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Condo.com Announces Joint Marketing Program

November 22 2010

condo com logoMiami, FL (November 22, 2010)Condo.com, the world’s largest condo marketplace, today announced a partnership with condo powerhouses ST Residential and The Marketing Directors. ST Residential is comprised of a hand-picked group of the most successful private equity investors, which form a powerful, world-class asset management company and the private component of a unique public-private partnership with the FDIC. The Marketing Directors is an Atlanta-based sales and marketing firm specializing in high-density real estate marketing.

Condo.com will initially launch an online sales and marketing program for the Mosaic Houston, a luxury two-tower condominium owned by ST Residential and exclusively represented by The Marketing Directors. By leveraging their massive site traffic of over 1 million visitors per month, Condo.com will provide lead generation services to help sales and rental activity at the project.

ST Residential is stabilizing a portfolio of design-driven residences with an unmatched level of design, detail, amenities and services.  With billions invested in real estate assets and loans, ST Residential is assembling strong online and offline marketing teams to successfully manage and sell their portfolio across the country. Condo.com and The Marketing Directors are amongst the list of partners chosen based on their industry-specific marketing experience.

Condo.com will promote Mosaic’s unsold inventory consisting of approximately 200 units for sale and rent on the website and route buyer and renter leads in real time to the sales center operated by The Marketing Directors. The Mosaic luxury condominiums are centrally located across from Hermann Park and steps away from the world-renowned Texas Medical Center, the historic Museum District, Rice University and a mile and half from the city center. Prices range from $150k to $500k for one and two bedroom units in the towers.

 

“We are thrilled to be partnering with ST Residential and The Marketing Directors for this unique project and look forward to delivering qualified leads,” said Richard Swerdlow, CEO of Condo.com.

About Condo.com

Condo.com is the world's largest condominium marketplace with over 2,000,000 listings valued in excess of $500 billion. The site receives over 1 million visitors monthly and is dedicated to the evolution and prosperity of the condominium real estate market. Condo.com improves and simplifies the way people buy, rent, sell, manage, market and enjoy the condo lifestyle. Condo.com lists condominiums for sale and for rent in the United States and 70+ countries around the world. The Company cost-effectively delivers exposure and qualified leads to developers, brokers and owners through the seamless distribution of its listings to a global network of real estate websites visited by over 15 million viewers per month. Condo.com is privately held and headquartered in Miami, Florida. For more information, visit www.condo.com.

 

About ST Residential

ST Residential leads a public-private partnership between the FDIC and a consortium of esteemed private-equity investors, and manages a nationwide condominium-construction project portfolio. Members of the private equity consortium include Starwood Capital, TPG, Perry Capital and WLR LeFrak. By managing its portfolio with an unmatched level of detail and tailoring projects to the communities they serve, the company strives to be the standard bearer for luxury condominium projects. For more information, visit www.stresidential.com.

 

About The Marketing Directors

The Marketing Directors, LLC, was founded in 2007 by David Tufts.  He and Adrienne Albert, Marketing Directors, Inc.’s Chief Executive Officer collaborated to create a team of the most highly experienced real estate professionals in the Southeast to service developers specializing in high density residential sales and marketing. With over 30 years of experience, The Marketing Directors is well positioned to be the solution to developers in any market condition. The Marketing Directors, LLC, represents real estate clients and developers throughout Atlanta; Houston; Boca Raton, Orlando, Tampa, St. Petersburg and West Palm Beach, Fla.; Chapel Hill, N.C.; Huntsville, Ala.; and Memphis and Nashville, Tenn. The Southeast offices are headquartered in the Four Seasons Tower at 75 14th Street, Atlanta, Ga., and 121 South Orange Avenue, Suite 1500 in Orlando, Fla. For more information, visit www.themarketingdirectorsinc.com or find us on Facebook.