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Adwerx Creates Customized Retargeting Digital Advertising Program for Luxury Portfolio International
Service will be used to market many of the world's most luxurious homes Chicago, March 6, 2019 -- Adwerx, the leading provider of automated digital advertising for the real estate industry, has created a new custom-tailored program for Luxury Portfolio International® to provide digital listing ads that will retarget the affluent consumers who visit properties on the LuxuryPortfolio.com website. Luxury Portfolio is the luxury division of Leading Real Estate Companies of the World® and markets over 50,000 luxury properties each year. Over 200 independent brokerages around the world carry the Luxury Portfolio International® designation. Luxury Portfolio was seeking a way to better serve its members that have properties listed on their site as well as build brand awareness. The company's unique position as a community of global real estate brokerages required a customized approach. Adwerx, as a leader in real estate advertising innovation, was called in to build a solution to cater to their individual needs. Ads featuring the property will be generated for all non-European-Union listings, immediately reminding luxury home shoppers of the property they previously viewed on LuxuryPortfolio.com as they browse other websites and social media platforms. Luxury property ads are automatically created for new listings and will remain active as long as the listing is up on the site. Luxury Portfolio members will enjoy comprehensive advertising until the property sells or is removed from the market. "As a company, we value innovation and finding solutions to our client's problems. Luxury Portfolio International® is an expert at helping their members market their listings and we are excited to be partnering on this initiative," stated Jed Carlson, CEO of Adwerx. "This custom program combines some of the characteristics of our Enterprise Automated Listing Advertising Program along with our proprietary retargeting service to reach these affluent and engaged consumers with relevant information." While retargeting is traditionally used in the retail space, it is seeing a new application for goods and services that have a longer purchase cycle. Retargeting is an excellent way to expand reach and increase awareness. Because interested buyers for luxury properties are located around the world, this service is particularly valuable for Luxury Portfolio's members because it allows them to capture the attention of these consumers after they leave the website. "Digital advertising is an important part of our strategy to deliver value for Luxury Portfolio members," stated Stephanie Anton, President of Luxury Portfolio International®. "In our industry, continued awareness is crucial. This always-on service works behind the scenes to achieve that goal and is available as long as agents need it. Retargeting makes sure that potential buyers are reminded of what they have viewed so that they can take a second look." To learn more about how Adwerx can work for you, please visit www.adwerx.com. About Luxury Portfolio International® (LPI) LPI (luxuryportfolio.com) is the luxury marketing division of Leading Real Estate Companies of the World®, the largest global network of premier locally branded firms dominated by many of the world's most powerful, independent luxury brands. LPI attracts a global audience of visitors from over 200 countries/territories every month and marketed over 57,000 luxury homes last year. Well Connected.™ About Adwerx Adwerx provides Brilliantly Simple Digital Advertising™ for real estate, mortgage, insurance, financial services, and other businesses. Ads powered by Adwerx have received billions of impressions on social media, mobile platforms, and the most widely read news sites. Adwerx has served over 115,000 customers across the U.S., Canada, and Australia and has been named to the Inc. 5000 list of America's Fastest Growing Private Companies for two years in a row. To see how Adwerx can work for you, please visit www.adwerx.com. In addition, all NAR Members receive 15% bonus impressions on any new or renewed ad campaigns. This exclusive benefit is available through the National Association of REALTORS® REALTOR Benefits® Program.
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Luxury Portfolio International Charts New Course with Updated Brand and Identity
Global network of independent real estate brokers refresh brand with new moniker and design CHICAGO, Feb. 19, 2019 -- Luxury Portfolio International®, the luxury marketing division of Leading Real Estate Companies of the World® (LeadingRE) today announced its new branding and identity to its global membership at its annual SUMMIT in Las Vegas. The new logo was designed to better connect with today's global affluent by introducing a more streamlined and contemporary font and an updated, elegant color scheme. The new mark also introduces the use of the brand's initials LPI, designed to become a memorable, unique and discreet marker used in marketing and advertising materials to denote the quality of the firms that are members of Luxury Portfolio International®. The company's new logo was designed by 1000watt, a top real estate creative agency. A new tagline — Well Connected.™— will further reinforce the power of the brand and the relationship among LPI's over 200 member brokerages around the globe. "The Luxury Portfolio International® name is known worldwide as a designation of the leading independent luxury real estate firms in each market," stated Stephanie Anton, President of Luxury Portfolio International®. "Taking inspiration from great luxury brands like Bavarian Motor Works, aka BMW and Moët Hennessy Louis Vuitton, aka LVMH, we have introduced our name with a monogram, LPI. The treatment of our monogram, or mark, was very deliberately designed as a distinctive piece of art. The cleaner and more contemporary identity reflects our evolution as a distinctive brand that represents a standard of service for the world's most affluent consumers." Alongside the logo change, LPI has also updated its complete brand identity with new colors and fonts as well as updated marketing materials to accompany the launch. It has also completed the first stage of a renovation to the company website, with a second phase planned for later in 2019. "Crafting an identity that will be used globally by hundreds of different companies is an exciting challenge," added Brian Boero, CEO, 1000watt. "We created a brand mark that will be subtle and yet instantly recognizable as an assurance of quality. The world of luxury thrives on personal relationships and service. The phrase Well Connected.™ speaks not just of the agents and brokers themselves but also of their clients who travel in rarified circles." The LPI logo and identity will shortly be in use by all members of Luxury Portfolio International® and appears on the company's advertising, marketing materials and Luxury Portfolio magazine. To view the new branding, please visit luxuryportfolio.com. About Luxury Portfolio International® (LPI) LPI is the luxury marketing division of Leading Real Estate Companies of the World®, the largest global network of premier locally branded firms dominated by many of the world's most powerful, independent luxury brands. LPI attracts a global audience of visitors from over 200 countries/territories every month and marketed over 57,000 luxury homes last year. Well Connected.™
