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Homes.com Launches API to Streamline Real Estate Communications
Developers and Real Estate Businesses Will Now be Able to Sync Data Directly through Interface Norfolk, Va. (Oct. 31, 2018) – Working to reduce duplicate data across real estate platforms and to integrate more seamlessly with other real estate products, Homes.com®, a top consumer real estate resource and leading provider of marketing solutions for real estate professionals, announced today its new API. The new program streamlines agent workflow by allowing agents to easily manage leads and contacts across the many platforms they use. The new Homes.com API offers real estate technology companies and brokerages an easy way to receive and send data from Homes.com and the Homes.com Connect platform through an application programing interface. Participating Homes.com API partners will now have an efficient method to receive client data directly from Homes.com and the Homes.com Connect marketing applications. For example, an agent using BombBomb to send video emails will now be able to seamlessly integrate lead information from Homes.com to initiate video email campaigns within BombBomb. And when a lead from Homes.com Connect successfully converts into a buyer or seller, the information can be pushed effortlessly into DocuSign Rooms for Real Estate to manage the transaction. The Homes.com API will allow applications like these to communicate with the centralized Homes.com Connect contact management database, eliminating the pain of duplicate entry and maintaining separate databases. “We know that our customers use a variety of tools when working with clients,” said Dave Mele, president of Homes.com, “and providing an easy way for them to manage that process makes sense and adds tremendous value to the tools we provide. The new Homes.com API provides an easy way for leads, contacts, and associated lead activity to be shared between Homes.com Connect and our integration partners. The API also supports ongoing lead activities, ensuring that integrated systems remain in sync.” For more information about the Homes.com API, visit https://api.homesconnect.com, or to learn more about Homes.com marketing services, visit https://marketing.homes.com/. About Homes.com A top real estate search destination, Homes.com is visited by more than 10 million consumers each month. Homes.com leverages search visibility to connect this in-market audience with real estate professionals in their local areas of interest. Offering real estate marketing and media services such as brand advertising, property listing exposure and syndication, search engine marketing and instant response lead generation, Homes.com helps real estate agents and other real estate industry partners succeed online. From lead aggregation and customer relationship management to website management, email marketing and so much more, Homes.com Connect offers agents access to all the tools necessary to convert leads into transaction-ready clients in one centralized and easy to use system. For more information, visit www.Homes.com.
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LeadingRE Adds RingCentral to its Solutions Group Program
CHICAGO – (July 25, 2018) – Leading Real Estate Companies of the World® brings RingCentral (NYSE:RNG), a leading provider of global enterprise cloud communications and collaboration solutions, to its Solutions Group program of preferred business resources for its global network of 565 market-leading real estate firms. The global industry leader in cloud business communications solutions, RingCentral enables today's mobile and distributed workforce to communicate and collaborate from anywhere and on any device. With RingCentral, real estate brokerage office staff and agents can easily stay connected with clients through voice, video meetings, team messaging, and more. In addition, RingCentral can be easily deployed across multiple locations and managed from any mobile device. "RingCentral is an ideal fit for our Solutions Group program, giving our member brokerages around the world access to a modern cloud-based communications platform that provides the flexibility and scalability required as a company's business grows," said Robin LaSure, LeadingRE vice president, corporate marketing. "The ease of working with a single provider for all their communications needs and the potential for significant cost savings over traditional on-premises providers make the RingCentral solution even more compelling." "We're happy to be selected as an approved supplier for the Leading Real Estate Companies of the World®," said Steve Rawson, head of strategic industry alliances for RingCentral. "RingCentral has extensive experience in helping real estate firms empower their increasingly mobile workforce to stay ahead of the curve in today's competitive real estate environment. Our platform greatly enhances communication and collaboration with clients and agents, delivering a seamless customer experience and improved agent productivity." Learn more about RingCentral at www.ringcentral.com. Learn more about Leading Real Estate Companies of the World® at www.LeadingRE.com. About RingCentral RingCentral, Inc. (NYSE:RNG) is a leading provider of global enterprise cloud communications and collaboration solutions. More flexible and cost-effective than legacy on-premises systems, RingCentral empowers today's mobile and distributed workforce to communicate, collaborate, and connect from anywhere, on any device. RingCentral unifies voice, video, team messaging and collaboration, conferencing, online meetings, and integrated contact center solutions. RingCentral's open platform integrates with leading business apps and enables customers to easily customize business workflows. RingCentral is headquartered in Belmont, California, and has offices around the world.
