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RE/MAX Sticks the Closing with Introduction of Digital Branded Stickers
New Collection of Branded Digital Stickers Now Available for the World's Most Productive Real Estate Network DENVER, Aug. 7, 2019 -- RE/MAX, LLC, one of the world's leading franchisors of real estate brokerage services, has launched branded digital stickers available on messaging and social media channels for RE/MAX affiliates at no additional cost. The RE/MAX Digital Sticker Pack is the latest digital offering for the Network's agents and brokers following the launch of the booj Platform productivity suite earlier this week. The innovative mobile marketing campaign delivers animated stickers to agents, homebuyers and home sellers and serves as a fun and unique communications tool for agents to stay top of mind with clients. The RE/MAX Digital Sticker Pack includes 16 colorful red, white and blue branded stickers users can share through text, iMessage, Android Message, WhatsApp as well as through Giphy on Instagram Stories and Snapchat. "We know that the majority of homebuyers begin their home searches online," said Kayla Roofe, Social Media Manager. "RE/MAX stickers are a playful way for our agents to continue to engage with them in that space throughout their journey – from home search to closing and beyond. It's one more tool that helps them communicate with their clients today so they will remain clients tomorrow." Designed in partnership with San Francisco-based advertising agency, Camp+King, the stickers are digital elements that allow agents and brokers to communicate a message beyond text. Like emojis, digital stickers have the ability to simply communicate a feeling, sentence or phrase. "We live in a visual world. Stickers are able to convey more emotion and personality than words alone, helping communication become more expressive," adds Emily Dillow, Director of Brand, Camp+King. "The RE/MAX Digital Sticker Pack creates more memorable marketing and communications between the network and clients." The campaign provides the more than 125,000 agents worldwide in the RE/MAX network with cross functional capabilities between advertising and social media content. Meeting consumers where they are – online and on mobile – enhances the consumer homebuying and selling experience. The rollout of the booj Platform and RE/MAX Digital Sticker Pack are just the beginning of the next era in RE/MAX technology. For more information on RE/MAX and technology, visit the Technology page on the RE/MAX ABOVE magazine website. About the RE/MAX Network As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with over 125,000 agents in more than 110 countries and territories. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides. Dedicated to innovation and change in the real estate industry, RE/MAX launched Motto Mortgage, a ground-breaking mortgage franchisor, in 2016 and acquired booj, a real estate technology company, in 2018. RE/MAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals® and other charities. To learn more about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com.
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LeadingRE Adds RingCentral to its Solutions Group Program
CHICAGO – (July 25, 2018) – Leading Real Estate Companies of the World® brings RingCentral (NYSE:RNG), a leading provider of global enterprise cloud communications and collaboration solutions, to its Solutions Group program of preferred business resources for its global network of 565 market-leading real estate firms. The global industry leader in cloud business communications solutions, RingCentral enables today's mobile and distributed workforce to communicate and collaborate from anywhere and on any device. With RingCentral, real estate brokerage office staff and agents can easily stay connected with clients through voice, video meetings, team messaging, and more. In addition, RingCentral can be easily deployed across multiple locations and managed from any mobile device. "RingCentral is an ideal fit for our Solutions Group program, giving our member brokerages around the world access to a modern cloud-based communications platform that provides the flexibility and scalability required as a company's business grows," said Robin LaSure, LeadingRE vice president, corporate marketing. "The ease of working with a single provider for all their communications needs and the potential for significant cost savings over traditional on-premises providers make the RingCentral solution even more compelling." "We're happy to be selected as an approved supplier for the Leading Real Estate Companies of the World®," said Steve Rawson, head of strategic industry alliances for RingCentral. "RingCentral has extensive experience in helping real estate firms empower their increasingly mobile workforce to stay ahead of the curve in today's competitive real estate environment. Our platform greatly enhances communication and collaboration with clients and agents, delivering a seamless customer experience and improved agent productivity." Learn more about RingCentral at www.ringcentral.com. Learn more about Leading Real Estate Companies of the World® at www.LeadingRE.com. About RingCentral RingCentral, Inc. (NYSE:RNG) is a leading provider of global enterprise cloud communications and collaboration solutions. More flexible and cost-effective than legacy on-premises systems, RingCentral empowers today's mobile and distributed workforce to communicate, collaborate, and connect from anywhere, on any device. RingCentral unifies voice, video, team messaging and collaboration, conferencing, online meetings, and integrated contact center solutions. RingCentral's open platform integrates with leading business apps and enables customers to easily customize business workflows. RingCentral is headquartered in Belmont, California, and has offices around the world.
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RPR Releases 2017 REALTOR® Mobile Usage Report
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Better Homes and Gardens Real Estate Electrifies Its Competitive Strategy with the Zap Technology Platform
MADISON, N.J. 04-04-2017 — Informed consumers have fundamentally transformed the real estate industry. Access to data has armed real estate professionals with a way to stay ahead of new pressures– if they can effectively harness the benefits. Better Homes and Gardens® Real Estate (BHGRE), a Realogy (NYSE: RLGY) brand, today announced that its technology strategy is now powered by Realogy's proprietary Zap® platform, a web, mobile and CRM solution for the brand, brokers and affiliated agents that is launching BHGRE into a new arena of technology competitiveness. With this launch, the brand's website, bhgre.com, is interconnected with its affiliated brokers' and agents' sites on a single platform designed to provide an exceptional service experience to consumers and an insights-driven business approach to brokers and agents. The evolution of real estate necessitates brokers and agents master technology and mobile tools to stay ahead. Consumers expect heightened, sophisticated service from agents to complement their own unprecedented access to information. Agents and brokers are required to compete not only in sales, but in social media, technology and data-driven marketing. "Real estate 1.0 was a broker-driven world, 2.0 was the age of the agent-driven real estate and 3.0 was the dawn of the informed consumer," said Sherry Chris, President and CEO of Better Homes and Gardens Real Estate LLC. "Today, we are in real estate 4.0, where consumer data informs everything we do. Launching the Zap platform as the core of our technology strategy enables us to benefit from the innovation of the Realogy platform and build a unique and complementary offering around it. As a lifestyle brand focused on the consumer, we look to the Zap platform as the future of informed, proactive service." "Zap plays a critical role in the relationship between today's consumers and our affiliated agents," said Craig McClelland, Chief Operating Officer of BHGRE Metro Brokers, a leading brokerage firm in Atlanta, Georgia, with more than 2,100 agents and 26 offices. "We were an early adopter of the Zap platform because it provides a measurable competitive edge to our affiliated agents by equipping action-specific intelligence. By integrating Zap into the DNA of our company, our affiliated agents are better equipped to elevate their conversations with clients and make timely, personalized service decisions. Zapscontinued innovation is quickly evolving the Zap platform into a sophisticated lead delivery and incubation system, solving important real estate business challenges including mobile competitiveness and maximizing online leads." Disrupting the Disruptors The Zap platform empowers agents and brokers to transform the way they do business in the online and offline worlds, as well as the ability to use data-based intelligence to enhance service delivery to clients. This is critical in an industry where informed consumers are expecting more personalized service and technology innovation is moving at exponential speed, forcing brokers and agents to keep pace to win. The platform generates IDX-powered websites which feature modules that allow individual brokers and agents to tailor their personal sites to their unique business approaches and local markets. These modules include social media integrations, ratings and reviews, profile information, media sharing, and featured listings. In addition, local insights allow an agent to share their knowledge about the market areas they serve, including points of interest, schools, entertainment, dining and other topics to market themselves with lifestyle expertise. BHGRE-affiliated agents can also provide insights on any properties in their local market. This allows an agent to influence the dialog about a home beyond what is in the listing description. Together, the insight features empower real estate professionals to market themselves with their lifestyle and real estate expertise. These modules and other relevant functionalities combine to create a dynamic, interactive user experience and increase the brokers' and agents' organic search presence. Proactive, Personalized Service The Zap platform connects clients and agents in a way other websites can't – through predictive consumer insights from the platform's proprietary ZapScoreSM feature. The ZapScore rating helps affiliated agents prioritize online leads through consumer behavior: search behavior, saved properties, showing requests, and follow-up campaign interaction impact their score, focusing agents on a service strategy tailored to a consumer's readiness and behavior. Today, CRM is the center of the agent's world. Zap's CRM allows the agent to manage relationships with past, present and future clients as well as track and action against those profiles to cultivate opportunities. The platform provides scripts for phone calls as well as online follow-up plans with accompanying email communications. This allows agents to plant seeds of business development for the future as well as to nurture relationships today. With the Zap platform, affiliated BHGRE agents can track online behavior to better anticipate consumers' needs. This allows the agent to bridge the service gap between the online and offline world. It also provides personalized insights into their clients' needs which allows agents to be more proactive and sophisticated in their service. Forget "Mobile vs. Desktop" Today's consumers don't separate the world between mobile and desktop. Consumers and agents are device agnostic – they expect their various apps, accounts, and correlating data to sync seamlessly between all technology experiences. The Zap platform is designed to reflect the evolving lifestyles and behaviors of both agents and consumers. The BHGRE Consumer App offers consumers the full range of tools they have come to expect for real estate search, including geolocation-assisted search, interactive maps, and saved search functionalities – all synced to accounts between devices. Likewise, the BHGRE Agent CRM App provides agents the ability to manage their business on the go – addressing new leads, responding to inquiries, observing consumer behavior, and identifying opportunities via the ZapScore. The Zap platform mobile experience is made truly unique by agents' and consumers' ability to communicate with consistency and ease through its agent and consumer mobile applications. With mobile applications, affiliated agents and clients can provide each other with property search suggestions, schedule showings and appointments, push relevant notifications, and directly message – all on the go, any time. With the introduction of the Zap platform and all its consumer and agent-driven desktop and mobile applications, the informed consumer and the informed agent are no longer separated by the barriers of technology, schedules, or distance. About Better Homes and Gardens Real Estate LLC Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. The growing Better Homes and Gardens® Real Estate network includes more than 10,000 affiliated sales associates and approximately 300 offices serving home buyers and sellers across the United States, Canada and the Bahamas.
