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Realtor.com® is real estate’s most comprehensive online and mobile destination, helping connect consumers with properties and local professionals that can help. The complete set of solutions are designed to help agents connect with buyers and sellers, follow-up, and ultimately assist them to the point of closing. Visit marketing.realtor.com to learn more about the products and services currently available.

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New Realtor.com Buying Power Tool Shows What Homes Are Affordable Based on the Buyer's Finances
With interest rates constantly changing and home prices at all-time highs, understanding what you can afford has never been more important. To give buyers a more objective view of their budget, Realtor.com has introduced a new buying power tool to help home shoppers see whether a specific home is "affordable," "a stretch," "difficult" or "out of reach." It uses a home a shopper's specific financial details, current mortgage rates, taxes, insurance and HOA fees to determine if the monthly payments will be comfortable. Buying power labels now appear directly on home listings on Realtor.com, making Realtor.com the first national home search site where shoppers can filter their search by selecting their desired affordability range. Recent Realtor.com surveys found that more than two-thirds (68%) of shoppers were surprised by what they could actually afford for their first home. Additionally, 32% of recent buyers found it difficult to understand how changing mortgage rates affected their monthly payments and 62% were surprised by closing costs. Realtor.com's affordability calculator and buying power tool can help prevent these unhappy surprises during the home buying process. "There is nothing more disappointing than falling in love with a home only to realize that you can't afford it, and nothing more exciting than realizing you can afford that dream home. However, there are many factors that go into affordability," said Colleen Coyle, vice president, product management, Realtor.com. "We introduced this tool to help shoppers better understand how much home they can afford and if specific homes fit their budget given their personal financial situation. This tool is especially important right now with rising interest rates – which can add hundreds of dollars to monthly payments and impact buying power." A home's affordability is more than just the asking price. Many first-time home buyers don't realize the added costs of things such as HOA fees, taxes and insurance, not to mention closing costs, which can really add up. Realtor.com's new buying power features give home shoppers the opportunity to input their monthly income, debt payments and savings to determine their budget. Users can save this information to their buyer profile and then search only for homes that fit that budget. To calculate buying power, buyers can visit the Realtor.com affordability calculator and enter their income, monthly debt payments and available funds. By saving this information to their profile, listings on Realtor.com will include an affordability label – "affordable," "a stretch," "difficult" or "out of reach." Users can also filter their search by homes that are within their desired affordability range. Learn more
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Realtor.com Seller's Marketplace Adds Four New Selling Options
Realtor.com announced the expansion of its Seller's Marketplace, adding four new selling options and expanding its reach throughout the U.S. Seller's Marketplace presents homeowners with information about more selling options than any other real estate search site, allowing them to compare information and choose the option that works best for them. Seller's Marketplace has grown traffic by more than 300% year-over-year for Q3 while providing highly qualified leads to our industry partners and agents. In addition to the five seller offerings already available from companies such as EasyKnock, HomeGo (New Western Company), Knock and WeBuyHouses.com, as well as listing with an agent, homeowners can now view selling options from Flyhomes, Orchard, Reali and Swift Homes. With just a few clicks, homeowners can see which of these are available in their area and compare estimates for sale price, timeline, and more with no upfront cost or commitment. "Since launching in 2020, Seller's Marketplace has had tremendous momentum and we're proud to add more great selling options to help homeowners understand all the different ways to sell a home," said Marissa Mierow, vice president of product, Realtor.com. "We want to empower homeowners to take control of their home sale and be able to compare more options than ever before – all in one place." Seller's Marketplace now includes: List on the open market with an agent Buy Now, Sell Later Sell with Ease Sell Now, Move Later Sell in Any Condition In today's competitive housing market, alternative selling and financing solutions have gained popularity as ways to sell a home quickly, compete and win in bidding wars, unlock home equity, and even provide flexibility for tricky circumstances. Realtor.com® is the only national home search site that lets people compare different selling options and empowers them to find the right fit with just a few clicks. Real estate agents also continue to benefit from Seller's Marketplace through many of the solutions offered by Seller's Marketplace providers as well as from referrals from the Realtor.com® network. "Everyone's situation is different and Realtor.com® wants to provide important information and connect homeowners with providers in the financing and selling spaces, so that they can weigh their options and make the best decision for themselves and their families," added Mierow. To learn more, visit
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A Review of the Zillow 3D App
Recently, one of HomeJab's real estate photographers had an eye-opening experience using the Zillow 3D app. The events that unfolded during the photographer's interactions with the app and Zillow's customer support team led to this review. From lack of content control to flaws with the 3D view, read on to determine whether or not the Zillow 3D app is best for your real estate business needs. Source Files Are Not Yours Last week, we held a photoshoot in Olympia, Wash., near Zillow's headquarters in Seattle. The photographer accidentally used the Zillow 3D app to capture 360° images instead of using the app that the customer requested. Upon realizing his mistake, the photographer contacted Zillow asking for the 360° files (these aren't saved to the camera when using Zillow's 3D app.) He wanted to use the files on another software platform. But Zillow denied his request, refusing to send him the source files. As a result, we had to reschedule the photoshoot, and the photographer then had to drive an extra 100 miles out of his way. Content Control Because Zillow feeds off of content to survive, they'll want to control it every time an agent uses their 3D app. Therefore, while using the Zillow 3D app, the real estate agent or photographer should know that there's a point of no return: Once files are sent to Zillow, whether accidentally or not, Zillow owns them. What's more, Zillow has primed their website to be the only place where content submitted to them can be viewed. As a real estate agent or photographer, surrendering control of your content can be detrimental to your business. For instance, to gain a better sense of the agent's listings portfolio, customers might want to browse the agent's transaction history, real estate photos, virtual tours, etc. If these are not readily available on the agent's website, the customer might want to browse elsewhere. 3D Flaws Allow us to point out that "Zillow 3D" is a misnomer. That's to say, there's no 3D view (whoops!). Indeed, no 3D models will see the light of day from Zillow's app. Instead, Zillow 3D organizes panoramic images into a "virtual tour." On a different note, Zillow's newest iBuyer platform, "Zillow Offers," is yet another service that claims ownership of your content. And by marketing directly to the consumer, Zillow Offers positions itself more like a competitor than a support system. That said, at HomeJab we agree that's there's nothing wrong with publishing the basic listing data on Zillow through MLS. But if buyers wish to access an agent's virtual tour, which is critical these days when time is money, then they should be able to access it on the listing agent's website. This is why it's crucial to keep exclusive control of your content rather than handing it over to Zillow 3D or other top competitors in the business. A Solution to the iBuyer Problem Despite these bad tidings, there's a practical solution to the Zillow 3D app and the larger iBuyer problem: You should use a platform of independent content creators where you, the real estate agent and business professional, keep exclusive ownership and control over your content. Out of the myriad virtual tour providers out there, many offer free software and hosting services (emphasis on the word "FREE"). At HomeJab, our customers hire (and trust) us to capture the images and produce a seamless 3D real estate tour. When all's said and done, every single file belongs to the listing agent. The agent can then download the individual source files and use them on any other software platform of their choosing. Not only that, but the agent can control where the tour is hosted and viewed, which, in turn, will maximize their leads! Last but not least, there's free lifetime hosting to boot! (Check out our FAQs section for more on our services.) Growing your business freely and exponentially while thwarting Big Tech's hostile takeover of the real estate industry means that you'll have to keep outwitting Zillow 3D and other iBuyer models that aren't keeping your best interests at heart. This might seem like a great feat to accomplish, but fret not — HomeJab's got you covered! To view the original article, visit the HomeJab
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