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New Virtual Pro Education Package From Residential Real Estate Council
CHICAGO - April 20, 2018 - The Residential Real Estate Council (RRC), formerly the Council of Residential Specialists, today announced the launch of its newest educational program for real estate agents, the Virtual Pro education package, the most convenient, flexible way to earn the Certified Residential Specialist (CRS) Designation*, network with other real estate agents and receive the highest-quality education the industry has to offer — all from the comfort of office or home. Students will get the value of RRC's live classroom courses complete with interactive lessons from top instructors in residential real estate, and discussion with fellow course participants. "Virtual Pro provides a direct route to earning the Council's CRS Designation and offers courses conveniently delivered to students online. Virtual Pro is an ideal way to offer real estate agents education in a format that adapts well to their busy schedules," says Lana Vukovljak, CEO, RRC. The Virtual Pro education package includes two 8-credit online courses, broken down into shorter chunks, and spanning a total of nine weeks. Both courses are adapted from face-to-face classroom courses and enhanced to take full advantage of the online platform. "Virtual Pro not only offers the most up-to-date and highest quality education but also provides students valuable networking and referral opportunities, both online during the courses and afterward when they gain access to the CRS Referral Network with their CRS Designation," says Dale Carlton, Virtual Pro instructor. Students can choose to join the Council at a discounted rate. The Virtual Pro education package (with or without membership) includes: Course 1: 7 Things Successful Agents Do Differently 8 credits The first course demonstrates what separates great agents from average ones. Course takeaways include specific strategies and marketing systems to move real estate agents and their businesses to the next stage of success, both professionally and financially. Students also learn to organize their real estate career like a business, leverage market statistics, plan for retirement and implement marketing efforts to make these things happen. Agents of all experience levels will discover how to take their business to a higher level. Course 2: Zero to 60 Home Sales a Year (and Beyond) 8 credits The second Virtual Pro course provides knowledge and tools needed to accelerate sales for both agents who are just starting out and veterans looking to jump-start their businesses. Takeaways include: new methods for marketing and bringing in a continuous flow of business, and creating a plan to turn sales goals into reality. Program Schedule: April 30 to June 26 *CRS Designation requires that candidates meet both transactional and education requirements. This program fulfills the education requirements of the Pro Program. For more information, go to CRS.com/designation. About Residential Real Estate Council Residential Real Estate Council, formerly the Council of Residential Specialists, is the largest not-for-profit affiliate of the National Association of REALTORS® comprised of more than 33,000 members, supporting them with education, networking events, practitioner developed tools and mentoring. It awards the CRS Designation to experienced REALTORS® who have completed advanced professional training and demonstrated outstanding achievement in residential real estate. For more information about Virtual Pro, go to the course at CRS.com.
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Better Homes and Gardens Real Estate Celebrates 10-Year Anniversary with Relaunch of Industry-Wide Beta Brokers Program
Platform allows brokers to showcase innovation and inspires industry to think differently MADISON, N.J., Jan. 23, 2018 -- In celebration of its ten-year anniversary, Better Homes and Gardens® Real Estate today announced the refresh and relaunch of the Beta Brokers program, formerly known as the Beta Brokerage® project, an online network of pioneering brokers who are revealing their keys to success. The reimagined platform allows real estate professionals to gather and employ best practices across marketing, operations, technology, business planning and more. By building a centralized hub that showcases ideas from trailblazers in real estate with a shared commitment to differentiation, the Beta Brokers program creates an ecosystem for professionals to network, brainstorm and learn. In addition to promoting peer-to-peer engagement, brokers have the opportunity to construct their own collaborative spheres of influence. With access to informative case studies, the program provides real estate professionals with a behind-the-scenes view into next generation business strategies, intended to help the industry spark new interpretations of longstanding practices. "As we reflect on our core values and brand identity across the past decade, Better Homes and Gardens Real Estate has been consistently committed to sparking new conversations and challenging the status quo," said Sherry Chris, President and CEO of Better Homes and Gardens Real Estate. "To celebrate our brand's exciting ten-year milestone, we've identified an innovative group of real estate pioneers – continuous proofs-of-concept who are taking exciting, measured risks to evolve the art and science of real estate. In return for their commitment to ingenuity, we are excited to magnify their voices across the industry for the benefit of everyone in real estate." The Beta Brokers program teamed up with esteemed real estate creative agency 1000watt, which conducted extensive research to identify a core group of brokerages to kick off the relaunch. Categories available on this network include community, core values, culture, marketing, philanthropy, recruiting, social media, technology and training. "RESF is proud to be a part of Better Homes and Gardens Real Estate's Beta Brokers program," said Jorge Guerra, President and Chief Executive Officer, RESF Real Estate in Miami, Florida. "We share BHGRE®'s commitment to collaboration, and hope that by sharing our story, we can contribute to the continued evolution of the industry. We know from experience that the richest pool of innovation and transformational ideas often comes from our colleagues and professional networks. We are proud to be a member of the Beta Brokers network of brokers to share ideas with like-minded companies, both to teach and to learn." The Beta Brokers program salutes the entrepreneurial spirit of these real estate brokers, and will package and share compelling content as new contributors join throughout the coming year. Better Homes and Gardens Real Estate also invites interested innovators to apply to join the growing network. To view the case studies or to learn more about joining, visit www.BetaBrokers.com. About Better Homes and Gardens® Real Estate LLC Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. The growing Better Homes and Gardens® Real Estate network includes over 11,000 affiliated sales associates and approximately 350 offices serving home buyers and sellers across the United States, Canada and the Bahamas. Better Homes & Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is independently owned and operated.
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Homes.com at NAR 2017: Find All the Presentation Slides Here!
