Real Trends Releases 2016 Brokerage Performance Study

Castle Rock, Colorado – DECEMBER 8, 2016 — REAL Trends, the trusted source for news, research and information about the real estate brokerage industry, recently released its 2016 Online Performance Study, a practical guide to technology and marketing for real estate brokerages.

The study is broken down to show how technology and marketing intersect with each step of the real estate process—starting before consumers know they are ready to look for a home and culminating with clients for life and relationship management strategies to implement long after the sale. New this year will be expanded areas on video, social media, predictive marketing and online reputation management.

Some highlights include:

• Website stickiness. One of the strongest correlations to the overall effectiveness and stickiness of your website is the average time spent on site. In this study, the average of the sample was 289 seconds, or 4 minutes and 49 seconds, with a high of 416 seconds (6 minutes 56 seconds) and a low of 79 seconds (1 minute and 19 seconds).

• Facebook is king. Looking deeper at the social side of traffic generation, there still isn't much of a conversation outside of Facebook, with 97 percent of brokers' traffic generated from the most popular social network. LinkedIn was a surprise second at 1.4 percent, followed by Yelp (0.48%), Twitter (0.38%), Pinterest (0.36%) and Instagram (0.07%)

• Predictive marketing is hot. Target real estate intenders—people who have visited or shown interest in real estate. With predictive marketing, you can predict this behavior based on the sites they visited, contextual behavior or social activity. You may also target people who are real estate professionals or interested in a real estate career. You can hone in on certain key leading activities that will likely lead the consumer to make a real estate decision and more.

To order the REAL Trends 2016 Online Performance Study, click here.