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Leading Real Estate Photography Firms Form Association
Atlanta, GA – April 24, 2019 — Leading real estate photography companies have joined together to form the nation's first trade group for real estate photographers. The Association of Real Estate Photographers (AREP) has applied for status as a 501(c)(6) non-profit trade association with the Internal Revenue Service and has begun to accept new association membership for real estate photographers, real estate photography companies, and affiliates. "Real Estate photographers are important partners providing many marketing services that increases a property's total sale price and decreases the number of Days on Market," said Paul Rodman, Executive Director and founding Board member of AREP. "Their creative work is remarkably valuable and should be protected. Working together, we can continue to help home buyers get a complete view of properties and avoid driving all over town while sellers get better informed shoppers who are more likely to buy." Founding members of the Association of Real Estate Photographer include many of the leading real estate photography companies including VHT, Planomatic, FloorPlans Online, Vizzi Media, Collabora (TourFactory), Virtuance, IMOTO Photo, and HouseLens. The founding members represent a group of about 2,000 professional photographers who are either employees of the company or licensed sub-contractors. Joining the founding members are a group of supporting Charter Members which include Twist Tours, Future Home Photo, Virtual Access Tours, South Florida Virtual Tour, Motion City Media, Southeastern Shutter, Top Notch 360 Real Estate Photography, A Beautiful Dominion, East Coast Virtual Tours, Picture Perfect Properties, and Boise Real Estate Photography. Charter members represent another 500 professional photographers. One of the first initiatives of AREP is to develop a set of photography service agreements for use by members that clearly outline the license for the permitted use of photos and other media. "Companies like Twist Tours have invested in the development of agreements that protect our photographers, and our customers," says Allison Cartwright, Twist Tours CEO. "Twist Tour's goal in joining the Association is to collaborate with other firms in our industry to raise professionalism and operate cooperatively with others to develop mutually beneficial standards that support the role of photography in real estate marketing without jeopardizing the assets of the photographers." AREP other initiatives will include developing professional standards, recommending best practices, offering education to members and creating certification. AREP also is in the process of planning its first annual conference. The conference lineup will include orientation for new members, educational sessions on copyright protections, best practices for operating a photography services business, and provide a review of industry advocacy efforts. Executive Director Paul Rodman recently spoke at the Real Estate Standards Organization (RESO) fall conference to share thoughts image data standards being added to the RESO Data Dictionary with the multiple listing organizations on how they can collaborate to better manage the rights of digital asset owners. AREP intends to work with the legal workgroup of the Council of MLS and the National Association of REALTORS to develop a healthy ecosystem for digital rights management of property media. Membership in the Association of Real Estate Photographers is available at AREphotographers.org. Individual memberships start at $185 per year. Membership is scaled based on the number of photographers working for the company. About the Association of Real Estate Photographers (AREP) The Association of Real Estate Photographers is a non-profit trade association representing 2,500 professionals and growing rapidly. The mission of AREP is to protect and preserve media of all kinds while promoting the value of real estate media to the public and clients. AREP elevates media by creative professionals by emphasizing quality, developing professional standards, recommending best practices, offering ongoing education to members. Learn more or join AREP at AREphotographers.org.
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CoreLogic Acquires HomeVisit
Expands real estate marketing solutions and digital data capture capabilities Irvine, Calif., December 17, 2018—CoreLogic, a leading global provider of property information, insight, analytics and data-enabled solutions, today announced the Company has completed the acquisition of HomeVisit from Breakaway Holdings, LLC. HomeVisit is a leading provider of marketing focused real estate solutions, including property listing photography, videography, 3D modeling, drone imagery, and related services. HomeVisit currently operates in the mid-Atlantic region and, when combined with CoreLogic workflow platforms serving over 800,000 real estate professionals, is expected to enable the next generation of property marketing solutions for real estate professionals, Multiple Listing Services (MLSs), Brokers and agents across North America. "The combination of CoreLogic and HomeVisit is highly synergistic and allows us to continue to grow and expand the HomeVisit product suite on a national scale," said Frank Martell, CoreLogic president and CEO. "At the same time, the addition of HomeVisit will allow us to further augment our digital data capture capabilities." About CoreLogic CoreLogic (NYSE: CLGX) is a leading global property information, analytics and data-enabled solutions provider. The Company's combined data from public, contributory and proprietary sources includes over 4.5 billion records spanning more than 50 years, providing detailed coverage of property, mortgages and other encumbrances, consumer credit, tenancy, location, hazard risk and related performance information. The markets CoreLogic serves include real estate and mortgage finance, insurance, capital markets, and the public sector. CoreLogic delivers value to clients through unique data, analytics, workflow technology, advisory and managed solutions. Clients rely on CoreLogic to help identify and manage growth opportunities, improve performance and mitigate risk. Headquartered in Irvine, Calif., CoreLogic operates in North America, Western Europe and Asia Pacific. For more information, please visit www.corelogic.com.
