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Coldwell Banker Global Luxury Announces Rebrand
The update gives the marketing program a more flexible mark to use across today's mediums while also aligning with the Coldwell Banker core brand MADISON, N.J., Sept. 16, 2020 -- Coldwell Banker Real Estate LLC, a Realogy brand, today announced the new global look and logo for Coldwell Banker Global Luxury, aligning with the company's 2019 "Project North Star" rebrand. Announced today onstage at the virtual Generation Blue Experience, the refresh marks the next stage of Project North Star, which will continue into 2021. The alignment of the Coldwell Banker Global Luxury program with the new visual identity of the Coldwell Banker brand creates a unified voice in reaching both the mainstream and affluent customer and establishes a modern logo for today's mobile, social and digital marketing environment.To arrive at the new look, Coldwell Banker Global Luxury conducted a global quantitative survey of three potential logos in the top four countries for the program: Spain, France, Italy and the United States. Top terms attributed to the logo were: Modern, Innovative, Unique, Trustworthy, and Stylish. The brand also conducted formal focus groups comprised of group interviews, anonymous surveys, and one-on-one sessions with Luxury Brand Ambassadors across 10 countries, as well as with top agents and brokers from across the Coldwell Banker Global Luxury network. This was to ensure full stakeholder engagement and helped crystalize the findings of the global consumer study. "Research shows consumers closely associate the Coldwell Banker name with luxury real estate – after all, the Coldwell Banker brand sold more $1M+ homes in 2019 than any other national real estate brand," says Craig Hogan, vice president of Luxury at Coldwell Banker Real Estate. "The Coldwell Banker Global Luxury name aligns the power and recognition of the Coldwell Banker brand with legacy in luxury to truly showcase the program for what it is: a leader in delivering excellence, performance and refinement. And with this rebrand, we proudly continue our service with some of the best affiliated agents in the world." "I represent some of the most iconic and luxurious properties and it is essential for my personal brand to be aligned with a company that is recognized worldwide for its professionalism, superior service and reputation. This new branding represents all this and will make a positive impact on my business in my market and around the world. I am proud to serve as a Coldwell Banker Global Luxury Ambassador," says Jade Mills, president, Jade Mills Estates, and the International Ambassador for Coldwell Banker Global Luxury. Coldwell Banker affiliated companies, and their 2,800 offices worldwide, are expected to fully rebrand over the course of the next two years. About Coldwell Banker Global Luxury® The Coldwell Banker Global Luxury® program legacy traces its roots to 1933 and has been a world leader in luxury real estate since. Coldwell Banker Global Luxury Property Specialists are an exclusive group within the Coldwell Banker organization, making up under ten percent of independent sales associates affiliated with the brand worldwide. Coldwell Banker affiliated agents conducted 27,595 transactions of homes priced at $1 million or more in 2019, more than any other national real estate brand. This equates to $144.4 million in sales every day with an average sales price of $1.9 million in this category. Coldwell Banker, the Coldwell Banker logo Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are registered marks owned by Coldwell Banker Real Estate LLC. Each franchise is independently owned and operated. About Realogy Holdings Corp. Realogy Holdings Corp. (NYSE: RLGY) is the leading and most integrated provider of U.S. residential real estate services, encompassing franchise, brokerage, and title and settlement businesses as well as a mortgage joint venture. Realogy's diverse brand portfolio includes some of the most recognized names in real estate: Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty®. Using innovative technology, data and marketing products, best-in-class learning and support services, and high-quality lead generation programs, Realogy fuels the productivity of independent sales agents, helping them build stronger businesses and best serve today's consumers. Realogy's affiliated brokerages operate around the world with approximately 187,500 independent sales agents in the United States and more than 130,800 independent sales agents in 114 other countries and territories. Recognized for nine consecutive years as one of the World's Most Ethical Companies, Realogy has also been designated a Great Place to Work and one of Forbes' Best Employers for Diversity. Realogy is headquartered in Madison, New Jersey.
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Lifestyles of the Rich and Insta-Famous: Coldwell Banker Releases "The Report," a Comprehensive Guide to 2020 Luxury Real Estate
"The Report" Profiles Market Shifts in Luxury Real Estate and Spotlights Emerging Trends from Wellness to Eco-Friendly Design MADISON, N.J., Feb. 19, 2020 -- Today, Coldwell Banker Real Estate LLC, a Realogy brand, and the Coldwell Banker Global Luxury® program released "The Report: State of Luxury 2020," a comprehensive profile of emerging luxury markets and buyers. Included in the report are trends as well as top preforming luxury markets of 2019 and those to watch in the upcoming year. "The Report" combines analysis of sales data with interviews of dozens of Coldwell Banker affiliated agents who provide on-the-ground perspectives from diverse real estate markets. Luxury trends in 2019 include migrating wealth, impacts from tax law changes in 2018 that limited deductions for state and local taxes and a focus on holistic wellness and eco-friendly design. The report also dives into how the luxury market has been impacted by LGBTQ+ and millennial demographics. In identifying the top performing luxury markets this year, the Coldwell Banker brand found that four powerhouse markets had an evenly distributed hold on the top 10% of luxury sales in 2019. Their sales prices in relation to other luxury markets made them the top performers of the industry this past year. 2019 Top Performing Luxury Markets in Review Malibu, California San Diego, California Austin, Texas Arlington, Virginia After analysis of economic factors such as job and population growth against annual metrics including sales-price-to-list-price ratios, days on market, median list price and inventory, "The Report" also identified this representative group of housing markets to watch in the year ahead. 2020 Top Luxury Markets to Watch Boise, Idaho Charlotte, North Carolina Colorado Springs, Colorado Cincinnati, Ohio Fort Worth, Texas "Power Markets" include both well-established and unexpected luxury markets offering a range of lifestyle amenities, cultural experiences and educational opportunities. Key indicators of "power" status include airport accessibility, ease of doing business, a prestige brand presence and a housing stock that prioritizes privacy, views and exclusivity. To narrow down the top ten Power Markets for Buyers and Sellers in 2019, as well as other key trends for affluent investors, the Coldwell Banker Global Luxury program collaborated with The Institute for Luxury Home Marketing to analyze the top 10 percent of active and sold listings in 2019.* Based on the median prices for the top 10 percent of homes sold in the Power Markets, key findings include: Shortest Days on Market: Raleigh-Durham, North Carolina, boasted the shortest median days on market – three days – for single family homes. For condos, Silicon Valley had the shortest median days on market at eleven days. Most Affordable (Price per Square Foot): Collin County, Texas, was the most affordable luxury market for single family homes, where the median price per square foot was $164. For condos, Colorado Springs, Colorado, had the lowest median price per square foot at $153. Most Expensive (Price per Square Foot): On the flip side, the most expensive market for single family homes is Malibu, California, where the median price per square foot was $4,269. Malibu also took the top spot for condos at $1,914 median price per square foot. Evolving Market: Bozeman, Montana, stands out as an Evolving Market for its booming population, now over 100,000. The city's average sales price is hovering over $1 million. Buyers from California and Colorado are the major contributors of its expanding luxury real estate market. "Now in its third year, The Report showcases the luxury real estate successes of 2019 and highlights the trends expected to dominate in 2020," said Craig Hogan, vice president of luxury for Coldwell Banker Real Estate LLC. "Our affiliated agents are seeing demographic shifts in the profile of the modern luxury buyer that bring new perspectives and preferences to the luxury market. It's an