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Goomzee Launches New LeadsByCell Service
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DeltaNet5 Is On Its Way
Expected Delivery Date: January 5 Just in time to start the new year right, Delta Media Group will be officially making DeltaNet5 available to our customers on January 5, 2017. Mike Minard, President and Owner of Delta Media Group, joined Harley Wolfarth, Delta's Technical Support Manager, during this week's Tech Tuesday webinar, to talk about the new release with Harley explaining the "who-what-where-when" of DeltaNet 5 and how it will help our customers succeed.   Takeways from the webinar: The biggest news with DeltaNet 5...it's 100 percent mobile. Real estate is a business on the go so it was only a natural progression for DeltaNet 5 to be 100 percent mobile. Now, wherever our customers are, they can take their businesses with them. Now, everything you once did from your desktop or tablet, you can now do from your smartphone. Need to add a new lead? Do it from your smartphone. Need to make a change to your website? Do it from your smartphone. Need to add a blog post? Do it from your smartphone. DeltaNet 5 has been in development for nearly a year to make certain no loss of functionality occurs from the current version of Delta's backend system with which you're already familiar. The new DeltaNet, version 5, is a "rapid development" platform which enables Delta Media Group to respond to client requests and launch new features quickly. DeltaNet 5 allows its users the ability to streamline their businesses helping them make their work day more efficient. Delta Media Group studies how to blend today's emerging technologies with the real estate industry to provide innovative tools to better our customers' businesses and lives. Contact us if you have any questions or would like additional information about DeltaNet 5. To view the original post, visit the Delta Media Group blog.
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Bulk SMS Text Messaging Available in Wise Agent CRM
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Coldwell Banker Real Estate Launches Mobile-First CB Exchange Platform to Provide Access to Brand Content Anywhere, Any Time
Madison, N.J. 04-14-2016 — Coldwell Banker Real Estate LLC, the original Silicon Valley real estate startup founded in 1906, released CB Exchange, a mobile-first intranet for the company's global network of independent sales associates. Advances in technology have created an increasingly mobile workforce. As a result, today's real estate professionals are constantly on the move. CB Exchange provides convenient access to the brand's industry-leading content, tools and applications from a desktop computer, mobile phone or tablet, allowing real estate professionals to download the professional materials they need whether they are at a desk in their office or in the driveway of a potential new listing. "It is vital in today's connected landscape to have access to the content you need and want instantaneously, which is why CB Exchange was designed as a mobile-first experience and will completely overhaul the concept of a traditional corporate intranet," said Sean Blankenship, chief marketing officer of Coldwell Banker Real Estate LLC. "Our platform knows who is accessing it, their role within their company and what information the user wants to receive. It makes finding content and information from our brand as easy as searching for something on Google, wherever and whenever it may be needed." Designed to function like the most frequently used sites and mobile apps, CB Exchange provides an instantly recognizable and easy to use experience. The platform organizes all content by themes called Tags, grouping information and content into buckets such as "Brand News," "Selling" and "Marketing Materials." That content is organized into customizable, social-style feeds with information relevant to each user's role. CB Exchange allows content to be discovered through: A Customizable Home Page: Users can modify their home page based on the resource tools and information most important to them, helping them find the content they need faster. Springboard: Springboard serves as the app's central hub, allowing users to easily customize their home page with links to the tools and applications that help drive their business. News Feeds: News Feeds organize content that is most relevant to each user. This includes "My Feed," which uses Tags to build a personalized stream of information, and "Exchange Feed," which contains all content shared on the platform. A Central Dashboard: The Dashboard features a snapshot of personal statistics and data from coldwellbanker.com based on each user's role in their company. An Intuitive Search Function: Users simply answer the question, "what are you searching for," into a search bar to quickly find whatever they need. This function also allows users to watch a video or preview a presentation before having to download it. "As a franchisee, we do not have to invent resources like CB Exchange for our affiliated agents because Coldwell Banker already offers a variety of tools that help drive business," said Pamela Smith, a vice president affiliated with Coldwell Banker Seaside Realty in the Outer Banks of North Carolina, and participant in a closed beta test of the platform before its launch. "CB Exchange provides easy access to fantastic marketing tools, agent education tools and relevant content, including podcasts and videos that ultimately make our agents better in their business- helping home buyers and sellers." About Coldwell Banker Real Estate LLCSince 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of approximately 3,000 independently owned and operated franchised broker offices in 47 countries and territories with almost 85,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smart home space, being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create an iPhone application with international listings, the first to develop an iPad application (CBx) to easily bring big data into home listing presentations, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. Coldwell Banker is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served.
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Agents Sign in With their Fingerprint to Edit Listings and Upload Photos in Their MLS
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EXIT Realty Announces Lawn Sign Geolocation Technology Across the U.S. and Canada
MISSISSAUGA, ON (Feb 16, 2016) — Ed is a real estate agent who places a For Sale sign on Mr. and Mrs. Smith's front lawn in a scene repeated by thousands of agents across North America every day. But Ed's sign is different. On Ed's sign, potential buyers see a message prompting them to use the same satellite technology used by a car's GPS system to instantly receive information about the details of the home. EXIT Realty Corp. International today announced that it is providing geolocation Smart Sign™ technology to every agent in the EXIT system free of charge to market real estate listings for sale across the U.S. and Canada. When an interested buyer sees an EXIT Realty lawn sign and texts EXIT to 85377, the system uses the geolocation positioning of the buyer's mobile phone to determine about which of EXIT's thousands of listings he or she is texting, and then instantly returns information about the listing to the palm of his or her hand. "Geolocation Smart Sign™ technology turns the lawn sign I've used for 30-plus years into an active marketing tool," says "Special" Ed Haraway, Broker/Owner of EXIT First Realty in Bowie-Crofton, Maryland. "It's my job to aggressively market every listing and having an edge like this puts property information like price, photos and a direct connection to my cell phone literally into the hands of a potential buyer right when they are in front of the home. My sellers love it too because they see the impact of immediate buyer interaction and see their home being marketed 24/7. Using this system really differentiates me from other REALTORS® when I meet with sellers on a listing appointment because I can show them instantly how effective the system is." "Consumers are used to using geolocation every day in tools like digital maps," said Tami Bonnell, CEO, EXIT Realty Corp. International. "Buyers want property information when they see the house and they don't necessarily want to talk to an agent right away. With EXIT's Smart Signs™ they can instantly receive property information as easily as sending a text. AT EXIT, all of our technology is accessible on all devices, all screens, all the time. Our technology is future-proof." About EXIT Realty EXIT is a proven real estate business model that has to-date, paid out more than a third of a billion dollars in single-level residual income to its associates across the U.S. and Canada. State-of-the-art technology including geolocation Smart Signs™, a comprehensive resource center and marketing suite provide an integrated, end-to-end solution for today's busy real estate professional. For more information, please visit www.exitrealty.com.
