SmartZip Adds Lead Qualification and Concierge Service to its Predictive Marketing Platform

SmartZip Outreach mobilizes a team of inside sales agents who engage and pre-qualify likely home sellers identified by predictive analytics

PLEASANTON, Calif., July 18, 2017 -- SmartZip Analytics, Inc., the leader in predictive marketing technology for real estate and related industries, has announced SmartZip Outreach, a lead qualification and concierge service that augments its SmartTargeting platform to proactively verify the selling intent of predicted homeowners. Inside sales agents qualify and engage local seller prospects that have been identified by SmartZip's predictive algorithms and transfer hot leads directly to the local agent for follow-up.

"For real estate agents, bridging the gap between cold lead and qualified lead can be difficult and time-consuming. Often times, opportunities are lost when agents get busy and are unable to connect with good listing prospects fast enough," said Rajeev Kalavar, SmartZip's Executive Vice President of Product, Strategy and Operations. "SmartZip Outreach ensures that our clients are the first to reach out and connect with a likely home seller, and is designed to help agents nurture and grow relationships with these prospects for the long-term."

SmartZip Outreach is powered by experienced inside sales agents (ISAs) who call targeted homeowners from an agent's market area or sphere. In each call, the ISAs leverage proprietary scripts designed to non-invasively extract the homeowner's selling intent and timeframe.

The ISAs are trained to recognize immediate home seller opportunities, which are instantly transferred to the agent for personal follow-up. Homeowners who plan to sell in the next few months are nurtured via phone calls, text and email, in addition to SmartTargeting's automated nurture campaigns, until they are ready to speak with the agent about listing their home. If the seller prospect does not show any indication of selling, the inside sales agent attempts to identify referral opportunities before disqualifying them from the agent's pipeline.

SmartZip Outreach's early adopters have been impressed with how the ISAs are able to build relationships with potential local sellers before passing off the hot leads to the agent for direct follow-up.

"I just recently launched another campaign using SmartZip Outreach and I'm impressed with the early results," said Scott Newman, broker/owner of Newman Realty in Chicago, Illinois. "I love the idea of saving time by only speaking to homeowners who are thinking of selling in the near future. This new feature further saturates my farm with my brand and positions me as the absolute go-to resource for selling homes in the area."

Qualified leads from data-backed predictions

Historical industry data shows that when such a service prospects a database of traditional, non-targeted homeowners, it generates one lead or nurture contact every 35 conversations on average. By contrast, in the initial alpha test of SmartZip Outreach based on SmartTargeting's predicted seller targets, the service has seen an improvement of 2x or more, with the ISAs sourcing a lead every 18 conversations on average.

SmartZip client Leah Quintana of Albuquerque, New Mexico, has reported strong results in her short time using Outreach. "SmartZip Outreach has been a fantastic new feature to put in my tool belt," said Leah, a RE/MAX Elite agent who participated in the alpha test. "It has been amazing to see that the inside sales agent callers could generate five times as many leads when working from a list of predicted sellers instead of my whole database. It's saving me a ton of time, and it saves me a lot of money. It is early in my campaign and I have already been able to secure a listing. I am very happy!"

Rollout and package options

After the highly successful Alpha test, SmartZip Outreach is now available to both new and existing clients.

Agents who commit to SmartZip Outreach can request that the ISAs contact only their top-ranked predicted sellers — the top 20% of the owners in their geographical farm — or every contact within their farm. Outreach can be purchased as an add-on service with only a two-month commitment. Results have shown to increase over the long-term, with continued and consistent outreach from the ISAs to top targets. Early adopter discounts are available for current and new SmartTargeting clients who sign up this month.

"For eight years, SmartZip has been laser-focused on not only developing the most accurate home seller predictions in the industry, but also in making predictive analytics actionable for busy agents and brokers," said Kalavar. "We expect that adding this lead qualification and concierge service to our SmartTargeting platform will immediately elevate the success of agents who recognize the value of predictive analytics, but lack the time or resources to qualify and win over predicted sellers in their area."

ABOUT SMARTZIP ANALYTICS, INC.

SmartZip Analytics is a national leader in predictive marketing solutions for real estate, lending and related industries. Using patent-pending home intelligence, predictive analytics and automated marketing campaigns, SmartZip's SmartTargeting platform offers an integrated solution that can identify top home seller prospects accurately, engage them through targeted online and offline marketing campaigns, and help close more business with smart nurturing and prospecting tools.

SmartZip is backed by Intel Capital, Claremont Creek Ventures, Crest Capital, Javelin Venture Partners, Cue Ball Capital, Toba Capital and ORIX Growth Capital, and is headquartered in Pleasanton, CA.