You are viewing our site as a Broker, Switch Your View:

Agent | Broker     Reset Filters to Default
Realty Executives Partners with RPR to Expand Local Market Knowledge Across the U.S.
RPR and Realty Executives is proud to announce the completion of the Realty Executives Property Expert training series. Realty Executives International partnered with RPR® (Realtors Property Resource), a market data and analytics platform offered through the National Association of REALTORS®, to provide comprehensive training, free of charge, focused on leveraging RPR tools. The tools and strategies covered in the educational course are designed to better position Executives as the local experts in their markets. Each session featured different facets of the real estate journey. As a Realty Executives Property Expert, an agent is prepared to tap into neighborhood statistics, school information, and market activity, ensuring top quality service to home buyers and sellers. This data-driven approach is essential for keeping abreast of changes in the market. Realty Executives International is committed to providing ongoing, timely opportunities for their agents and brokers to grow and expand their real estate knowledge, in order to provide unparalleled customer service. "We've already seen great success from the sessions, just a few weeks after completion," Alysia Heun, Vice President of Realty Executives International, said. "We've seen a 14 percent increase in usage in 30 days, as well as testimonials from Executives who have begun to implement RPR data in their business. The level of participation and engagement throughout the four week course is a true testament to our network's dedication to continued excellence." "Our goal in working with franchisors is to help ensure their brokers and agents realize the greatest value from RPR" said Ray Gronowski, Vice President, Broker & Specialty Services of RPR. "Realty Executives was a great partner in rolling out this series of classes, which focused on how to research and deliver real time data to the client. We focused on how to use the robust platform in everyday business scenarios, and Executives were encouraged to complete the follow up coursework that demonstrated they mastered the skills. We are confident that upon completion of this course, Realty Executives Property Experts will conduct business at a very high level of expertise." To learn more about RPR or upcoming training sessions, contact [email protected] About Realty Executives International Founded in 1965, Realty Executives is one of the largest and most established real estate franchise systems, with over 8,000 agents and 500 offices across the globe. Headquartered in Phoenix, Arizona, the privately held company attracts and retains the most productive, efficient and successful real estate professionals through unparalleled brand, technology, training and concierge services. The Realty Executives network is differentiated by a deep experience and commitment to serving its customers, outperforming other agents in the industry. Realty Executives International is an Outlier company. About Realtors Property Resource® (RPR®) Realtors Property Resource, LLC® (RPR®), a wholly owned subsidiary of the National Association of REALTORS®, is an exclusive online real estate database created to support the core competence of its members. The parcel centric database, covering more than 160 million residential and commercial U.S. properties, provides REALTORS® with the analytical power to help clients make informed decisions while increasing efficiency in the marketplace. For more information about RPR, visit: blog.narrpr.com.
MORE >
Katie Lance and the #GetSocialSmart Academy Announce a Preferred Coaching Agreement with Berkshire Hathaway HomeServices
Pleasanton, CA (February 19, 2018) -- Katie Lance, nationally recognized keynote speaker and social media strategist, has announced a preferred supplier agreement with her #GetSocialSmart Academy and Berkshire Hathaway HomeServices. Katie Lance is Founder and CEO of Katie Lance Consulting and the author of the #GetSocialSmart book. The #GetSocialSmart Academy is a resource-rich learning on-demand program that helps real estate professionals learn how to build and sustain client relationships utilizing social media. The terms of the agreement includes access to a personalized academy portal featuring tutorials, webinars, checklists, an on-demand library of resources, and inclusion in the private Facebook group. "Our preferred supplier relationship with Katie Lance provides the Berkshire Hathaway HomeServices network with access to effective social media strategies to a build robust online presence," said Gino Blefari, Berkshire Hathaway HomeServices president and CEO. Lance, who is the former chief strategist and social media director for Inman News, has more than 15 years of experience in real estate marketing and has been named by Inman News as one of the most influential people in real estate. "I'm thrilled to announce this new preferred supplier relationship with the #GetSocialSmart Academy and Berkshire Hathaway HomeServices" said Lance. "It's very exciting to see such a well-respected brand value social media as a powerful business tool. I'm honored to help Berkshire Hathaway HomeServices network agents and brokers strengthen their social media strategy to build their personal brands and grow their businesses." About Katie Lance Katie Lance is the Founder of Katie Lance Consulting and the author of the book, #GetSocialSmart. Katie specializes in working with companies to help develop their social media and content strategy. Her #GetSocialSmart Academy has received accolades from industry peers across the globe. Katie is also a frequent keynote speaker, a contributor to The Huffington Post and formerly was the Chief Strategist for Inman News. For more information on the preferred coaching relationship with the #GetSocialSmart Academy, visit www.getsocialsmart.com/bhhs.
