Point2 Homes Traffic Breaks New Records

According to the latest traffic data, listings search website Point2 Homes managed to beat the growth predictions for the 2016. In July alone, our consumer portal has registered 23.1 million page views, a 71% increase compared to the same month in 2015.

This makes Point2 Homes one of the most trafficked consumer portal in Canada. Simply put, this translates into more home buyers viewing more listings, which means more leads for agents. Indeed, looking at the data, we saw that the number of leads received by Point2 subscribers is up by 23% from last year.

Traffic on Point2 Homes has reached an all-time high of 3.43 million visits in July – up 39% from last year. Canadian traffic alone is up 71% compared to last year, while US traffic has also been steadily increasing.

Another great thing is that visitors are spending more time on Point2 Homes, showing that the improvements made in the recent months have been a success. July was the month with the highest number of pages browsed per visit session, up by 17% from the beginning of the year. The number of browsed pages has risen by 70%, from 16 million in January to 23 million in July, dethroning the previous record by almost 2 million.

The increase in page views has been definitely booming. It's only mid-year and the number of page views reached 137 million. And there are still 5 months to go!

What does this mean for real estate professionals?

Quite simply – Point2 agents will attract more leads and close more sales than ever: statistics don't lie. An ever larger pool of potential clients paired with an ever improving set of marketing tools can only lead to more business.

If you're not a Point2 agent yet, now is the time to come aboard! Our traffic has literally never been higher, and it's showing no signs of slowing down. Create a Point2 Agent account now and take advantage of the amazing exposure on Point2 Homes and the top-notch marketing tools included in the membership.

To view the original post, visit the Point2 Homes blog.