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Coldwell Banker Global Luxury Releases The Report: State of Luxury Real Estate 2019
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Luxury Housing is Hot, Hot, Hot
$1 million-plus sales are up 25 percent; Demand rising on West Coast, Denver, Nashville; Stalling in New York City area SANTA CLARA, Calif., July 12, 2018 -- Luxury home sales and prices are surging, according to the realtor.com® June 2018 Luxury Home Index released today. The Index reveals $1 million plus home sales are up 25 percent, despite the fact it costs on average 4.6 percent more to enter the high-end market this year compared to last year*. The index analyzes the entry-level luxury price tier, defined as the top 5 percent of all residential sales, in 91 U.S. counties. "Continued growth in high paying jobs and stock market inertia have reignited many luxury markets this year," said Javier Vivas, director of economic research for realtor.com®. "We've seen a substantial increase in buyer demand for high-end homes -- even with prices and costs of ownership swiftly on the rise." Nationally, luxury home prices and demand continue to rise In the 91 luxury markets analyzed, the entry-level price for luxury increased an average of 4.6 percent year-over-year. Some markets continue to grow at a breakneck pace; 17 of the 91 luxury markets are now seeing more than 10 percent price growth year-over-year. The pace of sales in the luxury segment continues to break last year's records, too. The combined median age of inventory in the 91 luxury markets was 105 days, down 7 days or 6.5 percent year-over-year. Additionally, two thirds of luxury markets are seeing inventory move faster than last year. $1 million plus is new norm for luxury homes In 51 of the 91 markets analyzed, the luxury home tier currently has an entry point of at least $1 million. The number of sales at or above the $1 million mark in the 91 markets is also up 25 percent over last year. That is the biggest jump observed since January 2014, and two and half times the pace observed this January. Luxury prices along the Northern California coast accelerate The region now has four of the top 10 fastest-growing luxury markets in the country, indicating that the booming tech sector and strong foreign interest are pushing demand for luxury properties to new heights. Bay Area markets of Santa Cruz, San Mateo, Santa Clara, and Monterey have all been growing at an accelerating pace, with entry-level luxury prices now up 12-14 percent year-over-year. Demand extends for luxury homes in Denver, Seattle and Nashville areas Denver's boom has extended further outward, with Boulder, Douglas and Denver counties all seeing double-digit annual price growth in the luxury tier. The median days on market for luxury properties in these three counties is 89 days, also down 15 percent year-over-year. In the Pacific Northwest, the entry-level luxury price in Seattle area's King County and the further outlying Snohomish County is up 13 percent year-over-year. The median days on market of luxury properties in these two counties is now a combined 48 days, down 3 percent year-over-year on average. Snohomish is currently the fastest-moving luxury market in the country. In Nashville's Williamson and Davidson counties, the median days on market for luxury properties is now 71 days, down 12 percent year-over-year on average. Jersey City and Queens luxury markets buck the Northeast stall Most markets in New York and New Jersey continue to see luxury prices stall or remain stationary. The Hudson, N.J. (Jersey City) and Queens, N.Y. markets remain the exception, and both continue to see well above average, double-digit price growth. These two markets offer a lower luxury entry point compared with Manhattan and Brooklyn, where growth remains stagnant. The median days on market of luxury properties in Hudson and Queens combined is 66 days, down 29 percent year-over-year. For more information, click here. Methodology Realtor.com® Luxury Home Index analyzes 91 luxury counties, looking at yearly movement in the entry-level luxury price boundary, defined as the top 5 percent of all residential home sales in a given market in April 2018. The following markets were excluded from rankings this month as we review their data: Washoe, Nevada; Lake, Ill.; Dallas; and St. Louis. Age of inventory figures are median days on market for the top 5 percent of inventory based on asking prices in June 2018. *As measured by the cost to purchase a home in the top 5 percent in one of the 91 luxury markets studied. About realtor.com® Realtor.com®, The Home of Home SearchSM, offers the most comprehensive source of for-sale MLS-listed properties, among competing national sites, and access to information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today is the trusted resource for home buyers, sellers and dreamers by making all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
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ERA Real Estate Announces New Augmented Reality Technology to Make Home Buying Easier
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Sotheby's International Realty Brand Enters Custom-Publishing Relationship with Dow Jones Media Group