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Terradatum Partners with Voiceter Pro in Real Estate Conversational Search
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Terradatum Announces Acquisition of VScreen and OnHoldUSA
Terradatum announced the dual acquisition of Schweickart, Inc. media companies VScreen and OnHoldUSA today, collectively the leading video content solutions provider within the residential real estate industry, and the leading voice messaging telecom solution within the apartment industry. Terradatum and VScreen have shared a long-standing technology and data partnership since 2011. "Increasingly, more brokerages and apartment management companies are recognizing the need to integrate video and audio marketing content into their lead generation, relocation, and digital marketing strategies in order to better target Millennials. VScreen and OnHoldUSA both offer turnkey content solutions that are affordable and require minimal technical effort to deploy," said CEO Stephen Schweickart. "Terradatum provides service to thousands of real estate offices across the country and we're excited to further leverage our synergies together. Terradatum CEO, Mark Spraetz, noted, "Analytics that Terradatum provides through BrokerMetrics® and its other services, are critically important content that elevates a brokerage's ability to better execute its business strategy. VScreen and OnHoldUSA's multimedia content services offer tools that can elevate marketing efforts in a similar manner. Good content, regardless of form, seeks to engage a person with the brand. Their collective content educates and engages, offering utility across the spectrum of digital marketing. The combination of analytics and marketing content will be a differentiator for our clients." About VScreen VScreen is the nation's leading real estate video content provider, offering turnkey video solutions to brokers and agents looking for the latest in consumer centric video content and technology. In addition to Community Videos, VScreen is also the parent company of ListingVideos.com, VidBrander.com, and the patent pending MarketVideos.com portal. About OnHoldUSA OnHoldUSA® has been providing voice messaging solutions to American businesses for over 30 years, with a team of professional voice artists, copy writers and production experts with the experience and know how to elevate telephone and in-store messaging to business-class. About Terradatum, Inc. Terradatum, creators of Listing Advantage, MLSWEB, BrokerMetrics(r) is an industry leader in real estate market analytics. Aggregating millions of data elements drawn nationally from MLS sources over many years, analytics derived from its services provide clarity and vital insights to real estate professionals to enable better forecasting, compensation modeling and market performance. Originally founded in 1989, Terradatum is a privately held company. For more information, please visit www.terradatum.com.
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Moxi Work Launches Moxi Publish
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New consumer research from Realsuite resets the bar for real estate agents
White paper gives agents key insights to level up through technology and service SANTA CLARA, Calif., Jan. 18, 2018 -- Move, Inc. today released new consumer research and insight from the team behind Realsuite, its new brand and business solutions platform for real estate professionals that underscores the importance of finding the right balance between personalization and automation in serving today's clients. The white paper, titled Shift Happens: How to capture, communicate and close in today's "on demand" world, puts today's best practices under the microscope, revealing new perspective around buyer and seller expectations at each stage in the journey. It also uncovers stark realities about some of the most common practices within the customer lifecycle, making the case that business-as-usual in today's market is anything but. To download the white paper, visit www.realsuite.io/research. The proprietary insight combines the findings from two research initiatives conducted in 2017 among nationally representative samples of consumers who purchased or sold a home, were currently searching for a new home, or submitted an inquiry on realtor.com, together with data and case studies from business, industry and academia. Among the insights: Just 14 percent of consumers are likely to respond to a communication they perceive to be an automated reply Three of the top five qualifiers consumers use when selecting an agent cannot be replaced by technology Consumers want more transparency every step of the way, and three out of four buyers want an online system to track the offer-to-close process Agents' insider knowledge such as upcoming assessments, HOA fees and neighborhood detail is just as critical to buyers as pricing trends, recent sales and days on market "This is a critical time for real estate professionals," said Luke Glass, executive vice president, industry platforms for Move, which also operates leading online real estate destination realtor.com® under a perpetual license from the National Association of Realtors®. "The emergence of technology and automation onto the scene has greatly improved the real estate process in some ways, yet these findings reveal that many agents are failing to leverage technology or to use it properly at key points along the journey, to the detriment of the agent-client relationship." At the same time, the research also underscores that the agent's personal knowledge and touch remains a vital and irreplaceable part of the process. Together, the insights present the case for incorporating technology with personalized service, in order to meet the bar of consumer expectation and deliver optimal value. "Finding the right balance between automation and personalization is critical to an agent's ability to deliver an exceptional experience, yield more closed business and bring more repeat and referral business into the pipeline," said Glass. The "Realsuite platform offers a single solution to help them with this balance and empower them to spend more time with their clients, doing what they do best." Move has owned or operated some of the best-known professional software brands in the real estate industry including Top Producer, FiveStreet and Reesio and has aligned with leading SaaS providers for increasingly seamless productivity offerings over the years. In 2016, Move set a new benchmark in end-to-end technology services by forging lead-to-commission integrations linking lead routing and response, CRM, transaction management, forms, esignature software and accounting systems. Move unveiled the Realsuite platform and beta experience in the fall of 2017, and currently has more than 1,100 beta participants. For more information about RealsuiteSM, visit www.realsuite.io. About Move, Inc. Move, Inc., a subsidiary of News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV], provides unsurpassed real estate information, tools and professional expertise across a family of websites and mobile experiences for consumers and real estate professionals. The Move network includes realtor.com® as well as Doorsteps®, Moving.com™ and SeniorHousingNet℠, and offers a complete solution of software products and services to help real estate professionals serve their clients and grow their businesses in a digital world.