exciting time to work in the luxury real estate space, and The Report continues to be an all-encompassing, timely resource for Coldwell Banker Global Luxury Property Specialists to prepare for the year ahead." "2019 was a transformative year for the luxury real estate market – we watched millennials and the LGBTQ+ community become larger stakeholders in luxury real estate and shift the profile of who's buying," said Ricardo Rodriguez, luxury property specialist with Coldwell Banker Residential Brokerage in Boston. "New trends are on the horizon: eco-friendly and wellness-focused design is in for 2020, and larger homes aren't always preferred like they once were. Now that energy efficient technologies are widely available, the expectation of a green-certified building is growing." About The Report Designed to be a definitive guide for international high-end property buying and selling, The Report adds insider intelligence to strong industry research by combining anecdotal insights from local market professionals affiliated with the Coldwell Banker® brand, as well as The Institute for Luxury Home Marketing, Wealth-X, Unique Homes and other leading luxury insiders. More information on the following can be found in the full report. Shifting demographics in the luxury real estate market 2019 landmark listings and sales Trends driving the ultra-high-net-worth population such as wellness and amenity focused homes Top luxury property must-haves Wealth migration and financial trends Domestic and global spotlights Methodology *The Coldwell Banker Global Luxury® program collaborated with The Institute for Luxury Home Marketing to analyze median list prices of sold properties, median sold prices, median sales-price-to-list-price ratios, median price-per-square foot, median days on market, as well as the highest list and sold prices for the top 5 percent and 10 percent of 65 U.S. luxury metros between the periods of December 16, 2018 to December 31, 2019, as gathered from various Multiple Listing Services (MLS), local Real Estate Boards and the Coldwell Banker® brand co-operating brokerage firms. Data is based on closed and recorded transaction sides of homes sold in the top 10 percent of luxury metro markets between the periods of December 16, 2018 to December 31, 2019, as gathered from multiple sources including but not limited to various Multiple Listing Services, local Real Estate Boards and the Coldwell Banker brand co-operating brokerage firms. Data is deemed reliable not guaranteed for accuracy as it may not reflect all of the real estate activity in the area. This report was compiled by The Institute for Luxury Home Marketing. For more information on how data was collected and defined, please refer to the full methodology on page 124 of The Report. **To maintain data integrity, comparisons do not include data from Manhattan, NY, which uses a unique multiple listing service (MLS) that reports on data differently than most MLS databases. About Coldwell Banker Global Luxury® The Coldwell Banker Global Luxury® program legacy traces its roots to 1933 and has been a world leader in luxury real estate since. Coldwell Banker Global Luxury Property Specialists are an exclusive group within the Coldwell Banker organization, making up under ten percent of independent sales associates affiliated with the brand worldwide. Coldwell Banker affiliated agents conducted 27,595 transactions of homes priced at $1 million or more in 2019, more than any other national real estate brand. This equates to $144.4 million in sales every day with an average sales price of $1.9 million in this category. Coldwell Banker, the Coldwell Banker logo Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are registered marks owned by Coldwell Banker Real Estate LLC. Each franchise is independently owned and operated. About Realogy Holdings Corp. Realogy Holdings Corp. (NYSE: RLGY) is the leading and most integrated provider of residential real estate services in the U.S. that is focused on empowering independent sales agents to best serve today's consumers. Realogy delivers its services through its well-known industry brands including Better Homes and Gardens® Real Estate, CENTURY 21®, Climb Real Estate®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran Group®, ERA®, Sotheby's International Realty® as well as NRT, Cartus® and Title Resource Group. Realogy's fully integrated business model includes brokerage, franchising, relocation, mortgage, and title and settlement services. Realogy provides independent sales agents access to leading technology, best-in-class marketing and learning programs, and support services to help them become more productive and build stronger businesses. Realogy's affiliated brokerages operate around the world with approximately 190,000 independent sales agents in the United States and approximately 110,400 independent sales agents in 112 other countries and territories. Realogy is headquartered in Madison, New Jersey.
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Redfin Launches 'Redfin Premier' Service for Luxury Properties
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Adwerx Creates Customized Retargeting Digital Advertising Program for Luxury Portfolio International
Service will be used to market many of the world's most luxurious homes Chicago, March 6, 2019 -- Adwerx, the leading provider of automated digital advertising for the real estate industry, has created a new custom-tailored program for Luxury Portfolio International® to provide digital listing ads that will retarget the affluent consumers who visit properties on the LuxuryPortfolio.com website. Luxury Portfolio is the luxury division of Leading Real Estate Companies of the World® and markets over 50,000 luxury properties each year. Over 200 independent brokerages around the world carry the Luxury Portfolio International® designation. Luxury Portfolio was seeking a way to better serve its members that have properties listed on their site as well as build brand awareness. The company's unique position as a community of global real estate brokerages required a customized approach. Adwerx, as a leader in real estate advertising innovation, was called in to build a solution to cater to their individual needs. Ads featuring the property will be generated for all non-European-Union listings, immediately reminding luxury home shoppers of the property they previously viewed on LuxuryPortfolio.com as they browse other websites and social media platforms. Luxury property ads are automatically created for new listings and will remain active as long as the listing is up on the site. Luxury Portfolio members will enjoy comprehensive advertising until the property sells or is removed from the market. "As a company, we value innovation and finding solutions to our client's problems. Luxury Portfolio International® is an expert at helping their members market their listings and we are excited to be partnering on this initiative," stated Jed Carlson, CEO of Adwerx. "This custom program combines some of the characteristics of our Enterprise Automated Listing Advertising Program along with our proprietary retargeting service to reach these affluent and engaged consumers with relevant information." While retargeting is traditionally used in the retail space, it is seeing a new application for goods and services that have a longer purchase cycle. Retargeting is an excellent way to expand reach and increase awareness. Because interested buyers for luxury properties are located around the world, this service is particularly valuable for Luxury Portfolio's members because it allows them to capture the attention of these consumers after they leave the website. "Digital advertising is an important part of our strategy to deliver value for Luxury Portfolio members," stated Stephanie Anton, President of Luxury Portfolio International®. "In our industry, continued awareness is crucial. This always-on service works behind the scenes to achieve that goal and is available as long as agents need it. Retargeting makes sure that potential buyers are reminded of what they have viewed so that they can take a second look." To learn more about how Adwerx can work for you, please visit www.adwerx.com. About Luxury Portfolio International® (LPI) LPI (luxuryportfolio.com) is the luxury marketing division of Leading Real Estate Companies of the World®, the largest global network of premier locally branded firms dominated by many of the world's most powerful, independent luxury brands. LPI attracts a global audience of visitors from over 200 countries/territories every month and marketed over 57,000 luxury homes last year. Well Connected.™ About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has served over 115,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com. In addition, all NAR Members receive 15% bonus impressions on any new or renewed ad campaigns. This exclusive benefit is available through the National Association of REALTORS® REALTOR Benefits® Program.
