Leading Real Estate Brokerages Adopt the Roost Facebook App

Solution drives engagement and maintains brand integrity for real estate companies seeking to expand and improve their social media efforts

SAN FRANCISCO, Calif., APRIL  20, 2010 -- Roost, Inc. (www.roost.com), a real estate technology company that displays over four million real estate listings and provides advertising solutions to real estate agents and brokers, announced today that 12 of the country’s top real estate brokerage companies have signed on to its Facebook-based platform, Social Real Estate?. Roost’s brokerage solution is an extension of the free Social Real Estate? Toolkit it released earlier this year and is the first Facebook application to integrate a full, MLS-compliant property search.

Companies that have executed agreements with Roost include Michael Saunders & Company, Intero Real Estate Services, Surterre Properties, Real Estate One, Houlihan Lawrence Real Estate, RE/MAX Alliance Group, Amelia Bullock Realtors, Century 21 Advantage Gold, Zephyr Real Estate, FresYes Realty, Seven Gables Real Estate and Jordan Baris Realtors.

“It was clear to us that Facebook was full of opportunities for our company, but we had concerns about approaching it in a way that was both effective and coherent from a brand perspective,” said Chris Meyers, COO of Houlihan Lawrence, a real estate brokerage in New York with over 1,200 agents. “Roost’s solution made it easy to move forward confidently because it’s based upon content we know consumers want and customized to reflect the values of our brand.”

Gino Blefari, President and CEO of Intero Real Estate Services, a Silicon Valley-based brokerage with over 1,800 agents said, “Facebook is a now mainstream phenomenon – one any real estate company that expects to continue engaging consumers simply cannot ignore. Roost helped us cut through the hype and confusion around Facebook to connect meaningfully with home buyers and sellers.”

Agents within each brokerage can also take advantage of MLS search on their Facebook presence via a premium application that will be available early this summer. Brokers pay Roost a monthly flat fee for the solution.

“The fact that so many leading companies have partnered with us so quickly is gratifying, and signals a shift toward a more proactive and strategic approach to social media within the real estate community,” said Alex Chang, Roost’s CEO. “We plan to continue expanding the Social Real Estate? Toolkit to support this movement.”

To review the first two “live” brokers on the platform, go to: http://www.facebook.com/InteroRE?v=app_4949752878 (Intero Real Estate Services)

http://www.facebook.com/HoulihanLawrence?v=app_4949752878 (Houlihan Lawrence Real Estate)

More information about the Social Real Estate? Toolkit can be found on Roost’s Facebook Fan Page or Roost’s Facebook Application Page.

About Roost, Inc.
Founded in San Francisco, Calif. in 2007, Roost is a real estate technology company that develops social applications that compliment its award-winning search engine. When combined, this Social Real Estate? Toolkit allows real estate agents and brokerages to establish a professional presence within various social media networks and leverage those networks to engage with their social graph to generate business. To discover more information about Roost’s industry-changing applications, please visit http://www.facebook.com/RoostApp. To start your home search, visit http://www.roost.com.

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