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ENCON2014 Sessions Announced!

September 04 2014

Econ2014 booj

After almost a year of planning for #ENCON2014#ENCON2014, the Enterprise Network is happy to announce our session line-up for this year's event! Over the course of two days, we will dig deeper into topics that will impact the future of the real estate industry.

With a focus on how big data is transforming the way we conduct business and engage with our customers, all attendees will leave the conference with actionable strategies related specifically to our platform.

Below is an outline of conference sessions for November 19-20.

Day 1 Sessions

Welcome Address: What is Big Data and What Does it Mean for Real Estate?

John Sable, Managing Partner, boojJohn Sable, Managing Partner, booj

Kicking off day one of the conference, John Sable discusses the theme for this year's event and the impact big data will have on our industry moving forward.

Out Caring Your Competition

Wil Reynolds, Co-Founder, Seer InteractiveWil Reynolds, Co-Founder, Seer Interactive

Winning on the web involves more than just your overall SEO and content strategy. Building on one of last year's most popular sessions, Wil returns to discuss how out caring your competitor matters just as much as the skills and tools you use to rank high on Google.

Becoming A REsource For Your Local Market

Helen Gray, Marketing Director, The Group, Inc. Real EstateHelen Gray, Marketing Director, The Group, Inc. Real Estate

Helen shares The Group's plans for opening a REsource office to better serve their local community. Whether they're new in town, just visiting, or a lifelong resident, The Group will answer any questions a potential customer may have about real estate, or provide concierge-like services to those just needing community information.

Mapping The Customer Journey

Angelica Polen, Senior Project Manager, boojAngelica Polen, Senior Project Manager, booj

Angelica analyzes the lifecycle of your customers and shares how to better understand the workflow of your services to create a better customer experience.

Big Data SEO

Katelyn Shields, Inbound Marketing Lead, boojKatelyn Shields, Inbound Marketing Lead, booj

In the ever-evolving SEO landscape, staying up-to-date on the latest strategies is necessary in order to maintain your position on the SERPs. Katelyn discusses the changes Google made this year and our plans for 2014 and beyond.

Digital Body Language

Mike King, Digital Marketing Consultant, iPullRankMike King, Digital Marketing Consultant, iPullRank

Harnessing the power of lead qualification and nurturing, Mike shares tips and tools to use data profiling for good, not evil.

Mastering Data-Driven Content

Johnathan Joseph,CEO, UseUX

Through data profiling, you're able to scientifically answer the question: what do I publish and when? Jon shares methodologies for creating data-driven content from a global perspective all the way down to a tailored message for individual users on your site.

Designing By Numbers

Abby Barry, Senior Designer, booj

Data driven design is at the heart of our creative process. During this session, Abby discusses our usability methodologies and their benefits for creating a better user experience.

People Analytics: Building a Data-Driven Recruiting Strategy

Tyler Olmsted, Frontend Production Manager, boojTyler Olmsted, Frontend Production Manager, booj

People analytics is the science behind a great recruiting strategy. Tyler shares how to use data to tailor your strategy for recruiting the right type of agent and retaining existing agents for the long haul.

Day 2 Sessions

Metrics, Monkeys And Marketing

John Foreman, Chief Data Scientist, MailchimpJohn Foreman, Chief Data Scientist, Mailchimp

Data collected through Mailchimp is rich in insight, and includes everything from abuse-prevention to automated segmentation and content optimization. John shares the trends his team has discovered and how you can use this information to increase engagement.

Broker LifeCycle Roadmap

Jake Robuck, Lead LifeCycle Developer, booj

Jake takes the stage and discusses the evolution of Broker LifeCycle and how big data is shaping future releases on the platform.

The Mobile Journey Continues

Ryan Wedig, Mobile Department Manager, boojRyan Wedig, Mobile Department Manager, booj

Ryan gives a demo of our latest mobile apps, shares insight into our app analytics, and reveals what's in store for future app development in 2015.

Syndication: The Elephant In The Room

John Sable, Managing Partner, boojJohn Sable, Managing Partner, booj

Starting with a brief history and our stance on syndication over the years, John discusses the nature of real estate purchases nowadays, and the different strategies to gain a competitive edge.

Panel: The Syndication Debate

Marc Davidson, Co-Founder, 1000wattMarc Davidson, Co-Founder, 1000watt

Victor Lund, WAV Group Partner and CEO at RETechnologyVictor Lund, WAV Group Partner and CEO at RETechnology

Always a hot topic of discussion, top consultants in the industry take the stage to share their different perspectives on syndication.

Agent Adoption Trends in Real Estate

Travis Saxton, Marketing and Technology Manager, REAL Trends

After analyzing and interpreting the data collected for the REAL Trends Online Performance Study, Travis shares his research on agent adoption across the industry.

Successfully Rolling Out Big Initiatives

Carolyn Blanco-Losada, Director of Client Services, boojCarolyn Blanco-Losada, Director of Client Services, booj

To increase adoption, it's key to form a strategy incorporating cyclical training and support for your agents. Carolyn helps walk you through ideal methodologies for releasing new technology on our platform.

Releases On The Enterprise Platform

James Olson, Director of Research and Development, boojJames Olson, Director of Research and Development, booj

James discusses the latest mapping and admin releases, new reporting features and our implementation plans for 2015.

Closing Address

John Sable, Managing Partner, boojJohn Sable, Managing Partner, booj

As the conference comes to an end, John takes the stage one last time to discuss key takeaways from this year's event.