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Luxury Portfolio International Charts New Course with Updated Brand and Identity
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Coldwell Banker Global Luxury Releases The Report: State of Luxury Real Estate 2019
"The Report" Profiles 65 Power Markets in Luxury Real Estate and Spotlights Domestic and Global Markets to Watch MADISON, N.J., Feb. 12, 2019 -- Today, Coldwell Banker Real Estate LLC and the Coldwell Banker Global Luxury® program released "The Report: State of Luxury 2019," which profiles 65 "Power Markets" where the wealthiest and most powerful players tend to own property. See the full list of Power Markets at blog.coldwellbankerluxury.com/TheReport2019. "Power Markets" include both well-established and unexpected luxury markets offering a range of lifestyle amenities, cultural experiences and educational opportunities. Key indicators of "power" status include airport accessibility, ease of doing business, a prestige brand presence and a housing stock that prioritizes privacy, views and exclusivity. To narrow down the top ten Power Markets for Buyers and Sellers in 2018, as well as other key trends for affluent investors, the Coldwell Banker Global Luxury program collaborated with The Institute for Luxury Home Marketing to analyze the top 5 percent and 10 percent of active and sold listings in 2018.* 2018 Top 5 Luxury Buyer "Power Markets" in Review Maui, Hawaii Palm Beach, Fla. Washington, D.C. Kauai, Hawaii Brooklyn, N.Y. 2018 Top 5 Luxury Seller "Power Markets" in Review LA Valley, Calif. Detroit, Mich. Las Vegas, Nev. Boulder, Colo. Raleigh, N.C. Based on the median prices for the top 10 percent of homes sold in the Power Markets, key findings include: Shortest Days on Market: Raleigh-Durham, N.C. boasted the shortest median days on market - three days - for single family homes. For condos, Silicon Valley had the shortest median days on market at nine days. Most Affordable (Price per Square Foot): Collin County, Texas and Ft. Worth, Texas were tied for the most affordable luxury markets for single family homes, where the median price per square foot was $165. For condos, Orlando, Fla. had the lowest median price per square foot at $156. Most Expensive (Price per Square Foot): On the flip side, the most expensive market is the Los Angeles-Beach area, which includes coastal cities such as Santa Monica, Malibu and Manhattan Beach, where the median price per square foot was $1,398. Vail, Colo. took the top spot for condos at $1,629 median price per square foot. Evolving Market: Staten Island, N.Y. stands out as an Evolving Market for its striking value compared to the other four boroughs of New York City, as the proximity to Manhattan and Brooklyn appeals to many buyers who work or own businesses in these surrounding boroughs. 2018 saw impressive sold prices of single-family homes – 134 of the 139 homes closed above $1 million, four of which closed above $2 million. "There are hotbeds of luxury home sales at the million-dollar price point and higher across the North American luxury market, and The Report provides high-level data on the markets to watch," said Charlie Young, president and CEO of Coldwell Banker Real Estate LLC. "While there was a moderation in the pace of luxury home sales in 2018, luxury market prices have held their ground since the housing boom began in 2013. When you take the long view, the luxury real estate picture is steady and stable." "Now in its second year, The Report is an all-encompassing, timely resource for Coldwell Banker Global Luxury Property Specialists to prepare for the year ahead in luxury real estate," said Craig Hogan, vice president of luxury for Coldwell Banker Real Estate LLC. "Our data confirms that wealthy individuals' preferences are shifting, but demand for high-end properties remains high. Luxury home prices fluctuated month to month in 2018, but from a long-term perspective, sales were strong and stable." About The Report Designed to be a definitive guide for international high-end property buying and selling, The Report adds insider intelligence to strong industry research by combining anecdotal insights from local market experts affiliated with the Coldwell Banker® brand, as well as The Institute for Luxury Home Marketing, Wealth-X, Unique Homes and other leading luxury insiders. More information on the following can be found in the full report. Significant trends from the Power Markets 2018 landmark listings and sales Trends driving the ultra-high-net-worth population Top luxury property must-haves Domestic and global spotlights About Coldwell Banker Global Luxury® Launched in early 2017, the Coldwell Banker Global Luxury® program legacy traces its roots to Coldwell Banker Previews International® and the Previews® program, a world leader in luxury real estate since 1933. Coldwell Banker Global Luxury Property Specialists are an exclusive group within the Coldwell Banker organization, making up under ten percent of independent sales associates affiliated with the brand worldwide. Coldwell Banker Global Luxury Property Specialists conducted approximately 30,700 transactions of homes priced at $1 million or more in 2018, with an average sales price of $1.9 million. On average in 2018, the Coldwell Banker brand sells approximately $161.8 million in $1 million or more luxury homes every day. Coldwell Banker®, the Coldwell Banker logo, Coldwell Banker Global Luxury® and the Coldwell Banker Global Luxury logo are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
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Luxury Housing is Hot, Hot, Hot
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ERA Real Estate Announces New Augmented Reality Technology to Make Home Buying Easier
Real Time, Virtual Home Staging Helps Buyers See a Prospective Home as Their Own MADISON, N.J., June 28, 2018 -- ERA Real Estate, a global franchising leader, today announced the launch of its new augmented reality and virtual staging technology designed to make luxury home shopping easier. With the integration of an innovation called Showoff, luxury home buyers working with an ERA® affiliated independent agent can see exactly what a prospective home would look like once they apply their own personal style, finishes and furnishings. ERA Distinctive Properties lifestyle search engine allows users to view active listing inventory and virtually renovate properties to help them envision their perfect home. From revamping flooring, window treatments, swapping countertops, and paint colors to custom landscaping, masonry and roofing materials, ERA Distinctive Properties creates a virtual experience – both interior and exterior -- in any home that resonates with the buyer's lifestyle. The program offers more than 54 home and garden style categories with more than 10,000 individual options as well as 3-D furniture and paint colors from major manufacturers including Benjamin Moore, Sherwin Williams, and more for buyers to browse and apply to a listed home. "Unlike other platforms, we have automated this process and scaled our technology across all Distinctive Propertiessm listings to enable ERA affiliated agents to provide highly personalized experiences in the luxury market with unique features like virtual staging, exterior design, and lead generation," said Simon Chen, president and CEO of ERA Real Estate. "ERA has always been committed to showing the best properties available, but now clients can tailor those