MORE >
RE/MAX Leading Edge Partners With Katie Lance And Her #GetSocialSmart Academy
MORE >
VHT Studios Partners with AgentEDU to Offer Real Estate Agents Best-in-Class Online Real Estate Photography Training Course
Real estate professionals seeking to learn about photography or sharpen their skills can subscribe to a new online class offered through AgentEDU.com, a growing national training platform for real estate agents, in partnership with VHT Studios, the nation's leading real estate photography and visual marketing company. CHICAGO (FEBRUARY 01, 2018) - Real estate professionals seeking to learn about photography or sharpen their skills can subscribe to a new online class offered through AgentEDU.com, a growing national training platform for real estate agents, in partnership with VHT Studios, the nation's leading real estate photography and visual marketing company. AgentEDU and VHT Studios are rolling out the course, "How to Take Real Estate Photography," to provide agents of all levels with direct online instruction on how to take gorgeous, high quality real estate photography so their listings stand out from the competition, attract more buyers and sell faster. The course is available with a subscription to AgentEDU.com. See an intro video to the course, here. "We are turning to VHT Studios for the company's unmatched expertise and deep commitment to serving the real estate community," said Anne Hartnett, AgentEDU's Managing Partner. "Agents know that quality photography for their listings is essential to grabbing a buyer's attention, contributes to a shorter market time and helps get the best price for your listing," she added. AgentEDU is an online video training platform designed to help real estate agents at every level advance their skill sets, expand their industry knowledge and become better agents. AgentEDU lets agents access valuable learning resources anytime and anywhere so they become top producers with increased earnings and a plan for continued growth. The partnership solidifies VHT's position as the real estate agent's primary resource for real estate photography while adding to AgentEDU's extensive library of courses designed to help agents hone their skills and build a successful real estate career. "We are proud to partner with AgentEDU and their parent company, Agent Publishing to provide this convenient and easy-to-access educational resource to real estate professionals," said Sarah Anderson, Vice President, Marketing, VHT Studios. "Over the past 20 years, we've proven that stunning real estate photography is the most effective way to attract buyers' attention and sell homes. Yet, many real estate professionals don't include high quality photographs in their listings, web sites, advertising and other real estate marketing materials. An online photography course offered through AgentEDU now makes it easy for agents to elevate their marketing expertise, attract new clients and grow their brand and business," she added. View this introductory video of the course, "How to Take Real Estate Photography." About Agent Publishing As a leading trade publication with more than 15 years covering residential real estate, Agent Publishing's influence extends to agents across the country through print and digital magazines, live events and career development. Agents, brokers, builders, developers, lenders, appraisers and other real estate professionals rely on Agent Publishing for a cutting-edge mix of fresh local reporting, detailed analysis of major national trends and profiling of top industry professionals. Agent Publishing is unmatched in helping residential real estate professionals better serve clients and stay on top of ever-changing industry trends and news. Learn more at http://www.AgentPublishing.com and AgentEDU.com. About VHT Studios VHT Studios celebrates 20 years of delivering excellence to top real estate professionals who rely on VHT Studios for stunning professional photography, virtual tour videos, virtual staging, drone photography and video, interactive and standard floor plans, 3D home tours, and image management services. VHT Studios' broad range of visual marketing services ensures properties get seen more, sell and rent faster and at a greater price, which also helps real estate agents attract new clients and grow their businesses. A full-service partner to leading agents, brokerages and businesses, the VHT Studios team delivers the most powerful marketing and selling tools - starting with high-quality photography -- through creation and final display. For more information, visit us on VHT.com.
