Inside Real Estate launches CORE Home, first-of-its-kind homeownership solution to put real estate brokerages at the center of the coveted lifetime consumer relationship

The breakthrough technology will be available to kvCORE users in 2022

SALT LAKE CITY, UTAH, OCTOBER 25, 2021 -- Inside Real Estate, one of the fastest-growing independently owned real estate software companies and a trusted technology partner to over 250,000 top brokerages and their teams and agents, is set to transform the real estate industry with the first product release from its new homeownership technology, CORE Home.

CORE Home is a consumer destination, branded completely to the brokerage and agent. It anchors consumers in a single place, allowing brokerages to deliver a seamlessly connected experience throughout the entire homeownership lifecycle: from living in a home and understanding its value, to searching for their next home, to streamlining the complexities of a current transaction, to moving into a new home and back to living in their current home. CORE Home will be available via mobile web, allowing all kvCORE Platform customers to provide this experience to their clients, at no additional cost. Brokerages will also have options for a fully branded, custom mobile app. Inside Real Estate's investment in this groundbreaking, consumer-facing technology enhances the value that brokerages and their agents deliver to consumers, creating coveted lifetime relationships that leap-frog the generic experiences available today from large portal players.

Inside Real Estate began building the homeownership solution 18 months ago as a partner product to kvCORE, its flagship Platform. CORE Home was built with the brokerage and agent front and center. The product is designed to keep them top of mind with consumers, increase repeat and referral business, and ensure they stay at the center of the real estate transaction. Future extensions to CORE Home will help brokerages increase profitability through the monetization of affiliated services.

"At our heart, we are the tech partner for real estate brokerages, and we're stepping forward arm in arm with our broker partners to provide what the industry needs next," says Joe Skousen, CEO at Inside Real Estate. "It's time for consumers to be able to enjoy the most modern, tech-enabled experiences around what is the largest asset in most of our lives. On top of that, they should be able to work with the brokerage brands and agents who they trust as their local home advisor through not only a home sale, shopping, and purchase experience; but through every aspect of their homeownership lifecycle. Honestly, it's what every consumer is looking for and what every brokerage is designed to deliver."

CORE Home is branded entirely to the brokerage and reinforces an exclusive agent relationship with every consumer interaction. CORE Home allows brokerages and their agents to deliver a modern, tech-enabled experience that engages consumers throughout their homeownership journey, including these four cyclical components:

• Current Home: Helps consumers understand and manage their greatest asset with real-time alerts around home value and detailed local market data, along with visibility into their mortgage and insurance information, trends, and opportunities to ensure they have the most competitive rates available. Brokerages and agents stay top of mind as a vital information source versus the homeowner going to Zillow or other sources every day.

• Next Home: Empowers Brokers and their teams and agents with a portal-grade search and discovery experience, tailored to the client's life. From exploring their next move with an advanced search experience to insights designed to engage and "delight" with personalized results that evolve based on consumer behavior. Homeowners can use tools to understand how much they can afford for their next home and get pre-qualified for a purchase. Brokerages and agents can finally provide a modern search experience that beats the large portals, and become the first to know when a consumer starts shopping for their next home.

• Buy & Sell: For Brokers and Agents with integrated services, active home buyers and sellers get the convenience of monitoring their entire transaction in one place, with tracking every step of the way including contingency removals, home inspection, appraisal, mortgage status, title, and more. Brokerages and agents benefit by being the provider of this modern, simplified experience that buyers and sellers have dreamed about for decades.

• Move: Once the transaction is complete, homebuyers and sellers can tap into the help they need with moving companies, home improvement companies, and services all within the same app they've used to manage their home and transactions. Brokerages and agents build lasting client relationships with the all-encompassing, tech-driven app that gives homeowners instant and trusted access to everything they need to manage their move now, and their home forever.

A fully integrated chat feature will ensure homeowners can instantly reach out and interact with their agent at any stage in the journey, keeping the agent as the long-term homeownership advisor for the consumer.

Following the launch of CORE Home, Inside Real Estate will continue the development of their homeownership technology with the launch of CORE Services Connect, an integrated workflow and connector for brokerages affiliated service partners in 2022, with options for brokerage integration into their CORE Home app., This additional set of optional integrations will provide end-to-end transaction tracking and allow agents and title representatives, loan officers, transaction coordinators and more to easily communicate with the homeowner and keep them informed throughout the process.

"Until now, there hasn't been a single, personalized solution with the tools and information consumers need to create the digital experience they desire that's both accessible and effective," said Nick Macey, President of Inside Real Estate. "Our new homeownership platform is filling that void by combining innovative technology with the powerful broker and agent experience that our customers provide, to ensure a seamless process for all parties involved in the homeownership cycle."
A beta version of the homeownership solution will be available to select kvCORE brokerages this fall and all kvCORE brokerages clients and their agents will get the desktop and mobile web version of CORE Home for free in 2022. A paid, custom-branded mobile app version will also be available exclusively to kvCORE customers.

About Inside Real Estate:

Inside Real Estate is a fast-growing, independently-owned real estate software firm that serves as a trusted technology partner to over 250,000 top brokerages, agents, and teams. Their flagship product, kvCORE Platform, is the most modern and comprehensive solution in the industry known for delivering profitable growth at every level of a brokerage organization. Built on a modern, scalable, and flexible architecture, kvCORE enables every brokerage to create its own unique technology ecosystem through custom branding, robust integrations, and high-quality add-on solutions. With an accomplished leadership team and its talented staff of 250 employees, Inside Real Estate brings the resources, scale, and vision to deliver ongoing innovation and success to their growing customer base.