properties to their unique lifestyles with one of the most robust programs available." "We are pleased to be a provider to ERA Distinctive Properties and incredibly excited about or new augmented reality and virtual staging technology's capabilities," said Bobbie Ayers CEO of Showoff.com, Inc. "It combines the functionality of ERA's Distinctive Propertiessm, the marketing finesse of professional staging, the purchasing power of online retailers and the engagement of a popular fixer-upper TV show into one incredibly beautiful application. The possibilities from a marketing and differentiation standpoint are endless." The Distinctive Properties interactive website features large format photography, mapped with a series of hotspots which seamlessly alter design options selected by the user. From waterfront properties to homes nestled in the mountains, luxury brokers and agents can help clients customize their future home and overlay designs they can put into action after the purchase. This digital environment helps buyers more easily determine whether a home is a good fit for their lifestyles, with the option to 'click to buy' the products they like the most." "When purchasing a home, it's important that the buyer is able to visualize themselves living in the space, but sometimes a cosmetic detail can be a deal breaker," continued Chen. "This AR and staging technology can illustrate the full potential of a property in a few easy clicks." The ERA Distinctive Propertiessm program supports the growing stable of luxury brokers and their agents affiliated with the brand. It is also a valuable way to connect agents and buyers with local vendors and contractors who can help make homebuyers' renovation ideas come to life. And it provides additional opportunities for affiliated agents to engage with their clients throughout the home ownership lifecycle. About ERA Real Estate At ERA Real Estate, we don't adapt to change, we create it. We believe that our core business values of collaboration, innovation, diversity and growth are needed now more than ever. As a global leader in the residential real estate industry for more than 40 years, ERA was the first real estate franchise to expand internationally, the first to post listings online, and is the only national company that offers the Sellers Security® Plan program. The ERA Real Estate network includes 40,000 affiliated brokers and independent sales associates and approximately 2,300 offices throughout the United States and 31 other countries and territories. ERA Franchise Systems LLC (www.ERA.com) which operates the ERA Real Estate system, is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global provider of real estate services. ERA Real Estate information is available at www.ExploreERA.com. About Showofff.com, Inc. Showoff.com is the leading platform for virtual staging and renovation, providing people with everything they need to improve a new home from the inside out - online or from a mobile device. From decorating a fixer-upper to buying a dream home, Showoff connects home buyers, real estate agents and brokers across the country. With a database of luxury property and an enthusiastic community empowered by technology, Showoff is the easiest way for people to find homes, stage, renovate, buy products and share design ideas with others. Headquartered in Sarasota, Florida, Showoff.com is a registered trademark of Showoff.com. For more information, visit www.showoff.com.
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Sotheby's International Realty Brand Enters Custom-Publishing Relationship with Dow Jones Media Group
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HGTV Aligns with LeadingRE and Luxury Portfolio for 2018 Ultimate House Hunt
Annual promotion curates the world's most stunning real estate listings CHICAGO – June 12, 2018 – Leading Real Estate Companies of the World® and Luxury Portfolio International® announce the start of the 2018 HGTV Ultimate House Hunt, a month-long online promotion held annually on HGTV.com. This is the seventh consecutive year HGTV has teamed exclusively with Leading Real Estate Companies of the World® and Luxury Portfolio International® for the popular awards, which run from June 12 through July 17. The Ultimate House Hunt features extraordinary homes from across the globe in eight categories: Amazing Kitchens, Curb Appeal, Extreme Homes, Global Homes, Homes with a History, Modern Masterpieces, Urban Digs and Waterfront Homes – plus a bonus category inspired by one of HGTV's most popular programs, Do You Love It or Would You List It, highlighting additional homes that caught the attention of HGTV editors. All featured homes are represented by members of Leading Real Estate Companies of the World® and Luxury Portfolio International®. Consumers view galleries of homes featuring beautiful photography on HGTV.com and vote for their favorites. A winner is chosen in each category based on the total number of votes received, along with the highly coveted overall fan favorite award. "We are delighted to join forces with HGTV again this year to showcase some of our members' most stunning listings, from the ever-popular Waterfront Homes category to the exciting new collection of Urban Digs. It's always a thrill to see which of the incredible featured properties attract the most attention from HGTV's audience of home enthusiasts," said Paul Boomsma, President/CEO of Leading Real Estate Companies of the World®. Last year's contest attracted over 82 million page views, illustrating the ongoing allure of exceptional real estate. This year's finalists include 88 homes in 13 countries represented by 49 real estate companies: @properties; Alain Pinel Realtors; Baird & Warner; Brown Harris Stevens Residential Sales; Carratelli Real Estate; CDR Bienes Raices San Miguel; Chas Everitt International Property Group; Cofim-Immobiliare VR; Cora Bett Thomas Realty & Associates; Daniel Feau Conseil Immobilier, SA; Dave Perry-Miller Real Estate; Ebby Halliday Realtors; First Team Real Estate; Gardner Realtors; Ginesta Immobilien; Halstead Real Estate; Harry Norman, Realtors; Hawaii Life Real Estate Brokers; Hilton & Hyland Real Estate; Illustrated Properties; Immobilsarda SRL; Jawitz Properties; JK Property & Yachting; Long & Foster Real Estate; Macdonald Realty; McGuire Real Estate; Perry & Co.; Pinnacle Estate Properties; Premier Estate Properties; Profusion Realty; ReeceNichols Real Estate; Residential Properties; Robert Paul Properties; Sea Island Properties; Sibarth Real Estate; Silver Creek Real Estate Group; Slifer Smith & Frampton Real Estate; Smith & Associates Real Estate; Smiths Gore Limited; Stribling & Associates; Strutt & Parker; The Whistler Real Estate Co.; Turks & Caicos Property; Unique Estates; Village Properties; Wetag Consulting; Willis Allen Real Estate; Windermere Real Estate; and WK Real Estate. In addition to bragging rights, the winning homes will receive additional editorial exposure on HGTV.com. To view the contest and cast your vote visit: www.HGTV.com/househunt
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Pacific Union International Launches Next-Generation Luxury Real Estate Development Portal to Bring Global Resort Properties Direct to Clients
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Redfin Report: Shrinking Supply Sends Prices for Luxury Homes Up Nearly 8 Percent in First Quarter
