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RE/MAX Leading Edge Partners With Katie Lance And Her #GetSocialSmart Academy

February 12 2018

Winchester, MA February 1, 2018 – RE/MAX Leading Edge has announced a partnership with nationally recognized social media strategist, Katie Lance and her #GetSocialSmart Academy. Katie Lance is Founder and CEO of Katie Lance Consulting and the Author of the #GetSocialSmart book.

The #GetSocialSmart Academy is a robust resource that teaches real estate professionals and small businesses how to leverage social media as a tool to build the business relationships that drive long-term growth. The partnership includes access to a personalized academy portal featuring tutorials, webinars, checklists, an on-demand library of resources, and inclusion in the private Facebook group. In addition, Katie will provide exclusive webinars to RE/MAX Leading Edge agents and a full-day in-person training workshop in April.

"We are thrilled about our new partnership with Katie. It's unlike any other being offered in our market," said Christine George, President of Marketing and Business Development at RE/MAX Leading Edge. "The real estate space has evolved from one where agents come to the office every day to one where they work virtually. We recognized social media as a tool to help us bring value and engage our agents whenever, wherever, they work. Since 2016, Katie Lance has been an invaluable resource for RE/MAX Leading Edge. We've applied a very strategic approach to our social media and the results have been phenomenal. We wanted to provide that same opportunity to our agents."

Katie is a frequent speaker at national conferences and frequent writer and contributor to The Huffington Post and Inman News where she was the Chief Strategist and Social Media Director before founding Katie Lance Consulting.

"I am super excited about our new partnership with RE/MAX Leading Edge," said Katie. "The leadership team at RE/MAX Leading Edge have been ahead of the curve when it comes to leveraging social media as a powerful business tool. I'm excited to now help their agents use it as a point of difference to build their personal brands and grow their businesses."

"Eighty-five percent of our business comes from repeat customers and referrals, so it's critical that our agents nurture their client relationships," said Linda O'Koniewski, CEO of RE/MAX Leading Edge, "Social media is not just another communication tool, it's an essential way to build business and we're excited to provide the resource of the #GetSocialSmart Academy to help our agents get smarter about social media."

About RE/MAX Leading Edge

Founded in 2001, RE/MAX Leading Edge is one of Greater Boston's leading full-service real estate companies offering residential real estate services to buyers and sellers. RE/MAX Leading Edge has grown to more than 200 sales professionals serving 10 locations throughout Greater Boston including, Boston, Arlington, Belmont, Cambridge, Lexington, Melrose, Reading, Wakefield and Winchester.

The strong leadership, career development, premier marketing and access to 110,000 RE/MAX agents worldwide results in their agents outselling the competition nearly 2:1. RE/MAX Leading Edge is the largest, fastest growing RE/MAX brokerage in New England and the fourth largest real estate firm in Massachusetts.

RE/MAX Leading Edge is affiliated with RE/MAX INTEGRA, New England and RE/MAX, LLC with a global network of 110,000 agents in 100 countries worldwide.

For more information about RE/MAX Leading Edge, visit