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BHHS The Preferred Realty Is First to Launch Interactive Aerial Panorama Tours
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VHT Studios Acquires Florida Real Estate Photography Company, Inviso USA
VHT Studios Continues Growth Through Third Key Acquisition in Recent Months ROSEMONT, ILL. (MAY 01, 2018) - VHT Studios, the nation's leading provider of professional photography, virtual staging and visual marketing services for real estate and businesses, announced the acquisition of Inviso USA, a central Florida company and provider of professional photography services to real estate professionals. This latest move marks VHT Studios' third major acquisition in less than three years. The acquisition of Inviso USA brings additional strength to the already prominent presence of VHT Studios throughout Florida. The added skill and expertise of the Inviso USA team, combined with the strengths of VHT Studios' Florida team, will offer even greater and deeper services and accessibility for VHT Studios' clients. Florida real estate and business professionals now can take advantage of professional photography for residential and commercial property spaces at all price points, from starter homes and condominiums to luxury estates and everything in between. To meet the growing and diverse needs of residential and commercial real estate and other business professionals, the acquisition combines the talents of the two largest real estate-focused photographer networks in Florida. Existing Inviso USA clients will immediately benefit from the deep and wide variety of VHT Studios' photography and visual marketing offerings and resources. "We warmly welcome Inviso clients and photographers to our growing company," said Brian Balduf, CEO and co-founder, VHT Studios. "With our combined talent base, we are providing even more services to the thousands of Realtors® across the state of Florida, as well as the entire Southeast region. As we continue to grow, we look for partners that possess the same high standards as VHT Studios for quality, service and convenience." VHT Studios' proprietary platform for the production and management of visual marketing assets helps both photographers and real estate professionals get the best return on their efforts and investments. Real estate professionals can devote more time to their clients and avoid the hassle of uploading their photographs and other digital assets to their web sites, advertisements and other marketing materials. "VHT Studios and Inviso USA both value excellent imagery and technology as integral to remaining ahead in the real estate photography industry," said Claus Madsen, CEO, Inviso USA. "With our shared values, I am confident that VHT Studios will carry on and expand the service levels our clients have come to depend on. With VHT's outstanding track record of growth and commitment to excellence, we are extremely pleased knowing our clients and photographers will be in great hands with the real estate photography industry leader." VHT Studios is working diligently to transition Inviso USA photographers and clients into the VHT Studios' family, to smoothly integrate and expand service offerings and client support teams for continued excellence and exceptional service in Florida in 2018 and beyond. In 2015, VHT Studios acquired Gotham Photo Company, New York City's largest photography company, and on January 5, 2018, acquired the photography business of Circlepix, another real estate photography company with prominence in the western states. About VHT Studios VHT Studios, the industry founder, celebrates twenty years of serving real estate and business professionals. Since 1998, VHT has delivered excellence in professional photography, virtual tour videos, virtual staging, interactive and standard floor plans, drone photography and video, 3D home tours, and image management services to top professionals looking to become even more successful. VHT Studios' services ensure properties get seen more, sell and rent faster and at a greater price, which also helps attract new clients. A full-service partner to leading real estate agents, brokerages and businesses, the VHT Studios team delivers the most powerful marketing and selling tools – starting with high-quality photography -- through creation and final display. With an unrivaled nationwide network of the top professional photographers and image specialists, VHT Studios' programs are an affordable, valuable investment for real estate agents, who expect their listings to be seen whenever and wherever homebuyers search, and for brokers looking to recruit and retain top agents. Based in Rosemont, Illinois, VHT Studios has photographed more than 10 million rooms and helped more than 200,000 real estate and business professionals sell and rent more than $200 billion in properties since the company's founding.
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Matterport Releases Pro2 Lite, Its Most Affordable Camera for Capturing Properties in True3D
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Virtual Staging Coming of Age for the Real Estate Industry in 2018, According to RealEZPhotoFix
Real Estate Agents find Photo Enhancement and Virtual Staging Solutions to be Effective in Markets with Out of Area and International Buyers. PLEASANTON, CALIF. (FEBRUARY 15, 2018) -- VirtualTourCafe, a national real estate virtual tour service, recently launched RealEZPhotoFix, an online service to help real estate agents convert cold, empty, uninviting homes into beautifully staged, warm and inviting spaces using modern technology and skilled designers. "We had so many of our real estate virtual tour clients asking about virtual staging, we put together a team of professionals to design and launch a service that would be easy to use, realistic high-quality photos and still be inexpensive and fast turn-around. Our clients tell us we achieved our goal, said Tim Denbo, President/CEO RealEZPhotoFix. The new online real estate virtual staging and photo enhancement service also offers real estate agents the ability to convert their photos from good to great in less than 24 hours by using highly skilled photo editors to apply a proprietary 15-step process designed to make the agent look like a professional photographer, and help the real estate agent and home owner sell fast and many times for a higher price. "Real estate agents have a lot of challenges with getting a property ready for the market. There are situations when the photos need to get done even though it is a cloudy day, a car is in the driveway, or the house doesn't get decluttered in time for photos. This is why we developed RealEZPhotoFix said Tim Denbo President/CEO RealEZPhotoFix and Best-Selling Author of How to Photograph and Market Houses to Sell Fast." Virtual staging is coming of age due to new 3D technology enhancements allowing skilled designers and editors to create realistic photos with incredible details that make it hard to tell the difference between a physically staged home and a virtually staged home. In addition, buyers are becoming more accepting of technology tools and are not surprised, as long as the real estate agent or homeowner discloses the facts. A good practice is to show both photos, the before and after with disclaimer that the after photo has been virtually staged. Even with virtual staging coming of age, home stagers are not going to be out of a job anytime soon. Virtual staging is not going to replace physical home staging. If the seller has the budget to do physical staging, this is still the preferred method so buyers visiting the home can see it in person. However, with virtual staging costing just $32 per photo at RealEZPhotoFix, the difference of hundreds if not thousands of dollars can make a big difference if the seller is on a budget. RealEZPhotoFix was developed to help the agent with these and many other issues. The photo enhancement services include turning cloudy skies blue and object removal to declutter or get rid of that car in the driveway. These changes can make the difference between a house selling fast and siting on the market and getting stale. Virtual staging is coming of age, and real estate agents and brokers are helping their clients sell their homes faster and many times for a higher price by utilizing this new innovative tool. About VirtualTourCafe, LLC VirtualTourCafe is a best-in-class online real estate virtual tour and marketing service to help real estate agents, brokers and associations create automated virtual tours, print flyers and videos for their listings, providing more exposure and faster sales for their customers. Headquartered in Pleasanton, CA, VirtualTourCafe also has offices in Los Angeles, CA. For more information, visit VirtualTourCafe.com. About RealEZPhotoFix Operated as a DBA of VirtualTourCafe, LLC and is an integrated easy-to-use photo enhancement service that works in harmony with VirtualTourCafe, an online real estate virtual tour service, or as a stand-alone service at RealEZPhotoFix.com.