Number of Luxury Homes for Sale Fell 20 Percent, Marking Four Consecutive Quarters of Inventory Declines SEATTLE, May 14, 2018 -- Luxury home prices in the first quarter of 2018 rose 7.9 percent compared to last year, to an average of $1.8 million, according to the latest report from Redfin, the next-generation real estate brokerage. The analysis tracks home sales in more than 1,000 cities across the country and defines a home as luxury if it is among the top 5 percent most expensive homes sold in the city in each quarter. The average price for the bottom 95 percent of homes was $330,000, up 7.5 percent compared to a year earlier. The strong price growth for luxury homes is due to decline in supply that has persisted since the second quarter of 2017. The number of homes for sale priced at or above $1 million fell 20.4 percent in the first quarter compared to a year earlier, while the number of homes priced at or above $5 million dropped 19.2 percent. The inventory shortage in the luxury market is newer and somewhat less severe than the inventory shortage for more affordable homes. The number of homes for sale priced below $1 million has been in decline since the third quarter of 2015 and fell 22.8 percent in the first quarter compared to last year. Competition for luxury homes is also escalating. The average luxury home that sold last quarter went under contract after 82 days on the market, nine days faster than the same period last year. While only 1.5 percent of luxury homes were bid up over the asking price, that's up from 1.3 percent in the first quarter of 2017. "For the first time since changes to the tax code went into effect, luxury buyers could no longer deduct more than $10,000 in state and local property taxes or interest for mortgages over $750,000. In a world of balanced supply and demand these changes would have dampened price growth. Instead, this quarter saw the strongest luxury price appreciation in four years, demonstrating that the current inventory crunch is extremely broad-based and affects buyers at every price range," said Redfin chief economist Nela Richardson. Several cities in Florida and Nevada saw strong luxury price growth in the first quarter. In Vero Beach, Florida, the average sale price for a luxury home soared 68 percent over last year to $2.65 million. The early January sale of a $17.5 million property likely played a role in driving up the average sale price in Vero Beach. Luxury home prices were up 51.3 percent in Reno, 26 percent in Las Vegas and 22.4 percent in Henderson, a Las Vegas suburb. Jaime Moore, a Redfin agent in Reno, said, "We're seeing an influx of buyers from high-cost areas such as Seattle, San Francisco and Southern California. Some come for retirement and the low taxes, others for tech jobs at companies like Tesla, Amazon and Switch. More companies are relocating here as the cost of living for the average employee has gotten too high in other cities. This is all leading many buyers to our area with larger pocketbooks than we have seen in the past and bidding wars and prices are reflecting that demand." Some cities saw luxury home prices decline in the first quarter. The average price for a luxury home fell furthest in Long Beach, California, down 26.1 percent year over year last quarter. Prices for high-end properties also fell in Washington, D.C. (-9.6%), Fort Lauderdale (-7.3%) and Clearwater (-4.5%). To read the full report, complete with city-specific data and charts, as well as a list of the 10 highest-priced home sales in Redfin markets in the first quarter, click here. About Redfin Redfin is the next-generation real estate brokerage, combining its own full-service agents with modern technology to redefine real estate in the consumer's favor. Founded by software engineers, Redfin has the country's #1 brokerage website and offers a host of online tools to consumers, including theRedfin Estimate, the automated home-value estimate with the industry's lowest published error rate for listed homes. Homebuyers and sellers enjoy a full-service, technology-powered experience from Redfin real estate agents, while saving thousands in commissions. Redfin serves more than 80 major metro areas across the U.S. The company has closed more than $60 billion in home sales.
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Coldwell Banker Global Luxury Releases Annual Review of Luxury Real Estate in 2017
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Gabriels Technology Solutions Emerges as Leading Tech Provider to World's Most Prestigious Luxury Real Estate Brands
New York, NY – February 13, 2018 – The world's leading provider of internet technologies and services for major news media outlets across the globe, Gabriels Technology Solutions, has emerged as the leading technology provider to the most prestigious luxury real estate brands worldwide. Today, Gabriels provides advanced real estate technology solutions to Sotheby's International Realty and Christie's International Real Estate and other major regional luxury brands, serving brokerage firms and major media companies in 42 states and over 30 countries worldwide. After two decades providing technology and services for the most coveted media brands – including The New York Times and The Boston Globe – Gabriels latest innovations include real estate websites, CRM, lead management and marketing solutions for real estate brokers that serve U.S. and international markets. Gabriels Technology Solutions develops, powers and manages the Affinity Global Real Estate Website Platform and Xcelerate CRM, Lead Management and Marketing Platform. Gabriels Technology Solutions is the brainchild of one of Manhattan's most tenacious real estate industry innovators and entrepreneurs, Michael Gabriel. He has quietly built a juggernaut of a luxury real estate tech firm, replicating what he accomplished in the media industry when he established the firm in 1995 and landed The New York Times, after he had briefly established the first MLS (Multiple Listing Service) in Manhattan. Last year, Gabriels clients sold more than $250 billion of real estate, and Gabriels managed more than 2 million properties listed by brokerages. Gabriels also managed client website traffic that cumulatively generated more than 35 million monthly visitors, attracted by the more than 300 data sources that Gabriels deploys and administers daily. "Luxury real estate brands need the most advanced technology in order to be competitive with consumer home search portals and stay ahead of rival brokerages, demand the most consistent, reliable service, and require forward-thinking customization," said Michael Gabriel, owner of Gabriels Technology Solutions based in Manhattan. "It's why we have been a strong partner of the most recognized media company in the world, The New York Times Company, for 20 years," Gabriel added. "It's why the two most prestigious luxury real estate brands in the world, Sotheby's International Realty and Christie's International Real Estate, are strong partners of ours. It's why the first national website to support Matterport 3D immersion virtual tours with virtual reality capabilities was Sothebysrealty.com, powered by Gabriels," he added. "We can provide entirely customized solutions that look entirely different that adapt to the business objectives of our partners. This level of customization to scale is rare in real estate and a big advantage we have in the marketplace," he explained. Site visit to lead closed While Gabriels reputation for delivering advanced website technology at scale may be unrivaled, leveraging