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Zillow Launches App for New Apple TV
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RPR Mobile™ is Now Optimized for iPad and Android Tablets
If you believe in the phrase, "Show, don't tell," then you will love the latest update from Realtors Property Resource® (RPR®). RPR Mobile™ is now optimized for iPad and Android tablets. The new refactored design makes it a snap to show clients the complete story to any U.S. property. The lightweight, always-on nature of Tablets matched with the power and depth of the RPR Mobile app create a winning combination for REALTORS®. The newly optimized version of RPR Mobile delivers a reworked home screen that includes a larger map, wrapped with local market trends and sales activity. It's easy to imagine engaging your clients with the maps, even pressing into recently listed or sold properties when they want to know more. Another cool feature of the enhanced Map view is the ability to view properties in list view, —which makes sorting a breeze. A simple swipe to the left on any property shows buttons to add a note, create a report, call the listing agent, and save the property for quick access later. By simply pressing on a property, the full property record will appear, highlighting owner info, tax, mortgage, historical and distressed data, and school information. Then easily send any of this information in a client-friendly report, branded with your photo, logo and contact information. Getting Started Now for the important part: To get the app, visit the App Store or Google Play Store on your device. Search RPR Mobile. Install it. If you have any questions with creating your account, start here. To view the original post, visit the RPR blog.
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Arizona’s ARMLS® Will Provide Subscribers With Homesnap’s Agent-only Mobile App
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WebsiteBox Research Suggests Real Estate Agents Must Make Websites Accessible to Customer Mobile Phones, Tablets
  (Toronto) Jan. 30, 2015 -- With one-in-four homebuyers checking out real estate websites with a smartphone or a tablet, it is imperative that agents ensure that their professional websites show well on mobile devices, according to Peyman Aleagha, CEO of WebsiteBox, the technology company that provides real estate professionals with complete websites for a one-time $99 fee. After a National Association of REALTORS/Google Digital House Hunt study indicated that 89 percent of homebuyers use mobile search, WebsiteBox compiled its own research to help agents understand why a mobile-friendly -- also known as "responsive" -- website is so important. "Just as home-staging helps a buyer see a property in its best light, a mobile-friendly website presents images and information in a clear and appealing way that makes consumers want to know more about you and your listings," Aleagha said. Analytics culled from 11,000 WebsiteBox-hosted websites revealed that buyers with smartphones (74 percent) and buyers with tablets (26 percent) spend less time on agent sites than do other users. While desktop users typically spend 5:17 minutes on real estate websites, tablet and smartphone users spend 4:02 minutes and 2:30 minutes, respectively. "All the more reason to make sure your website really pops on a mobile device," Aleagha pointed out. According to WebsiteBox-derived data, the three mobile platforms most often used for property searches are, in order of preference: Apple's iPhone and iPad, and Samsung's Galaxy smartphones. And just where are the most tech-forward house hunters? California, Florida, Texas, George and New York, according to the WebsiteBox research. Homebuyers in Arkansas, Iowa, Delaware, Idaho and Mississippi are least likely to use mobile search. Mobility and WebsiteBox Websites WebsiteBox websites are mobile-friendly and easy to view using any computing device, including Windows and Macintosh desktop and laptops, Chromebooks, and iPad, iPhone, BlackBerry and Android mobile devices. About WebsiteBox WebsiteBox offers do-it-all real-estate websites for a one-time $99 fee – the lowest price in the market. More information is available at the WebsiteBox website, and by contacting Marketing Manager Chad Bhalla at chad.bhalla[at]websitebox.com, or (866) 857-1657 x1113.
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Big Data Will Play an Important Role in the Future of Real Estate and for Realtors®
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IDX Broker Announces Acquisition of Agent Evolution
EUGENE, OR, September 9, 2014 -- IDX, LLC (IDX Broker) today announced that it has acquired Agent Evolution, LLC, one of the leading WordPress theme developers for the real estate industry. Adding Agent Evolution to the IDX suite of services will create a larger opportunity for current IDX users to leverage their existing IDX websites and drive more transactions. "With over 40% of all current IDX Broker users also using WordPress in one way or another for their web marketing, the acquisition of Agent Evolution was a natural extension of our offerings as we continue to grow our core data business", says Chad Barczak, CEO at IDX. "Over the past few years we have seen a significant increase in the popularity of Agent Evolution's WordPress themes, specifically built on the IDX Broker Platinum platform." IDX Broker currently has over 42,000 active real estate agents using its IDX Broker and IDX Broker Platinum web based software, making it the largest privately held IDX specific SaaS provider in the real estate market. The combined company will allow IDX to offer its 650+ web developer partners even more flexibility when working with IDX and WordPress together. One major advantage to IDX's Web Development partners will be the introduction of a brand new WordPress Framework developed by Agent Evolution, with a heavy emphasis on mobile from the ground up. "The new Equity WordPress framework from Agent Evolution is going to change how real estate websites are built on WordPress." Says Chad Johnson, COO at Agent Evolution. "The industry specific features and IDX Broker optimization in Equity will produce better websites in less time." Financial terms of the deal were not disclosed, Agent Evolution will continue to operate under the Agent Evolution brand along with the continuation of its signature WordPress themes. "Agent Evolution themes are easy to support, and our shared clients love them. This investment will set a new standard of value for the Realtor wanting to combine an IDX feed with a premium WordPress child theme." Says Luke Walsh, General Manager at IDX. About IDX, LLC Based in Eugene, Ore., IDX, LLC is nationally known as a leading provider of real estate search applications. IDX, LLC actively manages more than $1 trillion worth of active listing data from more than 600 individual Multiple Listings Services (MLS). IDX, LLC provides integrated IDX software, customizable listing search utilities and lead management tools for real estate based websites (IDX Broker). In addition to the primary web-based software, IDX also provides an integrated WordPress widget for use in WordPress based blogs and websites (IDX Broker Wordpress Plugin), as well as HTML Mobile Optimized Pages for all mobile devices. The entire suite of real estate software available from IDX is easy to manage and maintain and helps real estate professionals display real estate data from their Multiple Listing Service (MLS) regardless of their technical ability. For more information on all the services provided by IDX, LLC, please visit www.idxbroker.com. About Agent Evolution, LLC Agent Evolution, a division of IDX, LLC, is recognized as a leading WordPress theme developer. Focusing exclusively on the needs of the real estate professionals, Agent Evolution themes are used on thousands of websites worldwide. In addition to themes, Agent Evolution produces plugins that add real estate specific functionality to WordPress websites. For more information on all the services provided by Agent Evolution, please visit www.AgentEvolution.com.
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WebsiteBox Launches Mobile Notifications App: Get Text Message Alerts for Leads and Emails!
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NAR Survey Shows Realtors® Continue to Invest in Mobile Technologies
  WASHINGTON, June 25, 2014 – Over the years, Realtors® have spent countless time and millions of dollars advancing real estate technologies and keeping up with the latest high-tech tools. The 2013-2014 Realtor® Technology Survey, conducted by NAR's Center for REALTOR® Technology, found that Realtors® continued to invest in new technology for their businesses in 2013 and spent more than they did in previous years. According to the survey, brokers spent a median of $1,410 on technology for their real estate business, up from $1,122 in 2012, while agents spent a median of $848, up slightly from $822 in 2012. Technology that allows work to be done while on the move appears to generate the most interest among Realtors®, who are highly mobile professionals. Smartphones and tablets ? iPads, Androids, Surfaces or Kindles ? are the tools Realtors® are most intent on purchasing; 29 percent of participants said they plan on procuring one of these tools in 2014. "Technology has transformed the way Realtors® do business, but in real estate, being high tech can never come at the expense of being highly accessible," said Mark Lesswing, NAR senior vice president and chief technology officer. "Advances in Smartphones and social media have made it easier for Realtors® to stay in touch with their customers, but maintaining a strong, personal relationship with clients is still at the heart of the business." According to the survey, the vast majority of Realtors®, 94 percent, use mobile devices to communicate with clients. In fact, Realtors® spend a median 44 percent of their time corresponding with or doing work for their clients via their mobile devices. Use of iPhones continues to increase among Realtors®; 52 percent of respondents now use iPhones. Thirty-six percent of respondents use Androids and 3 percent use Blackberry devices. "Realtors® tend to find the most value in technologies that allow them to conduct business quickly, conveniently and on the go," said Lesswing. "Embracing new technologies and online resources is a vital part of how Realtors® identify, market and sell homes and guarantee that they are meeting their clients' needs." The use of social media to generate leads and stay in contact with clients has also increased since 2012; 91 percent of all Realtors® use social media. Seventy percent of those surveyed said that they use social media to build relationships and network, while 64 percent said they use the platforms for marketing and generating leads. The most frequently used social platforms were Facebook, 77 percent of respondents said they use the site regularly, followed by LinkedIn, used by 75 percent. The 2013-2014 Realtor® Technology Survey was based on data collected in January 2014. The survey was e-mailed the survey to NAR members, including Realtor® brokers, managers and agents, and generated 1,280 usable responses. The survey is available for free at crt.blogs.realtor.org. In 2001, NAR established the Center for REALTOR® Technology to provide technology leadership, guidance and assistance to Realtor® associations and members. Through its mission of evaluating, implementing and applying emerging technologies, CRT makes available informed industry insight, research and open-source applications. The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing 1 million members involved in all aspects of the residential and commercial real estate industries.
