Norfolk, VA, June 17, 2014 – ForRent.com® and Homes.com® recently revealed the results of their "Rental Profile Insights Survey: A Look at Today's Renter," showing the desire for traditional apartments outweighs the desire for residential rental properties. The survey showcases that it's more important than ever for multi-family professionals to utilize advertising tools to reach the growing number of renters across the country. Targeting consumers searching for apartments, Homes.com has launched Mobile Local & City Banner Ads, providing an innovative advertising solution to the multifamily industry.

The Homes.com Rentals Mobile Local & City Banner Ads, exclusive to ForRent.com customers, are dynamic advertising solutions, compatible with iOS and Android devices. The tools provide property managers the ability to consistently and prominently place advertising to highlight their rental community to millions of monthly apartment and rental shoppers visiting the Homes.com Rentals channel. Since its launch earlier this year, these ads have increased awareness and leads for participating property managers with customers in Nevada, Louisiana, New Jersey, Georgia and North and South Carolina, to name a few.

"With the local housing market gaining momentum, I was looking for a way to keep our apartment community in the spotlight," said Kory Leighty, NALP, Property Manager, Blankenbaker Crossings Apartments (Louisville, Kentucky). "The solution to my needs was the Homes.com City Ad. This marketing approach allowed me to reach and be visible to a broader group of individuals seeking their next place to call home."

"The evolution and success of the Mobile Local & City Banner Ads product is a testament to Homes.com and ForRent.com's exclusive partnership, which is centered on continuously developing innovative solutions that better serve our customers by connecting them to consumers," said Brock MacLean, executive vice president of Homes.com. "As the first in the multifamily industry to develop and launch a rental advertising product of this caliber, clients have direct, real-time access to potential renters via desktop and mobile interfaces on Homes.com. We are thrilled to see so many property managers already benefiting with quality leads and increased awareness of their rental properties."

Key features and benefits of the Homes.com Mobile Local & City Banner Ads include:

• High impact ad positioning with top-anchored placement as user scrolls
• Click-to-Call functionality for real-time access
• Hyperlocal reach with targets to city or zip code level
• Integration with the top property management software applications, including RealPage, RentSentinel, Vaultware, Property Solutions, and RentCafe to name a few, to seamlessly connect leads to third party applications.

For more information about this innovative product, stop by the For Rent Media Solutions booth at the National Apartment Association (NAA) Conference in Denver, Colorado June 18-21, or visit bit.ly/HomesRentals.

About Homes.com

As one of the nation's top online real estate destinations, Homes.com inspires consumers to dream big. From affordable houses to luxurious estates, condos, apartment rentals and more, Homes.com features more than 3 million property listings and exclusive distribution of over 20,000 apartment listings from ForRent.com in a user-friendly format, making finding your next home easy. Visitors to the Homes.com blog will find a collection of rich information and posts on DIY projects, painting, organization tips and more, providing the ultimate resource for everything home related. From finding your first apartment to buying your first home, upgrading, downsizing and everything in between, Homes.com is an inspiring and engaging partner in every phase of the home buying or renting process.

About ForRent.com®

As one of the nation's leading online home search destinations, ForRent.com® inspires renters to discover their next apartment, loft, townhouse, or condo. ForRent.com features rental listings in a user-friendly format, making finding your next home an easy exploration. Visitors to the ForRent.com blog will discover relevant information and can join the conversation surrounding home decorating style, apartment hunting tips and more. ForRent.com serves as the complete resource for renters in every part of their living experience.