SAN FRANCISCO, Aug. 19, 2014 -- Reesio, the real estate technology startup that has focused primarily on transaction management during its 21-month existence, has announced the launch of several new features that it feels will propel it faster and faster towards becoming an all-in-one technology platform:

• CRM and Lead Tracking/Management
• Listing Syndication to popular portals like Trulia, HomeFinder, and Foreclosure.com
• Its own E-Signatures powered by Adobe EchoSign.
• The ability for users to turn on/turn off their Reesio single property page websites.

All of the above new features are being launched and tightly integrated into Reesio's existing transaction management product. According to Reesio Co-Founder and CEO, Mark Thomas, these new features are based entirely on feedback from its existing base of customers, who have been asking for CRM and more control over their single property page websites for awhile. "A lot of companies talk a good game about being there for its customers and listening to their feedback, but we really put that into action by offering 24x7 chat support and releasing new features every single week based on customer feedback in order to constantly keep our product on the cutting edge."

As Thomas discussed earlier this year with Inman News, all of these new features tie into Reesio's goal of becoming the go-to technology platform that has everything that modern real estate professionals need. According to a WAV Group study that was released earlier this year, the number one pain point for brokers and agents is not having all of their technology needs in one place. "Real estate professionals hate having to cobble together 4 or 5 different products to do their job. They want and need everything all in one place. So many products do just one thing. While we're certainly not 100% done, we are the only company with the goal of building out all of the features that real estate professionals need to do their job. And in a beautifully designed format that is fully integrated and not clunky to use."

Ending DocuSign relationship in favor of Adobe EchoSign

One of the changes that Reesio is making will be the launch of its own e-signatures, powered by Adobe EchoSign. Since Reesio launched in November 2012, it has always used DocuSign's e-signatures integrated within its transaction management product. That integration with DocuSign has ended and Reesio has instead integrated Adobe EchoSign's e-signatures into its product. With the new Adobe EchoSign integration, users will no longer be required to have a separate paid e-signatures account with another provider -- users will simply need a Reesio account, and e-signatures will automatically be included, thus saving Reesio's customers a considerable outside expense. "Reesio customers were frustrated with having to pay for a separate e-signature account and then linking that outside account within Reesio in order to e-sign documents," said Thomas. With our new Adobe EchoSign integration, there won't be any separate paid e-signature accounts or linking required. Just use Reesio and you'll be all set."

There are other reasons for the change. According to Thomas, "DocuSign bought a competitor of our's (Cartavi) 15 months ago, and recently re-branded that product to be called 'DocuSign Transaction Rooms'. It became increasingly difficult to differentiate our branding from them when we were essentially offering a competing product directly within our own product."

Thomas said that Adobe EchoSign approached him about a dedicated partnership earlier this year, and it was clear "that they really wanted to work with us and become a true partner. Even though EchoSign doesn't currently have a big presence within the real estate industry, they're owned by a publicly-traded company in Adobe, and they have a lot of Fortune 500 clients. "EchoSign is owned by one of the top brands in the world in Adobe, and has a world-class list of high profile customers using its product", said Thomas. "We couldn't be more thrilled to be working with them".

Pivot to a Paid Product

Partly due to the switch of eliminating DocuSign and offering its own E-Signatures through Adobe EchoSign, and partly due to other factors, Reesio has also become a purely paid product. "By offering our own e-signatures without requiring users to have a separate paid e-signatures account with another company, we have no choice but to begin charging for our product." However, there are other reasons that Thomas cited for the change as well, including:

1. As Reesio has added more and more features in becoming a one-stop-shop (like CRM and Listing Syndication), the direction that Reesio is heading in is that of becoming a "premium product" that does everything for real estate professionals.
2. Thomas said the Reesio team found that over the past 9 months while they were giving their product away for free, it actually had a negative connotation with their users. According to Thomas, "We had many new users who were hesitant to use our product because they thought that something must be wrong with it if it was free."

When asked how the reception of switching to a paid product has been among its existing base of customers, Thomas said he was personally overwhelmed by the positive response. "To be honest, we were a bit nervous that there would be a lot of backlash. However, we're truly humbled by the positive response from our existing customers, who already started paying us 6 weeks ago even though we haven't officially required them to do so until last week. Essentially, we've had customers voluntarily paying us for the past month and a half. You don't get that unless you have a great product that users love."

One such customer is Brian Lyons, a Realtor from Urban Homes Real Estate in San Diego. Brian states, "We've been using Reesio for the past 15 months, and not only is it a great product that does everything that we need all in one place, but the Reesio team provides Zappos-like customer service 24x7. We were even voluntarily paying for the product every month while it was free because we appreciated how much it streamlined our business."