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Real Estate Startup zavvie to Break with the Status Quo at Big Tech Show
zavvie Taps Top Pros for Inman Connect to Educate Agents, "Debunk" Tech Hyperbole DENVER, CO--(Aug 2, 2017) - A hot Colorado-based real estate tech startup is breaking with marketing convention by assembling some of the marketing world's and real estate industry's most accomplished professionals for a Learning Lab it's presenting at the nation's largest real estate technology conference, Inman Connect at the San Francisco Hilton, August 7-11. zavvie, based in Boulder, Colorado, which is making its debut at Inman Connect, is the nation's first hyperlocal marketing platform designed to provide every neighborhood with a "go-to" local real estate pro. But instead of investing its marketing dollars to convince people to use its new platform at the big real estate tech gathering -- which Is expected to draw 4,000 attendees -- the firm is putting a spotlight on lineup of top speakers who are expected to debunk conventional wisdom on topics that address what consumers want, lead generation, real estate farming, blogging, and predictive analytics. The zavvie Learning Labs at Inman Connect are schedule for Wednesday, August 9 and Thursday, August 10, from 2:00 p.m. to 5:00 p.m. on both days. zavvie Learning Lab Speakers and topics include: Noelle Bortfeld, CMO, Windermere Real Estate, Seattle, WA and Marilyn Wilson, Founding Partner, WAV Group, and President of RE Technology, Arroyo Grande, CA present "What Consumers Really Want Will Shock You (Hint: It's about them, not you!)" Bruce Gardner, national speaker and best-selling author of Seven Styles: How To Design Your Real Estate Career of Success and Significance and Director of Agent Development for Your Castle Real Estate presents "Farming Is Back: Hyperlocal Marketing in The Digital Age." Jimmy Mackin, Co-Founder, Curaytor and one of the nation's leading experts on Facebook marketing presents "Using Facebook To Dominate Your Neighborhood." Dave Fratello, Manhattan Beach, CA Confidential Realty broker who is known for one of the nation's best hyperlocal real estate websites, MB Confidential, is paired with former Inman News reporter Paul Hagey, HageyMedia, and real estate marketing and agent blogging wunderkind Heather Elias, former VP of Marketing for Washington DC-area Century 21 Redwood Realty present "Stop Blogging! How To Build A Hyperlocal Content Machine." John Heithaus, a DC-area based, third-generation real estate professional and real estate marketing veteran is joined by Abbie Higashi, General Counsel and Manager at McGuire Real Estate, and Neil Cohen, a nationally renowned brand marketing expert who also teaches marketing at San Francisco State, and they present "Could Predictive Analytics Become Tomorrow's QR Code?" Eric Stegemann, CEO, TRIBUS, who became a REALTOR® before reaching the age of 20 and in 2004 built one of the largest independent brokerage firms in St. Louis, presents "Real Leads Are Back: How Social Lead Gen Will Change The Way You Look At Lead Gen Forever." Lane Hornung, zavvie Founder and CEO, explains his company's novel marketing strategy. "Educating agents by providing them with honest information of how to grow their business will drive them towards zavvie as part of their business solutions," he said. "The age of 'me' marketing is dead. Not just for agents, but for companies too. It's not about us -- it's about our customer and the value we can offer agents: it's about them. "By educating agents about what they need to rapidly grow their business -- which is what social media and the right technology is offering real estate agents today -- we know a lot of top agents are going to include zavvie in their marketing budgets because we offer the right stuff," he added. Hornung speaks from experience. He not only is a founder and owner of one of Colorado's most successful and award-winning brokerages, 8z Real Estate, he's also a former top producing real estate agent for RE/MAX and is in their Hall of Fame. Hornung's background includes a deep real estate technology background as well, having been part of the original management team of ZipRealty. Zip was the company that pioneered online real estate brokerage and now powers technology for the largest real estate brokerage brand in the U.S., Realogy. "At Inman Connect our Learning Labs, we know our speakers have the experience to cut through the hyperbole and tell the truth about what works in marketing and technology and what's just a shiny object that's likely to fade away," added Stefan Peterson, co-founder of zavvie, who is also COO of 8z Real Estate. "Agents are going to get takeaways they can use to immediately begin to build their business. That's what they need. Not a brochure about zavvie," said Peterson. zavvie is hosting its Learning Labs at Connect SF, during the afternoons of Wednesday, August 9 and Thursday, August 10. About zavvie zavvie is the nation's first hyperlocal marketing platform, the place where savvy, trusted local real estate agents go to tap into the most powerful way for a real estate agent to grow and maintain a successful real estate business. zavvie delivers to a real estate agent, a complete social media and hyperlocal system for top agents to build their listing business and make -- or keep -- them the dominant agent in their neighborhood. Discover more about zavvie at www.zavvie.com.
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Realtor.com® Names the Top 10 Affordable Towns with the Best Elementary Schools
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Century 21 Real Estate Launches 'C21® Adulting' Digital Program
Madison, N.J. 03-20-2017 — Century 21 Real Estate LLC, franchisor of the iconic CENTURY 21® brand, announced today that it has launched C21 Adulting, a digital and social program designed to engage and educate Millennials, first-time homebuyers and prospective sales associates on a variety of topics nestled under four core themes – House, Money, Work, and Life. As a go-to-resource for Millennials in every facet of their adult lives, C21 Adulting will feature humorous content including quizzes, how-to videos and blog posts. "Whether looking for tips on dressing for an interview, a tutorial on how to hang a picture or a quiz that helps determine where they should live, Millennials will find everything they need to help conquer life's challenges—large and small—at C21Adulting.com," said Cara Whitley, chief marketing officer of Century 21 Real Estate LLC. "With this initiative, we're hoping to showcase the CENTURY 21 brand as an innovative global real estate leader with its finger on the pulse of and uniquely positioned to anticipate, meet and exceed the distinctive needs of first-time homebuyers." C21 Adulting will be supported via the brand's social channels and will include content such as videos, photos, GIFs, parodies and surveys. Examples of content that will be featured include "Medicine Cabinet Must-Haves," "The Art of Laundry," "Home Buying Knowledge Explored," street interviews and Adulting #Fails. About Century 21 Real Estate LLCCentury 21 Real Estate LLC is comprised of approximately 7,330 independently owned and operated franchised broker offices in 77 countries and territories worldwide with more than 110,000 independent sales professionals. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They are century21.com, century21Global.com, commercial.century21.com, century21.com/finehomes, and century21espanol.com.
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NAR Tech Edge Events Keep Realtors® Apprised of Latest Tools
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Realogy Announces Plans for Development of Integrated Learning Institute to Enhance Sales Agent and Broker Productivity
Madison, N.J. 02-01-2017 — Realogy Holdings Corp. today announced its plans for the development of a new, integrated learning institute for its leading real estate franchise brands and NRT, its company-owned brokerage business. The new learning center of excellence will operate under the direction of Bryon Ellington, who today was appointed as senior vice president of learning for Realogy. Ellington comes to Realogy after serving in a number of key senior executive roles at Keller Williams Realty, Inc., where he has worked for the past 15 years. Most recently, Ellington served as the company's chief learning officer since 2014, where he was credited with building and implementing its learning platform.Going forward, Ellington will lead the effort to integrate and strengthen the learning and development resources from across NRT-owned brokerages and the Realogy Franchise Group brands, which include Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, ERA® and Sotheby's International Realty®. As part of its strategy, Realogy also has engaged Miller Heiman Group, a leading sales performance company, to collaborate on the development of a world-class learning platform. Realogy intends for its integrated learning institute to offer customized learning opportunities serving new and experienced sales agents and brokerage managers affiliated with Realogy's franchise brands and company-owned brokerages. "We view learning as a strategic asset, and we are making a strong investment in creating a world-class learning platform across our franchise brands and NRT. We look forward to Bryon Ellington's leadership to help guide our learning initiatives in the future," said John Peyton, President and Chief Operating Officer, Realogy Franchise Group. "Realogy's commitment to creating a learning and development center of excellence will help enable our brokerages to enhance their respective agent value propositions and provide their affiliated sales agents and brokerage managers with a competitive edge," said Ryan Gorman, Chief Strategy & Operating Officer, NRT LLC. With a background in education and technology, Ellington began his real estate career in 2002 with Keller Williams. In 2016, he was nationally recognized by Training Magazine with its Emerging Training Leader award. Ellington previously served as the company's chief operating officer for its international master franchising efforts and spent four years as the company's chief products officer. In his earlier years in the industry, he served as director of research, development and implementation and as an agent sales and technology curriculum team leader. Ellington received his bachelor's degree and teaching certificate in secondary education from the University of Texas, and an MBA in Entrepreneurship from the Acton School of Business in Austin. About Realogy Holdings Corp.Realogy Holdings Corp. (NYSE: RLGY) is a global leader in residential real estate franchising and brokerage with many of the best-known industry brands including Better Homes and Gardens® Real Estate, CENTURY 21®, Coldwell Banker®, Coldwell Banker Commercial®, The Corcoran Group®, ERA®, Sotheby's International Realty® and ZipRealty®. Collectively, Realogy's franchise system members operate approximately 13,650 offices with more than 268,000 independent sales associates conducting business in 111 countries and territories around the world. NRT LLC, Realogy's company-owned real estate brokerage, is the largest residential brokerage company in the United States, operates under several of Realogy's brands and also provides related residential real estate services. Realogy also owns Cartus, a prominent worldwide provider of relocation services to corporate and affinity clients, Title Resource Group (TRG), a leading provider of title, settlement and underwriting services and ZapLabsSM, its innovation and technology development subsidiary. Realogy is headquartered in Madison, New Jersey.