Two Iconic Brands Come Together for First-of-its-Kind Program to introduce RESIDE Magazine MADISON, N.J., June 12, 2018 -- Sotheby's International Realty Affiliates LLC today announced it has entered a custom-publishing relationship with Dow Jones Media Group to present RESIDE®, a bespoke luxury lifestyle magazine. The first-of-its kind relationship gives Sotheby's International Realty® affiliate companies around the world a turnkey solution to publish a customized, branded magazine created by the Dow Jones Media Group. "We have done extensive research and know that lifestyle, real estate, and home design print publications are increasingly important to luxury consumers," said Kevin Thompson, chief marketing officer, Sotheby's International Realty Affiliates LLC. "RESIDE was designed with these luxury consumers in mind, understanding the way they consume content, the types of content they are interested in, and reaching them in a way they prefer. Working with the Dow Jones Media Group allows our affiliate companies to publish rich, quality content that they can distribute in local markets to meet the needs of their clientele. We are proud to launch this first-of-its-kind, turnkey program to our global network."RESIDE provides Sotheby's International Realty affiliate companies with an end-to-end publishing solution including: Original lifestyle content created by the Dow Jones Media Group, in addition to content provided by the Sotheby's International Realty brand and the Sotheby's auction house A showcase of homes represented by the Sotheby's International Realty brand's affiliates An individualized version of the book for each Sotheby's International Realty affiliate company participating in the program Access to the Dow Jones Media Group global distribution network and distribution models Added exposure on sothebysrealty.com "Dow Jones Media Group (DJMG) is a global leading publisher in the business, luxury lifestyle, and real estate space, so this is a perfect pairing," said Luke Bahrenburg, vice president, real estate at Dow Jones. "DJMG is uniquely positioned to provide the Sotheby's International Realty brand with a full-service custom publishing solution and we are thrilled to expand upon the already great relationship between our brands with the publication of RESIDE. As leaders in luxury and lifestyle, both Dow Jones Media Group and the Sotheby's International Realty brand have a deep understanding of the power of print in engaging the luxury consumer. This partnership will allow the Sotheby's International Realty network of global affiliates to fuse rich lifestyle content alongside extraordinary homes to create a bespoke experience for luxury consumers around the world." The inaugural issue of RESIDE will be published on June 18th including issues from Big Sky Sotheby's International Realty in Montana; Bossa Nova Sotheby's International Realty in Brazil; Damianos Sotheby's International Realty in the Bahamas; Daniel Gale Sotheby's International Realty in Greater Long Island, New York; Highlands Sotheby's International Realty in Highlands, North Carolina; Lenihan Sotheby's International Realty in Louisville, Kentucky; Sotheby's International Realty Inc. in California; Sotheby's International Realty Inc. in New York; and TTR Sotheby's International Realty in Washington DC. To view RESIDE online, click here. The Sotheby's International Realty network currently has more than 22,000 affiliated independent sales associates located in 950 offices in 70 countries and territories worldwide. In 2017, the brand achieved a record global sales volume of $108 billion USD. Sotheby's International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, each brokerage firm and its clients benefit from an association with the Sotheby's auction house and worldwide Sotheby's International Realty marketing programs. Each office is independently owned and operated. About Dow Jones Media Group Dow Jones Media Group is a portfolio of leading financial and luxury brands including Barron's, MarketWatch, Mansion Global, and Financial News. Created in 2016, the group focuses on digital growth, and editorial and commercial experimentation and innovation. Its publications together form roughly half of the audience of The Wall Street Journal Digital Network. The group has revamped innovative commercial and editorial products such as The Virtual Stock Exchange and Luxury brand Penta. It also launched millennial personal finance brand Moneyish. Dow Jones Media Group is part of Dow Jones, a unit of News Corp. About Sotheby's International Realty Affiliates LLC Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby's International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby's International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. In February 2004, Realogy entered into a long-term strategic alliance with Sotheby's, the operator of the auction house. The agreement provided for the licensing of the Sotheby's International Realty name and the development of a full franchise system. Affiliations in the system are granted only to brokerages and individuals meeting strict qualifications. Sotheby's International Realty Affiliates LLC supports its affiliates with a host of operational, marketing, recruiting, educational and business development resources. Franchise affiliates also benefit from an association with the venerable Sotheby's auction house, established in 1744. For more information, visit www.sothebysrealty.com.
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HGTV Aligns with LeadingRE and Luxury Portfolio for 2018 Ultimate House Hunt
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Pacific Union International Launches Next-Generation Luxury Real Estate Development Portal to Bring Global Resort Properties Direct to Clients
SAN FRANCISCO, CA May 10, 2018 — Pacific Union International today announced the launch of a new luxury development portal featuring an extraordinary array of international and domestic resort properties at http://www.pacificunion.com/lux-dev. This new initiative offers clients of California's leading independent brokerage an array of the world's finest resort developments, with marketing quality equal to the high standard of service that Pacific Union delivers. Among the resorts included in the portal are Dancing Bear, a Timbers Residence Club in Aspen, Colorado; Esperanza in Cabo San Lucas, Mexico; and The Vines of Mendoza in Argentina. "It is important to us to confidently offer our clients exceptional investment opportunities in important markets around the world, as well as in the U.S., for their real estate portfolios," Pacific Union CEO Mark A. McLaughlin says. "This portal brings a curated collection of elite resort real estate developments directly to our clients." Pacific Union Vice President of Business Development Teresa Howe created the relationship between the brokerage and Clearview Elite, a sales and marketing firm that caters to the world's most upscale resort developments. "Our search for a way to bring our clients global resort properties from a trusted source is at the heart of this initiative," Howe says. "Our California clients value experiences over collecting art, cars, or other luxury goods. These offerings meet their expectations for enriching their lives with travel and opportunities to share time with their families in remarkable environments." "Consistently, one of the most pressing needs for luxury real estate developers is improved access to qualified consumers in important feeder markets," Clearview Elite President Eric Pierce says. "Pacific Union's portal gives our development clients exposure to discerning clientele in search of new real estate experiences in beautiful destinations around the world."
