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Berkshire Hathaway HomeServices CEO Challenges the Real Estate Industry to Increase its Influence with Release of New Book

April 07 2021

Irvine, Calif., April 7, 2021 -- Chris Stuart, CEO of the Berkshire Hathaway HomeServices, one of the world's fastest-growing residential real estate brokerage franchise networks, made the theme of his virtual convention keynote speech the need for Real Estate professionals to increase Real Estate Influence.

Thousands of network members from across the world got to listen to an impassioned and transformational message in which Stuart made the centerpiece of his keynote speech, the introduction of the Real Estate I.Q. System, the announcement of the Real Estate Influencer Network, and a much-awaited preview of his new book Real Estate Influence, now a number 1 best seller on Amazon.

Each of the three components of Stuart's overall off and online influencer vision was strategically and assiduously developed and collaborated with a very diverse team of colleagues and top-producing agents, teams and leaders from across the global network to carefully design and create the exclusive platform.

"The launch of this book is something I have been planning and envisioning for nearly a year, to see it come to fruition, along with the Real Estate I.Q. System is incredibly fulfilling to see come to fruition," said Chris Stuart, CEO of Berkshire Hathaway HomeServices. "I'm inspired to continue to work with the great real estate professionals around the world to evolve and get better together."

Stuart comprehensively covered how his Real Estate I.Q. System was designed to elevate real estate agent's Influence Quotient, as well as how the network and book were all developed as a result of Stuart's extensive research surrounding several unresolved universal real estate needs, and as he enthused, opportunities. Stuart during his speech referenced what he has coined as the Real Estate Loyalty Gap. This gap in consumer loyalty represents the single greatest economic threat, and therefore opportunity, to the individual agent and must command more of the industry's focus moving forward. The System and its related Influencer Network, have been purposefully created to elevate its network agents' range, reach and influence (the "I" in I.Q. stands for Influence) by providing them with the essential tools and guidance to build stronger, and more valuable, long-term relationships with clients and prospects.

"It was a true honor to work alongside the great Chris Stuart on this project," said Allan Dalton, SVP, Industry Research and Development for Berkshire Hathaway HomeServices. The former CEO of Realtor.com enthused, "Real Estate Influence takes a forensic and comprehensive look into what real estate professionals must do to gain and sustain personal and professional influence with consumers, clients, and within their communities a true must-read for real estate business professionals."

The book Real Estate Influence was timed to first appear on Amazon in conjunction with the convention. Real Estate Influence, co-authored by the quintessential real estate industry influencer Allan Dalton, examines in a most readable manner, numerous methods of increasing influence. That all book proceeds go to the Sunshine Kids Foundation devoted to helping children suffering from cancer, was greeted with significant enthusiasm throughout the network.

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About Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices is one of the world's fastest-growing residential real estate brokerage franchise networks, with more than 50,000 real estate professionals, nearly 1,500 offices throughout the U.S., Canada, Mexico, Europe and the Middle East, and more than $138 billion in real estate sales volume. The network, among the few organizations entrusted to use the world-renowned Berkshire Hathaway name, brings to the real estate market a definitive mark of trust, integrity, stability and longevity. Visit: www.bhhs.com