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Related Articles

Lead Conversion for Real Estate Leads Not Answering Their Phones
Imagine it is the middle of the day, you are on your lunch break, scrolling through your Facebook newsfeed and suddenly you get a call from an "Unknown Caller." What do you do? Do you pick it up? Or do you let it go to voicemail? If you said you would let your call from an Unknown Caller go straight to voicemail, then you understand the mindset of the average real estate lead. Most people will not answer a phone call from a number they don't recognize. You are likely to still let it go straight to voicemail, even if it is from a person you know. Here are some fun facts: 80% of all calls go to voicemail. 90% of first-time voicemails are never returned.(source: RingLead) If you are the type of agent that makes phone numbers required on your website's lead capture form, what should you do to make sure your lead answers the phone? This is a method you can use. Feel free to alter it to match your personality or style. After you call your leads, we recommend having a CRM with email and/or social media nurturing software to maintain the engagement of your leads, regardless if you can talk to them or not. Here are five lead conversion steps for unresponsive real estate leads: 1. On Your First Call, Don't Leave a Voicemail It is unlikely that your real estate lead will pick up the phone. Some people will be prone to google the number that just called them. This may help your cause if you have your phone number displayed on your site. Don't sweat it if they don't pick up, move on to the next step. 2. 5-10 Minutes Later, Call Your Lead and Leave a Voicemail If they see the same number calling them a second time, there is a higher chance that they will answer. It is not guaranteed they will answer. If they don't, you will want to leave a voicemail. 3. Call Each Lead Once a Day for the Next 2 Days, Leave Voicemails You should not automatically disqualify the lead, if they did not answer the phone on the first day you tried to contact them. Working online leads can be tedious and will require persistence. It is important that you continue calling them just to check in, even if you already spoke with them. 4. Call Each Lead Once a Week for the Following 3 Weeks Continue checking in on your lead. If you have talked to your lead already, this is a great way to show them you appreciate them and want to provide good service. Call just to check in. If they have still been unresponsive, then don't worry about it! They are likely still doing their research and are not ready to talk to you yet. Continue contacting these leads, as responsiveness is a highly admired quality in a real estate agent. Show these leads that you have not forgotten about them, and that you will be there for when they are ready to open up. 5. Call Each Lead Once a Month for the Next 3 Months After the first month, start contacting leads on a monthly basis. Home buyers can take a few months to incubate into a transaction. Give them some space as they are likely still researching. Remind them of the resources available on your website, and let them know you can answer any questions they have. Buying a house is expensive, and homebuyers will want to do all their research on homes in the area before making any commitments. They will also want to do research on you as an agent. Don't dismiss these leads due to being unresponsive. If you stop calling them, they will go to one of your competitors instead. When calling leads, you are applying for a job with somebody you have never met. Therefore, be assertive and sensitive to their needs. To view the original article, visit the Zurple
How Agents Can Protect Their Business with an Effective Cybersecurity Strategy
Even though the influence of a growing number of remote employees on real estate markets has been widely discussed, there is little information available about the impact that remote workers have on real estate firms themselves, although this impact has been significant. Like with other sectors, most of the influence has been good. However, there have also been some negative consequences. It is known as cybercrime, and if you are not vigilant, it will find its way into your real estate business. Cybercrime may be highly damaging to real estate agents and their clients. In recent years, real estate investment trusts (REIT), brokerages, and other real estate businesses have experienced increased cyber attacks, ranging from phishing to email-compromised cyberattacks to data breaches. While cyberattacks are becoming more advanced, you can still apply measures to safeguard your real estate business, and the process begins with developing a comprehensive cybersecurity strategy. Taking the threats that cybersecurity poses to the real estate sector, it is clear that a solid investment in cybersecurity is the only way to ensure data protection and consumer safety. Read on to get information about a basic cybersecurity strategy you can use for your real estate business. Why Do Real Estate Practitioners Need Cybersecurity? Real Estate Transactions Routinely Involve Large Sums of Money Since the real estate sector frequently deals with and transfers enormous amounts of money, real estate companies are on the radar of every cybercriminal. Thus, it is not just real estate experts and investors that profit from the real estate market. Cybercriminals can also profit from the real estate market. It has been estimated that one-third of small businesses, including real estate companies, have been a cyberattack target in the past two years, according to CNBC. Personally Identifiable and Financially Sensitive Data Real estate companies also make attractive targets for hackers due to the large volumes of financially sensitive and personally identifiable data they manage, such as social security