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Redfin Report: Shrinking Supply Sends Prices for Luxury Homes Up Nearly 8 Percent in First Quarter
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Coldwell Banker Global Luxury Releases Annual Review of Luxury Real Estate in 2017
"The Report" Profiles Nearly 50 Power Markets in Luxury Real Estate and Highlights Markets to Watch MADISON, N.J., Feb. 13, 2018 -- Today, Coldwell Banker Real Estate LLC and the Coldwell Banker Global Luxury® program released "The Report," which profiles nearly 50 "Power Markets" where affluent buyers are flocking for lifestyle and culture. "Power Markets" include both well-established and unexpected luxury markets based on indicators such as airport accessibility, ease of doing business, a prestige brand presence and a housing stock that prioritizes privacy, views and exclusivity. Beyond providing a behind-the-scenes look into the nation's leading luxury real estate markets, insights collected from The Report's Power Markets list have uncovered the stories behind certain standout markets, and why a few unexpected markets might become the next up and coming hot spots for luxury real estate. To narrow down the top five Power Markets to Watch for Buyers and Sellers, as well as other key trends for affluent investors, the Coldwell Banker Global Luxury® program collaborated with The Institute for Luxury Home Marketing to analyze the top 5 percent and 10 percent of active and sold listings in 2017. Top 5 Luxury Buyer "Power Markets" to Watch in 2018 Boca Raton, Fla. Miami, Fla. Park City, Utah Santa Barbara, Calif. Scottsdale, Ariz. Top 5 Luxury Seller "Power Markets" to Watch in 2018 Denver, Colo. Nashville, Tenn. San Francisco, Calif. Seattle, Wash. Silicon Valley, Calif. Based on the median prices for the top 10 percent of homes sold in the Power Markets, key findings include: Shortest Days on Market: Seattle boasted the shortest median days on market - nine days - for single family homes. Silicon Valley and Washington, D.C. were tied for first place for condos, both with a median of nine days on market. Seattle came in third for condos at 14 median days on market. Most Affordable (Price per Square Foot): The most affordable luxury market for single family homes is tech center Raleigh-Durham, N.C., where the median price per square foot is $171. For condos, Detroit suburbs in Oakland County, Mich. have the lowest median price per square foot at $196. Most Expensive (Price per Square Foot): On the other end of the spectrum, the most expensive market is the Los Angeles-Beach area, which includes neighboring towns such as Santa Monica and Malibu, where the median price per square foot for the top five percent of single family homes is $2,044. Aspen and Vail, Colo. took the top spot for condos at $1,497 median price per square foot. On Amazon's HQ2 Radar: Amazon has launched a high-profile quest to find its second corporate headquarters, which is likely to bring an influx of investment and new residents to the selected market. A staggering 14 out of 20 Amazon HQ2 finalists are also in The Report's Power Markets, including Atlanta, Austin, Boston, Chicago, Dallas, Denver, Fairfax, Va. (NOVA), Los Angeles, Miami, Montgomery County, Md., Nashville, New York City, Raleigh and Washington, D.C, signaling enormous potential for growth in these already burgeoning markets over the coming years. "The gold mine of insights derived from The Report provide us with a comprehensive birds-eye view of what's happening in luxury real estate," said Charlie Young, president and CEO of Coldwell Banker Real Estate LLC. "Prices leveled off from the record-breaking increases we saw from 2014 to 2016, with inventory of single-family-detached luxury homes rising 30 percent last year. And while luxury real estate in the United States has always been a tale of two coasts, we were pleased to uncover many up-and-coming luxury hubs across the country, including tech towns like Raleigh-Durham and cultural capitals like Nashville, shaking things up in the luxury market." "Coldwell Banker is proud to unveil The Report, a one-of-a-kind report that blends industry data with insights from our greatest resource, our Luxury Property Specialists across the country," said Craig Hogan, vice president of luxury for Coldwell Banker Real Estate LLC. "We found that luxury real estate was strong, stable and consistent in 2017. This market intelligence is critical for agents based in both established and unexpected luxury hubs, especially as they gear up for what is expected to be another strong year in luxury real estate in 2018." About The Report Designed to be a definitive guide for international high-end property buying and selling, The Report adds insider intelligence to strong industry research by combining anecdotal insights from local market experts affiliated with the Coldwell Banker® brand, as well as The Institute for Luxury Home Marketing, Wealth-X, Unique Homes and other leading luxury insiders. More information on the following can be found in the full report. Significant trends from the Power Markets 2017 landmark listings and sales Growth drivers among ultra-high-net-worth growth Top luxury property must haves Domestic and internationals spotlights About Coldwell Banker Global Luxury® Launched in early 2017, the Coldwell Banker Global Luxury® program legacy traces its roots to Coldwell Banker Previews International® and the Previews® program, a world leader in luxury real estate since 1933. Coldwell Banker Global Luxury Property Specialists are an exclusive group within the Coldwell Banker organization, making up under ten percent of independent sales associates affiliated with the brand worldwide. Coldwell Banker Global Luxury Property Specialists conducted approximately 25,000 transactions of homes priced at $1 million or more in 2016. On average, the Coldwell Banker brand handles approximately $130 million in luxury home sales every day. Coldwell Banker and the Coldwell Banker logo are registered mark owned by Coldwell Banker Real Estate LLC. Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks owned by Coldwell Banker Real Estate LLC. Each office is independently owned and operated.