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Respond Instantly to Leads with Text Alerts!
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HomeActions Introduces Easier-to-Use Enhanced Mobile-Friendly Platform
  GREEN COVE SPRINGS, FL, March 31, 2014-- HomeActions, a leading provider of e-marketing newsletters for real estate professionals, has released its next-generation email marketing and content management system. This new version represents a complete rewrite of the platform and includes enhanced technology to create a smooth experience for consumers reading HomeActions' e-newsletter using tablets and smartphones. The new platform also provides the following features: Agents can add hyperlocal market and neighborhood data from sources including Realtors Property Resource, CoreLogic or Market Leader. Email address exclusivity ties e-newsletter delivery to only one agent. The My Content section can showcase listings, open houses and virtual tours. A local events calendar features concerts, shows, lectures, meetings and games based on any zip code within a selected radius. Using the new platform, agents can manage mail lists and add their own custom content to HomeActions' homeowner-focused e-newsletter, which is consistently delivered every two weeks to clients and prospects. "The new platform is more intuitive, making it easier for our clients to have mobile-friendly, actionable e-newsletters delivered to their clients and prospects," says HomeActions CEO Barry Friedman. "It takes just a few clicks to insert links and local information or to change up your graphics. We've also upgraded the reporting system so users can see how clients respond to the e-newsletter." Expanded content choices are complemented by a new, easier-to-use dashboard allowing agents to configure and launch their e-newsletters quickly. HomeActions is now helping agents build and maintain meaningful relationships by delivering more than 1.2 million branded e-newsletters every two weeks. HomeActions provides Realtors a complete e-prospecting system to generate repeat and referral business, creating more listings, buyers and sales. The HomeActions system electronically delivers current, engaging content and widgets of interest to all homeowners, not just those actively buying or selling a home.
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Homes.com Launches New Responsive Website Platform for Agents and Brokers to Maximize Mobile Experience
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Delta Media Group Launches New Mobile Website for Russell & Jeffcoat Realty
Russell And Jeffcoat's new custom-designed mobile website includes advanced responsive user functionality CANTON, OH (Oct. 30, 2013) - Delta Media Group, Inc., leaders in online real estate marketing and business management technology, have partnered with Russell & Jeffcoat Real Estate to launch a brand new mobile website. In early October 2013, Delta Media Group announced to the marketplace that they were unveiling an innovative new mobile platform, built as a solution specifically for large real estate brokerages. This mobile platform could be designed to include custom company branding and background imagery and developed with advanced mobile-optimized standards. A few short weeks later, Delta Media Group is excited to launch their first new mobile platform website for Russell & Jeffcoat Real Estate and their customers. Since opening its doors in Columbia, South Carolina in 1965, Russell & Jeffcoat Realty has grown to become one of the most trusted and influential names in the real estate industry. A Leading RE member, they are one of the largest residential real estate firms in the Southeastern United States. Russell and Jeffcoat's new mobile website includes all of the advanced features mobile users now expect, including quick search from the home screen, custom search filters, full-­screen photos with swipe controls, addresses integrated with device navigation, and intuitive call to action buttons. Additionally, Delta has rolled out cutting-edge mobile functionality for Russell and Jeffcoat that surpasses other mobile solutions currently available to the real estate market. "This mobile platform was designed and optimized to respond smarter," says James Bille, Delta's lead mobile programmer. "Most competitor's products will not redirect to mobile-optimized Listing Detail pages. Sometimes they redirect to a completely different page. The mobile user then either misses out on the critical information intended for those pages, or they are offered a poor user experience by accessing pages that are not optimized for mobile consumption. We wanted to ensure that our mobile platform was designed to meet or exceed current mobile standards... which are constantly evolving." Russell and Jeffcoat engaged with Delta throughout the development process to help ensure that the that their new mobile website would be easier for their customers to navigate, and that it would capture the mobile leads they were not receiving from their previous mobile website. "Our new mobile website simplifies the home searching process for our users and allows us to meet the needs that our clients expect from the top real estate company in our area," says Aaron Roe, Russell and Jeffcoat's Director of Interactive Marketing. This week's mobile launch is what Delta hopes to be the just the start of a long successful partnership Russell & Jeffcoat. Their next project together will be the development of a custom mobile app which will be available for download by iOS, Android and Windows users. Mobile research indicates that people who download and use mobile real estate apps are the most engaged-ready to buy-prospects. Additionally, downloaded mobile apps remain on devices (unless deleted) and do not compete with search engines, strengthening brand loyalty and customer retention for real estate business. The launch also opens up new opportunities for Delta with other large brokerages who are seeking more advanced mobile technology solutions than what they are able to develop on their own. "We are very excited for this mobile launch on a couple of levels", says Delta VP Jonathan Blood, "First, we are excited for Russell and Jeffcoat Real Estate and their customers, who will now get the state of the art user experience that only our new mobile platform design can provide for them. Secondly, this launch opens the door for other large brokerages around the country who are looking to work with outside experts for their advanced marketing technology development. We are honored that a distinguished Leading RE brokerage such as Russel and Jeffcoat chose to partner with us for their mobile platform. We look forward to similar opportunities to develop custom mobile solutions with other large brokerages in the future." To view Russell and Jeffcoat's new mobile website, navigate to www.russellandjeffcoat.com from your mobile device. About Delta Media Group, Inc. Serving over 600 real estate brokerages, 35,000 agents and 225 MLS's across the nation, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping clients efficiently navigate their business pipeline from lead to close. Delta Media Group is a preferred Solutions Group Partner of Leading Real Estate Companies of the World. About Delta Media Group's Mobile Solutions Delta Media Group's mobile websites put the MLS at your buyers' fingertips. With geolocation to show mobile users listings on the go and easy access to submit showing requests, brokerages receive more traffic, get more leads and close more deals. Delta's custom apps integrate with the most advanced mobile platform on the market, helping consumers find the home they are looking for anywhere, anytime on their iOS, Android or Windows device. For more information about Delta Media Group and their mobile solutions, please visit their website at www.DeltaGroup.com.
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Realtor.com® Enhances Rentals App to Offer Location-Based Listing Notifications and iOS 7 AirDrop Sharing
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Wise Agent Google Integration Lets You Sync Your CRM with Your Phone
The real estate industry is one that is always on-the-go. Therefore, it's no surprise that this question comes up daily: How can I have my Wise Agent contacts and calendar on my phone? Wise Agent has the solution! We have integrated with Google, allowing you to automatically sync your Wise Agent contacts and calendar items to Google and then to your mobile phone, and vice versa. The synchronization is set up to mirror your contacts and calendar in all three places and there are no additional fees. As a general rule, if you're just getting started and you think you might want to sync, it is best to set up the sync prior to importing contacts from other sources. The setup is easiest when you have no contacts in Wise Agent. If you already have contacts in Wise Agent, don't worry, it can still be set up – it just may take a little extra time to get everything merged properly. To start syncing, first contact our support team and request to have the sync activated on your account. Once activated, you'll want to check out the tutorial by clicking on the Help Center in your account. So there you have it – another great tool brought to you by your friends at Wise Agent! We're all about helping you get organized and grow your business, whether you're in your office or out in the field. To view the original post, visit the Wise Agent blog.
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Mobile DeltaNet™ 3 Has Launched
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Study: Mobile Real Estate Web Traffic To Overtake Desktop Traffic in Early 2014
Delta Media Group, Inc., leaders in online real estate technology, published statistics in a new white paper that may come as a surprise to some REALTORS®. In 2012, there were 121 million smartphone users and 94 million tablet users in the United States, representing a 31% and 180% increase over 2011, respectively (eMarketer, Search Gets a Mobile Makeover, April 2013). These numbers are having a stunning effect on the real estate industry. Mobile is already known to be the fastest growing digital avenue for real estate marketing and lead generation, but recent studies show that mobile web traffic will soon overtake desktop traffic. In fact, some brokerages are already seeing over 50% of their web traffic coming from mobile on weekends weekend. This explosive mobile growth trend is why Delta Media Group decided to author this white paper on the mobile customer experience. In the paper, Delta Group publishes statistics and insight gathered from its national customer base of REALTORS®, to help them learn more about the state of the mobile real estate market, and learn how to enhance their customer's mobile experience and brokerage's brand as a result. As a part of the announcement, DMG Director of Marketing interviewed CEO Mike Minard on why this white paper is so important to the real estate industry. Here is a partial excerpt from the interview with Mike: Q. What's the purpose of this white paper? R. I started seeing drastic consumer behavior changes in 2010. Those changes in behavior are maturing now and the method in which REALTORS® need to engage these customers is different. I wanted to give a non-technical insight into some of these changes through a short white paper. The main purpose of the white paper is to get anyone in the residential real estate business to take a strong, honest look at what they're doing in the way of mobile marketing with their customers. Look for the entire interview with Mike Minard and other interesting background information later this week on RE Technology. Or, click here to go to the download page and access the white paper directly. About Delta Media Group, Inc. Serving over 600 real estate brokerages, 35,000 agents and 225 MLSs across the nation, Delta Media Group is the enterprise marketing and business management solution for real estate professionals. Delta partners with companies and top-performing agents at the point where marketing meets technology, helping our clients efficiently navigate their business pipeline from lead to close. For more information about Delta Media Group, visit www.DeltaGroup.com.