its expertise by providing clients with CRM (customer relationship management), lead management and marketing services, successful integrations with third party and internal applications or data sources has been an area of focus that has exponentially increased the value of our products and services for our partners. "Gabriels can help brokerages connect their agents with home buyers and sellers long before a lead is generated or a call is made," says Tom Morgan, who heads up Gabriels Technology Solutions sales and marketing efforts. The offering, Morgan says, is Gabriel's "site visit to lead closed" solution. "Our Affinity Global Real Estate Website platform provides brokers their best opportunity to make a lasting first impression," said Morgan. He explains that brokerages need to establish their companies in the mind of consumers as the local market leader when it comes to buying or selling a home. To do that, according to Morgan, brokerages must offer the right real estate website features, including fast page loading, easy and efficient navigation, comprehensive property search, mobile friendly (responsive web) design, ability to save and receive alerts on preferred searches and ‘liked' listings, market and school data, agent websites, and most importantly, hyperlocal content. "Uniquely, Gabriels can provide clients hyperlocal content, from interactive school mapping to neighborhood listings to local market statistics to local community guides," Morgan said, adding, "This allows a broker or agent to truly represent themselves as a local area expert." Morgan said that Gabriels began to expand its offerings to include a fully integrated brokerage solution - including Xcelerate CRM, Lead Management and Marketing platform – because of client demand. "The goal of any CRM solution is to help build long term customer relationships," he said. "Real estate brokers will tell you the problem with most CRMs is that they are too complicated, isn't integrated, nor provides a full breadth of tools, and therefore falls short of agent expectations, means poor agent adoption. We designed Xcelerate to solve that problem: to be easy to use with on-the-go, simple tools, including lead aggregation, lead routing, listing email campaigns, property websites, marketing brochures and contact management – all in one." When clients integrate with both Affinity and Xcelerate owner Michael Gabriel says, that's when they achieve the "online Holy Grail in real estate: taking customers from site visit to lead closed." Luxury expertise for all Although Gabriels Technology Solutions was built serving best brands in business, the one thing Gabriel and Morgan don't want the real estate brokerage world to think is that they only serve luxury brands. "While our goal will be to remain the leading luxury real estate technology provider worldwide, we will always leverage that expertise to serve brokerage brands in all markets," Gabriel said. "There are huge advantages and benefits that non-luxury brands receive working with Gabriels," added Morgan. "What we learn working with the best brands in media and real estate forces us to make cutting edge innovations with our technology and eventually everyone benefits from those enhancements. But even more importantly, the discipline we bring to our customer service and our development cycles, as well as our ability to be a forward-thinking, nimble partner provides services that most brokerages won't see from a typical cookie-cutter website provider," he added. About Gabriels Technology Solutions (GTS) Established in 1995, Gabriels Technology Solutions is located in midtown Manhattan with company-owned overseas operations in Brasov, Romania and Chennai, India. Its 200-strong workforce includes software engineers, programmers, data analysts and technology leaders with expertise in developing scalable, search engine optimized, custom web applications. GTS applications, including the Affinity Global Real Estate Website Platform and Xcelerate CRM, Lead Management & Marketing Platform, serves real estate brokerage firms and major media companies in 42 states and over 35 countries worldwide. GTS is at http://www.gabriels.net.
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Demand for Luxury Homes Weakened in 2017
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Inventory Shortage Hits the Luxury Market, Sending Prices up 4.9 Percent in the Third Quarter
Redfin economist says there is still strong buyer demand for high-end homes SEATTLE — Luxury home prices rose 4.9 percent in the third quarter of 2017 compared to last year, to an average of $1.71 million, according to the latest luxury market report from Redfin, the next-generation real estate brokerage. The analysis tracks home sales in more than 1,000 cities across the country and defines the luxury market as the top 5 percent most expensive homes sold in the city in each quarter. The average price for non-luxury homes was $336,000 in the third quarter, up 5.3 percent compared to a year earlier. A sharp decline in the number of luxury homes on the market likely contributed to the price increase. The number of homes for sale priced at or above $1 million fell 18.1 percent compared to the same period last year, marking two consecutive quarters of a decline in the number of high-end homes for sale. The number of homes priced at or above $5 million saw a similar decline at 19 percent. This marked the first quarter in which luxury inventory fell year over year since Redfin began reporting on the luxury market in 2014. "There is still strong buyer demand for high-end homes," said Redfin chief economist Nela Richardson. "Despite declining inventory, luxury sales soared in the third quarter. Sales of homes priced at or above $1 million were up 11 percent from a year ago, while sales of homes priced at or above $5 million were up almost as much as 10 percent." Luxury homes are also moving off the market faster, with the typical luxury home finding a buyer in 70 days, four days sooner than last year.The city of Longmont, Colo., led the nation with the strongest year-over-year price growth in the luxury segment in the third quarter. The average price of a luxury property increased 34.7 percent compared to last year to $1.55 million. Strong luxury home price gains were seen in Fort Lauderdale, Fla., (+28.7%) and St. Petersburg, Fla., (+19.6%). The average price for a luxury home fell furthest in the third quarter in the cities of Delray Beach, Fla., San Francisco, Calif., and Boca Raton, Fla., where prices fell 26.9 percent, 14.7 percent and 13.8 percent respectively compared to last year. To read the full report, complete with city-specific data and charts, as well as a list of the five highest-priced home sales in Redfin markets in the third quarter, click here. About Redfin Redfin is the next-generation real estate brokerage, combining its own full-service agents with modern technology to redefine real estate in the consumer's favor. Founded by software engineers, Redfin has the country's #1 brokerage website and offers a host of online tools to consumers, including the Redfin Estimate, the automated home-value estimate with the industry's lowest published error rate for listed homes. Homebuyers and sellers enjoy a full-service, technology-powered experience from Redfin real estate agents, while saving thousands in commissions. Redfin serves more than 80 major metro areas across the U.S. The company has closed more than $50 billion in home sales.
