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CINC Dynamically Shifts Development, Product, and Service Focus to Address COVID-19 Crisis

April 08 2020

MARIETTA, GA., April 6, 2020 -- CINC, the number one lead generation and conversion platform for elite agents and teams, today announced new releases in development, product, and service to address specific needs of clients affected by COVID-19, including enhancements to the full suite of CINC's offering. CINC has focused its efforts on creating tools needed to navigate the now virtual nature of home buying and selling and helping CINC clients better communicate with their consumers.

"This is what CINC is all about – facing challenges with optimism," says Alvaro Erize, CEO, CINC. "We see this as an opportunity for our clients to lead the industry through this challenge." He continues, "People are starving for human connection like never before, and agents that have the means and the mindset to supply that connection will be doing a public service AND securing a lot of business through and after this situation. So, this package of features, content, and service we are releasing is meant to provide CINC clients more and better tools they need to establish deeper and more human connections, remotely."

Updates Include:

  • Immediately Request a Virtual Meeting: We've modified our "Request a Showing" feature so that a consumer can now immediately request or schedule a virtual meeting via video chat with an agent on both desktop and mobile via Etta, CINC's consumer search app.
  • Schedule Virtual Open Houses: In the CINC properties dashboard, clients will now see a "Virtual Open House" button. Once activated, clients can schedule an open house and include either a pre-recorded video or live video stream.
  • Message to all CINC Site Visitors: All updated CINC sites now include a message to consumers communicating safety and health updates.
  • Updated COVID-19 Email Campaign Content: CINC's communication tools now have pre-built COVID-19 content. CINC clients can now be assured that automatic follow up scripts have been updated to timely, relevant messages addressing the new nature of home-searching and how these CINC product updates can fulfill the consumers' needs.
  • Expanded Service Hours & Free Live Training: Service hours are extended to 8pm ET. In addition, CINC's live training team is now running virtual training sessions four days a week – free for all CINC clients to attend.

"At CINC, the client always comes first," says Nate Jones , VP of Tech, CINC. "We are constantly innovating to meet their needs and the needs of the market — these updates are no different. It was important for our tech team to pivot quickly to complete these projects. A lot of late nights went into creating relevant content and updating current CINC features into something useful for the agent in today's virtual real estate environment, but that's what's most important to us, being a team our clients can rely on."

CINC is committed to the health, safety, and success of its clients, partners, and employees. As public and global public health authority recommendations and specific housing market conditions and regulations evolve in this crisis, CINC will continue to adapt to the needs of its community.