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IDX Broker Platinum: Built for the Future of Mobile
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Delta Media Group's Mobile Real Estate platform for Companies and REALTORS® keeps getting better
More upgrades are being launched today on Delta Media Group's mobile real estate platform for companies and REALTORS®. This ten minute video showcases the major features of our mobile platform. If you have more detailed questions about the platform, it's best to reach out to us at [email protected] Specifically, the latest updates being pushed live today bring Delta's popular Quick Search feature to our mobile platform. With this update you get two specific new features: The quick search field will mimic the quick search on the desktop web sites You now have the option of defaulting the quick search to a search result list or a map view It's the second feature that we believe will get the most attention. The ability to have both map-based GPS style search for real estate along with a search form that goes to a search result list. Check out the video...if you have questions about this upgrade or would like to add this to your web site please contact us at [email protected] To view the original article, visit the Delta Media Group blog.
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Generate Leads on the Go! New Mobile Local Ads from Homes.com
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Rethinking business cards
Handing out your business card is not only good etiquette but it’s expected in most business situations. It’s often the first point of contact between your brand and a new potential customer but often serves no purpose in promoting your brand or services. It’s merely a supporting element in your marketing. It won’t help you get new customers but ensures that if you’ve done some other things right, they’ll know how to get in touch with you. However, let’s face it, in today’s digital age, we’re constantly bombarded with information. Chances are your business card is forgotten and another person offering similar services will be more recent in your prospect’s mind at the time your services are needed. How are your current business cards helping you keep in touch and stay relevant with your customers? Chances are they aren’t helping much. A Business card that helps you stay in touch What we created with FlareCard is a digital companion to your business cards. It opens the door to not only your contact information but also your online profiles and activity. It gives your potential customers a better and more complete view of who you are and what you can do for them. Our digital cards focus on two main goals: Improving the first meeting: By providing your new contact with information about you on different social networks, it’s easier to start a conversion around common interests or discover that you both have some common friends. Ensuring that you stay relevant to your contacts: Your new contact can follow your card and get brief periodic emails summarizing your online activity. For example when you write a new blog post. This allows you to raise above the noise and stay relevant to that person. A new opportunity to connect It’s often a good idea to follow up via email with the person you just met. We wanted you to make that connection as soon as possible after the initial meeting so that your impression is still fresh on your new connection’s mind. Our iPhone app allows you to easily send your digital card to somebody via Email or Text Message right on-the-spot. This gives you an opportunity to remind the person how you can help them. FlareCard is helping re-define what business cards are and how they help people meet each other. It’s a free service, you should try it out and see how it can help your next meeting. To learn more, visit the FlareTag blog.
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Mobile Real Estate, LLC offers first Mobile IDX Product available through Metrolist, Inc. Marketplace
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Smarter Agent Selected by AlwaysOn as a OnMobile Top 100 Winner
Camden, N.J., June 15, 2011 – Smarter Agent, a mobile pioneer in locations based technology and mobile platform development, today announced that it has been chosen by AlwaysOn as one of the OnMobile Top 100 winners.  Inclusion in the OnMobile 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Smarter Agent was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz. “We have cracked the code on how to build a scalable mobile platform,” said Brad Blumberg, CEO and founder of Smarter Agent. “Mobile is growing and companies realize that they need a mobile strategy to stay competitive. We have redefined the real estate sector by giving them a mobile platform and applications that both agents and consumers can use to find and sell properties.” Smarter Agent and the OnMobile Top 100 companies will be honored at AlwaysOn’s OnMobile event on June 15th, 2011, at The Fox Theatre in Redwood City, CA. This two-day executive event features CEO presentations and high-level debates on how the top emerging mobile companies are creating new business opportunities in the hot, high-growth mobile market. “The mobile market is booming, as evidenced by top researchers, who are predicting that more smartphones will be shipped in 2012 than PCs, and there will be more mobile Internet users than PC Internet users by 2014,” says Tony Perkins, founder and editor of AlwaysOn. “This explosive market is being driven by the companies that made this year’s OnMobile Top 100 list. We congratulate the OnMobile 100, a great list of companies that our editors believe represent some of the highest-growth opportunities in the private company marketplace.” The OnMobile 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders.  The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2011 list. Smarter Agent is a pioneer in mobile based applications, creating the first scalable mobile Platform as a Service (PaaS) that enables widespread content distribution to consumers through mobile applications. The company combines mobile location technology, such as GPS, with information about real estate nationwide. With over 10 years of R&D behind the platform, Smarter Agent is the backbone for the mobile real estate search industry and holds four U.S. patents based on their technology. A full list of all the OnMobile Top 100 winners can be found on the AlwaysOn website at: http://www.aonetwork.com/AOStory/Announcing-2011-OnMobile-100-Top-Private-Companies “We are honored to be recognized by the AlwaysOn Network, especially within such a prestigious group of companies,” said Brad Blumberg, CEO. “This recognition by AlwaysOn helps to bring further awareness to the incredible technology and service we provide to real estate agents across the country.”About Smarter AgentSmarter Agent® combines mobile location technology, such as GPS, with information about real estate and neighborhoods around you.  Smarter Agent is the inventor of the mobile location-triggered real estate search — and has been granted four patents.  By delivering location-relevant content to mobile devices, consumers can learn, interact and transact with the world around them as never before possible. Smarter Agent was named BEST GPS Application by the CTIA (Cellular Telecom Industry Association), BEST COMMERCE Application at Navteq Global GPS Challenges in the US and Europe, and has been featured as a leader in mobile innovation at Dow Jones and DEMO conferences.
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RIM Acquires Tungle
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Billings REALTORS® See Value in Mobile Technology
Missoula, Montana – April 14th, 2010 – Goomzee Corporation, a leading provider of mobile technology solutions for real estate professionals, announced today that Billings Association of REALTORS® has renewed its site license agreement to provide Goomzee's product, Realty Connect®, to their members. The service enables Billings REALTORS® to provide Montana home buyers real estate listing information on their cell phone. Billings Association of REALTORS® was the first MLS in the country to offer Goomzee's mobile solution as a free member benefit. Billings is now joined by some of the largest MLSs in the country, who now also provide Goomzee's mobile technology to their members. Goomzee's Realty Connect® helps connect buyers and sellers using lead capturing QR codes and text message marketing that integrates with MLS data systems. Agents place sign riders or ads that prompts potential buyers to scan a QR code or send a text message with a unique property ID code. Within seconds the buyer receives a Branded Mobile Property Page or Text Message Response containing property information and pricing. At the same time, the agent receives an alert with contact information allowing prompt follow up. A personal automated response then helps the agent begin to establish a relationship with the buyer. "Many of our members love Goomzee, and the service has directly related to more listings, showings and home sales. We are excited to renew our agreement with Goomzee and help more members take advantage of this valuable marketing tool," explains Mary Grant, Executive Officer of Billings Association of REALTORS®. Goomzee CEO, Mike Sparr noted, "We are excited about having such a loyal partner in Billings Association of REALTORS®. We look forward to adding further value and efficiency to their members. Progressive organizations like Billings and their members can use our technology to help connect with today's tech savvy consumers." About Billings Association of REALTORS® The Billings Association of REALTORS® is the Voice for Real Estate in Billings and other surrounding communities. The purpose of the Billings Association of REALTORS® is to serve its members and the public by providing services that allow members to conduct their business with integrity, professionalism and competency. The Billings Association of REALTORS® strives to stay ahead of the ever-changing real estate world through cutting edge use of technology and programs to compliment agent's work habits. The Billings Association of REALTORS® celebrated its 100th Anniversary in 2010. About Goomzee Goomzee empowers real estate agents to connect with today's mobile real estate consumers using cell phone technology and helps convert more leads into sales. The company's product, Realty Connect, includes QR Code and text message advertising with call capture, branded mobile IDX and mobile MLS. Goomzee's products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients, preventing extra work for the agent while fostering potential buyer and client relationships. To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796. Contact: Adam SlaghtMarketing ManagerGoomzee [email protected]://www.goomzee.com
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SMS, Voice & Video Mobile Messaging for Small Businesses
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Delta Media Group Introduces QR Code Signs
Listing signs are no longer enough. Consumers drive by them, often not noticing or remembering the listing agent’s website, email address or phone number. But there is a new way to capture more traffic and generate more leads direct from listing signs by use of QR Codes. Delta Media Group recently released integrated QR Code signs, which can link to the listing detail page on your Delta Media Group-built website, encouraging customers to contact an agent directly for more information on a listing they scan, and tracking all QR scans from consumers. QR, or “Quick Response” Codes, are easy-to-use bar codes that are scan-able by apps available on smartphones. When scanned, Delta Media Group’s QR Code signs send consumers to a website associated with the Code, complete with lead capture options and integrated tracking. Delta Media Group's Lead Management system has been programmed to track every scan of the code, allowing agents and brokerages using the QR Code signs to better record market penetration and ROI. Though most agents and brokerages are using the codes on listing signs to send interested consumers to the listing’s website, codes can be reassigned, allowing brokerages and agents to point them toward future listing websites, direct pages on a website, or even an agent recruiting website. For those agents and brokerages using Delta Media Group’s Mobile real estate websites, the QR Codes will send consumers to a listing detail page specially built specific for mobile phones. Delta Media Group is already displaying QR Codes on printable fliers generated from listing detail pages on real estate websites we build. The QR Code signs are the next step in our line of QR Code integration. QR Codes are quickly being integrated worldwide as a quick and easy call-to-action to push walk-by traffic and print advertising to a website associated with a company or product. This convergence gives companies better capabilities to “capture” customers by way of them submitting an online lead. Once an online request has been submitted, Delta Media Group’s Lead Management system immediately notifies the real estate agent of their new lead opportunity and tracks the agent’s interaction with their customer and the customer’s actions on the real estate website. If you would like to learn more about Delta Media Group, please click here.  
