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Elm Street Technology Poised for Growth, Launches Elevate for Real Estate
GREENSBORO, NC--(Oct 11, 2016) - Two best-in-class acquisitions, including one of the most established real estate marketing brands used by millions of consumers -- Listingbook, has catapulted Elm Street Technology into the real estate industry spotlight. Headed by a team of well-known real estate industry entrepreneurs, Prem Luthra and Randall Kaplan, Elm Street Technology today launches Elevate™, a new Digital Marketing System that uses advanced automation to move Elm Street Technology towards delivering "everything real estate agents and brokers need for new leads and client-for-life retention, all in one place." "Elevate offers brokers and agents a single digital marketing platform with all of the outstanding features that millions of consumers who've used Listingbook love," Luthra, President of Elm Street Technology says. "Elevate includes Listingbook's powerful client servicing platform with best-in-class MLS-powered listing search for home shoppers, access to public records, recent and past sales information, community and school details, taxes, loan calculator, shopping and recreation, and much more," he adds. Luthra notes Elevate also introduces advanced automation that delivers custom Blogs, automated listing postings to social media channels, automated YouTube property tour videos, and beautifully designed, mobile responsive agent and property IDX websites embedded with the best-in-class lead generation technology, all from a single vendor. "With Elevate, Elm Street Technology begins to solve one of the biggest challenges for real estate brokers and agents: The marketing technologies they use to promote listings and their businesses don't talk to each other. Elevate moves brokers and agents onto one digital marketing system, from one vendor, and that means only one phone call for support. Now that's an industry first," Luthra says. Luthra, who founded Elm Street Technology in February with a group of investors, added Randall Kaplan as its Chairman through its first acquisition, Listingbook, the real estate industry's proven lead nurturing and client servicing platform that allows consumers to "search like an agent." In September, Elm Street also acquired RLS2000, a top broker and agent website provider and marketing services firm based in New England. According to Luthra, Elm Street Technology is in the process of rolling up other successful technology and marketing services companies. "We will be able to deliver everything a broker or agent needs from lead generation, to customer for life retention solutions," he says. Prior to pursuing his vision of creating Elm Street Technology, Luthra served as Chief Marketing Officer at Xome. He also was the Co-Founder and Chief Revenue Officer for Real Estate Digital, which became a wholly owned subsidiary of Xome. Luthra was also the Chief Strategy and Sales Officer for LPS Real Estate Group, and Senior Vice President of Consumer Media at Move Inc. Randall Kaplan has quietly established a daunting track record of innovatively creating, rapidly growing and skillfully selling a number of businesses that stretch across multiple industries. He started out running Kay Chemical Company, a leading supplier to McDonald's and other fast food franchises, which was merged into Ecolab, the world's largest institutional chemical company. As an entrepreneur, he started, grew and sold a number of businesses, including Sterling South Bank, now the Bank of North Carolina. He also bought most of Listingbook and became its President in 2006. Elevate is powered by Listingbook and fully integrates all of its features with RLS2000's powerful automated marketing services and best-in-class websites to deliver one source for new leads, client management and client-for-life retention. Product pricing information for agents, teams and brokerage licensing is available by calling Elm Street Technology toll-free at 1-866-353-3456 or visit www.elmstreettechnology.com. About Elm Street TechnologyElm Street Technology offers a portfolio of real estate technology and marketing services companies that provides one vendor, one point of contact, one solution fully fused into one platform to deliver a single source for new leads, client relationship management, and client retention tools for agents, teams and brokerages. Elevate from Elm Street Technologies is the single solution that real estate professionals need to handle the marketing while brokers and agents handle the business, including high end IDX websites, lead generation tools, powerful CRM and incubation tools, mobile app, social media management and blogging, and client retention tools. For more information, call 1-866-353-3456 or visit www.elmstreettechnology.com.