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VHT Studios Partners with AgentEDU to Offer Real Estate Agents Best-in-Class Online Real Estate Photography Training Course
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LeadingRE Names PlanOmatic as Preferred Marketing Solution
CHICAGO – January 16, 2018 – Leading Real Estate Companies of the World® has selected PlanOmatic as a preferred provider through its Solution Group program, which presents top business resources to its global community of 565 real estate firms. PlanOmatic provides professional real estate photography shot by industry veterans, with a network of 130 photographers in 32 states. The company's comprehensive marketing services also include interactive floor plans, virtual staging, aerial photography, 3D walkthroughs and digital advertising with an automated process that delivers materials within two days. "PlanOmatic offers a seamless system for delivering beautiful photography and other valuable marketing resources, which an agent can easily use on every listing," said Robin LaSure, LeadingRE vice president of corporate marketing. "With a focus on prompt delivery and customer experience for both the agent and the home owner, PlanOmatic is a welcome addition to our program." Kori Covrigaru, PlanOmatic co-founder and CEO, adds, "We founded PlanOmatic because we believed in the power of photos to not only grab buyers' interest and help get the home sold, but also to create a connection between the seller and their brokerage. We also thought the process of getting amazing photos for every listing should be smooth, professional and friendly. We will offer these same sentiments to the LeadingRE network as a Solutions Group member." PlanOmatic will be exhibiting during LeadingRE's upcoming Conference Week, January 29-February 2 at Wynn Las Vegas, where they will also be photographing the event. Learn more about PlanOmatic at www.planomatic.com. Learn more about Leading Real Estate Companies of the World® at www.LeadingRE.com. About PlanOmatic PlanOmatic provides the real estate industry with marketing services, including photography, interactive floor plans, virtual staging, aerial photography, 3D walkthroughs and digital marketing. With a network of 130 photographers in 32 states and an automated ordering process, PlanOmatic is positioned to be every brokerage office's marketing solution for every listing. Founded in 2005 and headquartered in Denver, PlanOmatic serviced more than 73,000 properties nationwide in the past year alone. The company has been named the last three consecutive years as one of Inc. 5000s "America's fastest growing companies." For additional information about PlanOmatic call 866.599.7526 or email [email protected]
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VHT Studios Acquires Real Estate Photography Business from Circlepix
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Moxi Works Integrates with Virtual Home Staging Tool PadStyler
Moxi Works has partnered with PadStyler to give agents another way to boost their selling potential by helping buyers visualize the home in a better light. As visual home staging experts, PadStyler truly is the quintessential addition to the home staging efforts agents are currently doing. Sell the vision PadStyler isn't necessarily meant to be a home staging replacement – although it can be. It's meant to help agents up the game of their listing with amazing virtual staging. Why is this so necessary? It's often hard to envision what a home could look like with different furniture or even a remodel. PadStyler brings the buyers' visions to life in more ways than one. Virtual furniture replacement PadStyler can transform poorly or outdated furnished properties into stunning homes, so buyers can get a more realistic idea of what it will be like when they call the house "home." This is especially good when trying to give the home a modern feel to it, without having to update the actual house. Renovation vision Kitchens might need a little updating and it could be a reason a home isn't sold straight away, regardless of how amazing the in-home staging is. Some buyers just have a harder time then others when it comes to seeing what a house can be vs. what it is today. With PadStyler, buyers can visualize a beautiful renovated kitchen right in front of them. This goes for other rooms, paint color, flooring replacement – you name it. Curb Appeal Bad roof, dry nasty grass, or poorly tended to plants? No worries, PadStyler ups curb appeal in a major way by showcasing the exterior property photos in the best light. Integration The best part about this new Moxi Cloud service, is that it is fully integrated in a way that makes it a piece of cake for agents using it. All initiated via their Photo Gallery and Listing Management, here is what it will look like: If it wasn't obvious already, we're extremely excited about this addition to the Moxi Cloud! We love PadStyler because it works for agents that are not currently doing home staging of any kind, but also for those that are home staging hooked. It is the perfect addition to all home staging efforts. Happy to have you, PadStyler! To view the original post, visit the Moxi Works blog.
