Dickson Realty unveils 'smart tech' powered by Delta Media
Increases market exposure for sellers and gives greater market insight to buyers
RENO, Nev. - (May 9, 2022) -- Dickson Realty, the top-ranked real estate company in Reno-Sparks, Nev., announced the debut of its new, next-generation "smart tech" from Delta Media.
The technology leverages artificial intelligence (AI) and automation to deliver more market exposure for sellers and greater local real estate market insight to buyers across northern Nevada and northeastern California.
Home to nearly 325 agents and 10 real estate offices, Dickson Realty was founded in 1973 and is known for deploying smart solutions to support its team of agents, employees and affiliates to help them stand apart from competitors.
"At Dickson Realty, we didn't become the region's go-to source for real estate expertise by sitting on our laurels, especially when it comes to technology," said Nancy Fennell, CEO of Dickson Realty. "We did it by choosing to continually look at our industry through a forward-thinking lens by identifying client needs and seeking innovative solutions for doing business better. Our mission is to become a client's REALTOR for life. By deploying cutting-edge technology that directly benefits sellers and buyers, we will remain the market leader as our agents continue to deliver an unparalleled customer service experience."
Fueled by Delta Media, creators of the real estate industry's most advanced all-in-one technology marketing platform for real estate brokerages, new Dickson Realty websites will leverage AI and automation. As a result, Dickson Realty will deliver one of the nation's most robust local home search experiences for consumers.
As one of the top 100 independent brokerages in America, Dickson Realty agents now have access to Delta Media's advanced software tools. Delta smart technology includes a fully-integrated customer relations management (CRM) system, digital and print marketing automation, an advanced social media promotional system, and more, ensuring clients receive more exposure for their homes. Delta Media has also announced the addition of more smart technology over the next several months, to help Dickson Realty agents capture more "customers for life."
"Almost every consumer starts their home search online today," said Michael Minard, CEO and owner of Delta Media. "Dickson Realty understands how vital it is to provide their clients a search experience that is second to none."
"More Americans today are using a REALTOR than ever before," said Fennell. "Our new tech gives our agents a competitive advantage in every market we serve. Smart tech frees up our agents to give them more time to do what they love – spending time helping their clients."
Advance technology will include:
AI-based customer engagement: websites that offer suggestions and automated marketing engagements.
Automated marketing: integrated into the CRM, Delta tech helps agents review their contacts and deliver the right content at the right time to the right clients.
Fastest property listing updates: all property details are immediately available when listed.
Real-time listing alerts: delivering email notifications when a property that fits a search criterion comes on the market.
Rich local content: featuring current real estate market activity, local school insight – and more – are updated continuously.
Industry-leading, patent-pending SEO: will drive significantly more traffic to dicksonrealty.com.
Interactive map integration: the entire site is integrated with Google Map Search to see the proximity of homes to schools, parks, shopping, and other points of interest.
Integrated mortgage calculators: estimate monthly mortgage payments instantly.
INRIX Drive Time search: search for homes by commute time.
100% mobile responsive design: scales to any screen size, smartphone to desktop.
Automated Valuation Model: the built-in AVM offers an instant online estimation of current local home values.
All the new features built into the Dickson Realty website are at dicksonrealty.com.
About Dickson Realty
Dickson Realty has offices in Caughlin Ranch, Downtown Reno, Sparks, Somersett, Damonte Ranch, Montrêux, Incline Village and Las Vegas in Nevada, as well as Portola, Donner Lake, Northstar and Truckee in California. Dickson Realty is the region's market leader and has been in business since 1973. For more information, visit dicksonrealty.com.
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MoxiWorks Signs New Partner, LiveBy to the MoxiCloud Open Platform
SEATTLE, February 12, 2019 – MoxiWorks, a leading real estate technology company, has just partnered with LiveBy, who connects real estate professionals with homebuyers through hyper-local data and unique content. LiveBy joins the MoxiCloud open platform, which allows brokerages to create a customized, integrated tech stack that provides them with an end-to-end solution.
LiveBy makes it easy for brokerages to launch hyper-local content on their existing websites. Their data and content become part of the site to help drive search engine optimization (or SEO) and engagement. LiveBy also allows for brokerages to tap into a new kind of "neighborhood lead," capturing potential sellers and buyers 12, 24, or 48 months earlier in their search process.