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Redfin Report: Luxury Home Prices Up 7.5 Percent in the Second Quarter, Outpacing the Rest of the Market for the First Time Since Late 2014
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Report Reveals Insights from the Emerging Luxury Consumer
Madison, N.J. 05-02-2017 — Sotheby's International Realty Affiliates LLC today announced that it has released "Global Affluence: The Emerging Luxury Consumer," a report examining the confidence, spending habits and purchasing interests of emerging luxury consumers from around the world, defined as those with $250,000 USD to $1 million USD in investable assets.The report, which is based on a survey that focused on luxury consumers in the United States, United Kingdom, India, United Arab Emirates and China, found that this emerging luxury consumer demographic is confident when it comes to their personal economy and the economy of their respective countries. The complete Sotheby's International Realty® "Global Affluence: The Emerging Luxury Consumer" report features a breakdown of data by country surveyed as well as supplemental search data from sothebysrealty.com. Click here to download the full report. Key findings from the Sotheby's International Realty "Global Affluence: The Emerging Luxury Consumer" report include: 85% of emerging luxury consumers are confident in the housing market in their respective countries and are ready to purchase a home within the next three years. 93% of emerging luxury consumers are looking to purchase homes with luxury components. Emerging luxury consumers are interested in waterfront, metropolitan and historic homes. "The luxury residential real estate market is ever evolving," said Philip White, president and chief executive officer of Sotheby's International Realty Affiliates LLC. "As a global leader in this arena, the Sotheby's International Realty brand commissioned this research survey to unveil emerging trends with luxury residential real estate consumers around the world. We are always looking to the future and our focus is to keep a pulse on the state of the real estate market and the homebuyers of tomorrow." "The luxury market has been redefined in recent years due in large part to the impact of the new emerging luxury consumer," said Kevin Thompson, chief marketing officer of Sotheby's International Realty Affiliates LLC. "These individuals have a luxury sensibility and an affinity for exclusive brands, proving that luxury transcends income levels – it is about quality, uniqueness, and ultimately achieving a certain lifestyle. The Sotheby's International Realty brand has its eye on the future and is perfectly positioned to unite these extraordinary lives with extraordinary lifestyles." The Sotheby's International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 850 offices in 66 countries and territories worldwide. In 2016, the brand achieved a record global sales volume of $95 billion USD. Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm's brokers and clients will benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated. Methodological Notes:The Sotheby's International Realty Affiliates LLC Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 200 US emerging luxury consumers, and 100 emerging luxury consumers in the UK, China, UAE and India, between November 17th and December 15th, 2016, using an email invitation and an online survey. The margin of error for this study is +/- 6.9 percentage points in the US, and +/- 9.8 percentage points in the UK, China, UAE and India at the 95% confidence level. Base sizes under 100 are directional findings only. Data from sothebysrealty.com: Google Website Analytics, sothebysrealty.com, April – December 2015 vs. April – December 2016. About Sotheby's International Realty Affiliates LLCFounded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.
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Coldwell Banker Real Estate Reimagines Global Luxury Program
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Redfin Report: Luxury Home Prices Inched Up 0.7 Percent in Fourth Quarter as the Rest of the Market Showed Substantial Gains
SEATTLE--Luxury home prices rose 0.7 percent in the fourth quarter of 2016 compared to 2015, to an average of $1.6 million, according to Redfin, the next-generation real estate brokerage. Redfin's analysis tracks home sales in more than 1,000 cities across the country and defines a home as luxury if it is among the top 5 percent most expensive homes sold in the city in each quarter. The bottom 95 percent of the market performed far better than the luxury market in the fourth quarter. This marks the eighth consecutive quarter where non-luxury properties outperformed their luxury counterparts in price growth. An average non-luxury home sold for $312,000, up 6.1 percent compared to a year earlier, the largest such gain since the first quarter of 2014. "The Trump rally in the stock market did little to move prices in luxury real estate," said Redfin chief economist Nela Richardson. "Cities with booming luxury markets attracted traditional high-income buyers seeking a place to live, work and grow their families. Prices in cities with more transient luxury buyers, looking for investments or a place to park their wealth, had more tepid growth to close out 2016." After four straight quarters of a Florida city leading the pack, Santa Clarita, California, a suburb of Los Angeles, was the biggest winner in terms of luxury price gains among all cities surveyed, up 113.8 percent in the fourth quarter compared to a year earlier, to an average of $2.0 million. When looking at which cities had the largest gap between the price of a luxury home and the price of an average home, Florida came out on top, with seven of the top 10 most unequal cities located in the state. The most unequal city, Fort Lauderdale, had an average luxury home sell for 8.3 times that of a home in the bottom 95 percent of the market there. Taking the prize as the most expensive sale in the final quarter of 2016 was this Paul McLean-designed masterpiece in Los Angeles, with city and ocean views. It sold for $39.0 million on December 16, 2016. To read the full report, complete with city-specific data and charts, as well as a listing of the top-10 most expensive individual sales, please click here. About Redfin Corporation Redfin is the next-generation real estate brokerage, combining its own full-service agents with modern technology to redefine real estate in the consumer's favor. Founded by software engineers, Redfin has the country's #1 brokerage website and offers a host of online tools to consumers, including the Redfin Estimate, the highly accurate automated home-value estimate. Homebuyers and sellers enjoy a full-service, technology-powered experience from Redfin real estate agents, while saving thousands in commissions. Redfin serves more than 80 major metro areas across the U.S. The company has closed more than $31 billion in home sales and saved customers more than $335 million in fees through 2015.
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Howard Hanna Releases 2016 Luxury Home Magazine
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Sotheby's International Realty Brand Launches Apple TV App
MADISON, N.J. 11-15-2016 — Sotheby's International Realty Affiliates LLC today announced the launch of the Sotheby's International Realty® Apple TV app, available now on all 4th generation Apple TV devices. The app showcases nearly 50,000 properties currently represented by the Sotheby's International Realty brand worldwide, giving consumers the opportunity to explore homes on a screen larger than ever before. App highlights include: The ability to explore properties listed by the Sotheby's International Realty brand worldwide by city, state, country or lifestyle, either through entered text or Siri dictation. A powerfully visual experience, offering expertly curated high-resolution photography and high-definition videography. The opportunity to directly contact sales associates, share a property via email, save recent location searches and bookmark favorite properties. A Game Mode where players can view captivating property photos and guess the location of origin. The ability to access Recent Searches and Favorited properties directly on the Apple TV home screen's "Top Row." "The Sotheby's International Realty Apple TV app allows the process of finding a home to become a collective, interactive experience," said Christian Russo, director of interactive marketing – media and platforms, Sotheby's International Realty Affiliates LLC. "We are committed to providing an elevated design that provides the best visual experience a consumer can have. With this app, we are inviting families to come together on the couch and immerse themselves in the home-buying conversation."  To learn more about theSotheby's International Realty Apple TV app, visit sothebysrealty.com/appletv. The app can be downloaded from the Apple TV app store by searching for "Sotheby's International Realty. "The Sotheby's International Realty network currently has more than 20,000 sales associates located in more than 850 offices in 65 countries and territories worldwide. Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, each firm's brokers and their clients benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated. About Sotheby's International Realty Affiliates LLCFounded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.  In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.