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Realogy Program Graduates Its Second Class of Future Real Estate Brokerage Leaders
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Real Estate Game Works Expands Simulation for Continuing Education
SEATTLE--The Oregon Association of Realtors has just committed to offering the next generation of CE products, developed by Real Estate Game Works (REGW), for real estate agents in the state of Oregon. Real Estate Game Works, a Seattle-area startup, has developed an entertaining online simulation for real estate agents to meet their continuing education requirements. The software employs a concept called "gamification" to convert dry subject matter into a powerful 21st Century learning experience. "Our simulation will revolutionize the way real estate agents renew their licenses," says CEO Jed Etters. "Say farewell to countless hours of sitting in a classroom or taking mind-numbing multiple-choice tests." The simulation allows players to hone their skills by replicating a "day in the life" of a real estate agent. Players will find clients, negotiate prices, buy and sell homes, and engage in marketing. As a reward for good work, players can upgrade their office from a shabby basement to a downtown suite. The "clients" that players meet in the simulation, such as the Drill Sergeant and Geeky Professor (and many others), will keep them entertained in ways that traditional continuing education cannot. "For the first time, continuing education will be fun. Real estate agents will be eager to play this," Etters states. Contained within the simulation are learning modules on topics of interest to real estate agents. These modules, combined with the simulation itself, provide the 30 hours of continuing education required by regulators in Oregon state. Crucially, the product is currently endorsed by the Oregon and Washington Association of Realtors. Players can access the game on desktop computers, laptops, and tablets such as the iPad. "We work on issuing top-of-the-line programs and products for our Brokers. Real Estate Game Works has proven itself as a revolutionary tool with interactive learning. We are proud to be the sole provider of gamified real estate continuing education in Oregon," said Jake Conley, Education & Communications Coordinator. The Oregon Association of Realtors follows the Washington Association of Realtors, which launched the next-generation, simulation-based CE products developed by Real Estate Game Works in September. REGW is expanding their offering to additional states in the near future.
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RPR Presents 'Quick Start Guides'
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Coldwell Banker Enhances Its Luxury Real Estate Program
MADISON, N.J. 10-17-2016 — Coldwell Banker Real Estate LLC, a global leader in luxury home sales, has enriched its Coldwell Banker Previews International® luxury program by elevating its Previews® agent certification program, expanding global marketing offerings and cultivating growth in its digital and print content. Coldwell Banker®, a leader in global luxury real estate with over 25,000 sales of homes worth $1 million or more last year, is renowned for selling some of the worlds most distinguished properties. The new Previews luxury program is designed for the ever-expanding global reach of luxury real estate sales."Coldwell Banker has been a leader in luxury real estate for more than 80 years," said Sean Blankenship, chief marketing officer of Coldwell Banker Real Estate LLC. "That's not by luck, rather it's by continually improving our program to ensure it serves the next generation of luxury customers all over the world.  Each enhancement we make ensures that agents are prepared to succeed in the luxury real estate market and can effectively collaborate with their peers in our global network." Coldwell Banker is enhancing its Previews certification course for agents that include an immersive and exclusive approach to learning how to operate in the luxury real estate market. Led by top agents in the luxury space including Jade Mills, Jennifer Ames and Wendy Walker, this multi-day experience brings the Previews International program a real-world application. Jade Mills, a leader in luxury real estate based in Beverly Hills, has closed more than $4 billion in real estate transactions throughout her career and was named the #1 real estate agent in the world for Coldwell Banker in 2012. Jennifer Ames is a 20-year real estate veteran with more than $1.5 billion in career sales based in Chicago. The Wall Street Journal named Jennifer one of the top 50 real estate agents in the United States. Wendy Walker is a luxury agent based in Phoenix who was named among the top 1% of Coldwell Banker agents nationally and internationally, winning countless other industry accolades as well. The fortified Previews certification course pairs the experience and first-hand knowledge of successful luxury agents with industry-leading resources to help agents meet and exceed the expectations of their most affluent clients. The new Previews program provides learning, networking, marketing resources and mentorship to the newest generation of up-and-coming luxury agents. A completely redesigned luxury website, ColdwellBankerPreviews.com, makes it easy for agents to collaborate and share marketing materials for listings with their peers around the world. The platform will power the Previews® website in multiple languages, underscoring the global appeal of luxury real estate and the strengthening the Coldwell Banker global network. The all-new platform engages luxury real estate agents in over 75 countries globally. Building off of past years' successes, Coldwell Banker® recently unveiled its quarterly Homes and Estates magazine. For the first time ever, the magazine, which features top listings from around the world alongside luxury lifestyle content, will be available globally on newsstands and at Barnes and Noble. The magazine will also be distributed to subscribers of Unique Homes and will be available for download on the Previews Inside Out blog. About Coldwell Banker Real Estate LLC Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of 3,000 independently owned and operated franchised broker offices in 47 countries and territories with more than 84,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smart home space, being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create an iPhone application with international listings, the first to develop an iPad application (CBx) to easily bring big data into home listing presentations, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. Coldwell Banker is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served. About Coldwell Banker Previews International® The Coldwell Banker Previews International program has been a world leader in the marketing of luxury homes since 1933. The Previews® program was acquired by Coldwell Banker Real Estate LLC in 1980 and launched as Coldwell Banker Previews International®, the brand's luxury homes program.  The exclusive group of certified Previews Property Specialists make up approximately 8.5 percent of the independent sales associates affiliated with the Coldwell Banker brand worldwide.  Coldwell Banker Previews International participated in more than 25,000 transaction sides of homes priced at $1 million or more in 2015. On average, Previews handles $133.5 million in luxury homes sales every day. Coldwell Banker, Previews and Coldwell Banker Previews International are registered marks licensed to Coldwell Banker Real Estate LLC. Each office is independently owned and operated.
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Real Estate Game Works Launches Simulation for Continuing Education
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Buyers and Sellers Benefit From Bank of America's New Real Estate Center
Thursday, September 8, 2016 -- Bank of America has announced the launch of its new Real Estate Center, a comprehensive online education center for homebuyers and sellers that provides simple ways to transition from homebuying preparation to home shopping and purchasing. "The Bank of America Real Estate Center is built to be intuitive, putting critical information at both prospective buyers' and existing homeowners' fingertips and helping them stay connected with experts every step of the way," said D. Steve Boland, Bank of America Consumer Lending executive. The Real Estate Center is a comprehensive homebuying and selling education center that includes extensive property search functions and home valuation information for buyers and sellers, as well as tools and information to prepare buyers. Prospective homebuyers can easily search new, existing and bank-owned homes for sale, as well as look up home values, previous purchase prices and recent home sales based on the latest data coming from approximately 95 percent of the available residential MLS listings across the country. Neighborhood data, like walkability scores and school information, can aid buyers in their decision process by providing information on how specific neighborhoods fit their personal needs. The mobile-friendly design of the updated Real Estate Center will allow consumers to search properties and research home values anytime and anywhere from a mobile device. The new experience will be seamless for mobile users, ensuring that the Real Estate Center remains a valuable resource ? even when used on the go. Calculators and tools help would-be buyers experiment with potential monthly payment scenarios, predict closing costs, and complete an affordability snapshot. Homebuyers also have access to financial education tools provided by Better Money Habits, a financial education partnership between Bank of America and the Khan Academy, and can search for down payment assistance programs in their area through our Down Payment Resource Center. Homebuyers can be alerted via e-mail when a new home comes on the market in their area or price range or when a house sells or changes to pending offer or sold status in the MLS®. About Bank of America Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 47 million consumer and small business relationships with approximately 4,700 retail financial centers, approximately 16,000 ATMs, and award-winning online banking with approximately 33 million active accounts and more than 20 million mobile active users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in all 50 states, the District of Columbia, the U.S. Virgin Islands, Puerto Rico and more than 35 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.
