Better Homes and Gardens Mason-McDuffie Embraces Trulia to Build Relationships With Consumers

SAN FRANCISCO, CA, Mar 27, 2012 -- Trulia.com, a top site for homebuyers, sellers and renters, today announces a new marketing conjunction with Better Homes and Gardens Mason-McDuffie Real Estate, one of the largest real estate firms in the country, with offices across northern California.

"In our work with Trulia, we are building a consortium of agents, brokers and consumers to come together in the best interest of the consumers," said Ed Krafchow, Chairman and CEO of Better Homes and Gardens Mason-McDuffie Real Estate. "We believe helping the consumer get the information they want is the right thing to do for the consumer. With its reach, Trulia will provide our listings with extensive exposure. For these reasons, I am excited about working with Trulia."

Krafchow says the industry is entering a third phase in the real estate business. In the first phase, brokers owned the business, in the second, the agent owned the business, and "in this third phase, I believe consumers will come to own part of the business," he says. Watch the accompanying video to see Krafchow's complete remarks.

As part of the agreement, Better Homes and Gardens Mason-McDuffie Real Estate will receive prominent placement and brand exposure for their property listings on Trulia. More than 20 million* home buyers, sellers and renters come to Trulia each month.

"Trulia's goal is to bring agents, brokers and consumers together," said Georg Gerstenfeld, VP of Business Services at Trulia. "We are excited to partner with Better Homes and Gardens Mason-McDuffie Real Estate to support their efforts to grow and expand the reach of their listings."

* Omniture, February 2012

About Better Homes and Gardens Mason-McDuffie Real Estate Our heritage began with the founding of Mason-McDuffie Real Estate in 1887. In 2010, the company was named the 17th-largest real estate services firm in the nation (RIS Media), and Number One in the San Francisco East Bay (SF Business Times). The company provides comprehensive solutions to home buyers and sellers, and handled 7,790 transactions in 2011, generating $2.94 billion in sales. Better Homes and Gardens Mason-McDuffie Real Estate is independently owned and operated and includes joint ventures with partners Highland Partners in Piedmont and Montclair, Wine Country Group Realtors in the North Bay, and Tri-Valley Realty in Pleasanton-Hopyard and Ruby Hill. The organization is comprised of more than 1,400 sales professionals in 26 offices. For more information, go to www.bhghome.com.

About Trulia Inc. Trulia gives home buyers, sellers, owners, and renters the inside scoop on properties, places, and real estate professionals. We have unique info on the areas people want to live that can't be found anywhere else: users can learn about agents, neighborhoods, schools, crime and even ask the local community questions. Real estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyper local advertising services, social recommendations and top-rated mobile apps. Trulia is headquartered in downtown San Francisco and is backed by Accel Partners and Sequoia Capital. Trulia and the Trulia logo are registered trademarks of Trulia, Inc.

Media Contact:
Ken Shuman
415.517.7211