MORE >
Keller Williams Unveils New Product Strategy, Technology Roadmap and Vision
MORE >
NAR Tech Edge Events Keep Realtors® Apprised of Latest Tools
  WASHINGTON (February 14, 2017) — Technology is transforming how Realtors® conduct business and communicate with clients. Now more than ever, Realtors® know the importance of staying up-to-date with the new and emerging technologies that are essential to the real estate business. To help Realtors® stay well informed of the latest business technology skills and trends changing the real estate industry, the National Association of Realtors® is continuing its one-day technology conference series, NAR Tech Edge. NAR Tech Edge events will take place in cities across the U.S. starting in early 2017. NAR speakers and local technology experts will present sessions on topics including mobile marketing, online reputation management, content strategy, Google and cloud computing, social media, the importance of photo and video and much more. "NAR Tech Edge introduces Realtors® to the latest technology trends that can help grow their business and better serve their clients," said President William E. Brown, a Realtor® from Alamo, California and founder of Investment Properties. "These one-day, high energy conferences are a wonderful opportunity for Realtors® who are eager to expand their understanding and use of the most current web-based and mobile technologies." According to the 2016 NAR Member Profile, technology remains an essential aspect of how Realtors® manage their business. Nearly nine in 10 members currently use a smartphone with wireless e-mail and Internet capabilities. More than two-thirds of all Realtors® reported having their own website, and 94 percent use email as their primary form of communication with clients. Presenters and emcees for NAR Tech Edge's 2017 tour include Realtor® Bill Lublin, CEO of the Social Media Marketing Institute and Century 21 Advantage Gold, who is a thought leader for his insights into technological tools and their real estate applications; NAR Director of Member Engagement Nobu Hata, an industry expert in technology, marketing and communications trends in the real estate industry; Amy Chorew, vice president of Learning at Better Homes & Gardens Real Estate, a technology trend expert, author, social media maven and Realtor®; and Jeff Lobb, founder and CEO of SparkTank Media, an international real estate speaker, innovator and consultant, who will share how to best leverage and utilize today's robust, cloud-based social media and marketing applications. Following is the schedule for the 2017 NAR Tech Edge events: March: Pembroke, Massachusetts April: Billings, Montana and San Jose, California May: Tulsa, Oklahoma June: White Plains, New York July: Tampa, Florida September: Parsippany, New Jersey October: Albuquerque, New Mexico November: Baton Rouge, Louisiana For more information and to register, visit www.nartechedge.com. Media and non-NAR members are welcome to attend. The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing more than 1.2 million members involved in all aspects of the residential and commercial real estate industries.
MORE >
Realogy Program Graduates Its Second Class of Future Real Estate Brokerage Leaders
MORE >
Keller Williams Named the Top Training Organization Worldwide
AUSTIN, TEXAS January 31, 2017 - Keller Williams, the world's largest real estate franchise by agent count, was recognized by Training magazine, the leading business publication for learning and development professionals, as the No.1 training organization across all industries worldwide. For the fourth consecutive year, Keller Williams placed in the Top 5 on the Training 125, which ranks companies' excellence in employer-sponsored training and development programs. "We are incredibly honored by this recognition because of what it means for our people," said John Davis, president, Keller Williams. "All of our training is focused on helping our agents grow their businesses and help their clients." "World-class training is the foundation of providing our agents with the resources and tools they need to fund their lives and create opportunities for their families," said Davis. On January 30, Keller Williams received the No. 1 ranking at Training magazine's annual awards gala in San Diego, California. With the honor, Keller Williams becomes eligible for induction into the Training Top 10 Hall of Fame for 2018. "The 2017 Training Top 125 winners don't just set the bar for employee training and development, they vault over it," said Lorri Freifeld, editor-in-chief, Training magazine. "They are champions of learning and ensure their employees have the skills to succeed in this competitive, ever-changing world. They insist on training tied to corporate strategic goals, and they have the results to show for it." The Training Top 125 ranking is based on a myriad of benchmarking statistics such as total training budget; percentage of payroll; number of training hours per employee program; goals, evaluation, measurement, and workplace surveys; hours of training per employee annually; and detailed formal programs. "At Keller Williams, we're not only an open-books company, we're an open-learning company," said Dianna Kokoszka, CEO, KW MAPS Coaching. "The leaders of our company have fostered a culture of collaboration because we know that together everyone achieves more." The Training Top 125 ranking is also determined by assessing a range of qualitative and quantitative factors, including financial investment in employee development, the scope of development programs, and how closely such development efforts are linked to business goals and objectives. "This is an exciting time in training and technology," said Chris Heller, CEO, Keller Williams. "A decade from now, the way consumers search for and buy homes will be almost unrecognizable from the process today." "Our success at keeping our agents at the forefront of this evolution, helping them differentiate themselves in their local markets, and providing an extraordinary customer experience will be determined by how well we train our people," said Heller. In-depth profiles of each of the top five companies will appear in the January/February 2017 issue of Training magazine. For more information on the Training Top 125, visit www.trainingmag.com. About Keller Williams Realty, Inc.Austin, Texas-based Keller Williams Realty, Inc. is the largest real estate franchise by agent count in the world with more than 800 offices and 154,000 associates across the Americas, Europe, Africa and Asia. Since 1983, Keller Williams has grown exponentially and continues to cultivate an agent-centric, education-based, technology-driven culture that rewards agents as stakeholders. The company also provides specialized agents in luxury homes, commercial and farm and ranch properties. For more information, visit kw.com. About Training MagazineTraining magazine is the leading business publication for learning and development and HR professionals. It has been the ultimate resource for innovative learning and development—in print, in person, and online—over the last 50-plus years. For more information, visit www.trainingmag.com.
