Homes.com

Get the 411 on Facebook Secret Groups, MouseFlow and More!
It's that time of the week to hear the technology update from Tech Savvy Agent Chris Smith. This week is episode four of The Queue featuring four technologies that are no brainers to implement in your business. 360 Panorama and Photaf are mobile apps that allow for 360 degree and panoramic photos that can be shared via social media and email. MouseFlow.com is an amazing technology that will reenact the mouse movements and clicks of your web traffic in an effort to increase conversions and user experience. Animoto is one of the easiest to use and tech savvy video creation tools that is sure to impress buyers and sellers. Finally, Facebook has an option for creating secret groups that are great for private masterminding and client communication. Enjoy and as always please share this on Facebook, Twitter and via email and if you have any feedback or questions on anything covered this week feel free to leave that in the comments

Combating the Weakest Link of Online Marketing
We all have heard the saying; you are only as strong as your weakest link. The way we get the most impact on performance is to focus on fixing the weakest link of any given process. The Internet is used more often today than ever and it is the first stop for most prospective home buyers. While we are getting quite good at getting a larger web audience there are a lot of missed opportunities. Converting web shoppers into live prospect is without a doubt the Internet's weakest link. Getting more buyers to your site is great but getting more of these web shoppers in conversation with the sales team is how more sales will be generated. Without connecting with these prospective buyers your chances of selling them a home are zero. When a web shopper enters your site it is critical to be able to capture that shopper's attention and convert as many of them as possible into

Meeting Gen Y's Demand for Online Transparency and Information
I interviewed a top-producing agent in San Francisco a few days ago. We were talking about the role of technology in the real estate process. It was a fascinating discussion. She is on the top of her game. Many listings, many successful transactions with buyers this year and yet she struggles with how to stay relevant with her younger clients. She told me:   “I am absolutely frightened of new technologies, and yet I KNOW I need to communicate and provide information differently than I used to. I believe it is much more difficult to create a deep personal relationship with younger consumers because they don’t want to sit down and talk about what their real needs are. They want me to provide information on my website so they can do their own research and then tell me what they’ve found. They require that the agent provide as much information as they can to empower the consumer to get comfortable with the information