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Unlock the Key to Successful Lead Generation
Tuesday, October 11, 2022 at 11:00 AM PDT Lead generation is tough as it is. But in today's market? It's even more difficult! As the market has shifted, many agents have found themselves in a foreign landscape battling for listings, dealing with buyers being priced out and struggling to keep the pipeline full. To keep succeeding in today's market, you need to make sure your lead generation efforts are top-notch and that you have a constant influx of new potential clients. Elm Street Academy will be unlocking the keys to successful lead generation in this high-energy, virtual event where we'll walk you through how to cast a wide net to get in front of as many prospects as possible, and also how to convert. Session highlights: Top lead generation strategies for capturing buyers and sellers in a shifting market How to market your expertise and stand out from the crowd Content ideas that resonate, engage and convert How to automate your marketing to save valuable time Increasing GCI with strategic online lead generation Register
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Build Your Listing Business with Homesnap Pro's Prospecting Tools
Tuesday, October 4, 2022 at 1:00 PM PDT 80% of sellers work with the first agent they speak with, and you can be that agent with Homesnap Pro. Prospecting features provide Pro agents with the advanced data insights and tools to understand their market and find new seller leads before their competition. This suite of tools is designed to help you better identify new clients and leads. Learn more about Homesnap Pro's valuable prospecting tools, including: Property Heatmaps, to better visualize prospecting opportunities in your target areas. Likelihood to List, an AI-powered tool that helps you see which homes are most likely to be on the market in the next 12 months Off-Market Filters, to narrow your results by criteria like Ownership Time and Last List Date Consolidated Property History, for a comprehensive view of a home's historical market activity Homeowner Profiles, to get contact info and more easily reach out to homeowners Listing Appointment Tools CMAs, quickly create and share a CMA Net Sheet Calculator, quickly give accurate estimates for Seller Proceeds Sell Speed, an AI algorithm that predicts how long a home is likely to be on the market based on price Register
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How to Ask for Real Estate Referrals
Word-of-mouth marketing generates more leads than any other. As every Realtor knows, asking for referrals is crucial to boosting your businesses growth rate. In fact, 84% of Realtors we recently polled said referrals were the greatest source of increasing sales. But how do you ask for referrals in a way that is authentic and effective? Many people aren't sure how to begin writing a referral or know exactly what you are asking for. Providing them with examples or past referrals can help drive action and give them a template for tone, length, and content. And like many things in life, timing is everything. Send Periodic Follow-up Messages to Past Clients Perhaps the most crucial way to obtain real estate referrals is by staying in touch with past clients. There are probably plenty of people in your sphere of influence that would love to refer you to friends, but simply need to know your best contact information. This is where CRM software that can improve your communication with clients while keeping track of every customer in your greater contacts list comes in. Use Referral Cards and Run Referral Contests When sending a handwritten thank you note to clients, either at or immediately after closing, add an incentive in the form of a referral card that can be exchanged for a physical or digital gift card or gift certificate, ranging from Amazon.com to a local restaurant. Incentives drive action, and if the real estate transaction was favorable, clients are more likely to recommend you to a close friend, colleague, or family member. Some agents have had great luck (and great fun) with referral contests that reward clients with a tiered-level of incentives based on the quantity and quality of referrals they provide in person and on social media. Before implementing a referral contest, be sure to review your social media channels, website, and Google Business page and verify links are not broken and that your contact information is correct. Stay Involved in Your Community If possible, donate or sponsor community events like community theater, sporting events, or fundraisers. Not only are you helping to make the events possible and successful, you are building brand awareness for yourself and your business. While not asking for referrals directly at the event, you can promote and display your best referrals on promotional materials and your social media pages that promote and share the event in print and digitally. Use a Real Estate CRM A real estate CRM not only helps you get more referrals, but it also helps you track referrals more effectively, increasing your odds of converting them to clients – whether it's right away or down the road. What you do with your referrals, specifically how you manage and keep in touch with them, can make a significant impact on your business. To view the original article, visit the IXACT Contact
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