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Introducing Contactually’s newest way to connect with your relationships — sending cards
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HomeSpotter Combines Messaging and Home Search in Groundbreaking Release
July 30, 2015 (Minneapolis, MN) – Proclaiming that "Every home search is a conversation," HomeSpotter today released a new version of its mobile real estate app that seamlessly integrates chat messaging with home search. Collaboration between home searchers and agents lies at the heart of the real estate process. The new HomeSpotter app makes it fast, easy and fun. HomeSpotter saw that their users were copying, pasting, emailing and texting properties all over the place as they went through their home search. "The process was still really messy," said Aaron Kardell, HomeSpotter's founder and CEO. This didn't make much sense. "There's lots of communication during the home search process. Technology should reflect that reality, not get in its way." HomeSpotter decided to combine their mobile property search experience with a familiar text messagelike interface so that working and communicating with others through a home search app was simple. With HomeSpotter, users can now share property photo slideshows, not just links, have multiple conversations between friends and family and even facilitate chat between two agents that have full access to agent-only listing information. All of this take place in one place within the HomeSpotter user experience. "We were 'mobile first' before that became a buzzword," continues Kardell. "Since our founding in 2009 we have worked with real estate brokerage companies and MLSs across the country to create a mobile search experience that rivals that of the big online real estate companies while delivering fresher, better property listings data. That foundation has set the stage for innovations like this." About HomeSpotter® HomeSpotter provides beautiful mobile-first home search to more than 250,000 real estate agents throughout the U.S. and Canada. HomeSpotter makes collaboration fast, easy and fun for agents and their buyers.
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Real Estate Industry Veteran to Lead WAV Group Communications
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Odds Are your Next Seller is Already in your Sphere
What are agents who list twenty properties a year doing differently than those who list seven? Unexpectedly, we found in a survey we offered through NAR in February, they spend 1/3 less time prospecting for those listings, that's less than 5 hours a week. Where they did invest more time were in meeting with buyers and sellers, spending hour a two a week on the phone or on appointments. It appears that systems, like Top Producer® CRM, can free up busy agents so they can spend less time trying to find new prospects because they get good results by first turning to their sphere of influence. We looked at the seller statistics from NAR; we discovered that on the selling side, the majority of homeowners listed with an agent were referred, recommended or they knew from a previous transaction. Again, what is different about these twenty – something-transaction agents is that most of them use a database to keep communications going to foster repeat and referral business; which was not the case with the agents who average seven transactions a year. Time goes by and a previous customer or a prospect you lost touch with can disappear. Losing touch can happen to the best of agents. We recently added a new feature in Top Producer® that surfaces five people each day and displays them in a colorful way on your laptop or mobile device where you can't miss them. This surprised one of our $45 million producer customers who was astonished to see the name of a customer show up there as someone who had not been contacted for 28 months! To learn more about how we work with agents to keep their communications going with their database, click here.
