RealBiz Media and Century 21 Hometown Realty Announce New Video Distribution Network

FORT LAUDERDALE, FL - Century 21 Hometown Realty, a growing real estate brokerage covering California's Central Coast region, and RealBiz Media Group, Inc., a technology innovator for real estate marketing, announced their plans to produce a video distribution network for all of Century 21 Hometown Realty's real estate listings. C21 Hometown Realty will be the first brokerage in their market to deploy a SEO/VSEO rich listing video micro-sites on every company listing.

As a next level evolution in search engine marketing, this solution will provide fully interactive, free-standing video micro-sites that are optimized to drive SEO and Video SEO to C21 Hometown Realty's website. The Micro Video Application (MVA) tool fits Century 21 Hometown Realty's goal of becoming less dependent on purchasing ads through Google.

According to Victor Lund, Board Advisor to Century 21 Hometown Realty, "We serve two very important business goals with this strategy. The first is to provide each of our sellers with outstanding online marketing for their home. The second is to drive consumers to the property by leveraging organic search results. Fighting for organic search results is a more sustainable strategy than bidding for key words and paying for search engine ads."

Real Biz Media Group, Inc. automatically generates and performs daily updates to the MVA for each qualified listing. An email is sent to the listing agent containing a link to the MVA, thus creating a seamless marketing asset that can be promoted and shared across all online and social platforms with no need for revision.

"Today, Century 21 Hometown Realty has more consumer traffic to C21home.com than any other broker website. Our aim is to compete with national sites in our local market by optimizing all of our online assets to work together. Obviously, optimizing the broker website is core to that strategy for short tail keywords. The single property website and single property videos augment our strategy by providing outstanding optimization around address search across all browsers and all devices. Our tests indicate that we outrank Realtor.com, Zillow.com, and Trulia.com for mobile search, and consumers love the user experience of these tours. The company will also embed these tours in our online marketing to these sites to provide a rich video experience that leading portals do not offer," said Lund.

In addition to creating a network of back links, RBM implements a unique set of SEO techniques, all of which combine to create significant search engine optimization and increased organic search rankings, but, more importantly, drive qualified lead generation.

"When recruiting agents, we want to show them our website can generate leads. That they can rely on us to provide them with good quality leads for their listings. We do not want our agents to have to spend thousands of dollars on buying back leads for their own listings! That's not what Century 21 Hometown Realty is all about," added Lund.

When asked about the chance to work with Century 21 Hometown Realty, Steve Marques, Chief Revenue Officer of RealBiz Media Group, Inc., replied, "We at Realbiz Media really enjoy working with Brokers who are willing to use advanced technologies to strengthen their position on the internet and using Video based services is the best way to accomplish those goals. Century21 Hometown is just such a brokerage. It's encouraging to see a business that is willing to take the step and make the investment to ensure organic leads are part of their arsenal to ensure success. We look forward to a productive relationship with the Century 21 Hometown team."

About RealBiz Media Group, Inc.
RealBiz Media Group, Inc. is a real estate media services company whose proprietary video processing technology has made it one of the leaders in providing home virtual tours to the real estate industry. Its client base includes more than 60,000 real estate agents and brokers.

About Century 21 Hometown Realty
Century 21 Hometown Realty operates California real estate offices in San Luis Obispo County, Santa Barbara County, and Ventura Counties. The company carries between 250-450 listings managed by 375 REALTORS®. For more information about Century 21 Hometown Realty, visit http://c21home.com