What is the Solution to the Erosion of the MLS?

What the BLC® listing service IS

Have you heard of the Good Housekeeping Seal of Approval? How about Grade A eggs?

Like these examples, the BLC® trademark is our industry seal of approval. This registered, collective membership mark identifies the product as a resource for REALTORS® only. Because REALTORS® abide by a code of ethics, in turn, the BLC® mark is a stamp of approval that tells home buyers and sellers our system is a trusted source of proprietary data — and it's available only to those professionals and the consumers they serve.

What the BLC® listing service ISN'T

The BLC® listing service has NO impact on the technology side of a listing service's operation. The protected BLC® trademark is merely a replacement for the existing term "MLS."

By becoming a Broker Listing Cooperative® system licensee, you offer a seal of approval. You ensure that your listings are accurate, timely, credible and — most importantly — protected.

It's simple to adopt and implement the BLC® brand for use in your own organization. We can even provide an easy-to-use graphic standards guide and materials for a turnkey transition.

To learn more about the Broker Listing Cooperative® listing service, visit our new website, www.WhyBLC.com. Here, you can take the BLC® quiz, search for answers to your questions among our FAQs and view testimonials from current BLC® licensees.

Or better yet, in New Orleans visit booth 1701 or contact Karen McGuire at 317/448-0671 or [email protected].