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RPR Releases its 2021 'State of the Listing Presentation' Survey Results
Findings reveal that providing a Comparative Market Analysis coincide with signed contracts CHICAGO (August 3, 2021) -- RPR (Realtors Property Resource), a wholly-owned subsidiary of the National Association of REALTORS, announces the results of the 2021 State of the Listing Presentation. The report includes survey results from nearly 800 REALTORS. Its goal is to provide the real estate industry some insight on trends and best practices when it comes to agents, home sellers and listing presentations. Perhaps the most revealing fact taken from the study, is that the percentage of REALTORS® who provide sellers with a CMA, increased 8.3% from 2018's survey. And providing sellers with an Estimated Home Value increased nearly 16% from 2018 to 2021. This may be a result of the current "seller's market" and the high demand homeowners are putting on accurate home valuations. An interesting correlation to the above statistics may be the survey's second biggest jump: the percentage of listing presentations that resulted in a signed contract increased almost ten full points from 45.90% to 55.65%. This could indicate that a detailed Comparable Market Analysis is the new "price of admission" when it comes to listing presentations. The survey also sheds light on some of the ways the COVID-19 pandemic has affected the business of real estate. Meeting prospective clients face to face for a listing presentation held steady with no real change. However, the use of Video Calls rose from 0% to 1.33%. Common sense tells us that this can be attributed to a mix of health and safety precautions, along with the rise of Zoom video conferencing. Another tech-influenced insight: delivering listing presentations with a folder or binder with hard copies increased almost 4%. However, delivering via a tablet dropped by 6%. This mirrors the market trend of the decline in tablet use and sales, as laptops have become lighter and more powerful, and phone screens become larger. "Among other things, this year's survey indicates that thorough, detailed home valuations and CMAs are becoming mandatory when it comes to a winning listing presentation," said Reggie Nicolay, RPR® vice president of marketing. "Sellers want to know how much their home is worth, and why. And a listing presentation is the perfect opportunity for REALTORS® to educate clients on how valuations are calculated." Additional key findings from the 2021 REALTOR® State of the Listing Presentation Report include: The number of survey participants increased from 457 to 795; a 338 person jump. Sellers asking for an Estimated Home Valuation is still the number one ask, yet in 2021 that request rose about 4.5%. Providing a pre-listing presentation package dipped a full 6 percentage points from 3 years ago, with 70.68%providing one in 2018, compared to 64.65% in 2021. RPR provides REALTORS® with tools, data and reports to increase the effectiveness of their listing presentations, including customizable property reports and comparable market analysis. To aid REALTORS® in conversations about valuations, RPR also offers the Realtors Valuation Model®. RVM®s allow REALTORS® to estimate valuations based on factors AVMs do not take into account, thereby showcasing their expertise in the industry. To view the full report here. To learn more about RPR, visit blog.narrpr.com. About RPR® (Realtors Property Resource®) Realtors Property Resource®, LLC (RPR®), a wholly owned subsidiary of the NATIONAL ASSOCIATION OF REALTORS®, is an NAR member benefit that helps REALTORS® "wow" their clients and close more deals. This exclusive online real estate database covers more than 160 million residential and commercial U.S. properties, and provides REALTORS® with the analytical power to help clients make informed decisions while increasing efficiency in the marketplace. For more on RPR, visit blog.narrpr.com.
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W+R Studios announces results of inaugural '2020 Survey of Best Practices for CMAs and Listing Presentations'
With over 3,300 respondents, the survey touches fundamental questions on Comparative Market Analysis (CMA) creation, and the future of listing presentations in a post COVID-19 era. July 28, 2020 (HUNTINGTON BEACH, CA) - W+R Studios, a leading real estate software company, and creators of Cloud CMA, announced today the completion of a nationwide survey of real estate agents and brokers. Survey participants spanned 46 states and included 3,325 agents and brokers. The company plans to run the survey annually going forward. "Any agent creating a comparative market analysis wonders whether they are 'doing it right' or is curious about what other agents include or don't include in their CMA. This survey gives agents an inside peek at the best practices of what goes into creating a winning CMA," stated Frances Wiseman, Director of Marketing for W+R Studios. The survey ran during the current global pandemic from May 18th to May 31st. Agents were also asked about the virtualization of listing presentations and the relevance of CMAs in the future. "The goal of this survey was to dig deep and get answers to many questions a working agent may be curious about, such as how many comps are too many for a CMA? But it also seeks to bring light to the best practices of agents when doing a listing presentation," stated W+R Studios co-founder Greg Robertson. "At W+R Studios, our goal with Cloud CMA is to make agents look awesome in front of their clients. We hope to help move the entire industry forward with these survey results. We would like to thank the thousands of agents who participated in this survey and helped make that happen," concluded Mr. Robertson. You can find more information and a link to the survey by visiting: cloudagentsuite.com/blog About W+R Studios Founded in 2008, W+R Studios is a privately held web software company located in Huntington Beach, California. The company focuses on creating the next generation of web-based software solutions for the real estate industry. By providing a "less is more" approach to software design, elegant user interfaces, and using the latest in agile programming, W+R Studios' software applications are at the same time powerful, yet accessible to everyone. Co-founders Dan Woolley and Greg Robertson have over 27 years of experience each developing and marketing real estate software solutions.