"The larger portals will never understand a market like the local brands do. Real estate brokerages and their agents know the area best, and LiveBy helps them prove it!" said Cory Scott, LiveBy CEO. "Zip code data is not hyper-local, and consumers do not want to simply understand the radius around an address. They want to learn about and track activity in a particular neighborhood. LiveBy allows for true, up-to-date insights at a micro level and can deliver on any scale of vision."
LiveBy supports local data and unique content for all 50 U.S. States, Canada, Bahamas and Cayman Islands. Their coverage includes access to the largest proprietary library of neighborhood boundaries, along with cities, subdivisions, school districts, zip codes and more. Companies can also create custom boundaries on the fly and offer insights that have never been seen.
"We're so excited to add LiveBy to the MoxiCloud! Hyper-local content is now expected by consumers, so having this solution in a brokerage's tech stack is only getting more and more important," said Kylah Searing, Director of Integrations and Partnerships at MoxiWorks. "Having the ability to quickly add neighborhood pages as standalone or to existing sites is really slick. Adding these to a brokerage site was faster than anything I've ever seen! The content is really engaging as well, and I know consumers will love it."
LiveBy will integrate into the MoxiCloud open platform, joining over 40 best-in-class tools and services. The flexibility provided by the MoxiCloud open platform is what MoxiWorks attributes their single-digit client turnover rate to. This open platform model encourages brokerages to innovate and adopt powerful tools, such as LiveBy.
About LiveBy
LiveBy is an all-inclusive local data company that works with 200 of the top real estate brokerages across North America, 4 of the leading networks/franchises and 118,000 agents. LiveBy is passionate about empowering Real Estate Professionals with tools to help buyers and sellers discover and track neighborhoods. They are dedicated to streamlining the home search by removing all ambiguity around location. By leveraging LiveBy, real estate websites drive robust, real-time local content that increase SEO and provide an amazing search experience. For more information about LiveBy, please visit liveby.com.
About MoxiWorks
MoxiWorks is a comprehensive open platform system for large residential real estate brokerages that serves over 72 brokerages and 120,000 agents nationwide that account for more than 13% of the transactions in the U.S. MoxiWorks' integrated tools are centered on sphere methodology that increases agents' repeat and referral business by 54%, while lowering overall technology, training, and support costs for the brokerage. The open platform known as the MoxiCloud has tools from more than 40 partners that plug and play to create unique brokerage solutions. MoxiWorks also powers the LeadingRE Cloud. Find more information at moxiworks.com.
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Increase site traffic by boosting your rank in organic search with Onboard Simplicity
Welcome to the power of Simplicity, Onboard's new local information platform. For the first time, Onboard will offer local property information on a national scale from a single access point. This includes:
155 Million Properties Nationwide
12 million geographic areas
1 billion historical valuations for the past year
50 million historical home sales
100+ million assessments and tax records
Detailed property characteristics (building, lot, utilities) for all types of properties
10 years sales history
Property Tax and Deed information
90 million properties with valuations
What you can do with this data is powerful. For starters, you can use this platform to create pages that will boost your rank in organic search. By building unique property landing pages, businesses of all sizes can compete with national players in that key metric – organic search.
Here's how you create the pages:
1. Head to Onboard Simplicity and make a RESTful API request for property data. Requests can be made by property (address, lat/long, IDs), geography (Place, Zip Code, Neighborhood, etc...) or map based (point/radius, polygon).
2. Simply display the results, returned in JSON, into your own user experience/interface. We've already cleaned, corrected and standardized the data for you.
3) Each page can be crosslinked to each other by the interrelationships of our geographies. This will create strong site network for web crawlers to spider through your site. Also improving your position as a local subject matter expert to the search engines.
The more pages you have associated with your domain, the larger footprint you'll have with more overall links and PageRank, which will directly impact your rankings in major search engines like Google.
Property landing pages are an easy way to boost organic search and with the additional information coming from Simplicity – like sales trends and historical data – you can input cool tools to these pages like valuation models which will further generate unique content for your overall site.
But more to come on that. Next week, we'll discuss how to create geographic landing pages and how these pages will help you and your clients.
