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Cartus Launches WeChat for Growing Chinese Relocation Market
DANBURY, Conn., July 3, 2018 -- Cartus Corporation, a leading provider of global relocation services, announced today that it is launching the WeChat platform to clients and customers in China, where there is a growing need for relocation support according to a recent Cartus survey. The WeChat platform surpassed the one billion users per month mark in March 2018, and continues to grow. The Cartus WeChat platform, presented in a bilingual format with Chinese and English, incorporates features including updates to immigration reform, overviews of Cartus services such as intercultural and language training, destination services, and a careers section for anyone interested in working at Cartus. Survey findings: Cartus recently completed a survey of Chinese clients entitled "Perspectives on China: The Evolution of the Relocation Market," and found that Chinese relocation needs and support are in demand, evolving and increasing. 51% increase in outbound moves from China 41% indicated short-term assignments will increase 43% support allowances for frequent home visits if the assignee moves without their family For survey results in an easy to read infographic, click here. "At Cartus we recognize the value of providing bilingual content in Chinese and English to reach a broader audience in China," said David Pascoe, Interim Managing Director of EMEA/APAC. "We recently conducted a survey which told us Chinese nationals are being relocated on either short-term assignments or extended business travel in increasing numbers. With all this movement of Chinese talent out of, and eventually back into China, communicating easily with our clients has become essential and WeChat helps us facilitate our messages." "Cartus has a great deal of information to share with clients and customers," said Kenneth Kwek, General Manager of APAC. "WeChat is an excellent platform to share and communicate new programs and services that Cartus will offer now and in the future. With the ability to keep everyone updated in real time and be able to contact us for information, we will be able to service our clients more effectively and stay on top of emerging trends in relocation services in China." About Cartus For more than 60 years, Cartus has provided trusted guidance to organizations of all types and sizes that require global relocation solutions. Providing the full spectrum of relocation services, including language and intercultural training, Cartus serves more than half of the Fortune 50 and has moved employees into and out of 185 countries. Cartus is part of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. To find out how our greater experience, reach, and hands-on guidance can help your company, visit; read our blog; or click for more information.
Alain Pinel Realtors Launches WeChat Micro-site for Chinese Real Estate Buyers
APR is the first U.S. real estate firm to launch a micro-site on China's WeChat. SARATOGA, CALIF. (NOVEMBER 15, 2017) - Alain Pinel Realtors (APR), the Bay Area's largest residential real estate firm, announced today a partnership with Chinese luxury real estate marketing agency, Caimeiju, making the brokerage the first U.S. real estate firm to launch a micro-site on China's WeChat. With more than 963 million monthly active Chinese users, WeChat is well positioned to assist Chinese buyers interested in buying real estate around the globe. Known as China's "app for everything," WeChat offers everything from free video calls and instant group chats to news updates, shopping, bill payments and easy sharing of large multimedia files. According to The National Association of Realtors, Chinese buyers purchased $31.7 billion worth of U.S. property between March of 2016 and 2017. In 2014 APR began promoting its brand and luxury real estate listings in China on Since then APR has embraced the China market, including sending multiple delegations to showcase Bay Area real estate at luxury property events in Beijing, Shanghai and Guangzhou. APR's decision to launch a WeChat micro-site with Caimeiju is in response to the increased social and online behavior of Chinese citizens. "Chinese buyers tend to do a lot more research than other consumers. Brand recognition is vital," said Michi Olson, vice president of Global Business Development and Relocation at APR. "Many of our agents already use WeChat to communicate with their Chinese clients on a personal level and can now do so easily at a brokerage level." Olson says she plans to make WeChat a feature of her meetings and discussions at LPS Shanghai 2017 in December, when she and her APR delegation will be in China. The new WeChat micro-site provides a central digital location on WeChat for sharing APR's company information, Bay Area market data, translated exclusive property listings from Caimeiju, and even a Chinese language Bay Area MLS search. "Because of stricter capital outflow restrictions, buyers who can invest in overseas luxury properties tend to be more more sophisticated about their options; they focus on quality over quantity," said Jeff Toth, founder of Caimeiju. "APR has been an innovator in this space and innovating on WeChat is an extension to make sharing information in China even easier." Caimeiju was founded in 2009 to provide luxury marketing solutions to high-end brokers, Realtors and developers selling to China's elite. About Alain Pinel Realtors┬« Alain Pinel Realtors (APR) is the largest privately owned residential real estate company in Northern California and is consistently ranked among the top 10 largest residential real estate firms in the United States based on closed-sales volume. The firm has 1,400 agents in more than 30 offices throughout Northern California. APR was founded in 1990 by Chairman and CEO Paul L. Hulme, and is based in Saratoga, Calif. Visit us at and
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