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Matterport's Innovative 3D Reality Capture Technology Helps Protect Valuable Property Investments
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Moxi Works Adds PadStyler Virtual Home Staging Experts to Open Platform
December 13, 2017 – Seattle, WA – Moxi Works has partnered with PadStyler to give agents another way to boost their selling potential by helping buyers visualize the home in a better light. As visual home staging experts, PadStyler is the quintessential addition to home staging efforts agents are currently implementing. It can be hard to envision what a home could look like with different furniture or a more detailed remodel. PadStyler can transform poorly or outdated furnished properties into stunning homes, so buyers can get a more realistic idea of what it could look like. With PadStyler, buyers can also visualize beautifully renovated rooms, like kitchens and bathrooms, right in front of them. This visualization can be done with all other rooms, paint colors, flooring replacements, etc. On average, homes styled with PadStyler Virtual Home Staging sell 78% faster and for 19% higher, according to PadStyler. Mike McHenry, VP of Channels and Partnerships, said, "We love PadStyler. They have a unique solution because it works for agents that are not currently doing home staging of any kind, as well as those that are home staging regulars. It is the perfect addition to any and all home staging efforts." Ancient roofs, unpleasant lawns, and poorly tended to plants can also be transformed virtually to increase curb appeal and showcase swoon worthy exterior property photos. All this means homes can be ready to put on the market sooner. CJ Singh, CEO of PadStyler said, "Successful real estate marketers understand the value of helping buyers visualize the true potential of their future home. With this integration, Moxi Works users will gain access to PadStyler Virtual Staging and 3D Renovation services from within the Moxi Cloud platform they already know and love." PadStyler is fully integrated into the Moxi Cloud open platform, making it even easier for agents to add it to their marketing efforts. All initiated via Photo Gallery and Listing Management. About Moxi Works Moxi Works is a residential brokerage services company that makes agents significantly more productive and brokerages more profitable by helping them effectively run their businesses. Moxi Works' integrated tools are centered on a sphere-based selling process that drastically increases agents' repeat and referral business, while lowering overall technology, training and support costs for the brokerage. With Moxi Works, brokerages are able to make their agents' lives simpler and their businesses more successful. More information at moxiworks.com. About PadStyler PadStyler Virtual Staging is the process of placing photorealistic digital home furnishings into property pictures. It helps potential buyers visualize their future home and is proven to significantly boost property appeal. Discover more at padstyler.com.
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Matterport Ranks No. 3 on Silicon Valley Business Journal's List of 50 Fastest-Growing Private Companies
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VHT Studios Unveils Virtual Twilight for Real Estate Professionals to Captivate Buyers and Boost a Listing's Appeal
VHT Studios today debuts Virtual Twilight, the newest service in the company's Virtual Staging Suite that helps real estate professionals move homes faster and make their listings stand out from the competition. VHT Studios has always offered traditional twilight photography, and the rollout of Virtual Twilight gives real estate professionals even more flexibility to best serve sellers while stirring buyers' emotions through stunning real estate photography. Virtual Twilight wows buyers through warm, romantic and welcoming exterior views of listings that appear to be photographed at dusk, the precious and magical moments between sunset and nightfall. Virtual Twilight is another convenient alternative to VHT's traditional twilight photography sessions. VHT uses our professional photographers' daylight exterior photographs and our image specialists digitally transform them into twilight photographs. It saves time for the seller and real estate professional, since it requires no additional or extended late-day photography sessions. Virtual Twilight is also a more economical option for real estate professionals who otherwise might not have considered a traditional twilight photography appointment for specific homes. VHT Studios CEO and co-founder Brian Balduf says Virtual Twilight is the company's newest marketing tool aimed at providing even more convenient and cost-effective services that capture buyers' attention in yet another way to help agents sell homes faster and grow their businesses. "Virtual Twilight helps real estate professionals present gorgeous exterior photography of a home, even when the weather is problematic and conditions are not perfect for VHT Studios' traditional twilight photography," said Balduf. "The weather forecast is no longer a concern when capturing the beauty of a home's exterior at sunset," said Balduf. Virtual Twilight complements VHT Studios' Virtual Staging Suite, which broadens a listing's appeal with solutions to a wide variety of traditional listing challenges. VHT's virtual staging lets real estate professionals present the full potential of a home by showing different room styles and options not previously imagined or available without hiring a painter, decorator or interior designer: Virtual Staging decorates vacant spaces in any style and offers the benefits of traditional staging at a fraction of the cost. Virtual Declutter removes clutter and "depersonalizes" living spaces. Virtual Paint changes the color of any flat surface in a room. Virtual Redecorate magically transforms any room with wide-ranging design styles and furnishings that are most likely to attract buyers. VHT Studios' image specialists create their magic with tools and skills that present a home at twilight, by enhancing exterior photographs with artistic, yet realistic touches so a home appears as a welcoming beacon against a stunning backdrop of sky and landscape. Virtual Twilight boosts a listing's WOW factor by appealing to buyers' emotions and dreams about their next home. To view a high-resolution gallery of VHT's Virtual Twilight photography and other products in the Virtual Staging Suite, please click here. Prices for Virtual Twilight start at $39 per photograph. About VHT Studios VHT Studios unrivaled nationwide network of professional photographers and image specialists deliver photography and image management services to top real estate professionals looking to become even more successful. VHT Studios is a full-service partner to leading real estate agents, brokerages and businesses. The VHT Studios team delivers to real estate and business professionals their most powerful selling tools – high quality photography and video – to ensure their properties get seen more, sell faster and at the best price. Based in Rosemont, Illinois, VHT Studios has helped more than 200,000 real estate and property professionals sell more than $200 billion in properties since the company's founding in 1998. For more information, please visit VHT.com.