MORE >
Real Estate Game Works Expands Simulation for Continuing Education
MORE >
RPR Presents 'Quick Start Guides'
  In conjunction with RPR's learning suite of how-to videos, workshops, eBooks and user success stories, now comes the RPR Quick Start guides — one page, downloadable guides to help get you started on RPR, quickly. These helpful how-to's are ideal for giving agents a speedy tutorial on a multitude of topics, ranging from buyer's tours to listing presentations, to how to download the mobile app. Need to prepare for an open house in under five minutes? We've got you covered. Searching for the perfect home with prospective buyers? A guide to the RPR app's nearby listing information is available too. There's even a Quick Start guide for setting up your account on RPR. Low ink and easy to digest, these are the perfect downloadable for your next training session. To view the original post, visit the RPR blog.
MORE >
The Real Estate Accelerator: A Contactually Exclusive
MORE >
More than 700 Agents Have Earned Their Real Estate Digital Marketer (REDM) Certification
  Earlier this year, we launched the Real Estate Digital Marketer (REDM)™ certification course. And since launching the course, more than 700 agents have earned their REDM™ certifications. That's a huge accomplishment, and a powerful step forward for our industry. See, every REDM™ agent has made three essential commitments: REDM™ agents are committed to changing the real estate industry for the better We've all encountered the negative and damaging views some consumers hold of our industry. REDM™ agents are committed to changing the way real estate is seen by banding together and elevating the professionalism of our industry. How?... REDM™ agents are committed to giving sellers a 5-star experience The old days of selling real estate are gone... You know, placing a listing in the MLS, putting a sign in the yard, and praying that it sells. Today, sellers have much higher expectations. They expect us to market their properties across a wide range of channels, including online marketing. REDM™ agents get the skills and expertise needed to meet those expectations, and use them to deliver a 5-star experience. By satisfying our customers, we lift the overall impression of our industry. And happy sellers mean more referrals. REDM™ agents are committed to promoting their brand and growing their businesses Here's what makes REDM™ so powerful: While gaining the skills to better serve clients and change our industry, REDM™ agents also learn how to use only marketing tactics to promote their brands and grow their own businesses. Now, if you're ready to make these commitments and earn your REDM™ certification, we have exciting news... Registration for the REDM™ course opens tomorrow! But the window to sign up is only going to last a couple days... so make sure to keep an eye on your inbox tomorrow! On Wednesday, July 27, you can join REDM™ here: http://thepaperlessagent.com/redm-coaching-club In the meantime, here's some more information on what you can expect from the REDM™ certification course: The Paperless Agent Declares War Showcasing Your Competitive Edge Preview of the REDM Course To view the original post, visit the Paperless Agent blog.
