SmartZip launches SphereTargeting to power home seller analytics and automated advertising for contacts in an agent's sphere of influence

PLEASANTON, Calif., Aug. 2, 2016 -- SmartZip Analytics, Inc., the leader in predictive marketing technology for the real estate, lending and related industries, announced the launch of SphereTargeting, a product that offers home seller analytics and targeted marketing campaigns for an agent's sphere of influence. After uploading their personal databases to SphereTargeting's predictive analytics engine, agents will receive rich data insights and seller predictions for each contact on an ongoing basis. Pre-configured online and social media advertising campaigns will automatically nurture their entire sphere, while enabling agents to double down on marketing and outreach efforts to top-predicted seller prospects.

SphereTargeting works to solve a major pain point in most real estate agents' businesses: finding the time to nurture past clients, potential clients and others who have shown interest in their services. According to the National Association of REALTORS®, just 26% of home sellers hire the same agent they used in their previous transaction. Most real estate professionals lose out on business opportunities over the years simply because they didn't stay regularly in touch with their database.

"Real estate professionals know the importance of their sphere of influence for finding business opportunities. But staying in touch over a long period of time, and most importantly at the right time, is a difficult and often expensive task," said SmartZip CEO and President Avi Gupta. "SphereTargeting was specifically designed to create a smarter and easier way to keep an agent's name and brand 'top of mind' for the long term, so they have the best shot at winning the next real estate transaction. But we also wanted to go one giant step further by applying our predictive analytics to surface the contacts most likely to sell, which ensures our client and their advertising is proactively reaching out to the right contact, at the right time, with the right message, and never losing out on repeat business from their sphere."

Thousands of agents across the U.S. use SmartZip's flagship platform, SmartTargeting, which helps find listing opportunities in self-selected geographic territories. Beginning today, SphereTargeting will be included within the SmartTargeting platform for all current and future clients. In addition, for a limited time, new and current SmartTargeting clients can get SphereTargeting for free for their first 250 uploaded contacts. Clients will see deep insights about the contacts in their sphere, including their likelihood to sell, which gives them the ability to spark productive conversations and focus their attention on top seller prospects. Online advertising campaigns can be added to automatically nurture their sphere for the long term, including listing-focused ads to top seller prospects or leads and brand-building ads to the others for referral opportunities.

Agents who have tested the product tout that SphereTargeting will help them to nurture their entire database while prioritizing the contacts with the highest selling potential.

"I totally see the value in it," said RE/MAX Accord agent Derek Rodrigues. "As a real estate agent, my sphere sometimes gets forgotten and I know I'm probably missing out on listing opportunities. But with SphereTargeting, I get to see insights about my sphere and actions pop up that motivate me to stay in touch at the right time."

In its initial launch, SphereTargeting is available for existing and new clients of the SmartTargeting platform. The standalone SphereTargeting product is expected to launch in fall 2016 and will be available to all real estate professionals and businesses.

SmartZip Analytics is a national leader in predictive marketing solutions for real estate, lending and related industries. Using patent-pending home intelligence, predictive analytics and automated marketing campaigns, SmartZip's SmartTargeting platform offers an integrated solution that can identify top home seller prospects accurately, engage them through targeted online and offline marketing campaigns, and help close more business with smart nurturing and prospecting tools. In addition, leading national real estate companies, including Homes.com, ZipRealty.com, HomeSnap, foreclosure.com, RealtyStore.com and others rely on SmartZip's best-of-breed analytics for their online businesses.

SmartZip is backed by Intel Capital, Claremont Creek Ventures, Crest Capital, Javelin Venture Partners and Cue Ball Capital, and is headquartered in Pleasanton, CA.