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Gabriels Technology Solutions Emerges as Leading Tech Provider to World's Most Prestigious Luxury Real Estate Brands
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Demand for Luxury Homes Weakened in 2017
High-end inventory glut contributes to slow down SANTA CLARA, Calif., Jan. 5, 2018 -- The pace of sales for U.S. luxury homes weakened slightly in 2017, with the overall housing market outperforming the still-strong upper tier -- according to new data from realtor.com®. Despite these signs of a national slowdown, the luxury market remained red-hot in states like Hawaii, Colorado and California, which saw double-digit price gains in several local markets. The entry-level luxury price – defined as the top 5 percent of transactions based on sales price – rose by 5.1 percent in 2017, compared to a 6.9 percent overall housing market price gain. Luxury properties also took 5.4 percent longer to sell in 2017 than they did in 2016, spending 116 days on market on average. This slow down is likely attributed to a growing number of luxury homes in the market. In 2017, the number of million dollar listings grew on average by 3.9 percent year-over-year and represented more than 7 percent of all homes listed in 2017. "Although 2017 was another strong year for the luxury housing market, it was once again outperformed by the U.S. market overall," said Javier Vivas, director of economic research for realtor.com®. "Age of inventory in the top 5 percent of the market slowed significantly over last year -- a tell tale sign that the supply in the luxury sector continues to outpace demand. Much of this slowing can be attributed to a wider selection of luxury homes for buyers and increased uncertainty over the last 12 months." Entry-level luxury home prices in a dozen counties, including four counties in Hawaii, grew by more than 10 percent in 2017. Prices also rose more than 30 percent in Maui, Hawaii; Eagle, Colo. (near ski resorts Vail, Colo. and Beaver Creek, Colo.); and Brooklyn, N.Y., during that time.* Luxury Stats Fastest Growing Luxury Markets Primary-Home Luxury Markets: Seattle; Marin, Calif. (San Francisco Bay Area), and Brooklyn, N.Y., top the list with 12-30 percent growth year-over-year. Second-Home Luxury Markets: The Hawaiian Islands of Maui and Kauai; ski towns of Eagle, Colo., and Summit, Utah; and the coastal luxury area of Walton, Fla. dominate the list with 15-33 percent growth year-over-year. Most Expensive Markets Primary Luxury Markets: Manhattan and Brooklyn in New York City, San Francisco Bay Area markets of Marin and San Mateo, and Los Angeles continue to top the list. Notably, prices in all markets are also growing faster than the overall national luxury market. Second-Home Luxury Markets: Eagle, Colo., Maui and Kauai top the list, with prices in all three markets growing 5-6 times faster than the overall national luxury market. Fastest Growing Luxury Markets Most Expensive Luxury Markets * Some portion of the price gain could be due to a mix of homes where more than usual numbers of very expensive homes were sold over the period. Methodology Realtor.com® defines a luxury market as the top 5 percent of all transactions nationally and within a given market based on sales prices from the realtor.com® residential home sales database. A total of 74 counties were analyzed as luxury markets with 100 or more $1 million transactions during the January to August 2017 period. All figures reflect yearly averages for that analyzed period. About realtor.com® Realtor.com® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable. Realtor.com® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit realtor.com®.
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Inventory Shortage Hits the Luxury Market, Sending Prices up 4.9 Percent in the Third Quarter
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Redfin Report: Luxury Home Prices Up 7.5 Percent in the Second Quarter, Outpacing the Rest of the Market for the First Time Since Late 2014
SEATTLE — Luxury home prices rose 7.5 percent in the second quarter of 2017 compared to last year, to an average of $1.79 million, according to the latest luxury housing market report by Redfin, the next-generation real estate brokerage. Redfin's analysis tracks home sales in more than 1,000 cities across the country and defines the luxury market as the top 5 percent most expensive homes sold in the city in each quarter. The average price for non-luxury homes was $336,000, up 7 percent compared to a year earlier. This is the first time since the fourth quarter of 2014 that luxury homes had stronger price growth than homes in the bottom 95 percent of the market. The luxury price increase may have been driven by a drop in the number of luxury homes on the market. The number of homes for sale priced at or above $1 million fell 9.4 percent compared to the same period last year. The number of homes priced at or above $5 million saw a similar decline at 9.5 percent. "The housing shortage is now affecting the top of the housing market," said Redfin chief economist Nela Richardson. "After five consecutive quarters of double-digit inventory growth, the number of million dollar-plus homes for sale dropped by 9.4 percent. Yet despite the strong uptick in prices, the luxury market is not nearly as competitive as the rest of the market. Only one in 50 luxury homes sold above list price in the second quarter, compared to more than one in four homes in the bottom 95 percent." The city of Irvine, Calif., led the nation with the strongest year-over-year price growth in the luxury segment in the second quarter. The average price of a luxury property increased 37.4 percent compared to last year to $3.5 million. Reno, Nev., Long Beach, Calif., and Clearwater, Fla., also saw average luxury home price gains of over 25 percent. Inventory of high-end homes did not decline in every city. In Miami, Fla., the number of homes for sale priced at or above $5 million was up 166.7 percent compared to last year. A saturation of luxury properties sent the average price for a luxury home down 23 percent from a year ago, the steepest decline in the luxury cities we cover. Luxury home prices also fell steeply in Delray Beach, Fla., (-17.3%) and Alpharetta, Ga. (-10.5%). To read the full report, complete with city-specific data and charts, as well as a listing of the five highest priced home sales in the second quarter, click here. About Redfin Redfin is the next-generation real estate brokerage, combining its own full-service agents with modern technology to redefine real estate in the consumer's favor. Founded by software engineers, Redfin has the country's #1 brokerage website and offers a host of online tools to consumers, including the Redfin Estimate, the automated home-value estimate with the industry's lowest published error rate for listed homes. Homebuyers and sellers enjoy a full-service, technology-powered experience from Redfin real estate agents, while saving thousands in commissions. Redfin serves more than 80 major metro areas across the U.S. The company has closed more than $50 billion in home sales.
