OJO Labs Introduces Conversion Boost, First-Ever Lead Nurturing Service at Scale

Conversion Boost lowers the cost of online leads, increasing conversion rates over 200% above industry averages

Today, we're unveiling Conversion Boost, a new service that qualifies and nurtures leads for brokerages and their agents, increasing conversion rates by over 200 percent. OJO Labs' fusion of human and machine intelligence fuels this service, which onboards future homebuyers to a multi-channel experience, guiding them from discovery to closing. OJO inspires and guides with personalized property recommendations until buyers are ready to connect with an agent, driving warm handoffs and faster conversions.

Homebuyers face a winding and often challenging journey to ownership that spans several months. Online leads typically come in during the early stages of home search, with the majority of homebuyers not yet ready to speak with an agent at the first point of contact. Additionally, homebuying journeys are expected to lengthen significantly in the COVID-19 era, with 80 percent of buyers reporting that they have paused their search in response to the outbreak.

Online leads naturally drop off without a nurturing mechanism in place, significantly driving up the cost of customer acquisition from online leads. With Conversion Boost, brokerages can rely on OJO to nurture leads at scale for as long as it takes — without adding additional work for brokerages or agents.

Key features of Conversion Boost include:

• First Point of Contact - Our expert customer service team qualifies new leads for you as soon as they come in. If the homebuyer or seller is ready to speak with an agent, we foster a warm transfer over the phone in under a minute. Those still at an early stage of the process are immediately onboarded onto OJO.
• Lead Nurturing - Homebuyers not yet ready to speak with an agent receive personalized property recommendations and guidance from OJO, an AI advisor built to keep consumers engaged and supported throughout their journey. OJO is able to understand where each buyer is in their journey and when they are ready for handoff.
• Critical Consumer Insights - As homebuyers engage with property listings on OJO, our technology is able to garner a deep understanding of individual preferences. Not only does this power highly personalized experiences and recommendations, but it enables OJO to deliver critical insight into buyer wants and needs. Armed with this information during a warm lead handoff, brokerages and agents are able to better serve each customer and convert leads faster.

"The launch of Conversion Boost marks further expansion of a longstanding partnership between Realogy and OJO Labs," said Morgan Salama, Senior Director and Head of Realogy Launchpad. "OJO Labs has been an essential partner, arming our brokers and agents with the cutting-edge technology they need to win. Conversion Boost is a service unlike anything on the market -- pairing our agents' expertise with OJO technology to deliver unparalleled consumer experiences. We are thrilled to offer our brokers an innovative new solution for qualifying and nurturing their leads."

Conversion Boost will roll out across Realogy brands in the coming months and will be more broadly available later this year. There is no fee to get started. Instead, OJO Labs earns a commission for successful conversions. For more information, visit https://ojo.com/conversion-boost