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Related Articles

Friday Freebie: Home Seller's Guide Template
Seller leads: they're a wonderful and profitable thing… if you can get them. But here's the thing we know about sellers: 77% contact only one agent before choosing a Realtor to sell their home (NAR). How can you be the first agent a homeowner thinks of when they're ready to list? That's where this week's Friday Freebie comes in. We're highlighting a brandable Home Seller's Guide that's full of the helpful information that homeowners are searching for before they decide to list their home. Use it to attract seller leads, educate seller clients—and ensure you're top of mind when a homeowner is ready to sell. Free download of the 2021 Home Seller's Guide template, courtesy of Zurple Selling a home is an involved and complicated process. When consumers are beginning to consider selling, they first research what they should know before diving in. Zurple's 2021 Home Seller's Guide template is a comprehensive resource of everything a potential home seller needs to know: Common real estate terms The timeline of selling a home How to hire an agent How to price a home How to prepare a home for sale How to evaluate an offer The ins and outs of closing a sale What to know about moving day And more! You can share this guide on social media, on your website, in person, via email, and more. Put it behind a lead capture form on your website to ensure you get the contact information of potential parties. The guide is brandable, with space not only for your contact information and logo, but it also concludes with a page featuring your bio and a call-to-action. You can link that page to your email or a CMA request landing page to acquire even more leads. Ready to get started finding more seller leads? Download the 2021 Seller's Guide template
Find Sellers Now! Farming for Prospects with RPR
If you know anything about real estate right now, you know that inventory is tight. In this market, you simply can't wait for sellers to come to you. You've got to go find them! And you find them by farming for prospects. Geographic farming is one of the most tried and true techniques when it comes to an agent's long term success. You need to find the right neighborhoods, crunch data to determine if they're ripe, and effectively market yourself to the homeowners in the area over a sustained period. Not sure where to start? RPR is here to map out your path to success... You build a farm—then harvest it for leads! If you're not familiar with geographical farming, here's a simplified explanation: a farm is an area, usually a neighborhood, that you identify as having great potential to market yourself to in order to find prospects and clients. RPR can help you with both. Find your farm and dig So how do you figure out if a neighborhood is worth targeting? Turnover rate is one of the most important factors to consider. Turnover is a percentage of how many homes have sold in a defined area in a year. For example, if an area has one hundred homes, and 10 are sold in a year, the turnover rate is 10%. A good rule of thumb is that your farm area must have at least a 5% turnover rate for you to invest in targeting it. Another important thing to look for when doing this research is to see if a market is dominated by one agent already. If one agent already has 25% or more of the listings in an area, you might want to look elsewhere. This agent has beaten you to it and has obviously already invested their time, resources, etc. We're not saying you can't do it or that it is impossible, but it's more difficult to establish yourself in a market that's already been fished. Or farmed, in this case. Market yourself to your farm After you've found your area and done your homework to make sure it's a fertile farm, you need to market yourself to those homeowners. You'll need to apply a mix of marketing tactics, over at least a one year period, including email, social media posts, phone calls, door knocking (post-COVID, of course), and perhaps most importantly, direct mail. RPR adds tons of value by giving REALTORS® the ability to easily create mailing labels, up to 2,000 per month. (Watch this video: Create Your Own Mailing Labels In RPR: A How-To Video for details.) Pro Tip: How to Target Specific Homeowners - This RPR Shortcut will guide you through an example of how to search for Owner Occupied homeowners that have owned the property for between 5-15 years. Try it now! Farming for prospects: one webinar that can change your entire marketing strategy We know what you're thinking, "This sounds very complicated and requires a lot of effort. And there's math?!" Okay, it will require work on your part and you will have to put in some time. (Kind of a given, right?) However, it's not as difficult as it sounds and RPR has simplified it for you. Learn more by saving your spot in this upcoming webinar, "Finding Sellers for Today and Tomorrow: Real Estate Farming is Your Key to Success." Attend this special webinar and you'll see how easy it is to start farming for prospects in RPR. We show you each step, where to click, how to use the maps to uncover data, how to determine if one agent is getting all the listings, and even how to create mailing labels for your direct mail campaigns. Finding sellers and getting listings should be the top priority for every practicing REALTOR®. Get started and farm for prospects today to have listings tomorrow. If you want to dig even deeper and sharpen your farming skills further, be sure to check out: RPR's Ultimate Guide to Geographic Farming. It goes in depth to explain every last detail to help get you up and running. Good luck, farmer! To view the original article, visit the RPR
Post-Holiday Tips for Finding Leads Before Summer Ends