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Smarter Agent Acquires Toor.me
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Eight Additional MLS Providers Connect With Goomzee
Missoula, Montana – March 4th , 2011 – Goomzee, the industry’s leading mobile technology solutions provider, announced today that they are connecting with eight additional MLS markets throughout the United States.  This expansion has more than doubled their MLS user reach, now surpassing 250,000 agents. Multiple listing services (MLS) covering West Virginia, Maryland, Washington D.C., Delaware, Pennsylvania, Georgia, Wyoming, Wisconsin, North and South Carolina, New Jersey, Florida, Virginia and Illinois are now connecting with Goomzee.  Realtors® nationwide can take advantage of Goomzee’s mobile technology tools that include Text Message Marketing and call capture, QR Code Marketing with Lead Capture, and Branded Mobile IDX search. “I’m pleased that more MLS markets have recognized their agents and brokers demanding Goomzee’s mobile technology tools and are working with us to make them even easier to use.  These past few years the member organizations that make up America’s real estate professionals have chosen Goomzee as their premier mobile technology solutions provider and we couldn’t be happier to see more agents every day taking advantage of our technology.  Goomzee is without a doubt the most trusted mobile technology solution provider for America’s real estate professionals,” claims Mike Sparr, Goomzee’s CEO and founder. In addition to providing mobile marketing and lead generation tools for real estate agents, Goomzee has been chosen by several MLS markets as the provider of their mobile MLS, enabling agent’s access to the MLS database itself via any web-enabled cell phone.  Agents in Arizona, Texas and Florida are now utilizing Goomzee’s mobile technology every day, which allows them to remain the trusted source of local real estate information from their desk or on the go. Goomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer's cell phone while they are standing at the property or on the go and helps convert more leads into sales.  With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients.  To learn more, visit us online at http://www.goomzee.com or contact us toll free at (877) 324-1796.  
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Mobile Real Estate ID Joins Leading Real Estate Companies of the World® for 2011
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Tarasoft And Goomzee Integrate Via Single Sign-On (SSO)
Missoula, Montana – March 2nd, 2011 – Goomzee, a leading provider of mobile technology solutions for real estate, announced today that they have successfully completed the Web Single Sign-On (SSO) integration with real estate software solutions provider, Tarasoft. With the SSO integration in place, real estate agents can log on to the Tarasoft Matrix® system once and access Goomzee's mobile marketing and lead generation platform without requiring separate logons.  Goomzee is recognized as the first mobile solutions provider to integrate with their MLS system. SSO establishes "trust" relationships between third-party vendor websites.  This process enables the user to avoid repeat logons. Once the user is authenticated on the Martrix® MLS system, they can move freely between Goomzee’s and Tarasoft’s web applications. “We’re pleased to help simplify user’s experience by linking to Goomzee directly from the MLS interface.  This ultimately reduces the time it takes for agents to get their work done each day.  Without requiring the user to log into multiple websites, Real Estate professionals are able to get more done, faster, as they have become accustomed to with the speed of our Matrix® MLS platform,” states Brian de Schepper, Tarasoft Executive Vice President. Mike Sparr, CEO of Goomzee said, "Goomzee takes great pride in developing enterprise-grade technology solutions that are easy to use and result in increased efficiency and opportunity for real estate professionals.  Our integration with Tarasoft is a perfect example of how simple we make it for sales professionals to add the mobile channel into their traditional marketing and sales activities." Goomzee recently implemented the Tarasoft Single Sign On in California with California Regional MLS (CRMLS) and their 40,000+ members along with other Tarasoft customers around the United States. About TarasoftTarasoft is a privately held software company that has been developing Real Estate software solutions since 1990. Tarasoft’s flagship product, Tarasoft Matrix®, is specifically designed to power the nation's largest MLS providers. Offering breathtaking performance and unrivaled flexibility at every level, Tarasoft Matrix® has quickly become one of the premier MLS platforms worldwide. About GoomzeeGoomzee provides mobile technology tools that allow Real Estate agents to deliver property information to a buyer's cell phone while they are standing at the property or on the go and helps convert more leads into sales.  With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable. The suite also includes Mobile MLS and Branded Mobile IDX features. Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients.  To learn more about Goomzee, please click here.
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VisualTour Simplifies Mobile Marketing with QR code integration
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Goomzee Launches CRMLS with Single Sign On
Missoula, Montana – February 18th, 2011 - Goomzee Corporation, a leading provider of mobile technology solutions that connects buyers and sellers, announced today it has gone live with its product, Realty Connect to 44,000 members of California Regional MLS (CRMLS). With the CRMLS launch, representing nearly 44,000 Southern California REALTORS, Goomzee’s MLS footprint in the United States now exceeds 120,000 MLS subscribers or approximately ten percent (10%) of America’s REALTORS. Goomzee’s Realty Connect® helps connect buyers and sellers using text messaging and integrates with MLS data systems.  Agents place signs or ads regarding a property for sale that prompts potential buyers to send a text message with a unique property ID code.  Within seconds the buyer receives a text message response containing property information and pricing.  The buyer then has the option to receive and view photos of the listing immediately on their phone.  At the same time, the agent is notified of the buyer’s inquiry.  Automated tools and responders then help the agent cultivate those leads and begin to establish a relationship with the buyer. To further aid CRMLS members, Goomzee also announced  that they have successfully completed a Web Single Sign-On (SSO) with CRMLS. With the SSO feature in place, members can login to the CRMLS Matrix system once and access Goomzee's marketing and lead generation platform without requiring separate logins. If you would like to learn more about Goomzee, please click here.