MORE >
Realtor® University Receives Accreditation
MORE >
NAR Offers New Pricing Strategies Certification, Launches Center for REALTOR® Development
  WASHINGTON (January 14, 2016) — To capitalize on growing demand for expert property assessment and increased interest in online learning courses, the National Association of Realtors® is now offering a Pricing Strategies Advisor certification available entirely online through the new Center for Realtor® Development. The Pricing Strategy Advisor certification combines a course and webinars to enhance Realtors®' skills in pricing properties, working with appraisers, and understanding, finding and making adjustments to comparable properties. The course is designed for Realtors® of all experience levels and those who work with either buyers or sellers. "The market demands accurate property value assessments, so NAR is excited to provide Realtors® with enhanced tools, education and expertise to determine the most accurate value for a home and give their clients a leg up when buying or selling," said NAR President Tom Salomone, broker-owner of Real Estate II Inc. in Coral Springs, Florida. "Realtors® have extremely demanding work schedules, so it is also incredibly important for NAR's certification courses be flexible and accommodating to their busy lifestyles; as with all of the nearly 100 courses offered through the Center for Realtor® Development, the PSA certification can be completed entirely online and at a pace and schedule set by the Realtor®." The certification's release coincides with the launch of a new online platform called the Center for Realtor® Development, www.onlinelearning.realtor. The distinct online platform of activities is devoted to lifelong learning, career advancement and specialized credentials. The site serves as the course portal for 13 of NAR's certifications and designations. The educational offerings on the site provide Realtors® with the expertise they need to build their businesses, better serve clients and differentiate themselves in a competitive marketplace. Realtors® can learn more about the requirements to earn the PSA certification at pricingstrategyadvisor.org/. Throughout this year, the Center for Realtor® Development will continue to roll out additional, high-quality coursework and products while also embracing contemporary, innovative media formats, including the launch of a new Realtor® Code of Ethics experience, where users can take interactive quizzes and gain access to new written and video content. A new one-day course, Working with Investors/Becoming an Investor, will also soon be offered, which will provide tips and advice for buying real estate investment properties. The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing more than 1.1 million members involved in all aspects of the residential and commercial real estate industries.
MORE >
New Acquisition Highlights Education and Training Opportunities for Real Estate Professionals
MORE >
Berkshire Hathaway HomeServices Introduces CIPS Training for Agents Seeking Business from Foreign Clients
IRVINE, CA (Dec. 1, 2015) -- Berkshire Hathaway HomeServices has introduced specialized training to help its agents complete international real estate transactions seamlessly and with reduced risk. Through the training, agents will earn a Certified International Property Specialist (CIPS) designation, which is the only international designation recognized by the National Association of REALTORS®. "Currency issues and tax laws alone make international transactions more complex, and then there are visa laws, financing and other considerations," said Marie Shoemaker, director for Network Education Services, Berkshire Hathaway HomeServices. "An agent who's trained to handle these challenges can make the difference in a home sale or purchase." Berkshire Hathaway HomeServices' CIPS training includes up to five full days of study covering international business in domestic markets and transactions in Europe, Asia/Pacific and the Americas. Instruction will involve transaction tools, currency and exchange rate issues, cross-cultural relationships, regional market conditions, investment performance, tax issues and more. "Few brokerage networks offer CIPS training," said Peter Turtzo, Berkshire Hathaway HomeServices' senior vice president for International Operations. "With help from this unique opportunity, we want our agents to earn their unfair share of the $104-billion international market in the U.S." Berkshire Hathaway HomeServices has grown to nearly 40,000 agents and 1,200 offices operating in 47 states since its launch in September 2013. About Berkshire Hathaway HomeServices Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Visit www.berkshirehathawayhs.com. Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation's second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.