Ready to try Onboard Simplicity? Head to our labs at http://onboardinformatics.com/labs.
Reach out with questions.
Happy coding.
To view the original post, visit the Onboard Informatics blog.
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SEO: The Powerful Sales-Lead Source Most Realtors Have Yet to Tap
TORONTO, October 9, 2014 – There's sales-lead gold in website search-engine optimization, but most real estate agents have no effective way to mine it.
That was the most telling discovery from a recent survey that asked 342 North American real-estate agents and brokers if -- and how -- they used search engine optimization, also called SEO, to uncover sales prospects.
The survey was conducted last month by WebsiteBox, the technology firm that offers do-it-all real estate websites for a $99 one-time fee.
"We already know that search is the number-one traffic driver to real-estate websites – and that search is way more important than social media," said Peyman Aleagha, WebsiteBox CEO. "So, if 90 percent of prospective home buyers search online, and three-quarters of those buyers never click past the first page of search results, then it's crucial to make sure your website shows up at the top of those results."
Big Three: Keywords, Coding and Content
Survey respondents – who were all WebsiteBox customers and real estate professionals – indicated they have a basic understanding of what SEO means: encouraging search engines like Google and Bing to direct interested property buyers to their business websites and sales listings. In fact, 83 percent said they believed SEO to be the most important source of online sales-lead generation.
The WebsiteBox survey results suggested that most realtors are making an effort to comply with best SEO practices: relevant keywords, compelling content, and sound website coding. More than half of the respondents said they already use keyword research, and 35 percent said they employ website meta-tags and backlinks. A respectable 45 percent said they are blogging and posting content that buyers would find useful.
For all their effort, few respondents (4.9 percent) said they generated referrals through SEO. The problem may be that the agents are using the wrong tools. Indeed, 69 percent of the WebsiteBox survey respondents said the tools they have don't seem to get the SEO job done.
Agents Lack Time, Money, Expertise for SEO
Could it be that they don't have the budget to spend on professional SEO tools? Currently, the majority of respondents (80 percent) spend less than $500 per year on SEO tools, and 85 percent use SEO tools and tactics less than 10 hours per month.
Aleagha pointed out that 75 percent of survey respondents said they don't know how to create content that encouraged SEO. And few would feel comfortable hiring an SEO expert: 75 percent said they want to manage SEO themselves.
"Let's face it," Aleagha said, "Most real estate agents aren't SEO experts. They don't write code. They don't know how to find viable keywords, and they don't blog. So, they drum up leads the old-school way, and miss out on the gold."
Aleagha said the survey helped WebsiteBox product developers create easy-to-use, low-cost SEO add-on tools that integrate seamlessly with WebsiteBox websites. The company recently introduced an SEO app that offers WebsiteBox users SEO keyword, coding and content help.
WebsiteBox Workbook Teaches Real Estate SEO
Real estate agents who need a quick course on SEO basics -- or even a few new SEO strategies -- can download the free WebsiteBox electronic workbook, " Do-It-Yourself SEO for Realtors in 10 Days."
More information about SEO is available by contacting Marketing Manager Chad Bhalla by email at [email protected], or by phone 1-866-857-1657 x.1113.
About WebsiteBox
Launched in January 2013 by Internet entrepreneur and real estate marketing expert Peyman Aleagha, WebsiteBox is a Toronto-based startup offering feature-rich, mobile-friendly real estate websites and tools for agents, teams and offices at a one-time, $99 price – the lowest in the market. WebsiteBox is quickly gaining prominence in both the real estate and entrepreneurial markets. Less than six months after launching as a real estate technology startup, WebsiteBox was named to HousingWire Magazine's inaugural RETech:50 list of top real estate technology firms for 2013.
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Introducing WebsiteBox's SEO App. Get All The Tools You Need To Improve Your SEO!
Search engine optimization helps you increase the visibility of your website, generate more traffic and grow your business online. Our SEO App gives you all the tools you need to improve your online presence.
Check out everything this powerful App Does!
Discover New Keywords
Outperform your competitors by understanding their strategy
Get all the data you will ever need!
This powerful new app also allows you to:
Get Detailed Demographics
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Data Mining
What are you waiting for? Improve your online presence and boost your SEO today!