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Report Reveals Insights from the Emerging Luxury Consumer
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Coldwell Banker Real Estate Reimagines Global Luxury Program
Madison, N.J. 04-11-2017 — The world is more interconnected than ever before, and luxury real estate is evolving to remain ahead of the curve. Today Coldwell Banker Real Estate LLC unveils the Coldwell Banker Global LuxurySM program, reflecting the globalization of modern luxury. With a footprint spanning 49 countries and territories, the Coldwell Banker® brand has been a leading name in global luxury real estate. Every day, affiliated Coldwell Banker luxury property specialists handle approximately $130 million in luxury home sales, more than any other real estate brand. In 2016, Coldwell Banker affiliated sales associates represented home buyers and sellers in more than 25,000 plus luxury home sale transactions priced at $1 million or more. According to the National Association of Realtors®, $100 billion in U.S. property sales each year can be attributed to international buyers. As part of the launch of the Coldwell Banker Global Luxury program, the Coldwell Banker brand is unveiling a logo, signage and website. The rebranding of the program to Coldwell Banker Global Luxury means that the Coldwell Banker Previews International name will be retired. The new site will connect 750,000 luxury agents across multiple international brands and syndicate listings globally to real estate portals around the world. The new logo is a simple and sleek take on the classic Coldwell Banker brand imagery, featuring an elegant black and white color scheme. The new Coldwell Banker Global Luxury website can be viewed at coldwellbankerluxury.com. "Business is more globalized than ever and luxury real estate is no exception," said Charlie Young, President and Chief Executive Officer, Coldwell Banker Real Estate LLC. "Foreign influence on the luxury market was once minimal, but today more than $100 billion in sales are attributed to foreign buyers. This shift inspired our move to Coldwell Banker Global Luxury; we know it's crucial for our luxury property specialists to have global expertise and channels through which they can reach other real estate professionals and affluent clientele worldwide." "The Coldwell Banker brand is synonymous with luxury and our unmatched track record of selling some of the world's most recognized homes makes us an iconic leader in the industry," said Sean Blankenship, Chief Marketing Officer, Coldwell Banker Real Estate LLC. "The Coldwell Banker Global Luxury name is a testament to the dedication of our luxury property specialists worldwide who operate globally to meet the needs of their clients. Each enhancement made to our luxury program has demonstrated our commitment to a seamless experience for our international clients." The evolution of the Coldwell Banker Global Luxury program includes enhancements to the brand's luxury certification program, a new global luxury website, worldwide distribution of its Homes + Estates magazine and global networking opportunities for luxury property specialists. About Coldwell Banker Real Estate LLCSince 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of 3,000 independently owned and operated franchised broker offices in 49 countries and territories with more than 88,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smart home space, being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create an iPhone application with international listings, the first to develop an iPad application (CBx) to easily bring big data into home listing presentations, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On Location YouTube channel. Launched in early 2017, the Coldwell Banker Global Luxury program legacy traces its roots to Coldwell Banker Previews International® and the Previews® program, a world leader in luxury real estate since 1933. Coldwell Banker Global Luxury Property Specialists are an exclusive group within the Coldwell Banker organization, making up under ten percent of independent sales associates affiliated with the brand worldwide. Coldwell Banker Global Luxury Property Specialists conducted approximately 25,000 transactions of homes priced at $1 million or more in 2016. On average, the Coldwell Banker brand handles approximately $130 million in luxury home sales every day. Coldwell Banker and the Coldwell Banker logo are registered mark owned by Coldwell Banker Real Estate LLC. Coldwell Banker Global Luxury and the Coldwell Banker Global Luxury logo are service marks owned by Coldwell Banker Real Estate LLC. Each office is independently owned and operated.