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Chime Unveils AI-Enabled Smart Dialer and Drone Technology to Keep Real Estate Agents Ahead of the Curve
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Commercial Real Estate Platform Truss and Immersive Media Technology Company Matterport Partner to Improve the Office Search Process
Commercial Tenants Leverage Virtual Reality to Remotely "Walk Through" Properties CHICAGO and SUNNYVALE, Calif., July 18, 2017 -- Today, Commercial Real Estate (CRE) platform Truss and immersive media and virtual reality (VR) pioneer Matterport announced their partnership to provide commercial tenants with a completely new form of immersive 3D media when touring office spaces remotely on the Truss platform. With Matterport's state of the art technology, Truss customers will be able to experience full 3D models of properties and understand exactly what it's like to be inside a space. With the partnership in place, Matterport's Service Partner network of over 2,500 photographers will scan more than 2,500 additional listings. "Our partnership with Matterport is essentially changing how people can visualize commercial properties," said Thomas Smith, co-founder of Truss. "Spending time to physically visit office spaces that may or may not be a match is no longer the only option to search for office space. Thanks to Matterport's sophisticated technology, we can now bring the space to tenants." Matterport's new Pro2 camera offers DSLR-quality photos in addition to 3D virtual tours, VR experiences and dimensionally accurate floor plans. With the new partnership, Truss is utilizing all of the many outputs that can be created from one camera, allowing office seekers to navigate spaces and walk through them as if physically present. By providing complete information about a property in an immersive, online format, tenants shorten the deal cycle significantly. "We're excited to partner with Truss as they pioneer innovative ways to help companies search for office space," said Bill Brown, CEO of Matterport. "Our end-to-end solution automates the process of capturing and creating immersive walk-throughs, enabling forward-thinking companies like Truss to deliver a superior experience to their customers." Today, less than 10 percent of commercial listings include an interior photo of the property and less than 50 percent have complete pricing. The Truss platform transforms the experience and empowers office seekers with total cost of occupancy, dimensioned floor plans and interior details at the very beginning of the search process. About Truss Truss simplifies the process of finding and renting office space. Its web and mobile platform enables businesses to go from search to lease with ease. More information about Truss and how to lease office space is available at www.buildtruss.com. About Matterport Headquartered in Sunnyvale, CA, Matterport is an immersive media technology company that delivers an end-to-end system for creating, modifying, distributing, and navigating immersive 3D and virtual reality (VR) versions of real-world spaces on Web, mobile devices, and VR headsets. The Matterport Pro Camera and Cloud Services make it quick and easy to turn real-world places into immersive virtual experiences. More information about Matterport is available at www.matterport.com.
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Matterport Introduces 134 Megapixel All-In-One Camera, Adding New High-Resolution 2D Photos for Print and Digital to Market-Leading 3D Camera
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VHT Studios Unveils New Real Estate Marketing Tech Tools to Help Realtors® Broaden a Listing's Appeal
VHT Studios, the nation's largest real estate photography and video company, is introducing a new Virtual Staging Suite that enables buyers to see the potential beauty and possibilities of a home. VHT's new virtual staging suite strengthens Realtors® marketing efforts by broadening a listing's appeal with tools that virtually stage, declutter, paint or transform a home's interior. VHT Studios' new Virtual Staging Suite includes: Virtual Staging, decorating vacant spaces in any style and offering the benefits of traditional staging at a fraction of the cost Virtual Declutter, removing clutter and "depersonalizing" living spaces Virtual Paint, changing the appearance of any flat surface in a room Virtual Redecorate, magically transforming any room with wide-ranging design styles and furnishings that are most likely to attract buyers These four custom products are VHT Studios' direct response to real estate professionals who've turned to VHT Studios seeking cost-effective, labor-free, virtual "fixes" to attract homebuyers who might otherwise ignore a listing due to the seller's less-than-desirable decorating or furniture.  VHT's Virtual Staging Suite turns heads by helping buyers envision a listing's endless styling and furnishing possibilities. The Virtual Staging Suite offers solutions to a wide variety of listing challenges and opens up a whole new offering of room possibilities not previously available without hiring a painter, decorator or interior designer. For vacant listings, Virtual Staging eliminates the need for Realtors® to spend thousands of dollars on traditional staging items such as draperies, furniture, art and accessories. Virtual Staging can also transform a listing by replacing mismatched, dated, worn or overly furnished rooms with alternative, classic, modern, or contemporary furnishing choices. VHT Studios' Virtual Declutter tool affords greater convenience to sellers with limited space and time to "depersonalize" their home by storing personal items, or preparing their home for that 'Open House' look. Virtual Paint answers real estate professionals' requests for minor-to-moderate virtual color changes to accent walls, floors, and other finishes, to better help homebuyers imagine how a space might look after the sale, with the help of their own paintbrush or contractor. It's literally "out with the old, and in with the new" with VHT Studios' new Virtual Redecorate tool. Interiors are virtually stripped down to bare walls and floors. Image specialists then magically "install" a wide variety of entirely new virtual furnishings to show the room in any style and appeal to the greatest number of potential buyers. "We know real estate professionals want their listings to make a great first impression and our Virtual Staging Suite gives them greater control to wow potential buyers," said Brian Balduf, CEO and Co-Founder, VHT Studios. "With greater options to virtually repaint, redecorate and transform a listing, we are helping Realtors® attract buyers and grow their business," Balduf added. Please check out VHT Studios' newly released Marketing Minute video, providing tips from Balduf to real estate professionals considering the impact virtual staging has on their listings. "You can't sell a home unless buyers come and see the home, but they won't come see it unless they see beautiful photographs that showcase the listing's potential," said Michael LaFido, Broker Associate, Conlon | Christie's International Real Estate. "Virtual Staging is a great and much more affordable way to attract buyers' attention by presenting how a home could look post-sale, whether it's by neutralizing wall coverings, redecorating, removing expensive artwork or just getting rid of unsightly stuff," LaFido added. "By using virtually staged photographs, I have a much better shot at selling the home. Otherwise, my listing may be ignored because buyers were turned off by the rooms or just not excited about the furnishings," said LaFido. The entire suite of virtual tools enable buyers to view images of a home's actual condition and compare those photographs to the myriad virtual decorating options to fit buyers' lifestyles and tastes. VHT Studios ensures that all virtually staged listings are clearly labeled in side-by-sidebefore and after photographs that are viewed on Realtors® web sites, within virtual tours, in VHT's Customized Media Gallery and in printed marketing materials.  The labeling helps remove any pretense about the condition of a listing when buyers visit a home in-person. To view a gallery of "Before and After" photographs of virtually staged homes, please click here. Learn more details here about VHT's new Virtual Staging Suite, or email info(at)VHT.com. About VHT Studios VHT Studios unrivaled nationwide network of professional photographers and image specialists deliver photography and image management services to top real estate professionals looking to become even more successful. VHT Studios  is a full-service partner to leading real estate agents, brokerages and businesses. The VHT Studios team delivers to real estate professionals their most powerful selling tools – high-quality photography and video – to ensure their properties get seen more, sell faster and at the best price. Based in Rosemont, Illinois, VHT Studios has helped more than 200,000 real estate professionals sell more than $200 billion in properties since the company's founding in 1998. For more information, visit www.vht.com.