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Virtual Properties Releases iPad Listing Presentation App
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Realtors Property Resource Releases the 2018 State of the Listing Presentation
Findings show relationships and home valuations are key for successful listing presentations CHICAGO –– Realtors Property Resource (RPR), a wholly-owned subsidiary of the National Association of REALTORS, announces the results of the 2018 REALTOR State of the Listing Presentation. The report includes findings from a survey of more than 450 REALTORS and reveals trends on what sellers want from a listing presentation. According to the study, most REALTORS® still give listing presentations in-person. This is indicative of the value REALTORS® place on client relationships, also evidenced in follow up methods post-presentation. The majority of REALTORS® choose to follow up via phone call, as opposed to an email. These personal interactions prove successful, as nearly half of respondents said a listing presentation results in a signed contract 76 to 100 percent of the time. The survey also revealed home valuations are, perhaps, the most crucial part of a listing presentation for both REALTORS® and sellers. Eight out of 10 respondents agreed it is extremely important to provide an accurate valuation to a seller in the listing presentation. More than 40 percent of sellers request a valuation ahead of the listing presentation. Half of REALTORS® include a valuation in their pre-listing package, and nearly 80 percent always provide one during the listing presentation. "The survey indicates home valuations are the subject of one of the most-asked questions during a listing presentation," said Reggie Nicolay, RPR vice president of marketing. "Valuations are confusing to many sellers, and a listing presentation is the perfect opportunity for REALTORS® to educate clients on how valuations are calculated." Additional key findings from the 2018 REALTOR® State of the Listing Presentation Report include: An overwhelming majority (93 percent) of REALTORS® hold their listing presentations face-to-face. A majority follow up via a phone call, with over 40 percent even sending a handwritten note. 84 percent of REALTORS® agree that it is extremely important to present an accurate valuation model in the first meeting with a seller. 21 percent of REALTORS® report the top questions they are asked during a listing presentation are questions about home value. Additionally, 19 percent said the top questions are about how much the home will sell for or the listing price. RPR provides REALTORS® with many tools to increase the effectiveness of their listing presentations, including customizable property reports and comparable market analysis. To aid REALTORS® in conversations about valuations, RPR also offers the Realtors Valuation Model®. RVMs allow REALTORS® to estimate valuations based on factors AVMs do not take into account, thereby showcasing their expertise in the industry. To view the full report, visit https://narrpr.box.com/s/mslwsbbo6bk2s5el3eq3ow0byx01xl4h. To learn more about RPR, visit blog.narrpr.com. About Realtors Property Resource® Realtors Property Resource, LLC® (RPR®), a wholly owned subsidiary of the NATIONAL ASSOCIATION OF REALTORS®, is an exclusive online real estate database created to support the core competence of its members. The parcel centric database, covering more than 160 million residential and commercial U.S. properties, provides REALTORS® with the analytical power to help clients make informed decisions while increasing efficiency in the marketplace. For more on RPR, visit blog.narrpr.com.
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Agents Using Moxi Present Enjoyed 43% More Business in 2016
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W+R Studios partners with Tom Ferry to provide the "Tom Ferry Listing Presentation Kit" to Cloud CMA subscribers
New covers, content, and illustrations designed to help agents win more listings HUNTINGTON BEACH, Calif., Aug. 8, 2017 -- Today, privately-held software company, W+R Studios and real estate's #1 coach and speaker, Tom Ferry announced the release of Cloud CMA's Tom Ferry Listing Presentation Kit. Cloud CMA is an online reporting tool for real estate professionals. Nearly 300,000 active agents are using Cloud CMA to create CMAs, Buyer Tours, Property Reports and Flyers that are branded and customized to them. These reports can be printed, viewed on a laptop, or displayed as part of an interactive iPad® presentation. Together, W+R Studios and Tom Ferry collaborated to come up with new content that will help real estate professionals overcome objections and win more listings. Cloud CMA's Tom Ferry Listing Presentation Kit includes 20 new report covers that are designed to show the most common reasons why people move, 25 pages of additional report content that is Tom Ferry certified, new designer illustrations, plus Tom Ferry's Script Book, "Dialogues for Breakthrough Conversations". "Tom's dedication to this industry in second to none and we are proud to work with him," said Greg Robertson, co-founder of W+R Studios. "And this is just the beginning. We will work with Tom, his team and Cloud CMA customers to learn best practices for successful listing presentations so the kit will evolve and get better over time." The Tom Ferry Listing Presentation Kit will officially launch at the "Tom Ferry Success Summit" in Las Vegas, NV, August 8 - 11. The kit comes with a 30-day free trial and is available to Cloud CMA subscribers. To learn more, visit tomferrycma.com. About W+R Studios Founded in 2008, W+R Studios is a privately held web software company located in Huntington Beach, California. The company focuses on creating the next generation of web-based software solutions for the real estate industry. By providing a "less is more" approach to software design, elegant user interfaces, and using the latest in agile programming, W+R Studios' software applications are at the same time powerful, yet accessible to everyone. Co-founders Dan Woolley and Greg Robertson have over 20 years of experience each developing and marketing real estate software solutions. About Tom Ferry Tom Ferry is the CEO of Tom Ferry International, a Real Estate Coaching and Training Company. He has been in the industry for almost thirty years and is ranked as one of the real estate industry's leading coaches. He hosts over one hundred live events annually, and is a best-selling author of his book, "Life! By Design." Tom Ferry is a highly sought-after speaker for private events including RE/MAX R4, Bank of America, Coldwell Banker GenBlue, Berkshire Hathaway HomeServices, and many more.
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TouchCMA - Industry First Real Estate Presentation Software With Actual Commute Times From INRIX Drive Time™
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