July 4 weekend tends to be a peak moment for busy season in real estate. Though the holiday weekend itself isn't as bustling because so many families are on vacation, the following week sees a huge spike in activity and marks a noteworthy halfway point in busy season. Typically, inventory peaks at the end of June and the beginning of July, though continues to stay relatively strong through winter. We're currently in the midst of a highly competitive seller's market, with many agents still focused on generating leads now. There is still plenty of time left in summer to find high-intent buyers and sellers who will keep you busy in the months to come. Here are the top three ways you can attract leads before summer is over so you don't miss a beat — or a commission check — this fall. 1. Start running Google's Local Services Ads We could devote an entire article to the benefits of our Concierge program, but here we want to focus on the best way that Concierge generates high-intent leads for real estate agents: Google's Local Services Ads. In the middle of summer, you aren't looking for leads that need to be nurtured for 6-12 months. You're looking for high-intent leads, and Google's Local Service Ads deliver direct, live phone call leads that fit the bill. Our analysts found that 50% of leads are highly qualified, and one out of every 10 is a seller lead. And the leads that aren't qualified? You won't pay a dime for them — we'll screen them and add that budget back to your ad campaign, so you can keep generating quality leads. These ads work because they are prominently displayed at the very top of Google's search results page, even above both organic and paid results — perfect because consumers who are using Google to search for real estate agents or listings are already signaling they are higher intent than casual window shoppers. Besides their placement, there are two things that make Local Services Ads attractive to consumers. First, there is a frictionless click-to-call feature so high-intent buyers and sellers can contact the agent of their choice in a single tap. Second, Google offers advertisers the opportunity to apply for a Google Screened badge. This badge signals to consumers that the agent has been vetted and approved by Google. It helps boost consumer confidence in the agent and leads to more live phone calls for you, the agent. These ads are still relatively new to Google, and they are actually only available to a limited number of professions at this time. Agents who run Local Services Ads now are getting in on the ground floor, which will give them an advantage over competitors who are slower to react. Concierge can help agents get up and running more quickly, including guiding them through the vetting process to obtain the Google Screened badge. If you're ready for live phone calls from high-intent leads, get in touch with a Concierge team member today. 2. Optimize your social media ads If you are not actively advertising on Facebook and Instagram, it's time to start. If you are, keep going! No matter which bucket you fall into, use these two top tips to quickly optimize your summer ads for lead generation: Be strategic in who you target by creating a custom audience for your digital ads. Your custom audience list could be your sphere, recently acquired leads, warm prospects, or any other group you want to consistently get in front of. All you do is upload the list of users you want to target and if they have an account on Facebook or Instagram, the platforms will show them your ad. You just need email addresses or phone numbers to get started, and this ensures you're spending your ad dollars on higher-intent leads who should be further along in your nurturing cycle. Include a lead magnet in your ad. You have to give people a convincing reason to submit their contact information. Otherwise, you're just running a brand awareness ad. That's fine, but if you want leads before summer ends, you need to make some adjustments. Offer buyers and sellers something worthwhile in exchange for their email address or phone number. For example, it could be a guide for buying/selling in today's market, a free consultation or home valuation, or registration to your educational webinar (more on that later). 3. Lead educational webinars for buyers and sellers If you can commit the time to organize and conduct a couple webinars this summer, then you will likely see a positive return on investment. A webinar is a great opportunity for potential prospects to hear how knowledgeable you are about the local real estate market, which builds trust and will make them more inclined to want to work with you. A majority of the content should focus on educating viewers about the topic you're presenting. At the end, you'll slip in a light sales pitch about how you are the best local agent to work with and the ways you make the buying and/or selling experience easier for your clients. Setting up a webinar isn't complex, but there are a few steps in the process: To start, first think of an interesting topic to present on that you know well and will appeal to your specific target audience. Maybe it's, "Hidden expenses first-time homebuyers always miss" or "Top challenges empty nesters face when selling in [city]." Then, promote your webinar through your typical marketing channels, including in your Facebook and Instagram ads. After your presentation ends, send an email to all attendees offering a free consultation for a limited time. By setting an expiration date for the offer, you'll create a sense of urgency and influence them to act ASAP. For those who signed up but didn't attend, include in your email a link to the webinar recording so they have the opportunity to benefit from the information, as well as the same limited-time offer for a free consultation. To view the original article, visit the Homesnap