New Sequent Enterprise Roll-Out Meets Demands of Real Estate Marketing Companies

SAN FRANCISCO,CA, April 23, 2014 -- The multi-unit market has changed drastically over the last decade, with previously sales-oriented real estate developers and marketers pushing increasingly into the rental market. They have also moved to systematically gathering and analyzing big data in order to optimize their businesses. Two New York-based major players in the field, Douglas Elliman and Gotham Property, are leading the charge towards diversification and big data by implementing the new version of Sequent Enterprise.

The condo development lead and transaction management software's latest release now features over 30 different report options for analyzing data and an interface to funnel leads from the marketing website straight into its CRM database. And a lease version has now been released that allows for managing leads and transactions in new condo developments being rented out as opposed to just sales transactions. "With the changes in the real estate industry, professionals want to keep their options open," said Jeremy Shoenig, vice president of operations and product at Sequent Systems, the maker of Sequent Enterprise. "Sequent Enterprise is a work tool real estate marketers and developers can use to manage any strategy they are applying."

The software has helped multi-unit sellout professionals close over 20,000 new units over the last 12 years, and that's just the condo side of things. This includes new developments that broke national sellout records in the United States. Properties like the Spire in Denver and the Infinity in San Francisco have made themselves a name for efficient new condo development sales.

About Sequent Systems
Sequent Systems has been at the forefront of cloud-based real estate transaction management since it first launched its landmark Sequent Enterprise product, now used by condo developers and marketers worldwide. The company was founded in 2002 by real estate professionals with decades of industry experience. Sequent Enterprise quickly turned into the tool of choice for anyone working in multi-unit residential real estate.