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Coldwell Banker Enhances Its Luxury Real Estate Program
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Leading Real Estate Companies of the World and Luxury Portfolio International Partner with HGTV for Ultimate House Hunt
CHICAGO – June 1, 2016 – Leading Real Estate Companies of the World® and Luxury Portfolio International® are proud to announce the beginning of the HGTV Ultimate House Hunt, a month-long online contest held on HGTV.com each year. HGTV has joined forces with Leading Real Estate Companies of the World® and Luxury Portfolio International® as the exclusive real estate partners of HGTV's Ultimate House Hunt 2016, the contest runs from June 1 through July 8. The contest highlights exceptional homes from across the globe in eight exciting categories: Waterfront Homes, Master Retreats, International Homes, Living Large in Small Spaces, Backyard Retreat, Kids' Spaces, Classic Living, Making an Entrance, and Curb Appeal.  All featured homes are represented by members of Leading Real Estate Companies of the World® and Luxury Portfolio International®. Consumers vote for their favorite, and a winner is chosen at the end. "The Ultimate House Hunt is one of our favorite events each year," said Rich Lacy, vice president of digital for HGTV.com. "We can always rely on Leading Real Estate Companies of the World® and Luxury Portfolio International® to deliver the most stunning homes for our engaged audience to choose from." The contest is an annual event, and HGTV has partnered with LeadingRE and Luxury Portfolio on the contest since 2014. Last year's contest attracted over 82 million page views with nearly 900,000 votes cast, proving the enduring appetite for viewing extraordinary real estate. The contest is also a microcosm of the changing tastes of the public. Last year's overall winning property was a luxuriously rustic lake house in Tiger, Ga., represented by Harry Norman Realtors. Dream Hawaiian homes also fared especially well, with three residences from Hawaii Life Real Estate Brokers being voted favorites. In addition to bragging rights, the winning homes will receive additional editorial exposure on HGTV.com. "Each year we look forward to holding this contest with HGTV and selecting the most appealing properties from our members to share. From beautiful waterfront homes to properties with the most stunning master retreats, to the most appealing international properties, the contest showcases the best properties listed for sale," said Paul Boomsma, president of Luxury Portfolio International®. To view the contest and cast your vote visit: www.hgtv.com/househunt About HGTV America's leading home and lifestyle brand, HGTV features a top-rated cable network that is distributed to more than 99 million U.S. households and the HGTV website, HGTV.com, the nation's leading online home-and-garden destination. The brand also includes the HGTV HOME consumer products line which showcases exclusive collections of paint, flooring, soft goods and other home-oriented products, as well as HGTV Magazine, a new home and lifestyle publication published in partnership with Hearst Magazines.
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Coldwell Banker Previews International Enhances Luxury Digital and Social Platform
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Proxio Announces Proxio Luxury Showcase, Digital Marketing and Collaboration Solution for Luxury Agents
Santa Clara, CA (August 3, 2015) – Proxio, Inc., provider of the world's most powerful digital marketing and collaboration solutions for the global real estate industry, today announced the launch of Proxio Luxury Showcase™. Uniquely designed to give luxury agents an exceptional ability to market distinctive properties globally, Proxio Luxury Showcase is the most recent extension of the company's multicultural marketing services for real estate professionals. Proxio Luxury Showcase automatically generates a complete digital marketing package for each luxury property, including a multilingual website, digital brochure, and graphical emails, with all elements SEO and mobile optimized. Listings can easily be distributed across social channels to potential buyers, all while being tracked by the listing agent. Proxio Luxury Showcase provides collaboration tools bundled inside; the many thousands of agents engaged in Proxio's global network can connect to any listing with one click, which automatically adds their own contact information and appends the listing to a free, mobile-friendly website with social sharing capabilities. Every additional agent using Facebook, Pinterest, WhatsApp, LinkedIn, Twitter, or email to share a listing multiplies and extends listing visibility, including globally. In several months of testing, Proxio Showcase services have generated leads from 46 countries. "Proxio Luxury Showcase is going to be a game-changer; we're increasing listing visibility exponentially by enabling multiple personal shares directly by motivated buyer's agents," states Janet Case, CEO of Proxio, Inc. "We're excited about this product and its ability to maximize the sales potential of a luxury property." "Unlike single property websites, Proxio Luxury Showcase is a real marketing channel that engages thousands of agents around the world to actively promote properties," says Jose Perez, Executive Vice President of Global Sales for Proxio. "For the brokerage, it has the advantage of tracking agent engagement and identifying where leads are coming from for each individual property." Proxio Luxury Showcase creates robust digital marketing that presents properties beautifully, exposes them widely, and is easy to use. If listing agents prefer to market selectively, they can elect to share a listing only with specific agents of their choosing—they have full control of the marketing content and the sharing. "What we see in Proxio Luxury Showcase is the ability for brokers and agents to harness the 'power of the crowd' to extend the visibility of listings," says Patrick O'Connell, Senior Vice President of EWM, a high-end brokerage based in Miami and current Proxio client. "It is a completely new and infinitely more powerful way to market luxury properties." Proxio is beta testing Proxio Luxury Showcase with selected existing clients. The company plans to offer the platform to the industry beginning August 17. Interested brokers and agents can request access by contacting j.perez[at]proxio.com. ABOUT PROXIO, INC. Proxio powers multilingual, digital marketing and collaboration solutions for the global real estate industry, to maximize visibility and accelerate sales. The Silicon Valley-based technology company is transforming how the industry markets and sells, providing one centralized, easy-to-adopt solution for promoting real estate worldwide. Over 650,000 Proxio-enabled professionals gain a strategic advantage in serving diverse clients and growing their businesses globally with Proxio's award-winning platform, ProxioPro™. Real estate professionals around the world connect through Proxio Showcase™ products, accelerating sales and creating new commission opportunities. Proxio's subsidiary, PCMS Consulting, transforms brokerages into market leaders and proven profit centers. More information is available at Proxio.com and PCMSconsulting.com.
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Howard Hanna Luxury Home Magazine
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