Counselor Realty Locks Up HomeActions and New Lead Scoring Service

MINNEAPOLIS (JUNE 29, 2020) -- Counselor Realty, an agent-owned powerhouse in the Twin Cities and Greater MN market, is teaming up with the HomeActions platform for agent email marketing and relationship building. HomeActions' exclusive program provides contact database building, nurturing, intelligence and insulation.

Starting out, HomeActions appears as the best-in-class, customized e-newsletter. The bi-weekly system delivers lead-generating "Conversation Starters" through its hyper-local content, widgets and predictive metrics. Email addresses that are entered into the agent's HomeActions dashboard become exclusive to that agent. HomeActions will not be available to competing brokerages for a designated period.

"NEW" Lead Scoring Launching: Agents have been asking for ways to benefit from AI-powered capabilities. HomeActions will be adding even more predictive metrics that are developed from the new Lead Scoring 360 system. The goal is to help brokers and agents focus on the segment of their database that is "Warming Up" and likely to transact in the next 3-6 months. Presentation on the lead scoring system at: https://midd.me/RG7n

Albert Clark, HomeActions President, commented on the agreement, "All brokerages know real estate is a numbers game. The more contacts agents can make, the better they can nurture these relationships, the better their numbers. We share this core mission with Counselor."

Counselor CEO Nick Dreher has seen his teammates' results with HomeActions and wants to make sure his agents can "lock-up" all their email contacts…and benefit from AI-powered tools. More importantly, Counselor now can preempt the competition. Nick offered, "Not only will we be able to embrace the HomeActions platform and the new Lead Scoring, but we now have a real differentiator for our new agents to deploy once they move to Counselor."

About HomeActions

HomeActions provides custom-branded digital marketing solutions complete with professionally written articles for real estate professionals. HomeActions articles and widgets portray agents as trusted advisors. Our goal is to help agents create and nurture relationships that lead to long-term success. With instant engagement alerts on "Predictive Articles" and widgets, as well as robust reporting, the system generates real-time conversation starters, leads and consistent top-of-mind awareness. For more information, visit http://www.HomeActions.net.

About Counselor Realty

The prime purpose of Counselor Realty is to develop experienced agents so that our customers and clients receive superior service and value. We believe in healthy communities and support individual and corporate opportunities to serve and support the communities we work and live in. We believe in the value of local agent ownership, building vested interest and growing personal success.