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More than 700 Agents Have Earned Their Real Estate Digital Marketer (REDM) Certification
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Graduation of Inaugural T3 Fellows Class
June 24, 2016 - Orange County, Calif. T3 Fellows today announced the graduation of the inaugural class of its Executive Management Brokerage Program (EMBP) for real estate entrepreneurs desirous to grow their residential real estate brokerage company and sales teams that are rapidly expanding. The T3 Fellows programs delivers a year-long curriculum through twice-annual mastermind workshops, monthly web conferences, and extensive one-on-one guidance counseling to create business specific solutions for each brokerage company. The curriculum covers all vital aspects of growing a real estate brokerage business and specifically focuses on: Growing revenue by recruiting the best agents to the brokerage; improving profitability by increasing agent sales; creating powerful branding and marketing programs; and leveraging internet lead generation and conversion for more sales. "Growing a brokerage or team into a substantial and thriving business is an enormous challenge, but these graduate have stayed the course and dedicated the time, energy and resources required supercharge their companies to the next level", said T3 Fellows President, Jack Miller. The inaugural class of 11 graduating brokers were individually selected and had completed a lengthy selection and interview process to establish whether they were at the right place and time in their personal and the company's lifecycle to take on the commitment. T3 Fellows program graduates are: Joe and Jennifer Boylan, Springs Homes Real Estate, Colorado Springs, CO Carla Brinkoetter, Brinkoetter Real Estate, Decatur, IL Danny Dietl and Adam Duckwall, BRIX Real Estate, Minneapolis, MN J Philip Faranda, J Philip Real Estate, Westchester County, NY Elizabeth Cooper- Golden, @Homes Realty Group, Huntsville, AL John Jackson, John Jackson Neighborhood Real Estate, Kirkwood, MO Jackson-Fuller Real Estate Team, Zephyr Real Estate, San Francisco, CA Jennifer Kjellgren, Intown Expert Realty, Atlanta, GA Stephanie Lanier, Lanier Property Group, Wilmington, NC Michael Meier, Meier International Real Estate, New York City, NY Nick Solis and Ryan Evanson, One80 Real Estate, Brentwood CA The T3 Fellows program was also conducted by real industry strategist and 33-times author Stefan Swanepoel who served as program advisor and guest speaker, and Swanepoel T3 Group President Jack Miller who served as principal lecturer. The program was supported by Jonathan Kauffman of Nest Realty, Katie Minkus of Hawaii Life, Leighton Dees of Better Homes and Gardens Generations, Garron Selliken of M Realty, and Lindsay Reishman of Compass Real Estate, and Vanessa Bergmark of Red Oak Realty who all served as T3 Fellows Mentors. The Mentors are practicing brokers who operate some of the most highly regarded and innovative brokerages in the country and share firsthand experiences with the students. The next T3 Fellows class begins next month 2016 and applications can still be submitted at www.t3fellows.com. About Swanepoel T3 Group The Swanepoel | T3 Group has been one of the nation's leading research firms since 1998 and is responsible for the publishing of the annual Swanepoel Trends Report, the annual Swanepoel Power 200, the T3 Tech Guide, and a number of national studies such as the D.A.N.G.E.R. Report (Definitive Analysis of Negative Game Changers Emerging in Real Estate). The Group also hosts the annual T3 Summit (USA) and T3 Summit (Canada), two of the industry's two foremost leadership events.
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Homebuyers Gain Expanded Access to Education, Down Payment Help During National Homeownership Month
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Social Media Academy Launched for Top Real Estate Professionals
PLEASANTON, California – June 14, 2016 – Katie Lance Consulting, one of the real estate industry's leading social media marketing firms, announced today that their new learning portal, #GetSocialSmart Academy will be launched today. The academy was inspired from Katie Lance Consulting's successful 6-week coaching program, also named #GetSocialSmart, that has been running for the past three years with more than 100 graduates in the program. The #GetSocialSmart Academy is an online learning platform where members will be able to access a complete library of social media training tools. The academy will launch with more than 40 training videos and downloadable materials plus access to Katie Lance's signature 6-week #GetSocialSmart coaching program. Academy members will be able to access the Academy 24/7 on any desktop or mobile device. In addition, all Academy members will have exclusive access to Katie Lance through the private member-only Facebook Group. Each month, Katie Lance Consulting will be unveiling additional new training materials to the academy including live webinars, video content and downloadable material. According to the National Association of REALTORS® 2016 Member Profile,? 91% of all real estate professionals use social media in some format. "The #GetSocialSmart Academy was created out of an enormous need in the industry for smart social media education at the agent and broker level," Lance said. "Top agents and brokers want to do better when it comes to social media, but so many don't have the time, or don't know where to start. The academy was created to solve this problem, and to bring social media education and training to more agents nationwide." Topics covered in the #GetSocialSmart Academy include training on: social media strategy, content strategy, blogging, Facebook Personal Profiles and Business Pages, Facebook advertising, Instagram, Pinterest, video marketing, Facebook Live, Periscope, LinkedIn, Twitter and much more. The Academy is designed exclusively for the real estate industry.  All of the training materials are geared toward helping agents and brokers build better relationships with their clients through social media, and generate new leads and business through an intentional social media strategy. According to Lance, the ideal Academy member is, "The type of agent that wouldn't miss a closing. You are the type of agent that always drops the keys off to your clients - because they are more than a transaction, and so much more than a 'deal.' They are a family who are about to create a lifetime of new memories in their new home and you understand this sacred space. Every home and every client of yours has a story." The #GetSocialSmart Academy launches on June 14, 2016, with the support of 11 top industry companies including: Adwerx, Inman News, Deductr, SmartZip, HomeKeepr, Mason-McDuffie Mortgage, Fidelity Title Phoenix, Happy Grasshopper, Lab Coat Agents, d11 Consulting and Contactually. Real estate professional can sign up for the #GetSocialSmart Academy by visiting http://getsocialsmart.com. Membership rates are $97 per month, or $970 for an annual membership. For a limited time, through June 30, 2016, agents and brokers can sign up for the Academy with an Early Bird Rate to save $50 off their monthly membership (using the promo code SAVE50) or $500 off (using the promo code SAVE500) off an annual membership. For more information, please contact Katie Lance at 5425 Sunol Blvd., Suite 10-233, Pleasanton, CA 94588 or by email Katie[at]katielance.com About Katie Lance Katie is the Founder of Katie Lance Consulting – a social media marketing firm. Katie's clients include companies such as RE/MAX International, DocuSign, Realtor.com and many others. Since 2012, Katie's firm has worked closely with hundreds of companies in the real estate, mortgage and start-up space. Katie has been ranked the last two years by Inman News as one of the top 100 individuals in real estate.  Katie is also a frequent keynote speaker, having spoken to tens of thousands of real estate professionals in the last five years. She has also been listed in the Swanepoel Trends Report as one of the 20 most powerful social media professionals in real estate. She is a frequent contributor to The Huffington Post and her first book will be published in 2016. For more information, please visit www.KatieLance.com.
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Coldwell Banker Real Estate Announces First-of-its-Kind Smart Home Education Curriculum Exclusively for the Coldwell Banker Network
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Realtor® University Receives Accreditation
  WASHINGTON, March 7, 2016 — Realtor® University, the only advanced online education institution centered exclusively on real estate, has received accreditation from the Distance Education Accrediting Commission, or DEAC, an organization recognized by the Council for Higher Education Accreditation and the U.S. Department of Education. Since its inception in 2011, accreditation has been a top priority for Realtor® University; the process takes nearly two years and can only be started once the school has already been stably operating for two years. Realtor® University first enrolled students in 2012 and began the accreditation process in 2014. "Accreditation is a rigorous process that every new university must go through to be recognized as a legitimate and credible institution of higher learning," said Sharon Millett, chair of Realtor® University's Board of Regents. "Realtor® University has met the DEAC's strict criteria for education, ethical and business practices, affirming our program's unique blend of practical and applied learning for real estate professionals." Realtor® University was established to provide a Master's degree program for real estate professionals and bring even more value to their home buyer, seller and investor client. "As the voice of real estate, the National Association of Realtors® created Realtor®University to serve as the ultimate resource for advanced education in real estate and to raise the bar of professionalism in our industry," said NAR President Tom Salomone, broker-owner of Real Estate II Inc. in Coral Springs, Florida. "We are excited that this is only the beginning for the university, and there are plans underway to expand the programs available and further advance professionalism in our industry." Courses are offered in eight-week sessions, six times annually and taught by Ph.D.-level academics and practitioners. The program includes a business and real estate core curriculum with concentrations in Residential Sales, Marketing and Management; Commercial Real Estate Investment and Analysis; Real Estate Asset and Property Management; Real Estate Appraisal and Valuation Services; and Real Estate Association Management. "In receiving initial accreditation from DEAC, Realtor® University provided evidence of its commitment to educational standards and ethical business practices that assure quality, accountability and meaningful opportunities for students to engage fully in higher learning," said Dr. Leah K. Matthews, executive director of DEAC. "The DEAC is pleased to welcome the institution to the DEAC community of educators, where a focus on service to students reflects a longstanding commitment to best practices in teaching and learning in distance education." Realtor® University also has the largest real estate library in the world and the Richard J. Rosenthal Center for Real Estate Studies, a think tank and real estate research laboratory that provides current, hands-on and results-oriented data and analysis relevant to practical applications of industry trends and policy issues. For more information on Realtor® University, visit www.RealtorU.com. Realtor® University is an Illinois 501(c)(3) not-for-profit corporation established and operated exclusively for educational, research and related purposes. Realtor® University operates a degree granting educational institution offering a graduate degree in real estate and real estate business. The affairs of the University are governed by its Board of Regents. The Richard J. Rosenthal Center for Real Estate Studies at Realtor® University  provides high quality practical research that enhances practical knowledge for the practitioner.  With a Research Advisory Board comprised of distinguished real estate researchers and professionals and an Editorial Review Panel of experts from prominent universities nationwide, including the Wharton School, DePaul University and NYU, the Center's research is targeted toward the practitioner, public policy makers, legislators, and the general public. The Distance Education Accrediting Commission is a private, non-profit organization founded in 1926 that operates as a national accreditor of distance education institutions. DEAC's goal is to ensure a high standard of educational quality in the distance education institutions it accredits and a quality education for the more than two million students who annually study at its accredited institutions. The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing more than 1.1 million members involved in all aspects of the residential and commercial real estate industries.