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Realtor.com® and Golden State Warriors Team Up to Help Fans 'Find Their Home Court'
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VHT Studios Unveils New Virtual Staging Tips for Real Estate Professionals to 'De-Deck the Halls' to Sell Listings During the Holidays
ROSEMONT, IL (DECEMBER 12, 2016)--VHT Studios, the nation's largest real estate photography and video company, today unveils new virtual staging tips to help real estate professionals De-Deck the Halls of their listings, so there's no need to delay listing a home until after the holiday decorations are removed. The holiday season is the perfect time for real estate professionals to experience firsthand the impact of virtual staging tools, which can attract buyers searching for their next home online, where most new home searches originate. "While holiday decorations add joy to any home, real estate professionals have told us that buyers searching online often prefer to view listing photographs free of holiday décor to help them envision the full potential of a home," said Brian Balduf, CEO and Co-Founder, VHT Studios. "Our four custom virtual staging tools are a direct response to their requests," added Balduf. VHT Studios' Virtual Staging Suite includes Virtual Stage, Virtual Declutter, Virtual Paint and Virtual Redecorate. The suite helps real estate professionals wow clients and prospects: Holiday decorations need not be removed or disturbed. Skilled "Elves" – our team of professional image specialists -- apply our custom tools and magically remove holiday décor from a photograph. Real estate professionals can choose to virtually furnish, paint or redecorate the interiors of any home. Buyers shopping during the holidays for their next home can visualize what a home could potentially look like. Sellers need not invest the time, expense and inconvenience of physically redecorating a room and if they choose, can still decorate their home for the holidays. Whether a home has holiday decor in every room, or dated carpeting, crazy, painted walls, or outdated wallpaper, VHT's new virtual staging services allow real estate professionals to completely recreate a listing's interior. Visit VHT Studios' Virtual Staging Suite and check out the VHT Studios "Beauty Contest" blog to view a wide variety of virtual staging options. About VHT StudiosVHT Studios' unrivaled nationwide network of professional photographers and image specialists deliver photography and image management services to top real estate professionals looking to become even more successful. VHT Studios is a full-service partner to leading real estate agents, brokerages and businesses. The VHT Studios team delivers to real estate professionals their most powerful selling tools – high-quality photography and video – to ensure their properties get seen more, sell faster and at the best price. Based in Rosemont, Illinois, VHT Studios has helped more than 200,000 real estate professionals sell more than $200 billion in properties since the company's founding in 1998. For more information, visit http://www.vht.com/.
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Matterport Surpasses 70 Million Global Visits and Celebrates Explosive Growth of 3D and Virtual Reality Spaces
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Commercial Drone Use Set to Take Flight with Release of FAA Rule
  WASHINGTON (June 21, 2016) — Commercial drone use in the real estate business got a boost today with the release of the Federal Aviation Administration's final rule governing small unmanned aerial systems, or UASs, in the national air space. Drones are increasingly being used in commercial applications, but federal regulations have required commercial drone operators to apply for a "Section 333" waiver from the FAA before they can fly. Over 5,000 waivers were issued to commercial entities, a significant portion of which were used for the real estate business, but only licensed pilots were eligible to fly commercially. FAA rules released today create a clearer pathway for real estate professionals to use drones for commercial purposes, a prospect that National Association of Realtors® President Tom Salomone called a win for the industry. "We've worked hard to strike a responsible balance that protects the safety and privacy of individuals, while also ensuring real estate professionals can put drones to good use," said Salomone, broker-owner of Real Estate II Inc. in Coral Springs, Florida. "That effort just took another big step forward. The rules unveiled today will help more real estate professionals take flight, making the efficiency and innovation that drones have to offer available to a much broader base of operators." The FAA's announcement marks a long-fought victory for for the National Association of Realtors®. Since early 2014, NAR has worked with the FAA and industry partners to integrate drones into the national airspace for commercial use. NAR wrote to the FAA on numerous occasions to weigh in on the final Small UAS Rule, and testified before Congress to support the use of drones in real estate. Despite eliminating the requirement that operators hold a pilot's license, anyone looking to fly drones commercially will still have to comply with strict requirements designed to protect people on the ground. Drones are useful in a number of real estate-related applications, including marketing properties, assisting with appraisals, facilitating insurance claims and overseeing utility work. While many real estate professionals with pilot's licenses have already put drones to use in these arenas, the new rules are expected to open the door for additional operators to do the same. Despite the significant progress made in the FAA's final rule, NAR's work on this issue will continue. NAR is calling for eased restrictions on a "micro" category of drones; drones in this category weigh less than four pounds and present a much smaller safety risk than certain drones in the under-55 pound category covered by the rule released today. NAR also believes there is an ongoing need for a drone strategy that allows for "beyond visual line-of-sight" flights, or those where the operator cannot physically see the drone throughout the entire operation. These flights are particularly important for aerial photography across large buildings or tracts of land. Salomone praised the FAA for their efforts in crafting the rule. "Getting here wasn't easy, and the FAA is to be commended for listening to the concerns of real estate professionals throughout the rulemaking process," he said. "We're entering a new stage of drone use in real estate, and no doubt there will be additional questions and challenges ahead. NAR will continue educating its members on issues important to the safe, responsible use of drones so they can grow their business and better serve their clients." The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing more than 1.1 million members involved in all aspects of the residential and commercial real estate industries.