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Redfin Report: Luxury Home Prices Inched Up 0.7 Percent in Fourth Quarter as the Rest of the Market Showed Substantial Gains
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Howard Hanna Releases 2016 Luxury Home Magazine
Pittsburgh, PA (December 8th, 2016) – Each year, Howard Hanna Real Estate Services creates a captivating magazine for its Homes of Distinction program. The yearly magazine brings together buyers and sellers in a unique way, featuring listings of $675,000 and above. We are honored again in 2016 to share some of the best luxury homes on the market. This year's Homes of Distinction Magazine highlights exceptional characteristics of high-end homes in Pennsylvania and Ohio, Michigan. Each page of the magazine provides an appealing insight into the world of luxury real estate. Helen Hanna Casey, President of Howard Hanna Real Estate Services, is excited that the magazine has also been released as an online publication. "It's important that we showcase our ability to provide these kinds of exclusive services to those in the high-end real estate market," said Hanna. "We are a leader for a reason and have always been on the cutting edge of multi-generational marketing. This program and this magazine, specifically, speak to our ability to be agile in the industry, and we know our customers will love it as much as we do." Howard Hanna Real Estate Services is the third largest real estate company in the nation and the leading brokerage in luxury home listings in Pennsylvania, Ohio, and Michigan. The company launched its exclusive Homes of Distinction program to best serve buyers and sellers with high-end needs, helping set the company apart from other luxury brokers. With nearly sixty years of experience, an impressive market share, and an international affiliation with Luxury Portfolio International, it's easy to see why many discerning buyers and sellers choose the Howard Hanna Homes of Distinction program. Searches for high-end homes on the Howard Hanna website number nearly 30,000 annually, allowing us to bring our Homes of Distinction to a wide and diverse audience. The exclusive program provides tailored services reaching affluent audiences nationally and internationally. Included in the program are benefits such as coordination of a customized marketing plan, a URL tailored to the property, direct mail, email outreach, plus more. Additionally, participants qualify through our exclusive relationships for other benefits, allowing clients to reach a broad audience for their properties. Every day, new houses are being listed or sold with Howard Hanna. See why by visiting our new Homes of Distinction Magazine online: ebrochure.howardhanna.com Howard Hanna Real Estate Services is the third largest real estate company in America, the #1 privately owned broker in the nation, and the largest home seller in Pennsylvania, Ohio, and New York. The family-owned and operated real estate company specializes in residential and commercial brokerage service, mortgages, closing and title insurance, land development, appraisal services, insurance services, corporate relocation and property management. With 270 offices across PA, OH, NY, VA, MI, WV, NC and MD, our more than 9,000 sales associates and staff are guided by a spirit of integrity in all aspects of the real estate process. For more information, please visit: www.howardhanna.com or facebook.com/howardhanna.
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Coldwell Banker Enhances Its Luxury Real Estate Program
MADISON, N.J. 10-17-2016 — Coldwell Banker Real Estate LLC, a global leader in luxury home sales, has enriched its Coldwell Banker Previews International® luxury program by elevating its Previews® agent certification program, expanding global marketing offerings and cultivating growth in its digital and print content. Coldwell Banker®, a leader in global luxury real estate with over 25,000 sales of homes worth $1 million or more last year, is renowned for selling some of the worlds most distinguished properties. The new Previews luxury program is designed for the ever-expanding global reach of luxury real estate sales."Coldwell Banker has been a leader in luxury real estate for more than 80 years," said Sean Blankenship, chief marketing officer of Coldwell Banker Real Estate LLC. "That's not by luck, rather it's by continually improving our program to ensure it serves the next generation of luxury customers all over the world.  Each enhancement we make ensures that agents are prepared to succeed in the luxury real estate market and can effectively collaborate with their peers in our global network." Coldwell Banker is enhancing its Previews certification course for agents that include an immersive and exclusive approach to learning how to operate in the luxury real estate market. Led by top agents in the luxury space including Jade Mills, Jennifer Ames and Wendy Walker, this multi-day experience brings the Previews International program a real-world application. Jade Mills, a leader in luxury real estate based in Beverly Hills, has closed more than $4 billion in real estate transactions throughout her career and was named the #1 real estate agent in the world for Coldwell Banker in 2012. Jennifer Ames is a 20-year real estate veteran with more than $1.5 billion in career sales based in Chicago. The Wall Street Journal named Jennifer one of the top 50 real estate agents in the United States. Wendy Walker is a luxury agent based in Phoenix who was named among the top 1% of Coldwell Banker agents nationally and internationally, winning countless other industry accolades as well. The fortified Previews certification course pairs the experience and first-hand knowledge of successful luxury agents with industry-leading resources to help agents meet and exceed the expectations of their most affluent clients. The new Previews program provides learning, networking, marketing resources and mentorship to the newest generation of up-and-coming luxury agents. A completely redesigned luxury website, ColdwellBankerPreviews.com, makes it easy for agents to collaborate and share marketing materials for listings with their peers around the world. The platform will power the Previews® website in multiple languages, underscoring the global appeal of luxury real estate and the strengthening the Coldwell Banker global network. The all-new platform engages luxury real estate agents in over 75 countries globally. Building off of past years' successes, Coldwell Banker® recently unveiled its quarterly Homes and Estates magazine. For the first time ever, the magazine, which features top listings from around the world alongside luxury lifestyle content, will be available globally on newsstands and at Barnes and Noble. The magazine will also be distributed to subscribers of Unique Homes and will be available for download on the Previews Inside Out blog. About Coldwell Banker Real Estate LLC Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of 3,000 independently owned and operated franchised broker offices in 47 countries and territories with more than 84,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smart home space, being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create an iPhone application with international listings, the first to develop an iPad application (CBx) to easily bring big data into home listing presentations, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. Coldwell Banker is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served. About Coldwell Banker Previews International® The Coldwell Banker Previews International program has been a world leader in the marketing of luxury homes since 1933. The Previews® program was acquired by Coldwell Banker Real Estate LLC in 1980 and launched as Coldwell Banker Previews International®, the brand's luxury homes program.  The exclusive group of certified Previews Property Specialists make up approximately 8.5 percent of the independent sales associates affiliated with the Coldwell Banker brand worldwide.  Coldwell Banker Previews International participated in more than 25,000 transaction sides of homes priced at $1 million or more in 2015. On average, Previews handles $133.5 million in luxury homes sales every day. Coldwell Banker, Previews and Coldwell Banker Previews International are registered marks licensed to Coldwell Banker Real Estate LLC. Each office is independently owned and operated.