To find out more and get your SEO App, click here.
To view the original article, visit the WebsiteBox blog.
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Delta Media Group Launches New Corporate Website
Delta Media Group, Inc., leaders in marketing and business solutions for real estate professionals, officially announced today that the company has a new online home.
Delta Media Group unveiled a new corporate website, designed to engage with customers and help them more effectively find the product information and resources they're looking for.
Delta Media Group's website redesign reflects its Enterprise Platform and Agent real estate marketing technology offerings.
Now, visitors to the site will be greeted with company info and resources in tabs across the top, and direct solutions categorized across the middle of the homepage.
The "Solutions" tab expands when hovered over, displaying an easy-to-read list of Delta Media Group's Enterprise Web Platform solutions, Enterprise Marketing Solutions, and Agent Platform solutions. Each solution is clickable, sending the user to a page explaining the specifics of the product category and offering calls-to-action for visitors to request more information.
Other tabs include (in order): Successes, Resources, Our Company, Contact & Support, and Blog.
The "Successes" tab navigates users to a page that tells a customer success story about how a large national brokerage achieved dramatic results since partnering with Delta for their enterprise web platform and inbound marketing services.
The "Resources" tab takes users to Delta Media Group's White Papers and Articles, which are designed with statistics and specific examples to show how the real estate market is shifting and how real estate Brokerages and Agents can best position themselves to maximize their business growth.
The "Our Company" page introduces visitors to Delta Media Group's team, tells the story of Delta's long history in real estate, and explains the vast experience its owners and employees have developing real estate marketing technology solutions.
The "Contact & Support" page allows interested consumers to more easily contact Delta Media Group, whether to get more information on offerings, or to work with the Customer Service team on an issue.
The "Blog" tab takes visitors to the frequently updated real estate blog. The Delta Media Group Blog covers a wide range of real estate topics, from real estate market insight, technology and marketing tips and shifts, to detailed updates of the tools and resources Delta makes available to improve our customers' business and efficiency.
Delta's Director of Marketing, Joel Maas, explains why the company wanted to develop a new corporate website. "We wanted to build a new Deltagroup.com for a couple of reasons. First, there seemed to be a misalignment in how the marketplace perceives us and who we actually are to many of our customers. Delta is so much more than a simple website provider or a hosting company. We are a strategic marketing and technology development partner to some of the largest, most successful brokerages in the US. We needed this stage to better communicate the value of not only our real estate web platform, but also communicate the full extent of our marketing capabilities, solutions like SEO and custom content. Secondly, we are practicing what we preach to our customers by updating our website with refreshed graphics and content. This is important for ongoing engagement and also for effective SEO."
Please visit their new website at www.DeltaGroup.com, and contact Delta with feedback or for more information on their leading real estate website platform, lead management, and marketing services.
About Delta Media Group, Inc. Serving over 600 real estate brokerages, 35,000 agents and 225 MLSs nationally and internationally, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping clients efficiently navigate their business pipeline from lead to close.
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LPS Enhances SEO for rDesk
Are You Satisfied with the performance of your website in the search engine?
rDesk Website, the Broker/Franchise Platform from LPS Real Estate Group (LPSREG) is even more SEO-friendly after partnering with the leading Search Engine Optimization company in the vertical market of Real Estate.
Over the past year, LPSREG has been making significant enhancements to the core structure of their website platform at the direction of their SEO partner to ensure it is able to deliver the results today's brokers expect. The structure changes include:
URL optimization
Directory restructuring
Content siloing
On page and off page tagging
Crawl path
Site maps
Canonical tags
and much more!
With the ongoing partnership, there is continual monitoring to ensure SEO best practices are being used to achieve high ranking organic placement.
Results! With the new structure and guidance of our SEO partner, our clients are seeing significant climbing in their positioning. Some results include sites that rank in the top 10 on Google for 80% of their top 50 keywords. One customer enjoyed a 57% increase in organic traffic (over 5 million visitors) in one quarter.
SEO is just one area LPSREG focuses on for clients. If you would like to see what LPSREG could do for your online marketing strategy, please contact me to schedule a conference call or presentation where we can explore possibilities.
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