to see why. Automated lead concierge programs help agents focus on high-dollar value leads. Instead of being glued to your computer screen digging through your CRM, you can be out in the field going to meetings and closing deals. While you're out there doing more of what you love, all of the leads in your database are followed up with on time. The lead concierge acts as an extension of your team. While the appeal of lead concierge services is clear, deciding whether or not to adopt this strategy for your business can be a tough decision for many agents. Pros and Cons of Lead Concierge Services Pros of Lead Concierge: You can spend more time serving your active clients The lead concierge service is keeping all of your leads warm You get your time back On one hand, agents want to free up the time they're spending engaging and following up with their leads — while ensuring that they're actually warming their entire CRM at every level of the sales funnel. Any agent knows that it's not easy to keep in touch with hundreds or thousands of clients manually 24/7 — let alone develop strong, trustful relationships by sharing personalized content. Agents also know how difficult it is to quickly respond to each new lead that submits their contact information. Since home buyers buying properties online are most likely to work with the first agent they speak to, it's critical that real estate teams are responding quickly and effectively. Cons of Bot-Powered Lead Concierge: Your leads may need to speak to a real person Your client experiences may lack a human touch Your leads may not feel like they're building trust with you However, many agents might not feel comfortable passing off one of the most crucial elements of their business to technology. Sometimes, your clients will need to speak to a real person. A study found that nearly 90% of people prefer to speak to a live customer service agent on the phone, despite the efficiency of phone menus for businesses. Your CRM is your goldmine, and your lead engagement plan is your baseline for generating deals and pushing your sales funnel toward conversion. If you've built your business with strong, human-centric communication, can you really pass that off to bots and maintain the same quality? Even if that will allow you to grow your business, is it worth risking the quality of your client experiences? To bot or not to bot can be a tough question to answer — until you've heard of the BoomTown Effect. The Best Solution for Lead Concierge The solution? Less DIY and more ROI with BoomTown's Success Assurance! What agents really need is a seamless lead concierge service that keeps a human quality, but boosts the quantity of your outreach. In other words, helping you do more. The greatest value of BoomTown's Success Assurance is that it is powered by a team of real humans. It's not a concierge team of bots. Trained sales professionals serve your clients — no bots involved. Real people qualify and nurture every lead for up to 365 days from registration. You won't have to worry about responding to new leads or stressing about sending out follow-up emails. Instead, you and your team can focus on active buyers and sellers while accelerating the team's lead conversion timeline. It's a win-win for you and your clients. You get more time, and they get superb quality experiences and real, human-to-human assistance. To view the original article, visit the BoomTown
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Why IDX Sites Are Better than Non-IDX Sites for Real Estate Websites
We understand it may be overwhelming having so many different companies pitching you their real estate website services. We get it. As an agent, you want a website that will bring you results. Something to consider when choosing a website host is if you want a website with or without IDX. There are pros and cons of using any website service. Normally with IDX sites, you will have to work with the template they give you. With certain website providers such as Wix, Squarespace, and Weebly, you can create beautiful non-IDX websites, but need to find a third-party home search service. The aesthetics of a site aren't always equivalent to their results. Here is why we recommend an IDX website: Website Hosts Are Informed About Real Estate If your website host has built-in IDX solutions, they have invested money and resources into building relationships with your local multiple listing service and integrating the data. This will mean that your website is more likely to be MLS-compliant. If you choose a website host that focuses on real estate branding, you are already in better hands than if you choose your college friend that designs websites. Better for SEO Website hosts that don't offer IDX solutions require you to "frame in" an IDX home search. This workaround will allow visitors to search for homes on your website. However, it will take more work to get visitors to your website in the first place, because they will not be finding it on their own. Frameable IDX solutions are websites hosted by a third party that can be embedded into your website (a website within a website). People will be able to go to your site, and see the home search—but the home search is a separate entity from your website, and not indexed by search engines. Your site is less likely to show up in the search results of a user typing in "Homes for Sale in Birmingham" because the search engines do not index foreign aspects of your site. They will only index native content. Built-in IDX solutions will have hundreds, sometimes thousands, of pages on your site for Google to index. Each search result will have its own page, and each listing will have its own page. This strengthens the search engine optimization of your website. Easier Customer Experience With built-in IDX solutions, customers will only need to sign up once. For many IDX sites, the lead capture can track the user's IP address to determine if they have been there before and allow them to do a few searches before prompting a capture form. Non-IDX sites that frame in their home search are not able to track if the visitor has already done a home search or not, because it is not tied to your website. Most importantly, framing a third-party home search into your non-IDX site is not always mobile friendly. Easier Agent Experience Would you rather ask a lead searching for homes what they are searching for OR have your website tell you what they are searching for, so leads can continue to research? Automated Lead Nurturing With IDX websites, they'll help you maintain a database of leads. The best IDX web hosting services will track what your leads are searching, send them listings, and nurture them with emails to get them to continue searching on your website. This effectively babysits leads that are at the top of the sales funnel, while you can personally cater to leads that are ready to transact. It is possible to be successful with a non-IDX website, but why would you put yourself at a disadvantage? To view the original article, visit the Zurple
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