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For Rent Media Solutions™ First in Multifamily Space to Offer Drone Aerial Photography to Customers Nationwide
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VHT Studios Announces New Aerial Drone Photography and Video Services, Business Expansion
ROSEMONT, Ill. – Chicago, IL – Aerial drone photography and video services for real estate and business professionals are now available at VHT Studios, the nationwide firm that pioneered professional photography for the real estate industry. VHT Studios is expanding its offerings and team to include licensed pilot-photographers capturing aerial video and images of shoreline and mountainside homes, estates, farms, resorts and other buildings or properties that consumers want to buy, rent or lease. Please click here to view a VHT Studios gallery of aerial drone video and photography. New aerial services strengthen VHT Studios' legacy of innovation for marketing residential and commercial real estate, and builds upon VHT's national growth, which has been fueled by acquisition, successful geographic market penetration and product line expansion. Aerial drone photography captures unique, high-altitude perspectives of properties in a way that no other image- or video-capture technology can. Aerial drone images help convey the complete spatial view of a property and present a true lifestyle view. From proximity to parks, city limits, topographic features such as mountains, valleys and lakes — and in some cases vast acreage — aerial drone photography highlights benefits that can't be captured through grounded photography and video. "Our new aerial drone video and photography melds our technology and creative artistry to provide our clients with tools to set them apart from competitors," said Brian Balduf, CEO, VHT Studios. "As a leader of real estate photography, incorporating aerial drone technology into our product mix is a natural extension of how we innovate by creating compelling visual stories of homes, architecture, businesses and estates." Adding aerial drone services requires strict adherence to federal regulations and laws, aviation training and licensing as well as state and municipal restrictions. The technology incorporates small commercial unmanned aircraft systems (aerial drones) that are licensed and governed by the Department of Transportation's Federal Aviation Administration (FAA) to capture 4k resolution photos and 60- to 90-second videos of commercial and residential properties. The drones are controlled by VHT Studios' FAA Section 333-licensed pilots and directed by their talented photographer eye. It takes a pilot just under 30 minutes of flight time to create professional, high-quality video using a camera that appears to float smoothly over a lakefront, seaside or mountain home, farm, industrial complex, resort or ranch. Scheduling takes just 24 hours, with the finished, edited and enhanced video and photography delivered within 48 hours of the initial session. VHT Studios is offering drone photography and video services in: Chicago metropolitan area, including portions of northwest Indiana and southern Wisconsin Westchester County, New York Long Island, New York, including The Hamptons Florida Seattle, Washington Portland, Oregon VHT Studios is offering aerial drone services market by market across the U.S. Those interested should call (800) 790-TOUR (8687) or email info[at]vht.com.  To view samples of aerial photographs and video, click here. VHT Studios' growth campaign is part of an ambitious strategy that also includes a new website launch, VHT.com. The new site presents solutions and promotes the work of clients through property photos of the day, real estate industry insights, trends, how-to content and an easy-to-use password-protected portal, MyVHT, for review of account details and other specific client information. VHT Studios is also growing, with the recent acquisition of award-winning New York City photography studio, Gotham Photo Company. The move expands VHT Studios' professional teams in New York City, Florida and California. For more video, images and/or interviews with CEO Brian Balduf, please email Michelle[at]michelledamico.com or call 312.423.6627. About VHT Studios VHT Studios delivers professional photography and image management services to top real estate professionals looking to become even more successful. VHT Studios' services ensure their properties get seen more, sell faster and at a greater price, which also helps attract new clients. A full-service partner to leading real estate agents, brokerages and businesses, the VHT Studios team delivers to real estate professionals their most powerful selling tool – high-quality photography and video — from creation to display. This gives real estate professionals more time to focus on what they do best – taking care of their customers. With an unrivaled nationwide network of the top professional photographers and image specialists, VHT Studios' programs are an affordable, valuable investment for real estate agents, who expect their listings to be seen whenever and wherever homebuyers search, and for brokers looking to recruit and retain top agents. Based in Rosemont, Illinois, VHT Studios has helped more than 200,000 real estate professionals sell more than $200 billion in properties since the company's founding in 1998. For more information, visit http://www.vht.com/
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Obeo Acquires California Image Maker
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Professional Real Estate Photography Sells Homes 32% Faster
