Telivant Reports New Open House Lead Capture Technology

Someone finally figured out what the most important part of an Open House is? The sign in sheet. Think about it! The chances of selling the open home itself are very slight (5% according to NAR), so the two biggest dividends from the open house are potential new buyers and getting to know the neighbors in your chosen farm area. Right? But just because you are in front of this potential client doesn't mean you have "captured" them.

So what happens when you put that piece of paper and pen out for visitors to sign up? If you're like me you always write the name of a previous customer with his information on the top line (nobody wants to be the first to sign in) to break the ice. But is the sign in sheet an ice-breaker or an awkward moment? The success or failure of your Open House depends on you capturing the info at the event.

And what if you misplace that list, or lose it or what if you can't read the visitors sign in?

Now a new REALTOR® app for iPad has a solution to the sign in sheet question. Open Home Pro uses technology as an ice breaker AND to capture your leads.

Anyone who has ever handed someone an iPad knows what happens. People are like little kids when handed an iPad for the first time. Open Home Pro uses this moment to help you break the ice and get your visitor to open up.

The first thing the visitor sees on the screen is a single question, "What is your name", the iPad keyboard pops up to input this. The app then guides the visitor through entering email, phone number, and whether they are an agent. Lastly it asks the visitor how many bedrooms he or she is looking for. The brief session ends with "Please hand the iPad back to the Agent". Assuming he is not working with an agent the visitor is now a client.Open Home Pro will increase your lead capture at Open Houses.

Open Home Pro then allows you to enter notes about this client. You'll probably want to capture some details if the client has opened up already. Or you might want to wait until the new client has left.

Once you end the open house Open Home Pro will prompt you to email your new clients thanking them for visiting and telling them you will provide them some more info about the home or their search parameters. All before you leave the home! How cool is that?

Open Home Pro is a free app for the iPad, you can download it at iTunes.

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