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National Association of Realtors® Sponsors "Now I Get It" Video Series on Yahoo Finance
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NAR Offers New Pricing Strategies Certification, Launches Center for REALTOR® Development
  WASHINGTON (January 14, 2016) — To capitalize on growing demand for expert property assessment and increased interest in online learning courses, the National Association of Realtors® is now offering a Pricing Strategies Advisor certification available entirely online through the new Center for Realtor® Development. The Pricing Strategy Advisor certification combines a course and webinars to enhance Realtors®' skills in pricing properties, working with appraisers, and understanding, finding and making adjustments to comparable properties. The course is designed for Realtors® of all experience levels and those who work with either buyers or sellers. "The market demands accurate property value assessments, so NAR is excited to provide Realtors® with enhanced tools, education and expertise to determine the most accurate value for a home and give their clients a leg up when buying or selling," said NAR President Tom Salomone, broker-owner of Real Estate II Inc. in Coral Springs, Florida. "Realtors® have extremely demanding work schedules, so it is also incredibly important for NAR's certification courses be flexible and accommodating to their busy lifestyles; as with all of the nearly 100 courses offered through the Center for Realtor® Development, the PSA certification can be completed entirely online and at a pace and schedule set by the Realtor®." The certification's release coincides with the launch of a new online platform called the Center for Realtor® Development, www.onlinelearning.realtor. The distinct online platform of activities is devoted to lifelong learning, career advancement and specialized credentials. The site serves as the course portal for 13 of NAR's certifications and designations. The educational offerings on the site provide Realtors® with the expertise they need to build their businesses, better serve clients and differentiate themselves in a competitive marketplace. Realtors® can learn more about the requirements to earn the PSA certification at pricingstrategyadvisor.org/. Throughout this year, the Center for Realtor® Development will continue to roll out additional, high-quality coursework and products while also embracing contemporary, innovative media formats, including the launch of a new Realtor® Code of Ethics experience, where users can take interactive quizzes and gain access to new written and video content. A new one-day course, Working with Investors/Becoming an Investor, will also soon be offered, which will provide tips and advice for buying real estate investment properties. The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing more than 1.1 million members involved in all aspects of the residential and commercial real estate industries.
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New Acquisition Highlights Education and Training Opportunities for Real Estate Professionals
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Berkshire Hathaway HomeServices Introduces CIPS Training for Agents Seeking Business from Foreign Clients
IRVINE, CA (Dec. 1, 2015) -- Berkshire Hathaway HomeServices has introduced specialized training to help its agents complete international real estate transactions seamlessly and with reduced risk. Through the training, agents will earn a Certified International Property Specialist (CIPS) designation, which is the only international designation recognized by the National Association of REALTORS®. "Currency issues and tax laws alone make international transactions more complex, and then there are visa laws, financing and other considerations," said Marie Shoemaker, director for Network Education Services, Berkshire Hathaway HomeServices. "An agent who's trained to handle these challenges can make the difference in a home sale or purchase." Berkshire Hathaway HomeServices' CIPS training includes up to five full days of study covering international business in domestic markets and transactions in Europe, Asia/Pacific and the Americas. Instruction will involve transaction tools, currency and exchange rate issues, cross-cultural relationships, regional market conditions, investment performance, tax issues and more. "Few brokerage networks offer CIPS training," said Peter Turtzo, Berkshire Hathaway HomeServices' senior vice president for International Operations. "With help from this unique opportunity, we want our agents to earn their unfair share of the $104-billion international market in the U.S." Berkshire Hathaway HomeServices has grown to nearly 40,000 agents and 1,200 offices operating in 47 states since its launch in September 2013. About Berkshire Hathaway HomeServices Berkshire Hathaway HomeServices, based in Irvine, CA, is a real estate brokerage network built for a new era in residential real estate. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Visit www.berkshirehathawayhs.com. Irvine, CA-based HSF Affiliates LLC operates Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living Real Estate franchise networks. The company is a joint venture of which HomeServices of America, Inc., the nation's second-largest, full-service residential brokerage firm, is a majority owner. HomeServices of America is an affiliate of world-renowned Berkshire Hathaway Inc.
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Realtor.com® Premieres Exclusive Digital Video Series with Actress Elizabeth Banks Targeting First-Time Home Buyers
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NAR Unveils New Realtor® Safety Resources
  WASHINGTON, May 13, 2015 -- To aid members and Realtor® associations in developing safety protocols, the National Association of Realtors® has expanded its Realtor® Safety Program resources with new classes and materials. "NAR works constantly to promote the core components of Realtor® safety: knowledge, awareness and empowerment," said NAR President Chris Polychron, executive broker with 1st Choice Realty in Hot Springs, Ark. "As with most jobs that require interacting with the public, selling real estate involves some risk. But ensuring the personal safety of members is a top priority of mine, and the association remains committed to providing ongoing education about potential threats and the resources Realtors® need to protect themselves." NAR introduced a new course this week for Realtor® associations to host locally for their members called "Real Estate Safety Matters." The three-hour course is a critical primer on how real estate professionals can reduce and limit risk to preserve safety and deliver positive business outcomes. The Realtor® University-sponsored course and its associated course materials are provided at no cost to associations or brokerages. A few of the topics covered during the "Real Estate Safety Matters" course include safety protocols for showing properties, understanding physical and instinctual responses to threats and attacks, and the various safety tools and systems currently available. NAR's Realtor® Safety Program has also expanded its distribution of safety tips. Every Monday, NAR now shares safety tips via its Facebook, Instagram and Twitter accounts. The image-based tips offer safety information on an assortment of topics, including open house safety, garage safety, cyber security, home security and more. These tips can easily be shared with and by associations, members and clients. These new and expanded safety resources for members and associations - including materials to share in the office, online or for safety presentations; videos; articles; and archived webinars - are available online at www.realtor.org/safety. Information on safety smartphone apps and safety products are also available as well as a list of safety experts. The safety of its members is a top priority for NAR, and the association will continue to roll out new materials for the Realtor® Safety Program throughout the year. NAR established the Realtor® Safety Program more than a decade ago to empower and inform members of the potential risks they face in this profession and how to navigate them safely. The entire month of September is designated Realtor® Safety Month and is dedicated to bringing more awareness to Realtor® safety among members. The National Association of Realtors®, "The Voice for Real Estate," is America's largest trade association, representing 1 million members involved in all aspects of the residential and commercial real estate industries. Information about NAR is available at www.realtor.org. This and other news releases are posted in the "News, Blogs and Videos" tab on the website.