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WebsiteBox Introduces Live Chat App Zopim to Their Line-up
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Ifbyphone® Launches First Voice-Based Marketing Automation Platform Specifically Designed for Real Estate Industry
Chicago, IL (PRWEB) May 16, 2011 – Ifbyphone®, a voice-based marketing automation platform, announced today the launch of its newest product, Ifbyphone® for REALTORS®. As the first voice-marketing automation platform tailored to members of the National Association of REALTORS® (NAR), Ifbyphone frees agents and brokers from deskwork by automating voice-based marketing. Agents can then use Ifbyphone® for REALTORS® to connect with hot leads faster, optimize marketing spend, and most importantly, close more deals. The product was created in collaboration with NAR and offered through NAR's REALTOR Benefits® Program. Ifbyphone® for REALTORS® is delivered as a suite of software-as-a-service voice applications that includes call tracking, dynamic inbound call forwarding, outbound call automation, and virtual call center solutions. All are easily set up by the broker or agent, freeing up more time with clients and prospects. "Using Ifbyphone® for REALTORS®, agents can focus on clients and prospects while Ifbyphone is handling the forwarding and tracking of leads," said Irv Shapiro, CEO and founder of Ifbyphone®. "Real estate agents can spend the majority of their time in the field, responding to those leads, managing customer relations and working toward more sales, while maintaining a nimble virtual office with Ifbyphone®," he added. One of Ifbyphone's powerful marketing tools, SourceTrak™ call tracking, provides agents and brokers access to comprehensive, real-time call reports. The automatically generated reports reveal exactly where marketing efforts are most effective. By tracking lists of unique phone numbers across online media, lawn signs, and print ads, Ifbyphone® records exactly where leads are originating. Agents and brokerages can then use the reports to more efficiently allocate marketing dollars. Ifbyphone also turns "clickers into callers" by instantaneously calling the listing agent when a prospect submits a Web form. This "call form" then "whispers" to the agent the listing information and where the prospect saw the ad. If the agent is part of a listing team, Ifbyphone can dial each team member in sequence or all at once. Other exclusive features of Ifbyphone® for REALTORS® include: Forward calls to an individual agent or to an agent team Leave client- or listing-specific memos, then review from anywhere Qualify callers through voice response so the appropriate agent connects with the with the right person Manage "floor time" remotely and free agents from the office by using an "on call" application with smart forwarding capabilities Leverage lead measurement and reporting through Ifbyphone's industry-leading SourceTrak™ The announcement of the new product comes four months after the National Association of REALTORS® invested in Ifbyphone through its strategic investment fund, Second Century Ventures. As part of the arrangement, the National Association of REALTORS® sought to collaborate with Ifbyphone® to develop solutions that enhance voice interactions for its 1.1 million members. To learn more about Ifbyphone® for REALTORS®, visit the Ifbyphone® website or contact Ifbyphone® directly at (877) 295-5100. About Ifbyphone: Ifbyphone is a voice-based marketing automation platform that helps companies drive sales, reduce collection cycles, measure marketing effectiveness and improve customer experience. Ifbyphone provides a suite of software-as-a-service voice applications for call tracking, call notifications, call forwarding, call automation and interactive voice response (IVR). These technologies help you manage, measure and automate voice communications. It's easy to implement the entire platform of voice applications through the online portal. Companies of all sizes and across all industries use the Ifbyphone platform including health care, real estate, home services, and a variety of marketing applications. Read the original press release by Ifbyphone.