numbers and bank credentials. Cybercriminals and Hackers Use Advanced Tools and Techniques To launch their attacks, cybercriminals and hackers have access to all of the tools, skills, and tactics they have. Business email compromises (BECs), for example, are one of the most common attack methods used today. A business email compromise occurs when an attacker impersonates a firm to persuade another business to move cash to a fake account. It is common for the hacker to send the email using a fictitious account that appears to be associated with a legit company. Compromised landing pages, ransomware, malicious attachments, trojans, and attacks on cloud-based services are all significant threats to real estate firms. Cybersecurity Tips: 5 Ways for Real Estate Agents to Avoid Getting Hacked Mobile Data Encryption More people are using smartphones and laptops today than ever before. Cybersecurity solutions can prevent hackers from gaining access to your communication networks. Data encryption software is an effective solution when it comes to protecting your data from hackers. It makes your data secure and protects sensitive data. Effective Email and Password Hygiene Resisting assaults and keeping organizations secure are very easy yet have strong effects. Here are a few tips from the National Association of Realtors (NAR) to prevent being hacked. Use two-factor authentication. Avoid using public or unsecured WIFI. Use a different password for multiple accounts. It is recommended that you use a password manager. Long passwords with combinations of letters, numbers, and symbols should be used. Never open files received from unknown sources. These may contain malware. Secure access to email and confidential information used in transactions. To communicate sensitive information, use a transaction management platform, encrypted email, or file-sharing software. Clean your email account regularly and save copies of essential correspondence in a safe place for future reference. Make Use of Reliable Antivirus Protection A built-in antivirus protection system is included in most PCs. Because it takes a short time for updates to be applied, some consumers may ignore the process of upgrading their antivirus system. However, when it comes to cybersecurity, the most common solutions are antivirus software and protection. A paid antivirus system guards your system against cybercriminals and hackers more effectively. The paid versions involve the updating of antivirus software on a regular or basis. Every operating system is vulnerable to attack from hackers. So do not ignore the antivirus updating your software. Always Check URLs Usually, real estate professionals will submit all of their legal paperwork over the internet rather than in person. The submission of information over the internet is only a small portion of the rapid processing method. However, before uploading the papers, double-check that the URL is authentic. If you come across a website that begins with simply HTTP, avoid visiting that website. If the final "S" is not there, then the website is highly unsafe. Antivirus software prevents these websites from opening or displaying high-risk websites. Insurance Considerations, Law, and Policy Working with your attorney, establish a written disclosure alerting clients of the risk of cybercrime. The NAR has prepared a wire fraud email notice template that your counsel may use and customize. Keep track of the state legislation linked to personal information, creating and maintaining data security policies, and other security-related company practices. Final Words In recent years, cybersecurity has become a major headache, and real estate pros are increasingly confronted with cybersecurity-related challenges in their businesses. Like you would encourage clients not to relocate to unsafe districts, you must follow the same advice regarding your own business and ensure that your business operates in a secure digital area. A smart strategy that complies with the cybersecurity procedures outlined above is one of the most beneficial real estate investments you can make today. To view the original article, visit the Realtyna
Pet Peeves from a Real Estate Lead's Perspective
There are plenty of things that buyers and sellers do that can easily be annoying for real estate agents. But did you ever stop and think about what buyers and sellers might find annoying about YOU? There are a few things that real estate agents do that leave a foul taste in their clients' mouths -- and that you may want to avoid. Here are three common real estate lead pet peeves: 1. Bad or No Pictures on the Listings For most homebuyers, when they are starting their home search, they do so on the internet. A listing on a real estate website is often the first impression a buyer will have of the property. If the very first photo they see is a screenshot of Google Street View or a poorly lit cell phone photo, that will be the ONLY impression. Instead, make sure to hire a professional when it comes to taking photos of your seller's home. 2. Slow Response Time It really irks real estate leads if you take too long to respond to their messages. Be sure to always check your messages—this includes email, text messages, and social media notifications. While it is true that checking your messages every 10 minutes is bad for time management, you can overcome this obstacle by setting clear guidelines with clients and leads when you will be responding to their inquiry. 3. Not Just Picking Up the Phone Not every lead will answer the phone, but there is a population of leads that will. And for those leads, you don't want to get into a heavy conversation over text or email. There are certain subtelties that written words can't convey that the human voice can. So during those times of back-and-forth, just pick up the phone. To view the original article, visit the Zurple