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Homes.com Launches Innovative Social Marketing Suite
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Webinars for the Week Starting September 3rd
We hope everyone had a great holiday weekend! Now that the dog days of summer are at an end, the kids are heading back to school. Do you ever miss your school days? Just because you don't have a classroom to go to doesn't mean you have to stop learning! RE Technology has six great webinars lined up for next week that you may want to pencil into your schedule. Staying current with technology in real estate is a personal development initiative that will help develop your skills to sell more real estate. Here's a look at what's coming up this week: Tuesday 10 am PDT / 1 pm EDT Incubate your prospects and maintain consistent contact with a drip email marketing system Don't lose clients or prospects due to lack of regular contact. We understand that your day is busy and your time valuable. If you find yourself too busy to maintain high levels of contact, let a drip email marketing system lend a helping hand. Consumers need constant reminders of who you are, what you do and what does that mean for them. 1:30 pm PDT / 4:30 pm EDT Agents, Why Buy Reports? The Key to Getting More Listings and More Referrals Your broker has made a big step forward in online marketing by signing up your office for the nation's number 1 listing distribution service! ListHub sends your listings to the websites selected by your company - requiring NO additional maintenance, and always distributing the most up-to-date information from the MLS. Agenda: About ListHub Online Marketing Best Practices Power of the ListHub Platform: Free Tools Measuring Your Marketing: ListHub Reports Wednesday 8 am PDT / 11am EDT Know Your S.W.O.T. (Strengths, Weakness, Opportunities, Threats) In this first session of Market Leaders 4-part "Real Estate 101" webinar series, students will evaluate their real estate business and develop a custom checklist for quick improvement in September. 9 am PDT / 12 pm EDT The Home Zone Real Estate Marketing Suite Learn how real estate agents can utilize electronic marketing to gain listings, impress buyers and sellers, saturate electronic avenues and create marketing and lead generation campaigns. The webinar will cover the entire Home Zone Marketing Program. After this one hour session agents will have a better understanding of electronic marketing and will be fully trained on the Home Zone System. 10 am PDT / 1 pm EDT DocuSign Live Interactive Training – Using Templates for Real Estate Transactions This session is designed for current DocuSign users to learn how to utilize DocuSign Templates. Using templates you can save frequently sent documents as pre-tagged documents to reused at the click of a button and save even more time using DocuSign. 10 am PDT / 1 pm EDT Be the Local Expert and Win More Clients How is the real estate market? Do you think I can sell my home and make some money? Is it a good time to buy? Buyers and sellers fire these questions at you every day, and we will show you how Market Snapshot helps you turn them into your clients with the answers they are looking for. Join us for step-by-step walkthrough of how Market Snapshot amps up your marketing, protects your advertising investment, AND get you more clients. This FREE Webinar will show you how to: Generate Leads from Open Houses with the BrightOpen™ App for iPad and Tablets Follow-up effortlessly with Buyers through a series of neighborhood-specific newsletters Stay in touch with Seller Prospects with local market updates that are sent AUTOMATICALLY Bring your Local Market Expertise to Facebook with seamless integration with the Social Connections App Generate Referrals & Repeat Business by staying in touch over the long-term with timely market updates Daily 10:30 am PDT / 1:30 pm EDT Sales Are Looking Up! Join us for this half-hour webinar that will give you an overview of Cloud CMA. This webinar is perfect for anyone wanting to learn more about Cloud CMA or new Cloud CMA subscribers wanting to get a jump start on using Cloud CMA. Topics include: Cloud CMA setup Overview of the Cloud CMA user interface Creating Cloud CMA reports Overview of Cloud CMA report content Viewing and e-mailing Cloud CMA reports Creating and sending Cloud CMA reports from your smartphone
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IMSD 'Real Estate Systems' Training Series Starts January 8
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DotLoop Introduces New Edition to Make Its Collaborative Workspace a Revenue Stream for REALTOR® Associations
CINCINNATI, OH--( Jun 7, 2011) - For more than two years, real estate brokers have been utilizing DotLoop to improve their agents' productivity through paperless transactions with its collaborative workspace. Now, DotLoop has introduced an Association Edition, developed specifically for large real estate enterprises. The DotLoop Association Edition provides real value to association members at a subsidized price. The Association Edition also provides demanded vendor benefits and a revenue stream for Associations.DotLoop has seen an increase in interest for association revenue generating opportunities. As a result, the Association Edition will provide a sizeable stream of revenue and affordable option for adopting associations."DotLoop is an open source platform for all REALTORS®," said DotLoop CEO, Austin Allison. "So it was necessary to introduce an association solution. Now associations can equip their members to reach a deal in a more efficient manner while providing a higher level of consumer experience."While DotLoop has experienced significant success within associations in the past and maintained adoption rates as high as 85%, DotLoop felt the demand for an association specific edition.The unveiling of the Association Edition occurred at the National Association of REALTORS® Midyear Legislative Meetings and Trade Expo in early May. Just after presenting the Association Edition, DotLoop began working with five large associations. By the end of May, DotLoop announced its first Association Edition partnership with the North Alabama MLS. DotLoop is excited to deliver its collaborative workspace to the association and power faster and easier transactions."WOW what a time saver," said Mike Strange of Keller Williams Consultants Realty. "I wrote a purchase contract and sent it to my buyers. I had to run to another meeting -- while in that meeting I received a text that my buyers had signed. So I pulled out my iPad and logged in to DotLoop and sent the contract forward to the listing agent. All this while not having to leave my meeting or work with a fax machine or email attachments!"Providing DotLoop's collaborative workspace to associations is just one more step in helping people work together in a seamless, transparent manner to reach an agreement. Increased transaction speed among an association's large membership base means more deals are being completed faster, thus increasing influence in the regions their members occupy.About DotLoop?Headquartered in Cincinnati, Ohio, DotLoop is transforming the real estate industry by providing a collaborative workspace where any real estate agent can share and sign transaction documents. As the leading provider of collaborative negotiation services, DotLoop is available to service all real estate professionals throughout the United States and Canada. The innovative DotLoop platform is a collaborative, wholly web-based negotiation platform that lets users add, adjust, approve, and sign documents digitally -- addressing the challenges of security, efficiency, and overhead costs in today's real estate industry.  
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Free Webinar: Social Media Update for 2011
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Live Webinar: Strategies For Capturing Prospects and Closing Sales in Any Market
Attend this live webinar featuring seasoned real estate veteran Staci Dancey, a Southern California agent with a proven track record of success—earning the Century 21 Centurion Award and ranking #46 in the U.S. for sales! Learn the techniques she's using to effectively expand her business in new markets. You'll receive a $25 American Express® gift card just for attending. When: Thursday, May 19 Time: 10:00 AM Pacific / 1:00 PM Eastern Cost: None Who should attend: New and experienced agents looking to close more business Staci will share her strategies for capturing prospects and closing sales in any market, while easily staying organized with a variety of time-saving contact management tools. Sign up now and learn how innovative technology can help you reach the top.
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Free Webinar: Choosing a Contact Manager Software
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Learn How to Take Advantage of Facebook
Title: Facebook 101 Date & Time: Thursday, April 28, 2011, 10:00 AM Description: Do you want to know all the ins and outs of this popular social network? Do you want to start using it efficiently to promote your listings and your business in general? During this one-hour presentation, we will be showing you how to take advantage of Facebook as a real estate agent! Click here to register Title: The MLS-Office Facebook Integration: Market Your Listings and Business like Never Before! Date & Time: Thursday, April 28, 2011, 1:30 PM Description: Your software is now fully integrated with Facebook which will allow you to keep in touch with your clients and market your listings like never before! Click here to register Contact:Marie LeducTraining Coordinator/Coordinatrice à la [email protected] Learn more about MLS-Office.