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RETechnology.com Partners with Six Nationwide MLSs
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Goomzee Connects with Three More MLSs
Missoula, Montana – May 05, 2010 – Home buyers in Illinois, Oregon, and Texas will soon be able to receive for-sale home information, pricing, and photos, sent directly to their phone using text messaging (SMS) thanks to Goomzee.  Peoria Area Association of Realtors® (PAAR), Willamette Valley MLS (WVMLS), and Temple-Belton Board of Realtors (TBBOR) recently joined the growing number of REALTOR® associations, multiple listing services (MLS), brokerages and real estate agents connecting with Montana’s Goomzee, a nationwide text message marketing solution provider for real estate professionals. Goomzee’s real estate text message marketing solution, Realty Connect®, helps connect buyers and sellers using mobile technology and integration with MLS data systems.  Real estate professionals place signs or ads prompting homebuyers to send a text message with a unique property code to receive for-sale property information.  Potential buyers just have to send the property code as a text message to 44133 and within seconds they receive for-sale information, and optionally photos, on their cell phone.  The real estate agent is alerted, and may connect with buyers in real time, providing timely follow up.  “This is an essential tool for today’s real estate professional.  Goomzee’s technology allows agents to reach the growing population of consumers who rely on their mobile phone to access information anytime, anywhere,” says Mike Sparr, Goomzee’s CEO. Jay Gordon, CEO of the Willamette Valley MLS, says “Our goal is to provide Realtors with the best tools and information available in the industry. We are very happy to create a relationship with Goomzee that will improve our members’ productivity, professionalism, and relationships with buyers and sellers.” An increasing number of Americans look to their cellular phones for instant access to information.  According to the International Association of Wireless Telecommunications, also known as CTIA®, there are 285.6 million US mobile phone subscribers, representing 91% of Americans. Text messaging has rapidly become one of the most commonly-used features on mobile phones.  Wireless carriers have reported that over 1.5 trillion text messages were delivered in the U.S. in 2009 and average monthly messages per subscriber was 357.  Cellular text communication has surpassed voice calls since November 2007.  Once a technology primarily for chatting amongst friends, text messaging is now the preferred source for instant information.  With Goomzee’s text message marketing service, Realty Connect, real estate professionals have yet another arrow in their quiver to reach America’s home buyers. About Peoria Area Association of Realtors The Peoria Area Association of REALTORS® serves over 1,000 REALTOR® members and 145 Affiliates. The PAAR Mission is "To be recognized by the public and our peers as an Association dedicated to equal opportunity in housing, to the protection of private property rights and to high ethical standards of professional conduct; to provide an opportunity for a productive life in sales by providing the education and resources necessary for growth, keeping alive the American Dream." About Willamette Valley Multiple Listing Service Located in Salem, OR, the Willamette Valley Multiple Listing Service is a member-owned cooperative MLS, serving the Mid-Willamette Valley since 1949.  The WVMLS mission is to provide the highest quality, preferred real estate products and services the industry has to offer, maintain and encourage a high level of member cooperation and professionalism, and expedite real estate transactions by providing accurate and timely information and services for the benefit of our membership and the public. About Temple-Belton Board of Realtors The Temple-Belton Board of REALTORS® is based in Temple, TX.  The TBBOR mission is to provide support and resources in an effort to build, maintain and educate our membership to establish and promote a professional, ethical business atmosphere in which the membership can properly serve the public.  About Goomzee Goomzee Corporation provides a mobile marketing technology platform that connects buyers and sellers at the point-of-interest.  Goomzee’s flagship product, Realty Connect, and Mobile Virtual Tours, specifically assists real estate professionals to win more listings, acquire more leads and close more sales.  The Company was established in 2003 offering hosted online storefronts to small businesses as well as consulting for some of the world’s largest companies and brands.  Goomzee is an industry leader in text message marketing and continues to innovate from a client first perspective.  We connect buyers and sellers at the point-of-interest.  To learn more, visit us online at www.goomzee.com or contact us at (877) 324-1796 (toll free). For more information about Goomzee, click here.  
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Tungle, Meet LinkedIn
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Tungle Expands Executive Team