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Iris Mobile Enhances the Mobile Solutions for Today’s Real Estate Market
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Realtor.com Android App Showcased at 2011 Mobile World Congress
  CAMPBELL, Calif., (February 10, 2011) – As the leading developer of mobile real estate search apps, Move, Inc. (Nasdaq: MOVE) has been invited to showcase the Realtor.com® Real Estate Search Android™ app in the Android stand at the Mobile World Congress in Barcelona February 14TH – 17TH. At the event, Move representatives will show developers from around the world the only Android real estate search app that connects users to the largest and most accurate collection of real estate listings in the United States on Realtor.com. “We’re excited to join this global thought leadership event to showcase our Android app to the international mobile community,” said Steve Berkowitz, chief executive officer of Move, Inc. “As mobile approaches a new wave of transformation, Move will remain at the forefront delivering on our commitment to connect consumers and agents through mobile tools that will help define the future of real estate search.” Launched in November 2010, the Realtor.com Android app has already been downloaded more than 300,000 times in just three months. On average, Realtor.com mobile search app users view more than 10 properties each day and account for 20 percent of all weekend page views on Realtor.com listing detail pages. Realtor.com search apps have been downloaded more than 3 million times across multiple mobile platforms. The Realtor.com Real Estate Search Android app is free and compatible with version 2.1 or higher of the Android platform. It can be downloaded at http://www.realtor.com/mobile, or directly from Android Market™ at http://market.android.com/details?id=com.move.realtor. The Android™ smart phone, according to The Nielsen Company, is the #1 most sold smart phone in the United States. The Realtor.com Real Estate Search Android app empowers Android users to easily find fresh and reliable information about properties or open houses within one to 20 miles of a user’s location. Users can also instantly locate properties using the GPS feature, look at it via Google Maps™ with Street View, and connect with an agent in real-time to schedule a tour. Home buyers using their Realtor.com Android app can easily dictate and save notes as they tour a home, and they can share a listing with family or friends by using the app’s one-touch call or e-mail features. The GSMA Mobile World Congress event combines the world's largest exhibition for the mobile industry and a congress featuring prominent chief executives representing mobile operators, vendors and content owners from across the world. Spanning 219 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organizations. It also produces the premier industry events including Mobile World Congress in Barcelona and Mobile Asia Congress.   ABOUT MOVE, INC. Move, Inc. (Nasdaq: MOVE) is the leader in online real estate with 12.11 million monthly visitors to its online network of websites. Move, Inc. operates: Move.com, a leading destination for information on new homes and rental listings, moving, home and garden and home finance; Realtor.com® , the official website of the National Association of Realtors®; Moving.com; SeniorHousingNet; Top Producer Systems, and ListHub. Move, Inc. is based in Campbell, California.   ABOUT REALTOR.COM® Realtor.com®, where the world shops for real estate online, is operated by Move, Inc., (NASDAQ:MOVE) and is the official website of the National Association of Realtors®. Ranked as the #1 homes-for-sale site, Realtor.com® currently offers potential home buyers access to over four million property listings, as well as the most brokers and agents. It also provides Realtors® and the home sellers they represent with the Internet’s largest real estate marketplace, reaching more than 10.42 million consumers in December 2010. Agents and companies have the power to customize Realtor.com® resources to maximize their brand and productivity.   This press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.   [1] comScore Media Metrix, December 2010 2 NAR Existing Sales 11/2010, Case Shiller Q3 Home Price Index 11/2010, Altos Research – Chart of the Day 12/30/10 If you would like to learn more about Realtor.com, please click here.   
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Market Leader® Acquires Mobile Software-as-a-Service Company kwkly
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Goomzee Bundles Text, QR, Branded Mobile IDX Into One Solution
Missoula, Montana – January 10th, 2011 – Goomzee Corporation, a leading provider of mobile technology solutions for real estate professionals, announced today it has released the real estate industry’s first all-in-one mobile marketing and lead capture solution that includes 2-way Text Message marketing, QR Code marketing with lead capture, and Branded Mobile IDX. Goomzee’s product offering includes its industry-leading Text Message Marketing Platform, Realty Connect, which is currently available to over 120,000 REALTORs through its growing MLS and REALTOR Association partnerships.  Their new product suite now includes a patent-pending system for incorporating QR Codes into mobile marketing while providing lead capture, an industry first.  Goomzee’s new Branded Mobile IDX solution is already being piloted by some of America’s largest multiple listing in Arizona, Texas and Florida. “At Goomzee we identified key functionality that was missing in current QR Code and Mobile IDX offerings and welcomed the challenge to enhance our text message marketing platform and introduce a comprehensive solution that supports today’s mobile consumers, and tomorrow’s,” cites Goomzee founder and CEO, Mike Sparr. A QR (Quick Response) Code is a 2-dimensional barcode designed in 1994 by a subsidiary of Toyota Motor Corporation.  It allowed the company to add square, 2-dimensional barcodes to items and quickly scan them.  The standard was offered royalty free and has recently been embraced by marketers globally to promote their companies and brands.  Consumers can download free barcode scanner applications for most of today’s popular mobile devices.  They can use these applications to recognize and decipher the contents of the barcode, which most commonly encodes a website address, or URL. “With technologies like QR Codes, one common problem was that it merely redirected consumers to a web link but did not offer lead capture to create more sales opportunities for marketers.  Our engineers designed a unique method of device and user identification that verifies leads and generates lead alerts when QR Codes are scanned without requiring an app download to track leads.  Another problem we solved was allowing marketers to reuse QR codes and avoid costly rebranding of signs and promotional material for each new property listing.  We were so thrilled with the innovations that we filed additional patents so we can offer our customers an exclusive, best-of-breed mobile marketing platform that is truly second to none,” claims Sparr. Goomzee’s product suite, Realty Connect, includes Text Message and QR Code marketing as well as Branded Mobile IDX.  By integrating with MLS data systems, mobile marketing campaigns and Mobile Property Pages are automatically generated and linked to the agent’s listings, eliminating double entry.  Agents then add Text and/or QR codes to yard signs, flyers, websites and print advertisements. Potential buyers are prompted to send a text message with a unique Property ID code or scan a QR Code.  Within seconds the buyer receives listing information, pricing and photos via Text Message or Mobile Property Page.  At the same time, the agent receives lead alerts either via email or text message.  Agents can then follow up directly from their phone, or they can log into their Administration Website and monitor lead activity or interact with contacts from any web-enabled computer. “We take both an agent-centric and consumer-centric view to designing our solutions and save agents the hassles of unproven technologies and companies.  Now real estate professionals can promote their listings and manage their leads in a single, easy-to-use product that literally does most of the work for them.  Our exclusive Auto Response system literally follows up with and filters leads automatically so the agent only contacts the most interested buyers.  Rather than maintaining a variety of tools, with buyer leads scattered from website to website, Goomzee’s Realty Connect suite does it all in one place.  I’m very excited to unveil the new Realty Connect suite,” Sparr added. In support of these new product offerings, Goomzee redesigned their corporate website and re-launched it on January 10th. About GoomzeeGoomzee provides mobile technology tools that allow real estate agents to deliver property information to a buyer's cell phone while they are standing at the property or on the go and helps convert more leads into sales.  With the company’s industry-leading product suite, Realty Connect, Text Message and QR Code marketing, and Mobile Property Pages, are automatically generated and reusable.  Goomzee’s products seamlessly integrate with MLS property listing databases to provide accurate, relevant information for the real estate professional and their clients. To learn more about Goomzee, please click here.  
