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BoomTown Selected for Facebook's Real Estate Top Provider Initiative

March 11 2021

Initiative aims to help the real estate industry identify solutions that offer the best-in-class tools to optimize their marketing efforts and grow their business via Facebook and Instagram

CHARLESTON, S.C., March 11, 2021 -- BoomTown, the leading sales and marketing platform for real estate professionals, is excited to announce an extension of their partnership with Facebook as part of the company's Real Estate Top Providers Initiative. As more options flood the market for real estate advertising support, Facebook developed the initiative to highlight a trusted network of partners that have adopted the best practices for real estate advertising over the years, and demonstrated a proven track record of accountability and client success.

The Top Providers Initiative is a new effort to help agents, brokers, and property management companies confidently choose a partner to aid in their real estate advertising efforts through Facebook and Instagram. BoomTown's social media marketing tools provide clients with the opportunity to run sophisticated marketing campaigns with minimum effort, their solutions are built in close partnership with Facebook, and they are proven to drive business growth for real estate agents and brokers.

"We have enjoyed working closely with Facebook to develop our advertising tools and services, and appreciate the validation and clarity this initiative provides to an industry that is overwhelmed with solutions that often don't deliver the ROI," said Grier Allen, CEO & President of BoomTown. "Our clients have seen incredible success advertising in partnership with our digital marketing team and our Marketing Central self-service advertising portal, and we continue to see opportunity and huge growth potential in helping our clients target consumers on social media, engage with them where they spend their time, and drive more conversions."

BoomTown's Digital Marketing Team consists of search, social, engineering, and digital strategy experts, exclusively dedicated to real estate industry advertising. Through their internally developed tools, diversified advertising strategies, and relationships with Facebook and Google, the company is able to secure the most leads in their clients' target markets within a prescribed budget.

BoomTown's Marketing Central allows clients to generate more leads and listing opportunities through a self-serve advertising portal. Marketing Central offers clients the ability to:

  • Build advertising campaigns through Instagram and Facebook to highlight active listings, promote open houses, and showcase successfully sold properties.
  • Create custom video and image ads to promote content other than listings to generate additional traffic to their websites.
  • Create dynamic ads to re-engage leads and visitors with listings that the individual would be most interested in, and prove value to seller clients by showing how many prospects have viewed a listing on their site, as well as on Facebook

About BoomTown

BoomTown exists to make real estate agents successful. 40k+ of the industry's top professionals, and 40% of the Real Trends Top 250 teams, trust BoomTown to grow their real estate business with easy-to-use technology that creates opportunities and turns them into closings. Capabilities include a customizable real estate website integrated with local MLS data, client success management, a cutting-edge CRM (Customer Relationship Management) system with custom marketing automation, personalized advertising and lead generation services, and a mobile app for agents on the go. BoomTown's service offerings extend far beyond technology with coaching services from peers who have catapulted their growth with the system, lead qualification services to contact, qualify, and nurture leads, and dedicated advisors to offer personalized support at every step from onboarding and training to optimizing your business and planning for strategic growth. Founded in 2006 and headquartered in Charleston, SC, BoomTown has additional offices in Atlanta, GA and San Francisco, CA. For more about BoomTown visit