Montreal, Canada—Feb. 3, 2010 Tungle Corp., the company that is pioneering the online scheduling industry, today announced the expansion of its management team with the appointments of Jonathan Levitt as vice president of Marketing, and Richard Zeidel as vice president of Alliances. With 30 percent month-to-month growth in the user base and the number of meetings scheduled using the Tungle.me scheduling application growing exponentially, these appointments will be responsible for driving even more aggressive growth in 2010. “Since we launched Tungle.me last year, we have focused our efforts on creating a product that solves a true market need while delivering a superior user experience,” said Marc Gingras, chief executive officer and founder of Tungle Corp. “2010 is the year where Tungle will become a household name with business professionals around the world. Jonathan and Richard will play a crucial role in making this happen.” Levitt brings more than 15 years of experience specializing in helping diverse brands better understand their audiences and leverage technology and data to build better customer experiences and create brand equity. He has counselled firms of all sizes, including leading global players such as Bank of America, Verizon, Dell, Proctor & Gamble, Ford and Reebok. As a proponent of conversation marketing, Levitt is a prolific and sought-after speaker, blogger and writer who has been featured in several industry publications including 1to1Magazine, ClickZ, DM News and MediaPost. Jonathan Levitt on Linkedin > Zeidel, a digital marketer and agent of change for more than 15 years, is a seasoned sales executive who has strategized with Fortune 500 organizations to design high-impact, measurable digital campaigns. Zeidel brings to Tungle a deep understanding of how to leverage technology to meet client objectives, as well as his experience working with well established brands including The New York Times, The Economist, CBS, NBC and Fox Digital. Richard Zeidel on LinkedIn > Tungle’s free Tungle.me scheduling application makes it easy for professionals to schedule meetings across organizations, calendar systems and time zones by eliminating costly double bookings and the endless back and forth of finding a time to meet. As a result, Tungle.me drastically improves productivity and efficiency. The company released general availability of Tungle in April 2009 and has since released its flagship feature Tungle.me personal scheduling page as well as an iPhone application and Lotus Notes integration. 2009 also saw the announcement of key partnerships including Xing, Ning and IBM. About Tungle: Tungle Corp.’s Tungle.me makes scheduling meetings easy—across organizations, calendar systems and time zones—by eliminating the multiple emails, phone calls and double bookings that typically come with finding a time to meet. Tungle.me synchronizes with leading online calendar systems including Outlook, Google Calendar, Apple iCal, Entourage for Mac, and Lotus Notes (Beta), and does not require visitors to sign in or register to schedule meetings. Tungle.me supports scheduling meetings on-the-go with Tungle.me for iPhone, which is available for free download in the App Store. Founded in 2006, the Montreal based company is venture-backed by investors Commonwealth Capital Ventures, JLA Ventures, and Desjardins Venture Capital. Media & Industry Analysts Contact: Erin Lariviere, for Tungle [email protected] +1-514-678-9181 x.220
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iseemedia Launches Push Email Service over SMS
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Smarter Agent Available on All Carriers
CAMDEN, N.J., Nov. 16 /PRNewswire/ -- Smarter Agent, a mobile technology company that provides GPS and MLS search applications to consumers and real estate agents, today announced general availability on all carriers, devices and platforms including key partnerships with Verizon Wireless and an application for the Android platform. Smarter Agent can already be found on wireless carriers Sprint, AT&T and T-Mobile, reaching traditional cell phones as well as the iPhone and BlackBerry devices, making Smarter Agent the only company to have robust downloadable real estate applications on all major carriers for all US cell phones. The application is being downloaded at a rate of a new user every 1.5 minutes. "The addition of Verizon Wireless as a carrier and Android as a platform puts us in a unique position in the marketplace," said Brad Blumberg, CEO of Smarter Agent. "Consider that the iPhone reaches less than 9% of all mobile users, and that applications on Verizon are not necessarily available on Sprint, T-Mobile or AT&T. Selling homes is not as easy today as it was in the booms of the past and our application immediately gives real estate professionals a mobile marketing strategy to stay in sync with the Gen X and Gen Y homebuyers." "The Smarter Agent application with GPS gives me an edge, a non-obtrusive way for homebuyers to search on their own time," said John Badalamenti, CRS, Associate Broker for Prudential Fox and Roach, REALTORS®. "The 'Call to See' button— the ability for buyers to contact me directly to arrange a showing or ask questions about a listing, regardless of who listed the property—helps me to gain qualified leads and convert them into sales." For consumers, Smarter Agent's Homes for Sale application is a powerful tool for anyone interested in accurate, up-to-date, and comprehensive real estate information. The application features three location-aware, including GPS-triggered, real estate searches in one easy-to-use application. Homes for Sale lets users search every public MLS listing in over 300 markets, more than any other real estate application available today. With Recently Sold Homes, consumers can see the prices of homes sold within the last three years, and Apartments for Rent offers a growing list of apartments from top websites like apartments.com. All three applications use Smarter Agent's patented property search technology to pinpoint the user's location and find available property listings in the immediate area with the touch of a button. Consumers can also search by address, community name, city or zip code. For the real estate sector, Smarter Agent provides agents and brokers with a mobile marketing strategy to help them stay in front of prospective homebuyers. Six out of ten homebuyers are aged 28-45, who are often early adopters of technology. Smarter Agent gives real estate professionals a customized and brandable application for their prospective customers to leverage. The application is distributed easily, with a text code that real estate professionals send directly to consumers. When the prospective customer uses the application to search and find a home, the calls to schedule an appointment go directly to the agent that provided them with the application. To view the original press release click here.  