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Supercharge Sales with Net Aspects' New Seminar
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Free Expert Q/A Session! Tighten Up for 2011!
  It’s Wednesday, December 22, 2010 and at 3pm EDT Matthew Ferrara will be hosting a free open mic session.  Agents and brokers are welcome to join in and ask him any question they have. The goal of this webinar is to provide knowledge insights necessary to improve strategies to make 2011 a profitable year for those in real estate. As a bonus to attendees, Matthew Ferrara will receive a one month trial account to Matthew Ferrara’s Learning Network. For two decades, Matthew Ferrara has been a driving force for evolution in the real estate industry. His mission has been to revolutionize the business by empowering brokers to create consumer-centric companies that meet the needs of modern buyers and sellers. Matthew’s philosophy is simple: forget about the past, study the consumer and deliver fast. Matthew’s company helps brokers do this through innovative ideas, consulting, management coaching and sales and technology training. Matthew is rewriting the book on how real estate is done today – and in the future.  This event is past. If you would like to know more about Matt Ferarra's Learning Network, please click here.  
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3 Tips to Help You Deal with Your Scalability Problem
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Sentrilock Showcases New Login Screen Features
Sentrilock recently created an educational video to show their customers the latest updates made to their online login screen platform. Three of the newest improvements you can see are right in front of you when you visit our login page at sentrilock.com.The login page now has three key sections, Did You Know, Login, and direct links to our social networking sites. To view the original Sentrilock video, as found on YouTube, please click here.  
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ReachFactor Adds Four New Features
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Create Client Loyalty, Close More Business
This Wednesday Market Leader is hosting a webinar featuring real estate agent Deanna Storms, an expert marketer who's using innovative relationship-building techniques to close more business. When: Wednesday, Novemeber 3, 2010 What time:11:00 AM Pacific/2:00 PM Eastern Cost: None Who should attend: New & experienced agents looking to close more business Your success starts with effective, targeted marketing, right? Sign up now to learn cutting-edge strategies for marketing tools that clients love—from Deanna Storms, a successful agent with a thriving business. Her relationship-building tools are helping her create customer loyalty and close more business than ever! To discover how you can use her secrets to build your business and receive the $25 gift card, simply click here and register now. To learn more about Market Leader, click here.    
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Worried about Recent Suspension of Foreclosures?
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Want to Learn about Increasing Your Income AND Your Work-Life Balance?
This Tuesday Market Leader is hosting a free webinar featuring Mandy Eads, a real estate agent who uses a system to ensure she only works with 'active, motivated, ready buyers.' When: Tuesday, September 21, 2010 Time: 10:00 AM Pacific/1:00 PM Eastern Cost: NONE Who should attend: New and experienced agents looking to close more business If you want to achieve work-life balance while increasing your income, sign up now. This gives you an opportunity to learn more about the system Mandy uses to balance her work and family, so she only spends her time with active buyers. As a 20-year veteran of sales, marketing and customer service, Mandy can show you how to make your career more rewarding than ever. Attract motivated buyers and sellers who contact you directly Enhance your business to generate new prospects Quickly identify your most motivated prospects Convert prospects into closed business To hear Mandy's secret and receive the $25 American Express gift card, simply click here and register now. Talk to you soon! The Market Leader Team
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Premise or Hosted CRM- Which is Right for You?
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How To Turn Social Networking Into Paid Clients
Do you ever think to yourself, Is this Facebook and Twitter stuff actually paying off?  Are there higher dollar per hour activities I should be engaged in? You are not alone.  We interact with dozens of coaches weekly and one of the most prominent questions is, how do I get my social networking activity to turn into sales? It is a great question, and  will be explaining the answer, in detail, on Thursday, July 8th, starting at 1pm to 2pm EST.  Here is what you will learn during this webinar: How to develop real relationships within your social networking activities; The concept of personal intimacy and why it is critical to the sales process; How to get people to tell you all of their problems and challenges; How to seamlessly transition into asking for the sale; How to effectively leverage your social networking activities;   And much more… This live, interactive event will take place this Thursday, July 8th, starting at 1pm to 2pm EST.  Bring all of your social media questions and we will be answering them!  If you find yourself frustrated by all the time and energy you spend doing social networking activities without yielding any sales, you should attend this call!  
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Listing Presentations that Beat Your Competition
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Stay Connected: AMA's July Webcasts and Podcasts
Watch and participate in AMA's Marketing Thought Leader Webcasts, airing weekly at 12:00pm CT. Join marketing experts as they cover today's most relevant marketing challenges and advances from ROI to Branding to Web 2.0 and more! Grow your Email Marketing Opt-in List…Almost Automatically Date: July 8 Sponsored by: Lyris, Inc. Meeting of the Minds: There is No Silver Metric for Marketing Measurement Date: July 13 Presented by: AMA and MarketingNPV Using Social Media to Enhance the Customer Experience Date: July 14 Sponsored by: Autonomy The Rise of the Revenue Marketer Date: July 15 Sponsored by: Marketo Service Innovation: It’s All About Getting the Job Done Date: July 20 Sponsored by: Strategyn Content Curation is the Secret to Becoming A Thought Leader Date: July 21 Sponsored by: Hive Fire Trends in Marketing: Salaries, Strategies and Beyond  Date: July 27 Sponsored by: Aquent Optimizing Onsite Conversion Date: July 28 Sponsored by: LivePerson How to Use Email as a Dialogue to Increase Response Rates  Date: July 29 Sponsored by: Return Path   AMA’s Marketing Power Podcasts are posted weekly and feature thought-provoking interviews with marketing experts commenting on today's most relevant marketing challenges and advances.  Coming in July: Author Series: Marketing in a Web 2.0 World, Peter C. VanRysdam Check out the Podcasts We Posted in June: Implementing Word of Mouth Marketing, Idil Cakim  Extending Reach in a Wireless World, Sponsored by SSI To learn more about American Marketing Association and their webcasts, click here.
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What's Journaling Have to Do with Sales?
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Don't Miss Vovici's Upcoming Training Webinar
Vovici Corporation, creator of Vovici online survey web service, is offering  a free webinar called "Earn your Customers' Rave: 5 Decisions that Drive Extreme Customer Loyalty in Good Times and Bad." Vovici offers the following: What makes the difference between having customers who like you and having customers who are passionate, loyal and vocal fans? Delivering exceptional customer service – it’s the most meaningful way to earn a customer recommendation. In this Vovici Webinar, customer service pioneer Jeanne Bliss and Vovici VP of Customer Experience Nance Porte will discuss customer loyalty, word-of-mouth marketing and how some of the world’s largest and most respected brands went from simply getting customers talking about them to getting customer recommending them. Using the case studies she highlights in her acclaimed book, "I Love You More Than My Dog," Jeanne Bliss will discuss the exceptional customer service decisions of such companies as IKEA, USAA, Amazon, Trader Joe’s, Wegmans and more. Webinar details: Speakers: Jeanne Bliss, CCO and author Nancy Porte, VP, Customer Experience Date/Time: Wednesday, April 21, 2010 1 p.m. Eastern Those who should attend: Anyone responsible for customer service, customer loyalty or customer experience and engagement.    