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Coldwell Banker Previews International Enhances Luxury Digital and Social Platform
Madison, N.J. 03-23-2016 — Coldwell Banker Real Estate LLC, a leader in luxury home sales, has enhanced its Coldwell Banker Previews International® program with a new digital platform fueled by global content, exclusive videos and social media channels focused on the luxury real estate consumer. Last year, Coldwell Banker® affiliated agents closed over 25,000 transaction sides on U.S. properties sold for $1 million or greater. "The evolution of our Coldwell Banker Previews International digital platform allows affluent consumers to experience luxury homes like never before," said Craig Hogan, vice president of luxury at Coldwell Banker Real Estate. "We know that consumers in the luxury market want authentic, meaningful connections, and our content allows them to truly experience the luxury lifestyle." Many enhancements have been made on Previews Inside Out, the Coldwell Banker Previews International blog, where visitors can experience magnificent imagery, videos and content focused on regional, national and international luxury trends, as well as exclusive profiles on affluent visionaries and brands, property tours and more. Coldwell Banker®affiliated sales associates across the globe are now able to contribute compelling stories and lifestyle content. On social media, Coldwell Banker Previews International expanded its reach from Facebookand Twitter to include Pinterest and Instagram, platforms that thrive on luxury content. The  "Home of the Week" video series, which spotlights ultra-luxury properties, has now found a permanent home on Previews® channels and recently reached more than 540,000 video views on Facebook since the digital push was launched in early 2016. Coldwell Banker Previews, founded in 1933 by Henderson Talbot in New York City, has long defined the unique qualities of luxury home sales. Talbot was known for capturing prized estates on film and holding exclusive gatherings for affluent buyers to preview them as cinema. The enhancements announced today build upon his legacy. "These integrated digital enhancements are just the first of many exciting updates for our global luxury program," said Hogan. "This further demonstrates our commitment to creating exceptional luxury experiences globally, with an emphasis on engaging luxury consumers in new, meaningful ways." About Coldwell Banker Previews InternationalThe Coldwell Banker Previews International program has been a world leader in the marketing of luxury homes since 1933. The Previews® program was acquired by Coldwell Banker Real Estate LLC in 1980 and launched as Coldwell Banker Previews International®, the brand's luxury homes program.  The exclusive group of certified Previews Property Specialists make up approximately 8.5 percent of the independent sales associates affiliated with the Coldwell Banker brand worldwide.  Coldwell Banker Previews International participated in more than 25,000 transaction sides of homes priced at $1 million or more in 2015. On average, Previews handles $133.5 million in luxury homes sales every day. Coldwell Banker, Previews and Coldwell Banker Previews International are registered marks licensed to Coldwell Banker Real Estate LLC. Each office is independently owned and operated. About Coldwell Banker Real Estate LLCSince 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of approximately 3,000 independently owned and operated franchised broker offices in 46 countries and territories with almost 85,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smart home space, being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create an iPhone application with international listings, the first to develop an iPad application (CBx) to easily bring big data into home listing presentations, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On Location YouTube channel. Coldwell Banker is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served.
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Howard Hanna Luxury Home Magazine
Cleveland, OH, August 7th, 2014 – There's a reason why Howard Hanna has more luxury home listings than any other real estate company in Pennsylvania, Ohio or Michigan. With more than fifty years of experience, staggering market share, a Christie's International Real Estate relationship, and the exclusive Homes of Distinction program it's easy to understand why. To serve those buyers and sellers with high-end needs, the company launched its Homes of Distinction program and most recently, completely redesigned the magazine. As the 4th largest real estate company in the nation, the company strives to provide an appealing insight into the world of luxury real estate by highlighting special properties. Many of the homes that are featured are award-winning and have unique features. Helen Hanna Casey, President of Howard Hanna Real Estate Services, is excited to be re-launching the brochure. "It's important that we showcase our ability to provide these kinds of exclusive services to those in the high-end real estate market," said Hanna. "We are a leader for a reason and have always been on the cutting edge of multi-generational marketing. This program and this magazine, specifically, speak to our ability to be agile in the industry and we know our customers will love it as much as we do." The unique Homes of Distinction program provides services tailored to reach affluent audiences not only in our market areas, but also worldwide. Included in the program are benefits such as; coordination of a customized marketing plan, a URL tailored to the property, direct mail, email outreach plus more. Additionally, participants may also qualify for benefits through the exclusive Christie's International Real Estate relationship that allows our discerning clients to reach an even wider audience. The newly redesigned magazine will help bring together buyers and sellers, ultimately helping reach a broader audience. It gives a complete view of the homes and their exceptional qualities in a visually stunning layout. Every day new houses are being listed or sold with Howard Hanna. See why by visiting our new Homes of Distinction brochure. Howard Hanna Real Estate Services is the top real estate company in Pennsylvania and Ohio, and ranks nationally as one of the four largest real estate companies. The family-owned and operated real estate company specializes in residential and commercial brokerage service, mortgages, closing and title insurance, land development, appraisal services, insurance services, corporate relocation and property management. With 170 offices across PA, OH, VA, MI, NY, WV, NC and MD our more than 5,700 sales associates and staff are guided by a spirit of integrity in all aspects of the real estate process. To learn more please visit www.howardhanna.com or www.facebook.com/howardhanna
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