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REST Mobile Companion
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NAR Technology Acquisition
Washington, November 09, 2009- The National Association of Realtors® has acquired technology to create a database of all properties in the U.S. so Realtors® can better assist consumers in a high-tech, fast-paced business world. The technology acquisition includes licensed data and secured data aggregation services from LPS Real Estate Group, a wholly owned subsidiary of Lender Processing Services Inc. (NYSE:LPS), a leader in real estate technology. NAR will use the assets to develop the Realtors® Property ResourceTM, a parcel-centric information database covering all of the more than 147 million property parcels in the country as a resource for NAR members. NAR is planning to launch RPRTM in the second quarter 2010. “Realtors® are the first, best source for real estate information, and the RPR™ is another emphatic feature to that resource. RPR™ will give Realtors® nationwide data on all properties at their fingertips so they can respond quickly to consumers interested in residential and commercial real estate. This is exciting news and a terrific NAR member benefit. NAR is committed to keep Realtors® central to the transaction and to the buying and selling experience with their clients and customers,” said NAR President Charles McMillan, broker with Coldwell Banker Residential Real Estate in Dallas-Fort Worth. NAR CEO Dale Stinton said, “These acquisitions will allow Realtor® interests to control the program and the content. Realtors® need to respond quickly to today’s tech-savvy consumers, and the RPR™ provides a means for multiple listing services (MLS), commercial information exchanges (CIEs) and real estate brokerage business models to support the Realtor® community, rather than requiring Realtors to purchase data aggregated by third parties.” RPR™ is not a national MLS, and will carry no offers of cooperation and compensation, Stinton added. “It is a private, NAR members-only benefit. The assets acquired by NAR will be directed through a wholly owned subsidiary corporation, Realtors® Property Resource, LLC,” Stinton said. The management team of RPR™ includes CEO Dale Ross, co-founder of the Metropolitan Regional Information System, the country’s largest regional MLS; President Marty Frame, former General Manager of Cyberhomes; Senior Vice President of Industry Relations Mona Steen, former SVP with Cyberhomes; and Jeff Young, NAR director of the Realtors® Property Resource™ and 2008 president of the Michigan Association of Realtors®. RPR™ will provide nationwide access to public record information such as tax and assessment data, liens, zoning, permits, environmental information, and information on neighborhoods, school district and community demographics, along with advanced search features for property searchers, as well as market-to-market comparisons and referral opportunities not currently available. “We’re honored to have been selected by the National Association of Realtors® to provide technology, data and other services for the RPR™,” said Jay Gaskill, president, LPS Real Estate Group. “Being involved with such a transformational industry initiative serves as an endorsement for our company and the premier products and services we provide to MLSs and associations, brokers, franchisors and sales associates.” RPR™ will develop business strategies to make it affordable and feasible for NAR members, and will complement, not compete with, MLSs and CIEs. While many MLS and CIE systems provide a range of services, no two are alike. Brokers are looking for tools that support their agents across multiple markets with similar service levels and access to robust and valuable data. RPR™ is designed to support local MLS and CIE models to create a common experience for agents and brokerages. RPR™ will have many partners, including the California Association of Realtors® and the Florida Association of Realtors®, offering a number of technology applications which will be incorporated within the RPR™. “The California Association of Realtors® believes the RPR™ project provides the significant opportunities of scale and reach necessary to serve our members future needs for many years to come. We are already working closely with the RPR™ team to incorporate additional functionality directly into the RPR™ system using Realtor®-owned zipLogix electronic forms as well as Relay transaction management and risk reduction software for members nationwide,” said Joel Singer, CAR CEO. “The Florida Association of Realtors® and its 122,000 members are excited about the launch of Realtors® Property Resource™, which we believe will be a valuable addition to the toolkit for Realtor® business success. The Florida association and its business subsidiary also look forward to discussing potential partnerships to further enhance the value of RPR™ to Realtors® nationwide,” said John Fridlington, FAR EVP. For more information on the Realtors® Property Resource™, visit www.realtor.org/about_nar/realtors_property_resource. To view the original press release, please Click Here. If you would like to learn more about LPS Real Estate Group, please click here.   MRED Launches New Brand Image. How Strong is YOUR Brand Image? Cloud Computing: Moving Towards the Norm 7 Wishes from Real Estate Vendors to MLS Executives
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Real Estate Listings Going into Cell Phones
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