MORE >
Realtor.com® Offers Free Training for Agents
MORE >
IMSD 'Real Estate Systems' Training Series Starts January 8
You've put in the effort, created the ads, and wrote countless emails to reach prospects. And it worked--you generated the leads! Now how do you convert those leads into commissions? Why aren't you getting deals right away? There is not one supreme answer how to manage and convert all of those leads you generate, only a combination of hard work and good strategy. On January 8th, the Internet Marketing Specialist Designation kicks off the SYSTEMS class series. This is one of three core areas real estate agents need to master if they want to dominate the world of online marketing. The SYSTEMS series of IMSD is a paid training program of four weeks live training for real estate agents on how to implement strategies in the areas listed below. Mastering Internet Lead Generation is designed to take the overwhelming idea of lead generation and offer a manageable plan. We provide a straight-forward recipe as we teach: The key sources of internet traffic you'll want to drive to your website Essential systems you will need in place for your business Using online lead capture forms and landing pages The four websites that every agent needs Internet Lead Conversion Tactics is designed to teach you how to get your website and blog visitors filling in contact forms. Then learn our scripts to convert online real estate leads as we teach you: The mindset of today's online buyers and sellers Key strategies to converting online leads into commission checks Ten Days of Pain lead conversion program Scripts and dialogs to engage your prospects Working Your Prospect Sphere will focus on the long-term goals. Don't put all that effort into getting online leads without a good long-term follow up plan. We will teach you: How to research your prospects to dig up important information Going beyond email drip marketing with social media, blogging, and video A system for connecting with your prospects as they approach the buying or selling phase Craigslist Classified Services can offer a lot of opportunity to get leads when you know how to do it right. Let us show you: How to write Craigslist real estate ads that stand out and get clicks Developing a consistent Craigslist lead generation system Craigslist posting rules and ghosting Craigslist advertising examples for real estate Learn more about the Search, Social and Systems coursework that are required to earn the Internet Marketing Specialist Designation. If you are interesting in becoming an IMSD member, take advantage of this $200 IMSD discount. Current IMSD Members: You'll find all the registration links for the classes described above at https://www.imsd.net/members/live-webinars. Learn more about the Internet Marketing Specialist Designation.
MORE >
Attention Facebook Users! New Fan Page Design Class For Real Estate
MORE >
WolfNet to Post a Tip of the Week Blog Series
Starting this month, WolfNet Technologies will publish a weekly tech tip to help you better leverage your WolfNet IDX solution. This blog series will feature everything from the most basic “getting started” tips for new customers to more involved posts for seasoned veterans, including integration and customization strategies targeting webmasters, developers and programmers. Featured clients will be guests on selected posts in order to provide additional insight and showcase live examples of the selected topic. Each post in the series will feature a “difficulty rating.” Much like ski trails are rated on terrain, each blog will feature a symbol to identify the topic as “Easy” (green circle), “Intermediate” (blue square) or “Expert” (Black Diamond). Of course, even experts can benefit from “Easy” topics, and novices may pick up useful tips on the “expert” posts. So subscribe to the WolfNet blog today and get ready to take your WolfNet IDX solution to the next level! The first tip will arrive soon! Learn more about WolfNet Technologies.
MORE >
3 Building Blocks for a Successful Brokerage
MORE >
New Webinar from Secrets of Top Selling Agents!
Secrets of Top Selling Agents says: Real estate professionals in the U.S. spend millions of marketing dollars each year to get to that all-important initial meeting with prospects. Are you making the most of each presentation and real estate proposal? Your success as a real estate professional depends on how well you present yourself and your value to prospects. The web and social media channels are powerful tools, but there's no better opportunity to turn prospects into sales than in-person meetings. Join real estate coach Dave Beson in this special 45-minute program as he delivers Seven Secrets for More Sales. Better presentation skills mean more clients, more sales and more income for you in 2011! Register TODAY! About Dave Dave Beson knows real estate, and real estate knows him. He was a real estate salesperson, training director, and manager. His speaking has taken him to 50 states, plus Mexico, Canada, the Virgin Islands, New Zealand, Australia, South Africa, Ireland, and across Europe. He has also been a featured speaker at the National Association of Realtors convention for 33 years. Additionally, Dave is a former senior instructor for five CRS courses as presented by the Residential Sales Council of RNMI. He is the author of numerous books, periodicals, and articles for real estate professionals. He has created the LetterWriter client follow-up systems and the LIFE SUCCESS COACHING PROGRAM which have nearly 12,000 users across the world. If you would like to register for this free webinar, please click here.  
MORE >
7 Steps to Attract New Clients and Become Every Homeowner’s First Choice
MORE >
What's Journaling Have to Do with Sales?
