John L. Scott Teams Up with Buyside to Help Homeowners Understand Real-time Buyer Demand for Their Home

Buyside's analytics platform allows John L. Scott Real Estate brokers to capitalize on data in order to better predict buyer intent

WAYNE, PA (Oct. 29, 2019) – After record-breaking growth in 2018 and continued pace in 2019, Buyside, a real estate data analytics company, has solidified partnerships with over 50 percent of the REAL Trends Top 50 ranked brokerage firms. Now, Buyside's latest partnership is with industry leader John L. Scott Real Estate, a real estate company recognized as one of the top-20 residential real estate brands in the nation.

As a pioneer in the real estate technology space best known for leveraging buyer data, Buyside represents a powerful new way for large brokerages — such as John L. Scott — to capture seller leads, generate and secure more listings, and close more transaction sides in-house. As a trailblazer in the hyperlocal real estate market in Washington, Oregon, Idaho and California, John L. Scott has provided countless clients with efficient and customized service since 1931, continuously investing in its brokers' success with the latest cutting-edge technology.

REAL Trends' case study takes an in-depth look at the opportunities large brokerages have when they leverage one of their greatest untapped assets: data. It reveals that on average, Buyside clients experience a 42X return on investment. John L. Scott Real Estate is the latest company to utilize Buyside's proprietary algorithms, with the aim of helping take brokers take their businesses to the next level.

With significant growth over the past two years, Buyside is doubling down on resources to drive continued customer success across its growing user base of nearly 200,000 agents at top brokerage firms nationwide. Buyside continues to provide exceptional training and support to its users, as well as enhancing the user experience through streamlined integrations.

"We're thrilled to be partnering with some of the most productive, innovative brokerage firms in the country," said Charles J Williams IV, chief executive officer at Buyside. "In a sea of new tools and shiny objects, brokerage leaders must carefully invest their time and resources in solutions that deliver real ROI."

When it comes to ROI, Teresa Duran, chief information officer at John L. Scott, is confident this new partnership will deliver great results.

"Buyside brings us powerful insights about what's happening in the marketplace and allows us to more effectively bring buyers and sellers together," said Duran. "That, coupled with our recently updated home search app, are just two recent developments in our digital transformation efforts."

Investments in technology, such as Buyside's aggregated analytics, are poised to cement John L. Scott brokers at the forefront of the industry by giving them a competitive advantage and providing unparalleled access to buyer insights.

About Buyside

Buyside is a data analytics and marketing company whose mission is to help real estate brokers profit from their largest untapped asset—data. Buyside collects online and offline search activity from homebuyers and homeowners, using it to power actionable insights and intelligent marketing tools that help brokers capture seller leads, win more listings, and close more transaction sides in-house. For more information, visit getbuyside.com or email [email protected].

About John L. Scott Real Estate

John L. Scott Real Estate, led by third-generation Chairman and CEO J. Lennox Scott, has been helping buyers and sellers realize their homeownership dreams since 1931. JLS has over 110 offices with more than 3,000 brokers in Washington, Oregon, Idaho and California. JLS is recognized as one of the top 20 residential real estate brands in the nation. Annually, John L. Scott closes nearly 34,000 transactions, totaling more than 14 billion dollars in sales volume. In support of the company's core value, Living Life as a Contribution®, the John L. Scott Foundation helped sponsor over 30 events for 20 children's hospitals in 2018, which helped raise over $15 million for children's healthcare.