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RealSTAR Recruits

September 21 2009

RISMEDIA, September 22, 2009—RealSTAR Recruits, an online agent recruiting system, has announced that the following three companies have recently joined its recruiting network: Real Estate One in Detroit, Realty Executives in Shreveport/Bossier, and Coldwell Banker Premier in Las Vegas.

Other major companies include Long and Foster in DC, et al, Coldwell Banker HPW in Raleigh, Northwood in Pittsburg, Coldwell Banker Prime Properties in Upper New York, Mel Foster Realty in Iowa, and many others. The power behind RealSTAR is that "it really works," the company says. In the last 12 months, Long and Foster had over 4,500 recruits take the profile.

According to the company, the promotion concepts provided by RealSTAR drive eyeballs to your website. Long and Foster was initially hesitant to fully embrace any website inclusion of RealSTAR. However, go to and click on Careers on the homepage and you will see that RealSTAR is now the thrust of their recruiting emphasis resulting in their massive response. The old recipe for rabbit stew begins with “First catch the rabbit.” Recruiting is all about catching the rabbit. Although RealSTAR has many uses; its primary purpose is not a selection tool. It is first and foremost a recruiting tool.

The temperament profile appeals to the curiosity of the recruit and describes its strengths and weaknesses as they specifically relate to real estate sales. The RealSTAR System is complete with a drip campaign program and management training on topics such as The Follow-Up Call, How to Stage the Perfect Interview, and In-House Super Coaching. These training sessions are conducted by the developer of RealSTAR, psychologist Cliff Baird, MBA, PhD, as he brings his 30+ years of hands-on real estate experience to every session. RealSTAR is the culmination of his many years of agent profiling. Dr. Baird’s first profile, RESTPAC, was created over 30 years ago and became a mandatory licensing requirement in Ontario, Canada, for several years.


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