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NAR’s Second Century Ventures Invests in Ifbyphone
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Realtor.com Launches Windows Phone 7 Real Estate Search App
CAMPBELL, CA -- (November 18, 2010) – Move, Inc. (NASDAQ: MOVE), the leader in online real estate, today announces the Realtor.com Real Estate Search app for Windows® Phone 7. This newest Realtor.com app, designed by Move in partnership with Microsoft, is the first real estate search app available for the Windows Phone 7, and is a premier launch app for the platform. “The Realtor.com search experience is now available on three major mobile platforms, giving millions of consumers real time, anywhere access to the freshest and most accurate collection of property listings available on Realtor.com,” said Move Inc., Chief Executive Officer, Steve Berkowitz. “We believe this is a very powerful tool to have regardless of whether you’re actively searching for a home or just interested in monitoring the local market. We’re pleased to have worked with Microsoft on the first Windows Phone 7 real estate search app, and remain committed to placing the search power of Realtor.com into the hands of every consumer with a mobile device.” This newest Realtor.com mobile search app delivers all of the popular search features offered by Realtor.com on other mobile platforms, while integrating Windows Phone 7's unique design capabilities including Panorama, which allows users to access content by panning left or right with the swipe of a finger. From the home panel, users can instantly swipe through the Local, Recent Searches and the Feedback panels, and browse a listing’s overview, photos, details, contact, and notes and ratings panels on the Listing Detail Pages. "Windows Phone 7 is backed by a rich developer ecosystem that is creating a variety of quality apps and games,” said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp. “Realtor.com leverages the platform’s unique features and is a good example of the sort of apps that can be found on Windows Phone Marketplace, all of which are designed to help consumers get the most out of their phone.” Other notable features include Create Notes and Rate Listings, which empower buyers to better compare and consider each property by saving decision-making information within the app. Notes can be quickly retrieved and reviewed later when visiting a property again or for comparing properties at open houses. Personalized content features and powerful property-based search capabilities with refined search filters also make the application a versatile and valuable real estate search tool. Additionally, Realtor.com has included a surface feedback tool within the Windows Phone 7 app that makes it easy for users to provide feedback to Realtor.com specific to this newest mobile real estate search app. Similar to other Realtor.com mobile search apps, the Realtor.com Windows 7 app was designed so consumers can quickly connect with agents throughout the home search process. If a property looks interesting, the one-tap call capability effortlessly connects potential buyers with the listing agent for additional details or to arrange a tour. At the same time, buyers can also use their Realtor.com Windows 7 search app to instantly reach out to their Realtor to share a listing of interest they found that fits their search criteria. If time is short, simply touch the Ask a Question button, and buyers can instantly send an e-mail to an agent. “By expanding the Realtor.com search experience to the Windows 7 platform, we’re creating greater opportunities for today’s on-the-go buyers to search for homes at their convenience, and to connect with local real estate experts in real time to ask questions or perhaps schedule an appointment,” said Errol Samuelson, president of Realtor.com. “Based on the popularity of our other mobile search apps, we expect the Realtor.com Windows 7 app to become the most helpful and popular real estate search app available for the Windows platform.” The Realtor.com® Windows Phone 7 app is compatible with all Windows Phone 7 devices and can be downloaded by visiting the Windows Phone Marketplace at http://social.zune.net/redirect?type=phoneApp&id=61bf0d9a-61e1-df11-a844-00237de2db9e ABOUT MOVE, INC. Move, Inc. (Nasdaq: MOVE) is the leader in online real estate with 12.29 million monthly visitors to its online network of websites. Move, Inc. operates: Move.com, a leading destination for information on new homes and rental listings, moving, home and garden and home finance; Realtor.com(R), the official web site of the National Association of Realtors®; Moving.com; SeniorHousingNet; Top Producer Systems, and ListHub. Move, Inc. is based in Campbell, California. ABOUT REALTOR.COM® Realtor.com®, where the world shops for real estate online, is operated by Move, Inc., (NASDAQ:MOVE) and is the official web site of the National Association of Realtors®. Ranked as the #1 homes-for-sale site, Realtor.com® currently offers potential home buyers access to over four million property listings, as well as the most brokers and agents. It also provides Realtors® and the home sellers they represent with the Internet’s largest real estate marketplace, reaching more than 10.0 million consumers in October 2010. Agents and companies have the power to customize Realtor.com®resources to maximize their brand and productivity. REALTOR® and REALTOR.com® are registered trademarks of the NATIONAL ASSOCIATION OF REALTORS®. REALTOR® is a federally registered collective membership mark, which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics. All other trademarks appearing above are the property of Move, Inc., or of their other respective owners.  
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Goomzee Reaches Approximately 10 Percent of Americas REALTORS®
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Texas REALTORS® Look To Montana To Get Mobile Savvy
Missoula, Montana - September 23, 2010 - Not only are Texas and Montana known for their cowboy boots and hats, but Montana-based mobile technology startup, Goomzee, is now working with Austin Board of REALTORS® to deliver mobile technology to over 10,000 real estate professionals in the Austin, Texas area.  Goomzee has announced that it was selected to provide its text message marketing and mobile real estate search tools to all members of the Austin Board of REALTORS®. Homebuyers in Texas will soon be able to receive for-sale home information, pricing, and photos, sent directly to their phone using text messaging, thanks to Goomzee's text message marketing tool, Realty Connect®. Further, with Goomzee’s Realty Mobile(tm), agents and consumers can search the MLS, search for nearby listings, get directions, and collaborate with each other using any phone with a browser and a data connection. Beth Gatlin, Director of MLS for ABOR, says “One mission of ABOR is to provide our members with the best tools and information available in the industry.  Access to real estate listing information while on-the-go has become mission critical to our business, and Goomzee’s mobile technologies will improve our brokers and agents' productivity, professionalism, and relationships with buyers and sellers.” “We are very excited to be working with Austin Board of REALTORS® and their members” states Mike Sparr, Goomzee’s CEO. "Progressive associations like ABOR can use our technology to help bridge the gap between sales professionals and today's mobile consumers.” Austin Board of REALTORS® and Goomzee look to launch their new mobile real estate solutions in Texas in mid October to early November. About Austin Board of REALTORS®: Founded in 1926 in Austin Texas, The Austin Board of REALTORS® is a non-profit, voluntary organization representing more than 10,000 licensed REALTORS® in Central Texas. ABOR’s Multiple Listing Service (MLS), which is one of the organization's most significant membership tools, was initiated as an ABOR function in 1952. Today, managed by the Austin/Central Texas Realty Information Service (ACTRIS), a wholly owned subsidiary of ABOR. ABOR also promotes property listings and REALTORS® to consumers via Austinhomesearch. Which allows homebuyers the opportunity to search for properties and REALTORS® in the Austin area. Visit us at www.abor.com. About Goomzee Corporation: For real estate professionals, Goomzee provides mobile technology that can save them time and money, while also meeting the needs of today's increasingly demanding mobile buyers. Goomzee’s mobile solutions help real estate professionals to win more listings, acquire more leads and close more sales. Goomzee is the industry leader in mobile marketing and continues to innovate from a client first perspective to help connect buyers and sellers at the point-of-interest.  To learn more, please click here.  
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What's Next for 'Check-In' Mobile Apps?
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Mobiler Flyer Announces New Mobile Marketing Solutions
The Mobile Flyer, a Jacksonville-based mobile marketing and technology firm, has announced its entrance into the Real Estate solutions market with the launch of its mobile messaging service for Real Estate Agents and Brokers. Founded by Real Estate technology veterans and dedicated to 'Expanding the Reach of Real Estate', The Mobile Flyer has combined proven mobile messaging technologies with a suite of consultative services to help Agents connect more effectively with potential buyers.  The case for mobile marketing is more compelling than ever. According to Pew Internet and American Life Project, cell phone usage is now outpacing land line usage, and according to OMMA, SMS message usage is now outpacing regular cell phone call usage in the U.S. The Mobile Flyer enters this market as the mobile messaging explosion begins to revolutionize the way companies in all industries interact with their customers.  "It's easy to see the impact that mobile messaging technology is having on marketing communications in dozens of industries, so it seemed like an obvious gap in adoption of the technology by the Real Estate market," said Nick Trautman, President and CTO of The Mobile Flyer. "We founded The Mobile Flyer to provide Real Estate Agents and Brokers with the tools and consultative advice they need to modernize their market approach and drive more real-time leads."  Through comprehensive industry research, The Mobile Flyer's founders learned that the market wanted more than a simple SMS communications platform. The Mobile Flyer is positioned to solve the unique needs of today's Real Estate professionals through cutting-edge technology, efficient processes, and a staff of experienced Real Estate marketing consultants.  Scott Vierling, Director of Sales and Marketing for The Mobile Flyer, says, "We partner with clients to ensure that their mobile marketing solutions align with the individual needs and goals of their businesses, whether they are Independent Agents, Brokers or Real Estate Corporations. Instead of offering one-size-fits-all tools, we build lasting relationships that truly differentiate our clients from their competition."  In addition to offering easy-to-use mobile messaging technology, The Mobile Flyer also leverages signage provider partnerships, a proprietary lead capture system, and MLS integrations to increase the return on investment for clients. More information about The Mobile Flyer can be found online at www.TheMobileFlyer.com.  About The Mobile Flyer The Mobile Flyer is dedicated to 'Expanding the Reach of Real Estate'. As the partner of choice in providing mobile marketing solutions for Real Estate Agents, Brokers, and Corporations, The Mobile Flyer combines cutting-edge mobile communications technology with a suite of consultative services to enable client success. Learn more about our SMS messaging and lead capture technologies, our signage solutions, and our world-class consultative service at www.TheMobileFlyer.com.
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Supra eKey Now Available on iPhone and iPod Touch
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KWKLY Named Preferred Mobile Solutions Provider
RISMEDIA, JUNE 21, 2010—KWKLY has been selected by Leading Real Estate Companies of the World as a preferred provider for its network of 600 real estate firms. KWKLY provides a text messaging solution for real estate brokers at the point of interest for consumers, using the same keyword and short code on every sign installed by a brokerage. When the brokerage’s keyword is texted, home buyers are prompted to either enter the address of the property of interest or click a URL that uses the phone’s GPS to display the five closest properties within a browser page–all branded to the participating brokerage without requiring downloads to the user’s phone. According to LeadingRE Vice President Phil Edwards, KWKLY presents a unique offering. “Using a technology accessible to almost everyone, KWKLY provides home buyers requested information almost immediately, while sending the lead to the agent for follow-up. It is a great example of customer service tailored to this technical age.” “From my experience at the recent LeadingRE conference, it was clear to me that these brokers are focused on customer service,” said Tony Romeo, KWKLY president. “With our tool, they are able to grab customers at the exact moment they need help. What better way to demonstrate responsiveness and, ultimately, win more business?  
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Real Estate Listings Going into Cell Phones
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