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Coldwell Banker Real Estate and MLB.com Team Up to Give Fans an Exclusive Look Inside the Homes of Baseball's Biggest Stars
Madison, N.J. 06-21-2016 — Every baseball fanatic wonders how their favorite players live. For the third consecutive year, Coldwell Banker Real Estate LLC, the original Silicon Valley real estate startup founded in 1906, and MLB.com, the official website of Major League Baseball, have teamed up to give baseball fans an exclusive look inside the homes of baseball's biggest stars in the Home Field Advantage video series. Since the launch of the series in 2014, Coldwell Banker and MLB.com have brought audiences inside the homes of more than 25 of baseball's brightest stars. "Everyone, including elite professional baseball players, has an emotional connection to their home. The Home Field Advantage series is a way to connect fans with their favorite players on a more personal level by seeing and hearing what home means to them," said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. "The partnership with MLB.com three years ago for the inaugural Home Field Advantage series was the first in a long line of partnerships that have allowed our brand to engage with new audiences. Each has fostered high engagement through unique content, especially with people visiting our website for the first time." The 11-week series, launching today on the Coldwell Banker® Blue Matter blog, will offer behind-the-scenes videos of 11 baseball star personalities. Each video will feature an exclusive look at the player's home — or their "home away from home," the player's home clubhouse and stadium — along with interviews sharing their home's most awesome amenities and moments. The 2016 video series launches with a look inside the home of Los Angeles Dodgers All-Star outfielder Joc Pederson. A new player video will debut on the Coldwell Banker Real Estate Blue Matter blog every week through August 30. The series will also be featured on MLB.com and the official website of each player's team at different points throughout the baseball season. Coldwell Banker also has homepage advertising exclusively running on MLB.com today. Below are the scheduled release dates for each of the videos and featured players: The initial launch of the Home Field Advantage series with MLB.com three years ago kicked off the real estate company's strategy of working with other organizations to reach new audiences in natural ways. Since the original project, Coldwell Banker Real estate has activated integrated marketing campaigns with Adopt-A-Pet.com, multiple top-tier smart home brands and products and Twentieth Century Fox earlier this year. About Coldwell Banker Real Estate LLC Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of approximately 3,000 independently owned and operated franchised broker offices in 47 countries and territories with almost 85,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smart home space, being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create an iPhone application with international listings, the first to develop an iPad application (CBx) to easily bring big data into home listing presentations, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. Coldwell Banker is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served.
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WordPress Blogs Come to Point2 Agent
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Florida’s Largest Multiple Listing Service Launches Lifestyle Blog
Maitland, Florida (June 4, 2015)--Florida's largest multiple listing service, My Florida Regional MLS (MFRMLS), has launched State27.com, a blog for consumers that aims to feature the best of Florida living with input from local REALTORS®. Named for Florida's position of statehood into the Union, State27.com primarily serves up lifestyle finds for locals in Central and Southwest, Fla., which are MFRMLS' service areas. State27.com accompanies MyFloridaHomesMLS.com as part of MFRMLS' consumer brand. Uniquely, State27.com content can be crowdsourced for consumers from MFRMLS' 40,000 plus members who are real estate professionals. Recent blog posts have covered topics like perfect picnic spots, wineries and where to find old-fashioned drive-in theaters. "Today's home shoppers — who are mostly Gen X and Yers— want authentic, useful information about where they live, or are moving to. They want to go beyond basic statistics, and they want that information online. A blog like State27.com is a terrific vehicle to deliver that information to a larger audience. Being able to crowdsource these local insider tips from our members is truly a win-win for both real estate professionals and consumers. Nobody knows a neighborhood like a Realtor® does," says MFRMLS CEO, Merri Jo Cowen. Members of MFRMLS are encouraged to supplement their real estate marketing strategies with State27.com content. The blog is designed for easy sharing on social media and can be used in email drip campaigns and other customer touch points. MFRMLS' Marketing Team curates and manages the blog. About MFRMLS My Florida Regional MLS is Florida's largest multiple listing service (MLS) and one of the largest MLSs in the country with more than 40,000 subscribers. Owned by 14 Shareholder REALTOR® Boards and Associations in Central and Southwest Florida, MFRMLS offers a comprehensive suite of productivity and marketing tools to professionals in the real estate industry. The company also owns and operates http://www.state27.com.
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IDX Broker Announces Acquisition of Agent Evolution
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Download a Free Blogging Guide from NAR
YOUR ACTION: Log in to REALTOR® Content Resource from January 1-15, 2013 YOUR REWARD: Free download of Social Media for REALTORS®: Blogging Click Here to View Reward A $7.95 Value This quick get started guide will allow real estate professionals to save time, money, and effort with assistance on how to start and how to effectively promote their blog. You have until February 12, 2013 to order your Social Media for REALTORS®: Blogging product/claim your Reward from the Realtor.org/Store before it expires. Details: The REALTOR® Content Resource offers over 1,000 pieces of content from HouseLogic.com to add into your marketing communication channels, including social media, blogs, websites, e-newsletters, email and printable, branded handouts. Articles cover everything home owners need to protect, maintain and enhance the value of their home. You can also select ready-to-go, themed article bundles on topics such as home improvement, maintenance, insurance, finance, taxes and community. Whichever format you choose, in a few minutes, you'll be able to add free and authoritative content to your marketing materials to maintain your client relationships before, during and after the sale. Within 48 hours of creating your account, you'll receive an email with a promotional code and information on how you can download the Social Media for REALTORS®: Blogging download publication for free from the Realtor.org/Store! Only U.S. members of the National Association of REALTORS® are eligible to receive this offer. Click here to begin using REALTOR® Content Resource today!
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Where Do I Start? A Facebook Page or Blog?
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