CHICAGO, IL, September 2, 2014 -- Realtors® who use professional real estate photographs sell listed homes 32 percent faster than all other listings, according to a new study of Chicago-area real estate sales by VHT Studios, the nation's largest real estate photography network for homes and businesses. VHT Studios' analysis aligns with industry research indicating when a home is photographed and presented in its best possible light, the listing attracts more views and a higher click-through rate by potential buyers. As well, a property with professional photography has a higher perceived value, minimizing prolonged negotiation and accelerating the sales process. VHT Studios' analysis also shows the most experienced and productive Realtors® are typically the biggest users of real estate photography, said Brian Balduf, CEO of VHT Studios. According to VHT Studios' first-of-its-kind analysis, Chicago-area homes that were professionally photographed sold 32% faster, spending an average of 89 Days on Market (DOM) – compared to 123 DOM for other homes. According to the analysis, Realtors® who utilized professional real estate photography cut average DOM by nearly five full weeks. VHT Studios analyzed homes in every price range, indicating home listings in all price-points benefit from professional photographs. "Our findings are not surprising, given consumers' behavior when searching for homes in today's market," Balduf said. "Time-crunched shoppers are online and are attracted to striking photographs, which simplifies their decision to visit a property in person and speeds up the buying cycle." VHT's findings are no surprise to top real estate professionals, such as Chicago's Leigh Marcus, @Properties' top agent of 2013. "High-quality photographs capture buyers' attention and that's one reason why my clients' homes sell faster than the competition," said Marcus. "VHT Studios helps sellers reduce the hassles of showing their homes." "This analysis shows that professional real estate photographs are not just for mansions and estates," said Balduf. "Professional photographs, which are so easy for Realtors® to obtain, are more likely to attract viewers everywhere they shop for homes, and are important for listings in all price ranges," he added. Balduf said VHT Studios' 2014 success – a 40% year-over-year growth in sales revenues and orders – is an indicator of real estate professionals' increasing use of professional photography. For examples of VHT Studios' photography, visit this slide show. How VHT Studios Conducted Our Study The study analyzed all Chicago metro homes sold in 2013. The average Days on Market for all homes comes from reports available to all agents in the area by Midwest Real Estate Data https://www.mredllc.com/statistics/fiveyear.asp. VHT Studios compared DOM for VHT Studios-photographed homes versus all other single-family homes sold during that period. About VHT Studios VHT Studios helps real estate professionals become more successful. Properties that VHT Studios photographs get seen more, sell faster and at a greater price. We completely take care of Realtors'® most compelling selling tool – high-quality photography - so they have more time to take care of their customers. VHT Studios' 150 photographers have helped more than 75,000 real estate professionals sell more than $200 billion in properties since 1999. Visit www.vht.com for more.
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Obeo Introduces Virtual Twilight Enhancement for Photos
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Report: 7 Tips and Tricks for Taking Pictures that Sell Houses
Do you want to take PICTURES THAT SELL HOUSES? To borrow a quote from "How To Photograph Houses" by Stan Barron: Selling a house is not a real estate function...it is a marketing function, and pretty photographs sell more houses. Think about the marketing used for professional products you are exposed to. Have you ever seen a bad photograph (taken with a point-and-shoot-camera) in an ad for a BMW? Of course not. Ever seen a badly composed shot in a cosmetics ad? Never. Good photographs are worth the effort. If you are not already a professional photographer, and if you don't use a professional photographer, VirtualTourCafe has a FREE report you might like to read called "7 Tips and Tricks for Taking Pictures that Sell Houses." Download the FREE report here: 7 Tips and Tricks for Taking Pictures that Sell Houses
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Why can't all property photos just be awesome?
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Agent Image Launches “The Very Best Real Estate Videos” with Agent Image TV
El Segundo, CA (PRWEB) June 07, 2011 Agent Image, the award-winning real estate web design and internet marketing solutions provider, announced today the launch of Agent Image TV, allowing real estate professionals to leverage the power of video through high-quality agent and property videos. Ryelle Giano, Director of Marketing at Agent Image, shares her excitement on this recent launch, “We understand the impact videos can make on our clients' websites. We created Agent Image TV because we wanted to provide a convenient service that makes it easy for agents and companies to add video to their online marketing. Our videographers come to your location of choice and then the footage is edited, made searchable and uploaded to YouTube or Vimeo within days. Online video is naturally viral, and when maximized effectively, our property and agent videos have the power to convert a search into a sale for any real estate professional.” “When developing this product, we wanted our clients to be able to do more than just add the usual video to their websites,” adds Jennifer Gunkel, Director of Client Relations and Social Media, at Agent Image. "In light of Google, Bing and Yahoo!'s adoption of blended search results with online videos ranking high, this is the perfect time to take advantage of this marketing strategy. We also understand that producing, editing, and uploading videos properly to multiple sites can be a time-consuming task for busy real estate agents. With Agent Image TV, we make sure that your videos are professionally produced, uploaded, tagged and optimized correctly." Agent Image TV lets real estate professionals star in their own agent videos or property listing videos. Customers simply define the details for their video and schedule a date for their shoot. The videos are then edited in a streaming video format of their choice, ready to be embedded on their website, uploaded or provided in DVD format. Videos start at $499 for 30-second videos and $799 for 60-second videos. For additional information, please visit http://agentimage.tv About Agent Image: Agent Image provides the very best real estate websites and has enabled thousands of real estate professionals to drive and sustain improved business results through their proven marketing solutions. The firm is a wholly owned division of The Design People, Inc., an El Segundo, California web design company that specializes in website development and online marketing for businesses of all sizes. For more information, visit http://www.agentimage.com. Google is a trademark of Google Inc. Bing is a trademark of Microsoft Corporation. Yahoo! is a trademark of Yahoo! Inc. All other trademarks are the property of their respective owners. Contact: [email protected] 1.877.270.0303
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RISMedia Partners with VScreen.com
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