ReferralExchange Releases Directory of Real Estate Lead Sources

Guide aims to simplify and compare lead purchasing process for agents

SAN FRANCISCO -- ReferralExchange, the real estate industry's leading referral network, today announced the release of their new online directory of 22 of the most active real estate lead sources in their network. The directory is made available July 22, 2019 through the ReferralExchange LIVE service to help agents see the various choices available for leads.

"There are over 100 million real estate leads generated each year, yet only 11 million home transaction sides closed in 2018 according to N.A.R. It is evident that real estate agents face a daunting challenge of focusing on the right lead sources," said Myron Lo, Chief Strategy Officer, ReferralExchange. "Balancing the tradeoff between quality vs. quantity and exclusive vs. non-exclusive leads is a real problem for real estate agents - our directory will alleviate some of this burden by giving agents a head start on where to focus."

Information provided in the directory includes company overviews; lead sources for each company; whether the company scrubs leads; pricing structures; and the platforms each company can integrate with.

"The new ReferralExchange directory helps to address one of the biggest pain points that real estate agents face – leads," said Dave Garland, Managing Director of Second Century Ventures, "The market for real estate leads is vast and varied. With many sources and pricing models to choose from, the directory is a great start for real estate agents who are looking to grow their business through leads & referrals."

ReferralExchange LIVE scrubs leads for their member agents. The company reported that 81% of these leads come via email to the real estate agent, 16% of the leads come to the real estate agent into their chosen customer relationship management platform, and 3% of the leads are manually entered. Of the lead sources they have seen, they reported that the best quality of scrubbed leads from come from Boomtown, Zillow, and kvCore.

LIVE is a ReferralExchange service that manages third-party leads for agents by filtering, qualifying and live-transferring back interested prospects. LIVE currently manages leads from all of the sources in this directory.

You can download your copy of the leads directory here.

About ReferralExchange

ReferralExchange, the nation's top agent-to-agent real estate referral company, is dedicated to creating great real estate experiences between real estate professionals and customers. Founded in 2005, ReferralExchange has built an invite-only, nationwide network of over 140,000 top-performing real estate agents in the US and Canada. In 2018, the network helped generate over $4 billion in sales. To learn more, visit https://www.referralexchange.com.