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Touchscreen Mobile Device Sales Will Grow 97% in 2010
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C.A.R. Releases
For release Thursday, Feb. 25, 2010 C.A.R. releases “2009-2010 Survey of California Home Sellers” report finds 67 percent of California sellers sold their homes due to inability to meet mortgage obligation. LOS ANGELES (Feb. 25)–Changes in family and employment status, as well as adjustments to monthly mortgage obligations, played significant roles in California’s homeowners’ decisions to sell their homes in 2009, according to the CALIFORNIA ASSOCIATION OF REALTORS®’ (C.A.R.) “2009-2010 Survey of California Home Sellers.” According to the report, 67 percent of all sellers in California did so as a result of difficulties related to meeting their mortgage obligation. “Tighter underwriting standards and a decline in equity continued to impact the market in 2009,” said C.A.R. President Steve Goddard. “Many homeowners chose to sell last year because their adjustable-rate mortgage reset at the same time home prices were experiencing an unprecedented decline, leaving them with little equity and difficulty in qualifying for a refinance.” “Sellers responded to the challenges of the housing market in 2009 by choosing to work with REALTORS® for guidance and assistance in navigating the complex market,” added Goddard. Recognizing the value of working with a real estate professional, 99 percent of sellers chose to work with a REALTOR®, according to the survey. Of those, 72 percent cited, the ability of an agent to sell the home at a higher price point as the primary reason. Other reasons included better marketing and exposure (38 percent), while 28 percent reported it was too difficult to sell the home independently. On average, homes sold for $20,958 less than the original asking price in 2009. The median difference between the selling and listing price was $32,315; the list-to-sold-price ratio was significantly larger between first-time sellers ($30,000 below list price) and sellers who had previously sold a home ($8,000 below list price). The percentage of first-time sellers grew to nearly half of all sellers (44 percent) in 2009, a 33 percent increase from 2008, and nearly three times the 2007 percentage of 15 percent. Sellers in 2009 cited difficulty meeting the monthly mortgage obligations (30 percent); job loss (18 percent); and “mortgage payment increased” (15 percent) as primary motivation to sell. By comparison, in 2008, one in five sellers cited the ability to meet their mortgage payment obligation; while 11 percent sold due to financial difficulties. Financing challenges also extended to home buyers and impacted sellers’ confidence in buyers’ ability to secure a home loan. Nearly three-fourths of sellers reported this as a concern, an increase from 54 percent in 2008. Financial difficulties also impacted the ability of sales to close on time, with 63 percent of homes falling out of escrow prior to closing. Nearly 70 percent of sellers cited “buyer could not get an acceptable mortgage,” and more than 60 percent said “buyer backed out,” as the primary reasons the home fell out of escrow. Other reasons included: "Buyer’s remorse" (26 percent); “lender withdrew and did not fund” (24 percent); and “home prices continued to decline” (18 percent). Once the home did sell, 50 percent of sellers reported escrow did not close on time in 2009, compared with 36 percent in 2008. C.A.R.’s “2009-2010 Survey of California Home Sellers” is available for purchase for $49.95 in electronic format by clicking here. The survey no longer is available in hard-copy format. Journalists who would like a complimentary copy of the report should email [email protected] or call (213) 739-8363. Leading the way…® in California real estate for more than 100 years, the CALIFORNIA ASSOCIATION OF REALTORS® (www.car.org) is one of the largest state trade organizations in the United States, with nearly 175,000 members dedicated to the advancement of professionalism in real estate. C.A.R. is headquartered in Los Angeles. To view the original press release, please click here.  
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Negative Equity and Home Values Decline
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CyberCity 3D, Inc., Partners with HomeGain®
HomeGain® is partnering with CyberCity 3D to provide HomeGain's agent members the ability to display CyberCity's 3D Virtual Viewing marketing products directly on www.HomeGain.com. 3D Virtual Viewing, an innovative Internet marketing tool for real estate agents, promotes homes for sale through the Google Earth™ API virtual globe. This unique marketing tool provides an interactive, 3D model of the home designed to increase web advertising exposure and attract consumers searching for their next home. El Segundo, CA (PRWEB) November 9, 2009 — HomeGain® is partnering with CyberCity 3D to provide HomeGain's agent members the ability to display CyberCity's 3D Virtual Viewing marketing products directly on www.HomeGain.com. 3D Virtual Viewing, an innovative Internet marketing tool for real estate agents, promotes homes for sale through the Google Earth™ API virtual globe. This unique marketing tool provides an interactive, 3D model of the home designed to increase web advertising exposure and attract consumers searching for their next home.   "This innovative and engaging rich media solution enhances and completes the consumer's search for a home. Virtual Viewing provides the right amount of content consumers now demand; it's visually engaging, supplying realistic perspectives of the home and surroundings; and most importantly, it connects the consumer to our real estate agents," states Louis Cammarosano, General Manager of HomeGain.com. Viewing properties in eye-catching 3D on the most popular virtual globe, Google Earth™ API plug-in, is quickly becoming the hottest online, 3D search experience. CyberCity's 3D Virtual Viewing product supplies pertinent information buyers request before making a purchasing decision: the proximity of the home is to work, freeways, restaurants, shopping malls, schools, churches, and more. 3D Virtual Viewing visually represents all of this on one platform while showcasing a property's unique location. "Online Real Estate search trends are changing. Consumers want accurate information, relevant content, website innovation, and a great consumer experience," observes Jackie Murphy, Director of Product Management for CyberCity 3D. "Our goal is to expand our 3D product road map to include additional innovative marketing tools and ground-breaking technologies that will continue to enhance the consumer experience, drive additional traffic, and increase engagement on our clients' real estate internet listing sites and agent/broker websites necessary to keep up with the ever-evolving internet search trends." HomeGain® agent members can now link their CyberCity 3D models to their property listings directly from their AgentView product. Agents simply enter the 3D model URL in their HomeGain® account for that listing and a "View in 3D" button will automatically appear on HomeGain®'s Search Results and Listing Detail pages linking the Google Earth™ API 3D model to the listing. Using 3D Virtual Viewing marketing products, real estate companies now have the opportunity to leverage new media tools — and gain a key competitive advantage. About HomeGain® HomeGain® (www.homegain.com) is a leading provider of online marketing solutions that connect real estate agents and brokers with home buyers and sellers. HomeGain® offers free services to find and compare real estate agents, research home values, and view homes for sale. Real estate agents and brokers use HomeGain®'s real estate marketing solutions and real estate lead generation tools to connect to consumers, promote their services, and grow their business. About CyberCity 3D, Inc. CyberCity 3D (www.cybercity3d.com) is a state-of-the-art, 3D geospatial modeling company specializing in emerging GeoWeb advertising and marketing solutions for residential and commercial real estate, travel destinations, government agencies, the environment, and geographic information systems (GIS). The company is one of the first to offer realistic, three-dimensional, building and city models through the Google Earth™ API plug-in. Please contact: Jackie Murphy Director of Product Management CyberCity 3D (310) 760-2563 jmurphy (at) cybercity3d (dot) com www.cybercity3d.com  
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What is Your Strategy to Recruit Experienced Agents?
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Tech and Real Estate May Lead the Way
TORONTO, Sept. 22 /CNW/ - Nearly two-thirds (64 percent) of Chief Financial Officers (CFOs) surveyed plan on making investments once the economy improves, and the top areas they are targeting include information technology and real estate. Twenty-one percent of respondents said they will be sourcing new or upgraded information technology systems and 20 percent plan to invest in new locations or real estate. More than one-quarter (27 percent) do not plan on making any investments. The survey was developed by Robert Half Management Resources, the world's premier provider of senior-level accounting and finance professionals on a project and interim basis. It was conducted by an independent research firm and includes responses from 270 CFOs across Canada. CFOs were asked, "In which one of the following areas are you most likely to invest once the economy improves?" Their responses: Will invest - 64% New or upgraded IT systems - 21% New locations or real estate - 20% New products or service lines - 16% Mergers or acquisitions - 6% Other - 1% None/will not invest - 27% Don't know/refused - 9% "As companies emerge from the downturn, previously postponed investments will again be considered, including technology infrastructure, new office locations and new product or service offerings," said David King, Executive Vice President for Robert Half Management Resources' Canadian operations. "Although finance executives may remain cautious when making large expenditures, they understand that these initiatives will help the company emerge stronger and more profitable." King added, "When making new investments in areas such as technology, companies will need to secure the right mix of specialized talent necessary to manage complex initiatives. Creating a staffing plan can help businesses maintain efficiency and effectiveness through periods of growth and transition." Wise Agent is Now Integrated with DocuSign First American Title Announces AgentFirst Real Estate App For iPhone and iPad Inman's Top 100 Most Influential People  
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