Last month we hosted a webinar dedicated to the topic of coaching with confidence and selling coaching with confidence.  It was by far the most popular event we have ever done.   So, back by popular demand, on Thursday June 17th, 1pm - 2pm EST, Frame of Mind Coaching will be hosting another event to specifically share how they sell A LOT of coaching.  The event content will be similar to last month, but the format will be altered to make it more interactive so you get a more immediate impact. This presents a unqiue opportunity for brokers to hone their coaching skills, and make their own in house training sessions more effective with their agents. Thursday's event will be teleseminar only.   Kim Ades, MBA, and Marc will be asking tough questions and opening the floor for you to ask them your toughest questions.  They will share the history, successes and failures behind our coaching company, Frame of Mind Coaching.  And most importantly, they will share how, exactly, they sell with confidence that results in hundreds of new coaching clients. On Thursday, June 17th, 1pm - 2pm EST, they are going to show you exactly how to be more confident and make more sales. This is a no-nonsense, get-to-the-point presentation. The agenda includes:  How to build your confidence, quickly. How to quickly become a more effective coach. How to feel comfortable “asking for the order.” How to leverage past clients for future, easier sales. How to generate more new leads. How to raise your coaching fees, with ease. How to create a group coaching product. Kim Ades, MBA, and Marc have been selling coaching and training for over 25 years combined.  They run a thriving coaching practice, Frame of Mind Coaching, which has generated over 100 clients per year.   
MORE >
a la mode and iHomefinder Partner
MORE >
What is Your Strategy to Recruit Experienced Agents?
RISMEDIA, September 19, 2009 — Recruiting experienced agents is an easy way for brokers to bring excitement back into their office as well as impact their bottom line. While bringing in experienced agents is a great way to keep your office productive, many real estate professionals are relying on passive forms of advertising to bring in new agents. Here, Todd Shyiak, President, Cogent Step Recruiting discusses the formula for successful recruiting.  Recruiting experienced agents can bring immediate benefits to a broker — an immediate impact to the bottom line, increased market share and excitement in the office. Yet, most simply don’t have a strategy or the time to recruit experienced agents.  Of the brokers who do have a plan, many rely on “passive” forms of advertising — drip email campaigns, a website page and direct mail pieces touting the advantages of their brand and office. But passive ads are easy to dismiss and even ignore. The best and perhaps only way to recruit experienced agents is to call them directly until you actually speak with them. When you speak directly to an agent, you can determine if they are perhaps unhappy where they are today and/or if they are interested in hearing more about your value proposition. The number of agents you end up speaking to and meeting with using the phone instead of ads will increase your chances of achieving your goals exponentially.  To successfully recruit experienced agents, a broker must first have a goal in mind then develop a plan and execute that plan daily. Assuming the broker has a solid value proposition (an established brand, technology tools, training, competitive rates and good market share, for example) and a commitment to grow their market share, the next step is working through the numbers. If, for example, a broker has set a goal of recruiting 10 experienced, producing agents this year and he or she has 600 agents in their market area with sufficient sales volume to warrant a call, break it down like this:  Calling 600 successful agents on their cell phones until you actually speak with them will require a commitment to make 150 calls per week for 12 weeks (1,800 total calls). You will end up speaking with approximately 80% of the agents (480) and leaving a voice mail for 120.  Of the 480 that you end up speaking to, between 9 and 12% will be “interested” in exploring their options either because they are unhappy where they are or they want to learn more about your brand/value to them and their business.  Of the 40 to 60 interested agents, you should be successful in booking 20 to 40 face-to-face meetings.  20 to 40 meetings will result in between 5 and 10 agents recruited and a lot of momentum and excitement in your office that will result in the “collateral” recruiting of even more Agents.  The right energy, scripting and objection handling on the initial call will identify a much higher percentage of interested agents in the first place. The critical needs analysis, both on the phone and during the face-to-face meeting is crucial to understanding agents’ current issues and future needs and wants. Broker training on consultative best practices will ensure a higher success rate for the face-to-face meetings.  Being committed to growing your market share may be a great goal, but you must also commit to train yourself (or your managers) on recruiting best practices. That’s where Cogent Step Recruiting can help. When a broker is overwhelmed with the sheer volume of calls they need to make, let alone understanding the other elements of successful recruiting, we offer an outsourced solution. Most agents are quite happy to get a call from an executive recruiter.  The ability to effectively identify and attract experienced agents is more than a tactical advantage—in a highly competitive market, it is a core capability that will drive the success of your business for the long term. Set a goal, develop a plan and execute.  Todd Shyiak President Cogent Step Recruiting www.cogentstep.com  RISMedia welcomes your questions and comments. Send your e-mail to: [email protected]  
MORE >