VHT Studios Unveils New Real Estate Marketing Tech Tools to Help Realtors® Broaden a Listing's Appeal

VHT Studios, the nation's largest real estate photography and video company, is introducing a new Virtual Staging Suite that enables buyers to see the potential beauty and possibilities of a home. VHT's new virtual staging suite strengthens Realtors® marketing efforts by broadening a listing's appeal with tools that virtually stage, declutter, paint or transform a home's interior.

VHT Studios' new Virtual Staging Suite includes:

• Virtual Staging, decorating vacant spaces in any style and offering the benefits of traditional staging at a fraction of the cost
• Virtual Declutter, removing clutter and "depersonalizing" living spaces
• Virtual Paint, changing the appearance of any flat surface in a room
• Virtual Redecorate, magically transforming any room with wide-ranging design styles and furnishings that are most likely to attract buyers

These four custom products are VHT Studios' direct response to real estate professionals who've turned to VHT Studios seeking cost-effective, labor-free, virtual "fixes" to attract homebuyers who might otherwise ignore a listing due to the seller's less-than-desirable decorating or furniture.  VHT's Virtual Staging Suite turns heads by helping buyers envision a listing's endless styling and furnishing possibilities.

The Virtual Staging Suite offers solutions to a wide variety of listing challenges and opens up a whole new offering of room possibilities not previously available without hiring a painter, decorator or interior designer.

For vacant listings, Virtual Staging eliminates the need for Realtors® to spend thousands of dollars on traditional staging items such as draperies, furniture, art and accessories. Virtual Staging can also transform a listing by replacing mismatched, dated, worn or overly furnished rooms with alternative, classic, modern, or contemporary furnishing choices.

VHT Studios' Virtual Declutter tool affords greater convenience to sellers with limited space and time to "depersonalize" their home by storing personal items, or preparing their home for that 'Open House' look.

Virtual Paint answers real estate professionals' requests for minor-to-moderate virtual color changes to accent walls, floors, and other finishes, to better help homebuyers imagine how a space might look after the sale, with the help of their own paintbrush or contractor.

It's literally "out with the old, and in with the new" with VHT Studios' new Virtual Redecorate tool. Interiors are virtually stripped down to bare walls and floors. Image specialists then magically "install" a wide variety of entirely new virtual furnishings to show the room in any style and appeal to the greatest number of potential buyers.

"We know real estate professionals want their listings to make a great first impression and our Virtual Staging Suite gives them greater control to wow potential buyers," said Brian Balduf, CEO and Co-Founder, VHT Studios. "With greater options to virtually repaint, redecorate and transform a listing, we are helping Realtors® attract buyers and grow their business," Balduf added.

Please check out VHT Studios' newly released Marketing Minute video, providing tips from Balduf to real estate professionals considering the impact virtual staging has on their listings.

"You can't sell a home unless buyers come and see the home, but they won't come see it unless they see beautiful photographs that showcase the listing's potential," said Michael LaFido, Broker Associate, Conlon | Christie's International Real Estate.

"Virtual Staging is a great and much more affordable way to attract buyers' attention by presenting how a home could look post-sale, whether it's by neutralizing wall coverings, redecorating, removing expensive artwork or just getting rid of unsightly stuff," LaFido added.

"By using virtually staged photographs, I have a much better shot at selling the home. Otherwise, my listing may be ignored because buyers were turned off by the rooms or just not excited about the furnishings," said LaFido.

The entire suite of virtual tools enable buyers to view images of a home's actual condition and compare those photographs to the myriad virtual decorating options to fit buyers' lifestyles and tastes. VHT Studios ensures that all virtually staged listings are clearly labeled in side-by-sidebefore and after photographs that are viewed on Realtors® web sites, within virtual tours, in VHT's Customized Media Gallery and in printed marketing materials.  The labeling helps remove any pretense about the condition of a listing when buyers visit a home in-person.

To view a gallery of "Before and After" photographs of virtually staged homes, please click here. Learn more details here about VHT's new Virtual Staging Suite, or email info(at)VHT.com.

About VHT Studios

VHT Studios unrivaled nationwide network of professional photographers and image specialists deliver photography and image management services to top real estate professionals looking to become even more successful. VHT Studios  is a full-service partner to leading real estate agents, brokerages and businesses. The VHT Studios team delivers to real estate professionals their most powerful selling tools – high-quality photography and video – to ensure their properties get seen more, sell faster and at the best price. Based in Rosemont, Illinois, VHT Studios has helped more than 200,000 real estate professionals sell more than $200 billion in properties since the company's founding in 1998. For more information, visit www.vht.com.